In a market as crowded as Miami, bad SEO doesn't just underperform; it buries you. Find the Miami SEO companies here that know the city, its competition, and how to win. Compare agencies by pricing and expertise to find your ideal partner.
Featured Miami SEO Company: SeoProfy by DesignRush
As a Miami SEO company, SeoProfy provides services such as keyword research, local SEO, SEO audits, and link building to help clients rank higher in search engine results, drive targeted traffic, and improve conversion rates. Key benefits include:
Keyword research: Relevant search terms for targeted content creation
Local SEO: Capturing regional leads to boost local visibility
SEO audit: Identifying performance gaps and actionable opportunities for improvement
Link building: Improved search rankings through quality backlinks for greater authority
With effective SEO tactics, businesses can improve online discoverability and convert online traffic into paying customers. On the other hand, if executed poorly, these strategies can lead to significant drops in search rankings, reduced visibility, and relevance loss.
Discover Why SeoProfy Leads the Way in the Best SEO Services
Founded in 2012 by Victor Karpenko, SeoProfy is a leading search engine optimization agency in Miami, Florida. The company specializes in enterprise SEO, local SEO, on-page SEO, and SEO audits to help businesses recover lost traffic, enhance visibility, and boost sales. With a team of over 200 SEO specialists, SeoProfy has successfully partnered with clients across 45 countries, establishing a strong track record of delivering impressive results.
A 10x increase in organic traffic
235% surge in impressions
With a dedicated SEO team for each client, SeoProfy seeks to create personalized SEO strategies that align with the nuances of the targeted niche. Under the leadership of Karpenko, the company has garnered an international client base, counting over 200 business partners from the US, the UK, Australia, Norway, and Japan.
Outstanding SEO Services Offered by SeoProfy
Outstanding SEO services offered by SeoProfy include:
Enterprise SEO
Link building
Local SEO
On-page SEO
International SEO
SEO audit
SEO consulting
Keyword research
SeoProfy Has Been Entrusted for SEO Services By the Following Clients:
SeoProfy Has Made Its Mark in Different Industries
SeoProfy has extensive expertise across diverse verticals, consistently achieving outstanding results for clients in automotive, education, finance, and SaaS sectors. Here are a few noteworthy examples:
300% increase in organic traffic for a trading company
170-180k monthly organic traffic for an iGaming company
1000% growth in website traffic and monthly organic traffic of 200k for a file converter company
309% surge in organic traffic for a SaaS Company
SeoProfy Success Story
While client feedback is valuable, the true measure of SeoProfy's effectiveness lies in the results it delivers. To provide a more comprehensive understanding of the agency's success, we've selected the following case study highlighting the notable outcomes it has achieved:
Software Product Website Achieved 10X Increase in Organic Traffic
Challenge: A software product website suffered a significant traffic decline following two Google core updates. The company experienced severe technical SEO issues, including duplicate content, broken links, and poor internal linking, hindering its organic performance.
Solution: SeoProfy devised a 24-month SEO strategy, starting with a comprehensive technical audit and competitor analysis. The strategy focused mainly on content optimization, technical adjustments, and link-building. Key activities included removing duplicated pages, fixing cannibalization, refining the website structure and featured content, and removing pages with a 404 status code.
Results: The targeted SEO improvements led to lucrative outcomes:
10x increase in monthly organic traffic
$18,400 in traffic value
Why Choose SeoProfy for Your Next SEO Project
SeoProfy is known for:
Achieving 780% return on investment (ROI) for clients
Offering proprietary SEO software for in-depth analysis
Its proven track record in delivering results within the first six months
SeoProfy Might Not Be the Best Fit For
SeoProfy might not suite the following categories:
Clients looking for immediate results may find that SeoProfy’s data-driven approach takes 4-6 months for noticeable progress
Businesses that prefer to pay for the service after the completion of the project, as SeoProfy charges an advance for the initial setup
Companies willing to allocate $2,000 or less towards SEO, as long-term SEO strategies can cost considerably more
At DesignRush, we thoroughly assess agencies to ensure they align with our high standards, and SeoProfy stood out as a reliable Miami SEO company.
