STORIES Apartments is a boutique hospitality destination in Jurmala. To reflect its unique concept, Brandsite developed an elegant digital platform that elevates the brand’s prestige while simplifying the booking journey for modern travelers.
Industry Insight: Research shows that 75% of people judge a brand’s credibility based on its website design. For hospitality, where first impressions often decide bookings, this underscores how vital visual trust and usability are to guest confidence.
Key Insights for Brands:
- Leverage neutral, nature-inspired colors to create an authentic sense of place.
- Use refined typography and high-quality imagery to convey luxury.
- Make it easy to complete an action by using a clean, image-led booking systems.
The Website Features a Warm, Neutral Palette with Accent Highlights
A palette of soft, neutral tones forms the foundation of the website’s design. Warm backgrounds of beige and cream are complemented by subtle hints of wood and gold, adding depth and a welcoming character.
Designed by Brandsite, the website’s palette reflects the essence of Jurmala, capturing the sand, the wood, and the clarity of sea air, while also placing the brand firmly within the world of luxury hospitality. The resulting impression is a website that exudes calm but also exclusivity.
This interplay of tones creates an aspirational atmosphere, one that draws visitors in and inspires them to experience the hotel firsthand.
Brandsite’s Chosen Typography is Modern and Elegant
This website's typographic system is a perfect example of a classic pairing. A modern sans-serif font is used for the navigational elements, which are easily readable.
Whereas the main storytelling and descriptions use a sophisticated serif font to convey luxury.
A 2024 study in the International Marketing Trends Conference found that serif fonts lead to a significantly higher perception of brand names as luxurious and are linked to qualities like refinement and authority.
''I loved the detail and subtlety of the Home, especially in the typography.”
DesignRush Awards Jury Panel
By using these two fonts, the typography creates a clear structure that enhances navigation while also reinforcing a sense of thoughtfulness and curation. Additionally, the elegant typography serves as a digital extension of the hotel’s commitment to detail and quality.
STORIES Apartments Boasts an Interactive Suite Selection Grid
On the page where you choose your suite, the options are presented in a clean grid. Each category is represented by a bright, inviting photograph.
This focus on high-quality photography is a key business driver. A 2023 study from the Nature Portfolio confirmed that the specific visual properties of hotel photos can directly influence potential guests.
As you hover over each option, a subtle interactive effect appears, adding a layer of refinement. This small detail, found in the best website design makes the experience feel responsive and modern.
The grid layout also improves navigation by allowing guests to compare all suite types at once. Rather than reading through long text descriptions, users can visually weigh their options in seconds, which makes the decision-making process easier.
As a result, the straightforward layout turns a potentially complex decision into a simple, enjoyable experience. By reducing the chances of users abandoning the site, it helps boost conversions for the business. This is a key metric of success that top web design agencies help deliver.
Visual Storytelling with an Architectural Emphasis
On the “About” page, the design leads with a large, beautiful photo of the hotel’s exterior. The building is shown surrounded by nature, which gives it a peaceful and established feel.
The page’s headline is placed directly on top of this image in a clean, white font, before the user scrolls down to discover detailed interior shots.
Showing the hotel’s architecture is an important part of the storytelling. It gives the brand a sense of place and authenticity. It also helps to differentiate the hotel from its competitors.
The unique building is a key part of the brand's identity, and this design makes it a hero of the story from the start.
Explore the many ways top hotel website design companies highlight an establishment’s most prominent feature.
What Brands & Agencies Can Learn from STORIES Apartments
Brandsite’s work for STORIES Apartments shows how thoughtful design can transform a booking platform into an experience.
Here’s what creative teams can take away:
1. Draw Your Palette from the Location
A great color scheme can connect your brand to its physical environment. Use tones inspired by the local landscape, like beaches or forests. This creates an authentic and immersive feeling for potential guests.
2. Ground Your Brand in Its Place
Showcasing your property's unique architecture is a powerful way to reinforce authenticity and give potential guests a memorable sense of arrival.
3. Simplify Option Browsing
If you offer multiple rooms or packages, a clean, visual grid is essential. This allows users to compare their choices easily and reduces friction in the decision-making process.
About DesignRush Featured Designs
At DesignRush, we review hundreds of agency projects each month. The featured works stand out for originality, usability, and brand impact.
The most compelling projects advance to become Monthly Design Awards winners, gaining industry recognition.
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