W-Labs

Performance marketing & e-commerce for fashion and lifestyle brands.
via giacomo zanellato 21/3, Monselice, 35043, Italy
https://woowlabs.it
W-Labs

W-Labs Overview

Year Founded
2018
Employees
Under 49
Minimal Budget
$1,000 - $10,000
Average Hourly Rate
$600/hr
WooW Labs is an Italian performance agency built for fashion and lifestyle e-commerce. We help brands turn their online store into their single strongest sales channel, aligning design, technology, paid media and email marketing behind one revenue-focused strategy instead of a set of disconnected activities.

Our work spans four connected areas. We design, develop and migrate Shopify and Shopify Plus stores built to convert, not just to look good. We build Klaviyo email and automation flows that grow into a meaningful share of total revenue. We manage Google Ads and Meta Ads on real profit metrics ROAS, POAS and MER so every euro of ad spend works toward margin, not vanity numbers on a dashboard. And we strengthen organic visibility through SEO and content designed to make fashion brands discoverable, in classic search and in AI-driven answers alike.

Creative and content production live in-house too: we combine photography, copywriting and AI-assisted image generation to feed every channel with material that looks like the brand, at the speed e-commerce demands.

What sets us apart is where we start: from the numbers. Before spending a single euro, we define what a brand can afford to pay to acquire a customer and stay profitable, then build every campaign, flow and page around that figure. Transparent reporting and a direct point of contact are our standard, not a premium add-on.

From premium heritage labels to emerging DTC brands, we manage multi-language, multi-market catalogs across Italy and international markets, spanning fashion, swimwear, menswear and lifestyle. Based near Padua, in the heart of Italy's Veneto fashion district, we combine the speed and closeness of a local partner with the standards of an international agency a long-term teammate that treats your growth, and your margin, as the metrics that really matter.

W-Labs Portfolio

W-Labs - La Martina
AI Email Marketing
La Martina
eCommerce
$5K - $20K
24 Months
2026

Industries

  • Luxury
  • Manufacturing
  • Fashion
  • Beauty
  • Sports
AI Expertise
AI Expertise
  • AI Automation
  • Agentic AI
  • Generative AI
Advertising Expertise
Advertising Expertise
  • AI Event Marketing
  • B2C
  • Direct Mail
  • Experiential Marketing
  • Programmatic Advertising
Custom Frameworks
Custom Frameworks
  • Angular Development
  • Laravel
Digital Marketing Expertise
Digital Marketing Expertise
  • AI Digital Services
  • Digital Advertising
  • Inbound Marketing
  • Lead Generation
  • Marketing Strategy
  • SEM
  • Shopify Marketing
Email Marketing Expertise
Email Marketing Expertise
  • AI Email Marketing
  • CRM Emailing
  • Email Design
  • Email Marketing Software
  • Newsletter
Media Buying Expertise
Media Buying Expertise
  • AI Media Buying
  • TV
PPC Expertise
PPC Expertise
  • Amazon
  • Facebook Advertising
  • Google Ads
  • Google Shopping
  • Instagram Ads
  • Spotify
SEO Expertise
SEO Expertise
  • Amazon SEO
  • Link Building
  • SEO Consulting
  • Shopify SEO
eCommerce Expertise
eCommerce Expertise
  • Headless Commerce
  • Shopify
  • Shopify Plus eCommerce
  • WooCommerce
  • eCommerce Consulting

W-Labs Clients

La Martina
Transit
Obag
Cruna
Deha
Everlast

W-Labs Team Bios

COO - Marketing Strategist
Davide Anali
COO - Marketing Strategist

Martech & E-commerce Consultant

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