We were impressed by their innovative approach, impressive outcomes, and dedication to client satisfaction, which made them a standout choice. By our standards, SeoProfy is a 5-star agency that consistently goes above and beyond in delivering exceptional results.
The DesignRush Team
Best SEO Services in Miami
18 Companies-Rankings updated: September 12, 2026
Each Miami SEO company on DesignRush has been evaluated for its expertise, proven work, and client reviews. Some listings may be paid.
SEO Reseller USA provides white-label SEO, local SEO, PPC, and social media as a private-label fulfillment partner for agencies, wherein all deliverables go out under the agency's own brand. The agency has 500+ agency partners and has optimized over 3,000 websites to date...
Top Services:
Digital Marketing
SEO
PPC
Social Media Marketing
Show more
Location
Miami, Florida
Number of Employees
100 - 249
Average Hourly Rate
$30/hr
Minimal Budget
Under $1,000
Portfolios Count
7 Projects Listed
SEO Reseller Services
Digital Marketing
SEO
PPC
Social Media Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Papers Studio
Web Design Miami
GoStudioDesign
Data sourced from the agency's DesignRush profile
SEO Reseller Reviews & Testimonials
Elisa Frag Director at Stylus Marketing
4.8★
SEO Review from Elisa Frag
Mark has been professional and courteous throughout the SEO process. He's made the experience transparent and he has always responded well to my questions promptly.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
CREATIVALS.COM serves as your comprehensive hub for a diverse range of digital solutions, specializing in the creation of polished websites, intricate applications, and custom-designed software tailored precisely to meet your distinct requirements. Our expertise extends beyond mere development; we are...
Top Services:
SEO
Social Media Marketing
Video Production
Digital Marketing
Content Marketing
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Location
Miami, Florida
Number of Employees
50 - 99
Average Hourly Rate
$80/hr
Minimal Budget
Under $1,000
Portfolios Count
5 Projects Listed
Creativals Services
SEO
Social Media Marketing
Video Production
Digital Marketing
Content Marketing
PPC
Web Design
Web Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Technology, Creativity, & Innovation Light Years Ahead.
Naossoft is a global information technology company that specializes in web development, mobile application, software development, graphic design, animation, digital marketing, and business consulting...
Top Services:
Web Development
SEO
Digital Marketing
Mobile App Development
Digital Services
Show more
Location
Miami, Florida
Number of Employees
Under 49
Average Hourly Rate
$80/hr
Minimal Budget
Under $1,000
Portfolios Count
3 Projects Listed
NAOSSOFT Services
Web Development
SEO
Digital Marketing
Mobile App Development
Digital Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Radiant Transit
SAMSO
Agnew Lighting Design
Sam Tax Multi-Services
Miami First Haitian Free Methodist
Chic Style
Vulcan Construction Group
Ushine Nations
Data sourced from the agency's DesignRush profile
NAOSSOFT Reviews & Testimonials
Petit Domicile Review from Google
5.0★
Petit Domicile's Review Sourced from Google
We’ve had a great experience with NAOSSOFT! They built us a beautiful website, developed a solid mobile app, and continue to deliver excellent digital marketing support. Professional, responsive, and easy to work with. Highly recommend!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
VMk Agency is a performance-focused digital marketing agency specializing in Google Ads, SEO, and AI-powered marketing. We help businesses in healthcare, education, and manufacturing maximize ROI by delivering qualified leads and measurable revenue growth across traditional and AI search platforms...
Top Services:
SEO
Social Media Marketing
PPC
Digital Marketing
AI Development
Show more
Location
Miami, Florida
Number of Employees
Under 49
Average Hourly Rate
$90/hr
Minimal Budget
Under $1,000
VMk Agency Services
SEO
Social Media Marketing
PPC
Digital Marketing
AI Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
I design personalised marketing strategies to place your website in the top positions of search engines such as Google, differentiating you from your competitors and making your customers come to you...
