Primer Grey

Primer Grey

People-focused brand experts.

777 Post Oak Blvd., Suite 350, Houston, Texas 77056, United States

Primer Grey Overview

Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Average Hourly Rate
Year Founded
Our services include naming, brand identity development, go-to-market strategy, logo design, print and packaging design, and website design and development. We are small on purpose; choosing to focus our team of brand, print and digital producers on the projects that we know can drive a mutually beneficial relationship between us, our clients, and the people and causes they serve.
777 Post Oak Blvd., Suite 350, Houston, Texas 77056, United States

Areas of Expertise

  • Branding Expertise
  • CMS Platforms
  • Graphic Design Expertise
  • Site Builders
  • Video Production Expertise
  • Web Design Expertise
Branding Expertise
Branding Expertise
  • B2B Branding
  • Brand Design
  • Brand Messaging
  • Brand Strategy
  • Naming
CMS Platforms
CMS Platforms
  • WordPress
Graphic Design Expertise
Graphic Design Expertise
  • Illustration
  • Visual Communication
Site Builders
Site Builders
  • Squarespace
Video Production Expertise
Video Production Expertise
  • Branded Video
  • Commercial
  • Scriptwriting
  • Storyboarding
  • Video Directing
  • Video Editing
  • Video Filming
Web Design Expertise
Web Design Expertise
  • B2B
  • Mobile First
  • Responsive


  • Nonprofit
  • Hospitality
  • Restaurants
  • Food and Beverage
  • Consumer Goods
  • Construction
  • Energy & Mining
  • Arts
  • Fintech
  • Corporate Services

Client Types

  • Startups
  • Small Businesses
  • Medium Businesses

Primer Grey Portfolio

  • Primer Grey - TruYou
  • Primer Grey - Simmons Foundation
    Simmons Foundation
  • Primer Grey - Double Barrel RSS
    Double Barrel RSS
  • Primer Grey - Eureka Heights Brew Co.
    Eureka Heights Brew Co.
  • Primer Grey - Wagner's Outdoor Outfitters
    Wagner's Outdoor Outfitters
  • Primer Grey - Frankel Building Group
    Frankel Building Group

Primer Grey Team Bios

  • Principal + Brand Strategy
    Cliff Raymond
    Principal + Brand Strategy
    Since founding Primer Grey, Cliff has spent the last decade working with brands large and small to position themselves and drive business goals. He leads launch strategy, brand development, and project management.
  • Design Director
    Rachel Flores
    Design Director
    After spending her younger years solving puzzles and drawing pictures, Rachel decided it was time to put those skills to use by pursuing a career in design. She graduated from the Graphic Communications program at the University of Houston, serves on the board of AIGA, and teaches design UH.

Primer Grey Clients

  • Eureka Heights Brew Co.
  • Frankel Building Group
  • Nexeo Solutions
  • Dynalloy Industries
  • Callon Petroleum
  • Simmons Foundation

Primer Grey Awards

  • AMA Crystal Award - Brand/Re-brand