Anonymous Director of Execution at Private Mortgage Company

5.0 ★

UI/UX Design Review from Anonymous

Cheesecake Labs designed a mobile app for a private mortgage company, integrating a custom rewards program and other features and building the wireframes from scratch. Internal stakeholders were satisfied with their work. They delivered everything successfully, staying within budget and going the extra mile. The team listened to feedback and excelled in communication. Overall they were collaborative and outstanding partners.

Anonymous Vice President of Product and Engineering at Blockchain Company

5.0 ★

Staff Augmentation Review from Anonymous

Cheesecake Labs provided staff augmentation for a blockchain company, sourcing engineers skilled in web3, APIs and PostgreSQL. They delivered high‑quality work on time, meeting the client's expectations. Their independent working style and creativity stood out. Enthusiastic, caring and strategic throughout the engagement, they ensured an effective workflow.

Anonymous Product Manager at Consumer Products Manufacturer

5.0 ★

Mobile App Development Review from Anonymous

Cheesecake Labs built an app for a consumer products manufacturer, focusing on UX and integrating with the client’s existing systems and databases for a seamless experience. The client now has a functional Android and iOS app with intuitive design. Cheesecake Labs meets timeline expectations and proactively communicates any issues. Their UI/UX expertise allows them to deliver results aligned with the client’s needs.

Mark Vetrano CEO|CSO at Contact Fuel

5.0 ★

Blockchain Review from Mark Vetrano

Temur's team was professional, responsive, and made the entire process smooth. Were impressed with the results and how much value their solution has added to our business. If you're looking for innovative blockchain solutions, Pixelette Technologies is the way to go!

Lauren Ratner President & Chief Brand Officer at rhode skin

5.0 ★

Software Development Review from Lauren Ratner

Pixelette Technologies designed custom software that streamlined our internal workflows and optimized our operations. The solution was tailored perfectly to our unique requirements, and their team went above and beyond to ensure a smooth implementation.

Arty Harjai CEO at HGG (Harjai Global Gurukul)

5.0 ★

Mobile App Development Review from Arty Harjai

Pixelette Technologies delivered ann exceptional e-learning platform that has improved the way we deliver educational content. The team was professional and responsive, ensuring the project exceeded all expectation.

Fahmi Elabed CEO at Piccolo Trattoria

5.0 ★

Mobile App Development Review from Fahmi Elabed

It was a pleasure working with TechnoYuga Soft. For Piccolo Trattoria, they created an intuitive and effective web application that has simplified our online ordering and reservation process. Their staff was punctual, kind, and professional. Their attention to detail really made a difference, and the caliber of their work surpassed our expectations. Strongly advised for any eatery trying to improve their online visibility!

Manuel Sonnleithner CEO at TradersYard

5.0 ★

Mobile App Development Review from Manuel Sonnleithner

The quality of work that TechnoYuga Soft has provided is outstanding. The commitment to delivering a mobile app that is of high quality for TradersYard has been great. Our relationship has been very collaborative, the team has been able to deliver on time and within the budget. TechnoYuga Soft enthusiasm for the project was my favorite part. I'm very pleased with project outcome, and will definitely recommend their service!

Troy Abromaitis SDM at Musqueam Capital Corporation

5.0 ★

Mobile App Development Review from Troy Abromaitis

It was a pleasure to collaborate with TechnoYuga Soft on our real estate smartphone app. Our clients' ability to search properties and communicate with us has greatly increased because to the slick, user-friendly software they developed after understanding our demands. Throughout the project, their staff demonstrated professionalism, responsiveness, and a dedication to quality. We're thrilled with the outcome and forward to work together once more.

Khrystyna Sliana Digital Marketing manager at Red Jumpers

5.0 ★

Software Development Review from Khrystyna Sliana

The Chudovo team helped us with the implementation of the blockchain-based financial platform. The hired developers had extensive experience in the development of secure smart contracts. The team has built a robust infrastructure in order to support multiple DeFi dApps. With Chudovo, we have delivered audited, gas-optimized smart contracts, integrated wallets and protocols, and implemented scalable back-end architecture. The blockchain developers worked as part of our team. Due to the proactive approach of the software engineers, we were able to deliver the project according to the deadlines.

