Remote work has spiked during the Coronavirus pandemic.
- 31% of respondents in a recent survey said that COVID-19 was the trigger for remote work allowances at their company (Owl Labs)
- Zoom video conferencing reached more than 200 million daily meeting participants, both free and paid in April this year (Zoom Blog)
- 74% of companies plan to permanently adopt remote working conditions post-pandemic (Garnter)
These numbers show that COVID-19 opened Pandora’s box for remote work and global teams.
Today, with the help of outsourcing staff solutions experts, C9 Digital, we will have a closer look at this significant change in the way agencies put their teams together.
C9 Digital CEO, Phillip Lew, will share some invaluable insights on how the pandemic is not just causing businesses to make team-building adjustments on the fly, but is rather shifting their long-term thinking process about recruitment.
Before we investigate these changes, let’s make sure we clarify what we mean when we refer to a global team.
Table of Contents
- What Is A Global Team?
- Setting The Stage For Global Teams: How COVID-19 Impacted Digital Agencies
- Global Outsourcing & Distributed Teams As Secrets To Agency Growth During & Post-Pandemic
- How Global Teams Impact Your Bottom Line
- Recruiting A Global Workforce: How C9 Digital Helps Agencies Save Up To 70% In Payroll Costs
What Is A Global Team?
A global team is a group of employees working remotely, dispersed across different countries and time-zones.
This is a working environment that requires clear communication channels in the form of emails, project management software, video conferencing and direct messaging through business communication platforms in order to excel.
Global teams have always existed but haven’t been as common. The COVID-19 crisis has opened the floodgates for global teams, pushing businesses to create the technology and necessary arrangements to make remote work possible.
Here’s what Mr. Lew has to say on the evolution of global teams:
Setting The Stage For Global Teams: How COVID-19 Impacted Digital Agencies
66% of agencies saw a decrease in overall revenue during the COVID-19 crisis. (Uplers)
This comes as no surprise. With clients of all sizes and across verticals being forced to shut down during the lockdown, digital agencies were bound to suffer losses.
The impact was not only felt in terms of revenue losses. Pandemic layoffs amounted to nearly 35,000 agency positions according to Forrester.
It’s evident that the pandemic brought holistic changes to the digital agency industry. Agencies are being asked to rethink both the way they do business, as well as the way they recruit and set up their teams.
The Silver Lining: Digital Transformation
According to Mr. Lew, crisis and chaos are usually “the breeding grounds of innovation and opportunity.”
It is no secret that adaptability ranks high on the skill-set of successful business and COVID-19 created the ideal situation to showcase that.
Pre-pandemic, a digital presence was something that was nice to have, but never thought of as a prerequisite for success. That is no longer the case.
Here’s what leading outsourcing service provider, C9 Digital, has to say about the digital transformation evolution:
The digital transformation caused by the pandemic is undeniable.
- Companies are moving previously on-premise tech to the cloud, with a plan to keep it here indefinitely. (Forrester)
- 70% of businesses have increased or maintained digital transformation spend during the pandemic. (IFS)
Going digital is the new normal and the agencies that are able to adapt will be the big winners when the pandemic dust finally settles down.
Global Outsourcing & Distributed Teams As Secrets To Agency Growth During & Post-Pandemic
According to Mr. Lew, “global outsourcing and distributed teams are the path to the digital agency of the present and future.”
By adapting the global outsourcing and distributed team model, agencies can ensure that:
- They are not limited to the local talent pool, but expand their reach globally.
- They employ people from different cultures, countries and background, adding to the creativity, originality and diversity of the services they provide.
- They are protected from unpredictable scenarios such as COVID-19. All they need to “open their shop” on a daily basis is reliable internet and good communication.
Remote work is not a trend, it’s the new normal. According to Upwork’s “Future Workforce Report”, over 73% of all businesses in the United States will rely on distributed, remote staff by 2028.
COVID-19 might have forced companies into doing it but the results it has yielded are hard to refute:
- Promotes a healthier work-life balance: With less hours on the road and the office, employees can spend more time for themselves and their families.
- Saves money on overhead: By building a global team there is no need for all the expenses associated with an office and local contractual obligations such as rent, utilities, cleaning services, food and taxes.
- Remote workers have proven to be more productive.
- Facilitates round-the-clock availability: If you choose to allow your staff to work on their time zone, you are essentially building an agency that is productive around the clock.
By putting a global team together, you are essentially doing two things: cutting costs and increasing productivity.
All you have to do is have a look at this case study by C9 Digital. Vowerk, an international diversified corporate group with over 27 companies worldwide, sought the help of C9 Digital in order to provide a digital marketing strategy.
C9 Digital responded immediately and provided their client with the following:
- A comprehensive and complete digital marketing strategic roadmap.
- The hiring of two excellent mid-level graphic designers to execute the tasks necessary.
- Handled the performance management and audit protocols to ensure the seamless partnership between the new hires and Vowerk.
The numbers associated with this case study are even more impressive.
- C9 Digital deployed the graphic designers for Vorwerk saving them around 60% in payroll costs. To be more precise, both designers cost around $3,994 (€ 3,698) per month. If you compare that to typical European market rates, Vowork would have paid € 10,000 (US$ 10,801).
How Global Teams Impact Your Bottom Line
Mr. Lew argues that global teams can offer you the chance to impact your bottom line instantly.
By broadening your talent pool search, you are essentially broadening your overhead options. You have the opportunity to hire equally or even more talented people at a fraction of the cost.
Lower overheads is just one of the ways you improve your bottom line. Remote training is easier as you can employ techniques such as webinars and online resources instead of actual people to perform it.
Then there is the benefit of productivity and job satisfaction.
According to findings from Owl Labs’ 2019 State of Remote Work report, people who work at an office will stay longer but only because management has directly or indirectly requested it.
On the other side of the spectrum you have remote workers who clock in more hours than they need to because they choose to themselves.
How does your bottom line improve? Less costs, higher productivity, better employee retention and more passion for work.
Recruiting A Global Workforce: How C9 Digital Helps Agencies Save Up To 70% In Payroll Costs
Managing a global team is uncharted territory for a lot of agencies. Without a doubt, COVID-19 has brought change to the industry and even if agencies are willing to adapt, there’s a lot they need to navigate.
Can you imagine having to worry about hiring a global team and all that entails? The sourcing, the interviews, the different time zones, the onboarding, the contracts and all that comes with setting up a department responsible for building a remote team?
Enter C9 Digital.
C9 Digital has put together a team of professionals that can take on all of the above, while shedding 70% of your payroll costs.
How do they do that? By delivering an employee that possesses the skill you need, is remote-ready and is ready to hit the ground running upon hiring.
Here’s a list of things C9 Digital offer their agency clients:
- Sourcing, Recruitment & Hiring: From locating prospective employees to interviewing them, verifying their resumes and portfolios and evaluating their skills, C9 saves you time and money from a long and arduous process.
- Payroll & Contracts: They take on payroll and legal contracts including such as non-compete agreements, non-disclosure of communications, confidentiality and more.
- Account Management: As if that isn’t enough C9 Digital ensures that a dedicated account strategist takes care of your team’s management, supervision, and accurate reporting.
Putting together a global team is a complex and multi-layered undertaking. It involves work that spans across different departments of an agency.
From finance to compliance and HR, you need the skill set and expertise of different professionals across so many different areas. This is what has traditionally kept agencies from venturing into the global recruitment game.