Top Services:
WordPress Website Design
Web Development
Digital Marketing
SEO
Social Media Marketing
Show more
Location
Miami, Florida
Number of Employees
Under 49
Average Hourly Rate
$60/hr
Minimal Budget
Under $1,000
Portfolios Count
2 Projects Listed
Jorge Pozo Services
WordPress Website Design
Web Development
Digital Marketing
SEO
Social Media Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
We are a boutique digital marketing agency that can help businesses of all sizes create and maintain websites, landing pages and mobile apps. We also promote businesses and non-profits organically, improving their Search Engine Optimization (SEO) to yield a better Return on Investment (ROI)...
Top Services:
SEO
Web Design
Digital Marketing
Location
Miami, Florida
Number of Employees
Under 49
Minimal Budget
Under $1,000
Calipso Business Development Services
SEO
Web Design
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Calipso Business Development Reviews & Testimonials
Leah Abrahams Review from Google
5.0★
Leah Abrahams's Review Sourced from Google
Calypso’s staff were great to work with! They more than met my expectations. I would recommend them for creativity, skill in developing my site, and accommodating all requests.
Mary Taylor Review from Google
5.0★
Mary Taylor's Review Sourced from Google
We have recently started using them for our website and it was a great decision!! Pamela and crew are easy to work with, very knowledgeable, and have great response time. They have been extremely helpful!!
JOHN FAHMIE Review from Google
5.0★
JOHN FAHMIE's Review Sourced from Google
I've been working with Calipso to promote my seasonal business for several years now and have been extremely impressed by the results. They do a very effective job at working within your budget and giving you as much value as possible for what you pay. From the return on investment perspective they are a great outfit to work with!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
TIBINT was founded in 2016 and set to change how businesses utilize digital marketing. Progress is only possible with change. So let’s change things up!...
Top Services:
SEO
Digital Marketing
PPC
Social Media Marketing
Email Marketing
Show more
Location
Miami, Florida
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
Under $1,000
TIBINT Services
SEO
Digital Marketing
PPC
Social Media Marketing
Email Marketing
eCommerce Development
Web Design
Web Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Web Design Agency That Turns Your Website Into Your #1 Salesperson
Chosen6 Digital Agency is a Miami-based web design and digital growth studio helping small businesses compete online. We specialize in Shopify development, SEO, and automated marketing systems with a niche focus on jewelry stores, salons, and local service brands. Unlike traditional agencies, we don't just...
Top Services:
Web Design
Web Development
SEO
eCommerce Development
Social Media Marketing
Show more
Location
Miami, Florida
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
Under $1,000
Chosen6 Digital Agency Services
Web Design
Web Development
SEO
eCommerce Development
Social Media Marketing
Content Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Pochy Jewelry
Las Villas Jewelry
Metal Updater
Data sourced from the agency's DesignRush profile
Chosen6 Digital Agency Reviews & Testimonials
Daylin Roman Review from Google
5.0★
Daylin Roman's Review Sourced from Google
Working with Chosen6 was a game-changer for our business. They completely redesigned our website, optimized it for SEO, and set up our entire marketing funnel. The team is professional, creative, and truly understands how to drive results. Highly recommend if you’re looking for serious growth!
Pochy Jewelry Review from Google
5.0★
Pochy Jewelry's Review Sourced from Google
Highly recommend Chosen6 to anyone looking to have their site re-made and serious about growth. Thank you Oscar and your team.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Full Service Web company specializing in Responsive Website Design & Redesign, Hosting, Website Maintenance and everything in between. Every job is important no matter how big or how small and is given the personalized attention it deserves...
Top Services:
Web Design
SEO
Digital Marketing
Location
Miami, Florida
Number of Employees
Under 49
Average Hourly Rate
$75/hr
Minimal Budget
Under $1,000
GediWeb Solutions Services
Web Design
SEO
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Transform your digital presence with our comprehensive marketing services. From SEO and social media to content creation and web development, we provide the tools you need to succeed online...