Olha Chura Lead of Marketing at Kitrum

5.0 ★

Software Development Review from Olha Chura

Chudovo provided a professional ASP.NET developer who joined our team and took over the ongoing maintenance and modernization tasks for the online lending platform. Their expertise was important to assist in breaking the monolithic platform into microservices and migrating it to the latest .NET version. Communication was professional and consistent, and the software engineer was proactive and adaptable throughout the engagement. Chudovo delivered top-quality results and contributed significantly to the success of our project.

Applications Review from Anonymous

Working with A1QA has been exceptional since the very beginning. Their professionalism, efficiency, and quality of work often exceed what we’ve seen from much larger providers. From the early planning stages through test execution and continuous improvements, the team has shown strong expertise and maintained clear, reliable communication. Their dedicated focus on QA has given us an experienced group that manages the entire process with little need for oversight on our side. They are true experts in their field.

Undisclosed Research and Development Manager at IT Company

5.0 ★

Software Testing Review from Undisclosed

Highly qualified staff and quick search for new employees. The outstaffed guys have high technical expertise and are well-versed in the latest technologies. My overall experience with the service has been positive. Their guys have integrated well with our in-house staff and contributed significantly to projects.

Rick Fox QA Lead at Bally's Interactive

5.0 ★

Software Testing Review from Rick Fox

The team's clear communication and hardworking nature made them easy to work with. Tasks included writing and managing test cases and conducting various QA tests, such as feature acceptance and regression testing. Worked alongside internal teams to ensure we tested the priority each Day & Week of the project. Issues raised communicated out so any blockers were prioritised appropriately.

Vladimir Adzic General manager at Digitron ist

5.0 ★

Software Development Review from Vladimir Adzic

Codeus proved to be a highly reliable custom software development partner during the development of our AllegraPoint of Sale (POS) system, supporting us from early product ideation all the way to full-scale deployment. From the beginning, their team demonstrated a strong understanding of the business and regulatory requirements specific to our industry, combining solid software architecture with practical insight into real-world operational workflows. This resulted in a POS system that is not only technically robust, but also intuitive and easy to use in real working conditions. As a software development company in Montenegro, Codeus demonstrated a level of professionalism and delivery quality that easily matches international standards, while maintaining clear communication and fast response times throughout the project. The final solution is a scalable, secure, multi-platform POS system that today supports thousands of active clients and processes millions of fiscalized transactions. Its stability, performance, and ability to grow with our business clearly reflect the technical expertise of the team. What truly set Codeus apart was their mindset of a long-term software development partner. They consistently took ownership of the product, respected timelines, and continued to provide support well beyond the initial launch. Throughout the project, Codeus worked in a transparent and well-organized manner. Communication was consistent and proactive, timelines were respected, and the team was responsive to feedback and changing requirements. Their approach made collaboration straightforward and effective, even on a complex and regulation-driven project.

Ranko Vujosevic CEO at Optel Software

5.0 ★

Web Development Review from Ranko Vujosevic

We hired Codeus to help us develop new dashboards, reports, and application modules for our software. They delivered work in weekly sprints, with intermediate releases that allowed us to track both progress and quality throughout the project. Codeus consistently delivered when they promised, which made planning and collaboration easy on our side. Communication was first class. The team asked clarification questions in a timely manner, responded quickly to our needs, and stayed aligned with our requirements at all times. We were very satisfied with the speed, progress, and overall quality of the work. Overall, this was a great collaboration, and we would be happy to work with Codeus again.

