Silverback Strategies

Neil Welsh founded Silverback in 2007 to build the agency he wished he had as a Marketing Directorone focused on revenue, not vanity metrics. Today, he leads an award-winning performance agency known for speed, accountability, and real business impact.

Allyson Cochran is Chief Revenue Officer at Silverback, leading revenue and growth strategy. With 15+ years in media, shes been featured by the American Marketing Association, MarComm, Digital Summit, Pavilion, and PartnerStack for her clear, no-fluff perspective on performance marketing.

Jordan Crawford is a digital marketing leader with 10+ years of experience across Paid Media, SEO, and Measurement. Shes driven 2x YoY revenue growth for a PE-backed company and translates complex performance into clear, executive-ready insights that resonate from C-suite to boardroom.

Mat Ingham is Senior Director of SEO at Silverback, turning business goals into performance-driven strategy. With 10+ years across SEO, AI Search, Paid Media, and Measurement, he brings a testing mindset and translates complex search challenges into clear actions that drive growth.

Terry is a seasoned marketer and strategic thinker with extensive experience in paid media, data analytics and measurement. He enjoys digging deep into complex issues to uncover insights and develop actionable solutions that move organizations forward.

Haley Nininger is a data-driven creative who blends analytics, UX, and strategy to drive real growth. Equal parts spreadsheet and storytelling, she connects the dots between user experience and revenuebringing curiosity, clarity, and conversion-focused thinking to every challenge.