- Agency: Goji Labs
- Client: EyesOn
- Category: App Design — eCommerce & Retail
- Location: Los Angeles, California
- Project Brief: Design a mobile-first platform that stores pet care information and links QR-enabled pet gear to detailed profiles, so guardians and good samaritans can act fast in a pet emergency.
Pet gear sold through an eCommerce app rarely does anything useful after checkout. Goji Labs designed EyesOn so one scan of a pet’s QR tag opens its care profile and alerts its guardians.
EyesOn is an early-stage consumer startup built on a personal, high-stakes idea. The founder arrived with no product, team, or technical base, only a clear picture of what pet owners need when something goes wrong.
The platform spans the phone and the physical world. An app stores and shares care instructions, while scannable QR gear on the pet sends an instant alert when someone finds it.
Three audiences use it in very different ways. Owners, designated guardians, and third-party helpers each get their own path, often in moments that are tense and short on time.
Goji Labs opened with a Product Strategy Sprint to match the founder’s vision with market realities. Competitive audits covered pet care, healthcare, and emergency alert systems, alongside personas and scenario maps for all three user groups.
From there, the team designed and tested flows for both everyday care and urgent situations. Work moved from mobile-first wireframes to mid- and high-fidelity prototypes built around clarity and trust.
Each feature targets a moment of stress. Multi-photo identification helps a stranger confirm the right pet, while QR-linked profiles, custom care routines, and guardian availability cut the steps between a scan and a safe return.
Privacy stays in the owner’s hands. Sensitive details only appear when the situation calls for them, so a found pet gets help without exposing the family’s personal information.
Results & Impact
Goji Labs delivered a fully designed, validated MVP in five weeks. EyesOn now has a scalable, mobile-first design system ready to hand straight to engineering.
- Five-week MVP: A complete, tested product design went from idea to handoff in just over a month
- Three-audience design: Owners, guardians, and helpers each get flows built for their role
- Calm emergency flows: QR scans, photo ID, and instant alerts reduce friction when time matters
- Build-ready system: A mobile-first design system gives engineers a clear starting point
