
TOTEM Branding
Building Brands That Unite People
C/Ferraz 78, Madrid, 28008, Spainhttps://totembranding.com
TOTEM Branding Overview
- Number of Employees
- Under 49
- Minimal Budget
- Inquire
- Average Hourly Rate
- $40/hr
- Year Founded
- 2018
Founded by Andy Stalman, one of the leading voices in branding in the Spanish-speaking world, TOTEM works with companies, institutions and leadership teams to turn strategy, culture and identity into meaningful brand systems.
Our work spans brand strategy, positioning, naming, corporate identity, verbal identity, storytelling, brand architecture, culture and brand activation. We partner with ambitious organizations seeking more than a visual change: brands that connect with people, align teams and build trust across markets.
With an international perspective and a boutique senior-led approach, TOTEM Branding combines strategic thinking, creativity and human understanding to create brands that are relevant, memorable and prepared for the future.
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TOTEM Branding Services
Branding Expertise
- B2B Branding
- Brand Design
- Brand Messaging
- Brand Positioning
- Brand Strategy
- Employer Branding
- Naming
Business Consulting Expertise
- Corporate Coaching
- Project Management
- Strategy Consulting
Creative Expertise
- AI Creative
- Creative Strategy
- Semiotics
Digital Marketing Expertise
- Integrated Marketing
- Marketing Consulting
- Marketing Strategy
PR Expertise
- Corporate Communications
- Online Reputation Management
UI/UX Expertise
- AI UI/UX Design
Industries
- Retail
- Food and Beverage
- Hospitality
- Travel
- Media & Communications
- Finance
- Consumer Goods
- Energy & Mining
- Government
- Luxury
Client Types
- Medium Businesses
- Enterprise / Corporate
TOTEM Branding Reviews
Reviews from Google Maps are available on this profile.
If there are any branding experts, it's Andy, Fede, and Gema at Totem Branding's headquarters in Madrid. I've learned so much from them: the processes, the scope of the brand concept, which is much more than a pretty logo and its applications; it's more about culture, the purpose that originates from within the company and extends outward. They have success stories on all five continents. I recommend them 800%, like eight hugs. "Reg's Review Sourced from Google
Sin duda alguna el profesionalismo, expertis y sobre todo las personas que conforman TOTEM, hacen la diferencia para convertir clientes en creyentes y transformar marcas por el mundo. "Angelica Prieto Botero's Review Sourced from Google
Having worked with the TÓTEM team for over three years, I would highlight not only their professionalism and results, but also the humanity of the entire team. 🤗 "Marta Iranzo Bañuls's Review Sourced from Google
TOTEM has changed the way I see brands. With a human and creative approach, they were able to perfectly understand our needs and develop a solution that boosted our business. It was a great decision to partner with them. "Carolina 02's Review Sourced from Google
I had a really bad experience with this company: Terrible follow up. They Never answer the phone, they don’t respect time lines "segolene de marolles's Review Sourced from Google
TOTEM Branding Team Bios

Andy Stalman
CEO and Co-Founder
Mr. Branding. Global visionary in identity, branding, and innovation. Andy Stalman is one of the worlds leading authorities on branding. He is the co-founder and CEO of TOTEM Branding, one of the worlds most renowned consulting firms.

Graham Purnell
Creative Director
Graham is one of the worlds most sought after brand consultants. He has 25 years of experience working on major brands at a global and local level.A nomad at heart originally from the UK, Graham has worked extensively in Europe, America and Asia. Currently based in Melbourne, Australia.

Gema Paniagua
COO
Gema Paniagua is recognized for her invaluable contributions in more than 400 brand creation, transformation and evolution projects around the world.Her extensive experience of more than two decades in developing projects on five continents makes her one of the great experts in optimizing results


