Silverback Strategies
We make marketers fearless.
1900 Reston Metro Plaza, Suite 529, Reston, Virginia 20190, United Stateshttps://www.silverbackstrategies.com
Silverback Strategies Overview
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Average Hourly Rate
- Inquire
- Year Founded
- 2007
Marketing has never been more complex. Channels evolve constantly, costs fluctuate, and attribution models compete for credit while leaders are still expected to hit aggressive revenue goals. Standing still is risky. Guessing is expensive.
Thats why we built Silverback around experimentation and accountability.
We run more than 500 tests every year across paid media, creative, search, and measurement to identify whats driving profitable growth now and what will drive it next. We validate performance with data, not assumptions, so our clients can move forward with confidence.
Our reporting connects marketing activity directly to revenue outcomes. We focus on the metrics that matter to executives and boards, building measurement frameworks that go beyond channel credit to demonstrate real business impact.
Every engagement centers on a shared north star metric the number that matters most to your business. Clear goals. Transparent pacing. Real accountability.
Our services include paid media, performance creative, incrementality testing and media mix modeling, SEO, and AI search optimization to ensure visibility across large language models.
Silverback Strategies doesn't just manage marketing. We make it accountable to growth.
Silverback Strategies Services
Advertising Expertise
- B2C
- DTC
- Programmatic Advertising
Creative Expertise
- AI Creative
- Creative Copywriting
- Creative Strategy
- Editing
Digital Marketing Expertise
- B2C
- Digital Advertising
- Digital Media
- Growth Marketing
- Lead Generation
- Marketing Strategy
- Performance Marketing
- SEM
Graphic Design Expertise
- Logo Animation
Media Buying Expertise
- AI Media Buying
- Media Planning
PPC Expertise
- Display Advertising
- Facebook Advertising
- Google Ads
- Google Shopping
- Instagram Ads
- LinkedIn Ads
- YouTube
SEO Expertise
- Generative Engine Optimization
- Insurance SEO
- International SEO
- Link Building
- On-Page Optimization
- SEO Consulting
- Technical SEO
- YouTube SEO
Social Media Expertise
- AI Social Media Marketing
- Snapchat
- TikTok
Video Production Expertise
- Explainer
- Motion Graphics
- Video Editing
Industries
- Finance
- Insurance
- Consumer Goods
- eCommerce
- Entertainment
- Health Care
- Higher Education
- Legal
- Home & Garden
- Wellness & Fitness
Client Types
- Medium Businesses
- Enterprise / Corporate
Silverback Strategies Team Bios
Neil Welsh
Founder & CEO
Neil Welsh founded Silverback in 2007 to build the agency he wished he had as a Marketing Directorone focused on revenue, not vanity metrics. Today, he leads an award-winning performance agency known for speed, accountability, and real business impact.
Andrew Nelson
President
Andrew Nelson is President of Silverback Strategies, leading nearly 16 years of digital performance innovation. He makes advanced tech and AI practical for marketing leaders, delivering data-backed clarity that drives smarter decisions, stronger ROI, and measurable growth.
Allyson Cochran
Chief Revenue Officer
Allyson Cochran is Chief Revenue Officer at Silverback, leading revenue and growth strategy. With 15+ years in media, shes been featured by the American Marketing Association, MarComm, Digital Summit, Pavilion, and PartnerStack for her clear, no-fluff perspective on performance marketing.
Jordan Crawford
Sr. Director, Client Strategy
Jordan Crawford is a digital marketing leader with 10+ years of experience across Paid Media, SEO, and Measurement. Shes driven 2x YoY revenue growth for a PE-backed company and translates complex performance into clear, executive-ready insights that resonate from C-suite to boardroom.
Sr. Director, SEO
Mat Ingham
Mat Ingham is Senior Director of SEO at Silverback, turning business goals into performance-driven strategy. With 10+ years across SEO, AI Search, Paid Media, and Measurement, he brings a testing mindset and translates complex search challenges into clear actions that drive growth.
Terry Guttman
Associate Director Ad Ops & Data
Terry is a seasoned marketer and strategic thinker with extensive experience in paid media, data analytics and measurement. He enjoys digging deep into complex issues to uncover insights and develop actionable solutions that move organizations forward.
Haley Nininger
Associate Director, Media Strategy
Haley Nininger is a data-driven creative who blends analytics, UX, and strategy to drive real growth. Equal parts spreadsheet and storytelling, she connects the dots between user experience and revenuebringing curiosity, clarity, and conversion-focused thinking to every challenge.
Silverback Strategies Clients
Silverback Strategies Awards