Top Services:
Web Design
eCommerce Development
SEO
PPC
Digital Marketing
Show more
Location
Miami, Florida
Number of Employees
Under 49
Average Hourly Rate
$30/hr
Minimal Budget
Under $1,000
PulsarX Marketing Services
Web Design
eCommerce Development
SEO
PPC
Digital Marketing
Social Media Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Actoria
Anna Projects
Giraffe Fund
Data sourced from the agency's DesignRush profile
PulsarX Marketing Reviews & Testimonials
Mark Gordon Review from Google
5.0★
Mark Gordon's Review Sourced from Google
I would like to thank Pulsar X Marketing for redesigning of our site, orders have increased several times, the sales department can’t even cope. Although before that only 40% of customers came from the site.
Bebi Gupta Review from Google
5.0★
Bebi Gupta's Review Sourced from Google
They helped us with PPC advertising. In a short time, everything was set up, helped with all questions. Thank you, we will contact you again.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Data-Driven Digital Marketing Solutions for Small Businesses and Nonprofit Organizations...
Top Services:
Digital Marketing
SEO
Social Media Marketing
Reputation Management
PPC
Show more
Location
Miami, Florida
Number of Employees
Under 49
Average Hourly Rate
$60/hr
Minimal Budget
Under $1,000
InfoMedia Insights Services
Digital Marketing
SEO
Social Media Marketing
Reputation Management
PPC
Email Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Eduaction
Damon Cogdell Foundation
Crown Angel
Humboldt International University
Data sourced from the agency's DesignRush profile
InfoMedia Insights Reviews & Testimonials
Lucy Valdes Review from Google
5.0★
Lucy Valdes's Review Sourced from Google
I am extremely satisfied with the service I received. The professionalism and efficiency of the team are truly excelente,The prices are highly competitive, and the results exceeded my expectations. I am very happy to have chosen them. Thank you for all the support!
jorge sevilla Review from Google
5.0★
jorge sevilla's Review Sourced from Google
Highly recommended, super professional, dedicated and in particular as a client I felt that I received very good attention.
Daniella Piquet Review from Google
5.0★
Daniella Piquet's Review Sourced from Google
InfoMedia have a incredible Team and Customer Service! The TEam was fantastic and delivered all projects in time with a amazing quality!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
BlackShark, with 16 years of expertise, stands as a leading force in digital services, renowned for setting industry benchmarks and fostering innovation. Our adept professionals, educated in premier institutions, specialize in web development, social media management, AI-driven content generation, SEO...
Top Services:
Web Design
UI/UX Design
eCommerce Development
Web Development
WordPress Website Design
Show more
Location
Miami, Florida
Number of Employees
Under 49
Average Hourly Rate
$25/hr
Minimal Budget
Under $1,000
BlackShark Solutions Services
Web Design
UI/UX Design
eCommerce Development
Web Development
WordPress Website Design
SEO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
At Bizualized, we're more than just a digital marketing agency. We're a partner in your success, working tirelessly to help you achieve your goals and reach your target audience in the most effective way possible. Contact us today to learn more about how we can help you grow your business through...
Top Services:
Web Development
Digital Marketing
SEO
PPC
CRO
Show more
Location
Miami, Florida
Number of Employees
Under 49
Minimal Budget
Under $1,000
Bizualized Services
Web Development
Digital Marketing
SEO
PPC
CRO
Graphic Design
Web Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Digital Agency Reseller, you get everything according to your Digital Needs. Choosing the right services for your digital marketing campaign is important. To keep everything precise and accurate in terms of results you need Ala Carte digital marketing services...
Top Services:
Content Marketing
Digital Marketing
Social Media Marketing
SEO
Web Development
Show more
Location
Miami, Florida
Number of Employees
Under 49
Minimal Budget
Under $1,000
Digital Agency Reseller Services
Content Marketing
Digital Marketing
Social Media Marketing
SEO
Web Development
Web Design
PPC
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Web Design & Logo Design. We are an established website design company in Miami that offers a unique blend of creativity, style, innovation, and technology to design a website for your business; that promotes the growth and publicity of your brand. From website development to e-Commerce web solutions, our...