Vasilije Marković Sales at Sekas doo

5.0 ★

Software Development Review from Vasilije Marković

Codeus was much more than a typical software vendor for us they were a true development partner throughout the creation of the Aria Point of Sale (POS) system. From the very first discussions and UI/UX concepts, their team demonstrated a deep understanding of how hospitality businesses actually operate, not just how software should look on paper. They consistently challenged assumptions, proposed better solutions, and helped us shape a product that works reliably in real, high-pressure environments. Codeus developed a robust, multi-platform POS system with advanced functionalities. The solution is scalable, secure, and intuitive, enabling real-time data access and remote management for business owners. Today, the system supports thousands of active clients and processes millions of fiscalized transactions, clearly demonstrating its reliability and performance. What we particularly appreciated was their clear communication, realistic planning, and hands-on approach during critical phases of development and deployment. Milestones were met, issues were addressed quickly, and support never stopped once the system went live. Working with Codeus gave us confidence that our product is built on solid foundations. We would gladly recommend them to any company looking for a reliable, long-term technology partner who truly takes ownership of the product they build.

Nick (Nikhil Verma) Manager at OnGraph Technologies Private Limited

5.0 ★

Mobile App Development Review from Nick (Nikhil Verma)

I needed a breakthrough on-demand marketplace application to be developed with the most advanced features. I must have to say the team is highly amazing and talented in OnGraph. I am fond of the skills and expertise and highly recommend to hire dedicated mobile app developers from this professional mobile app development company.

Dolly Pundeer Director of Sales at Elite Mindz

5.0 ★

Mobile App Development Review from Dolly Pundeer

We were thrilled with our experience developing a Shipping App with TechAhead. They delivered exactly what we envisioned, and the entire process was smooth and efficient. Their team was incredibly knowledgeable and always kept us informed throughout the project. The final product is not only functional but also user-friendly, exceeding our expectations. Their creativity truly stood out! When we approached them for our shipping app development, they didn't just follow a template. They took the time to understand our specific needs and came up with innovative features that enhanced the user experience for both our customers and our own staff. We highly recommend TechAhead for any app development needs.

Noah Kraft CEO and Co-Founder at Wonderbelly

5.0 ★

Mobile App Development Review from Noah Kraft

It was a pleasure to collaborate with TechAhead on our mobile app development project. Their team went above and beyond our expectations with their creative ideas, showcasing their extraordinary Flutter and IoT experience. Throughout the project, their expertise and dedication were clear, and we were very grateful for their proactive grasp of our requirements. We are thrilled with the app's performance and eager to work with TechAhead again in the future.

Rory Bordiuk Co-Founder and CEO at Cirrus Glass

5.0 ★

Mobile App Development Review from Rory Bordiuk

Techahead proven to be an essential partner on our application development project. Their team demonstrated good communication and seamless collaboration from the start, which contributed to the delivery of a high-quality product. We were particularly pleased by their ability to provide creative technological solutions that exactly matched our needs. Overall, we appreciate Techahead's service and competence and would certainly recommend them to anybody looking for great mobile app development services.

Sam Forline Owner at Blue Collar Scholars

5.0 ★

Software Development Review from Sam Forline

We needed to transfer software tech stack of our company and improved the front-end design. Virva first helped us set up our Azure tech stack and transfer the code base. They enhanced the front-end interface, built new customer dashboards, and developed additional modules. They delivered a ready applications now live with our customers. Their model of assigning dedicated developers ensures consistent resources and outstanding work quality. Working with Virva feels like a partnership, and they have also made strategic connections to support our growth.

Jim Windgassen Engineering Fellow at Northrop Grumman

5.0 ★

Web Design Review from Jim Windgassen

we wanted virva to redesign our website for a transformative experience for our Defense and Space Manufacturing business. Their team thoroughly understood our industry's unique demands and delivered a site that is not only visually stunning but also highly functional and secure. The new design effectively showcased our capabilities and projects, enhancing our credibility and appeal to clients and stakeholders. Throughout the project, virva maintained clear and consistent communication, ensuring our vision and requirements were met. They adhered to deadlines meticulously and demonstrated exceptional professionalism and expertise. The responsive design has greatly improved user experience across all devices, and the site's enhanced performance has significantly boosted our online presence and engagement.