Top Services:
Web Design
eCommerce Development
Web Development
WordPress Website Design
SEO
Show more
Location
Miami, Florida
Number of Employees
Under 49
Minimal Budget
Under $1,000
Web Horizon Pro Services
Web Design
eCommerce Development
Web Development
WordPress Website Design
SEO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
BMP Digital Agency is a digital marketing company that offers a wide variety of services, including digital strategies, developments (Websites, Ecommerce's, Landing Pages, Mobile Apps), Digital Campaigns (Google Ads, Facebook Ads, LinkedIn Ads, and others), Social Media, Blogs, Email marketing, Design (Online...
Top Services:
Web Development
Creative Services
Digital Marketing
Social Media Marketing
SEO
Show more
Location
Miami, Florida
Number of Employees
Under 49
Minimal Budget
Under $1,000
BMP Digital Agency Services
Web Development
Creative Services
Digital Marketing
Social Media Marketing
SEO
Email Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Digital Paisa Money is an IT company focused on helping businesses grow through innovative digital solutions. They specialize in website design, SEO, and social media marketing, enabling brands to strengthen their online presence and achieve measurable results...
Top Services:
Digital Services
Product Design
Digital Marketing
UI/UX Design
Web Development
Show more
Location
Miami, Florida
Number of Employees
Under 49
Average Hourly Rate
$25/hr
Minimal Budget
Under $1,000
Digital Paisa Services
Digital Services
Product Design
Digital Marketing
UI/UX Design
Web Development
SEO
Mobile App Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
7 Frequently Asked Questions About Miami SEO Companies
If you have been burned before by an agency, what do you need to audit before hiring new SEO services in Miami?
Before engaging with a new search engine optimization company in Miami, you need to have a clear picture of what the previous agency did, what it left behind, and whether it is now working against you.
A new agency inheriting an unaudited account will either build on compromised foundations or spend months identifying and fixing those mistakes.
Do the following before contacting Miami SEO services:
Run your backlinks through Ahrefs or SEMrush to uncover spammy, irrelevant, or manipulative links to your domain and disavow them.
Search your GBP for unauthorized changes to categories, service areas, or contact information.
Check your site for duplicate or mass-produced content.
Review your Google Search Console for manual actions and crawl anomalies.
Confirm full ownership and administrative access to every platform, including Google Analytics, Search Console, GBP, and your CMS.
Should you disqualify an SEO agency that is already working with Miami competitors?
Not automatically, as an SEO agency in Miami with deep expertise in real estate law or dentistry is likely a stronger hire. However, you need to thoroughly investigate whether it is using the same keyword targets, content strategy, and link-building sources for two competing clients.
Ask the agency directly:
Do you currently work with any businesses targeting the same service keywords and geographic areas as mine?
What is your conflict-of-interest policy for clients in the same market?
Will you commit in writing to not targeting my specific competitor keywords on behalf of another client during our engagement?
Credible SEO specialists will have a clear, documented policy and will be willing to identify which competitors they already work with under NDA if pressed. What they should not do is deflect, minimize the concern, or offer verbal reassurances without written follow-through.
What to negotiate into the contract:
A named exclusivity clause specifying which direct competitors the agency will not take on during your engagement
A disclosure obligation requiring them to notify you if a conflict arises after signing
A right to exit without penalty if an undisclosed conflict is discovered
How do you verify that an agency’s case studies represent actual business revenue and not just temporary vanity traffic spikes?
Case studies that represent actual business results should show sustained performance over a minimum of 6 months, with conversion or revenue data attached. If an agency presents rankings without business outcomes, sessions without conversion context, or peak-only data without a timeline, it is presenting vanity metrics.
Ask the SEO services in Miami to walk you through their case study and ask the following:
Question
What you are testing
What did conversion rates do over the same campaign period?
Whether traffic quality improved or just volumeÂ
Can you show lead volume or transaction data alongside the traffic chart?Â
Whether the traffic had commercial intentÂ
How long did the results hold after the campaign period?Â
Whether gains were sustained or a temporary spikeÂ
What specific actions caused the result?Â
Whether the agency can articulate strategy or is pattern-matching to outcomesÂ
Can I speak with this client directly?Â
Whether the case study is real and the client relationship is intactÂ
What is often excluded from the base SEO retainer?
Most base SEO retainers cover strategy, account management, reporting, and a defined scope of on-page optimization. What is often excluded is the following:
Content creation capped at a monthly article limit or billed per word or page above a defined threshold.
Link-building outreach, including digital public relations, guest placements, and sponsored content
Technical work that requires a developer or engineer.
Local citation building and cleanup, which are often treated as a one-time setup fee.
Google Business Profile management, such as answering customer reviews, encouraging postings, and map marketing.
Spanish SEO and content, which often require separate resources from English-focused strategies.
Conversion rate optimization, which is often out of scope for most SEO retainers, unless it is explicitly negotiated.
Recovery for sites that have a manual action or an algorithmic penalty.
Before signing your contract with SEO services in Miami, request a written breakdown of what is and is not included in your base retainer. Also, ask for a realistic one-year cost estimate that accounts for your site's current condition.
Is it standard practice for a Miami SEO agency to require a minimum 6-to-12-month contractual commitment?
Yes, because SEO is a compounding process that operates on Google's timeline. However, your 6-to-12-month contract should include statements that protect you from an agency's poor work.
What a reasonable long-term contract should look like:
A 6-month minimum with clear deliverable milestones at 30, 60, and 90 days
A 12-month commitment that includes defined performance benchmarks and an exit clause if benchmarks are materially missed
Monthly reporting against agreed KPIs throughout the term
What is not reasonable for an SEO long-term contract:
A 12-month lock-in with no defined deliverables, no performance benchmarks, and no exit provision
An auto-renewal clause with a notice window of under 30 days
A contract that defines success only in terms of activity (content published, keywords tracked) rather than outcomes (search rankings movement, traffic growth, lead volume)
How long should it realistically take to see local Miami search rankings move?
On average, it takes 3-6 months to observe initial movement from an SEO strategy, and 6-12 months for more sustained results. But because Miami has a competitive landscape with 4,900 new business applications per 100,000 residents, search rankings can take longer than the standard timeline.
Ultimately, your site's current technical condition, the competitiveness of your target keywords, and execution quality will determine the time required to see results.
Below are estimated timelines for various business cases:
Business case
Estimated timeline to results
Technically healthy site, low-competition local keywordsÂ
Early movement in 2-3 monthsÂ
Brands targeting moderately competitive keywordsÂ
Ranking shifts in 4-6 monthsÂ
High-competition categories (e.g., Miami personal injury law, South Florida real estate)Â
First-page positioning may take 9-14 monthsÂ
What reporting should you receive every month?
Your monthly SEO report should provide enough information for actionable business decisions. A report that does not clearly show whether the engagement is moving your business forward is not doing its job.
What a complete monthly SEO report should include:
Reporting item
What to look for
Keyword ranking movement
Position changes across all tracked terms, segmented by English and Spanish where applicable, with trend direction over 30, 60, and 90 days
Organic traffic
Sessions broken down by landing page, with conversion events (calls, form fills, purchases) attachedÂ
Google Business Profile performance
Month over month Search impressions, direction requests, phone calls, and website clicks from GBPÂ
Backlink report
New links acquired with source and authority data; toxic or flagged links identified
Technical health
Any new crawl errors, indexation issues, or Core Web Vitals changes flaggedÂ
Work completed vs. scope
A clear account of what was delivered that month against the agreed deliverable listÂ
Planned work for next monthÂ
The specific activities that the agency will undertake, such as content creation and strategy refinement, and how those activities connect to your targetsÂ