Storey Jones Founder& CEO at dtour.life

5.0 ★

SEO Review from Storey Jones

Our leads have increased fourfold and our keywords are now ranked well thanks to Virva. Monthly visits to the website also rose. We found the deliverables to be satisfactory. Their group was articulate, focused on the details, and informed.

Matt Dattilo CIO at Vince, LLC

5.0 ★

Windows Review from Matt Dattilo

I've known and worked with Tim Montgomery for almost 25 years, and with TIMIT Solutions since inception. TIMIT always provides knowledgeable, dedicated professionals, creative solutions, and solid execution to every project. I would highly recommend them.

Rebecca Smith Vice President at Spinattic

5.0 ★

Mobile App Development Review from Rebecca Smith

Timit Solutions is a great company for not only enhancing IT Services but bringing with that, years of knowledge and experience. Tim has a keen sense of what needs to be changed to make a difference in how you do business and reach people. Insight, suggestions and communication helped us to better define objectives that will make our business stronger.

Amanda Blanton Marketing at Adirondack Regional Chamber of Commerce

5.0 ★

Mobile App Development Review from Amanda Blanton

TIMIT Solutions worked with [...] us on a mobile app for a craft beverage trail initiative a few years ago. A few businesses were involved in the project, and TIMIT made it easy to collaborate with all of them throughout the process. The Chamber even won an award for the mobile app. (Verified via email)

cornelia verden Web Developer at Cornelia Verden LLC

5.0 ★

eCommerce Development Review from cornelia verden

This Company is AMAZING, they are very professional. We hired them to build my website, and they did an EXCELLENT job. They continuously communicated with me during the development phase. If you want a beautiful, well-designed, professional website that has optimum functionabilty, You must go with Seasia Infotech. You can always expect excellent quality services from the professionals at Seasia Infotech.

Ron Williams Founder at Hoodle

5.0 ★

eCommerce Development Review from Ron Williams

We were looking to upgrade our website, which was running on Magento, to Adobe Commerce. The idea was to bring everything under one roofmerging our multiple sites into a single platform and improving our workflow. We also wanted to move to Adobe Commerces enterprise version to help us scale and expand our online presence. Basically, we needed a smoother, more robust e-commerce platform that could handle our growing business. Delostyle Studio Private Limited handled our entire migration to Adobe Commerce, which included consolidating our multiple Magento sites into a single admin interface.The team was responsible for migrating all our data, ensuring it transferred over without any issues, and making sure the new site reflected our previous one, but with additional improvements and features. They also took care of the technical optimization, fixing bugs, and ensuring the site ran smoothly after launch. Even after the website went live, they continued working with us to identify and fix any ongoing issues. Before working with Delostyle Studio, we were dealing with multiple separate Magento installations, which made managing our e-commerce business a lot more difficult. After the migration, everything was streamlined into one platform, which improved our overall workflow and made things much more efficient. We also saw an improvement in our websites performance and functionality, which helped in better managing our growing customer base. A Delostyle Studios project management was pretty solid. I was managing the project on my own, which sometimes caused delays on my end, but the team was always patient and understanding. They made sure to stay on top of their tasks and kept things organized. I used spreadsheets to track the progress, and they were really communicative throughout the process, keeping everything updated. They always made sure to follow through with any requests and were flexible when changes came up.

Matt Malone CEO at Groundworks

5.0 ★

Web Development Review from Matt Malone

Were a startup in the safety-critical industry, so we needed a website that not only looked professional but also functioned seamlessly for our customers. Our main goal was to design the site flow in a way that clearly communicates our services, builds trust, and meets the needs of our target market. Delostyle Studio was brought on board to help us refine this process, ensuring the design is both user-friendly and aligned with the business goals. Delostyle Studio worked with us to design a comprehensive website. The scope included creating wireframes for each screen, ensuring the customer journey (from landing to sign-up) was smooth and intuitive. They provided us with high-fidelity designs based on the wireframes, fine-tuning the visuals to match our brand and make sure the flow was logical. The deliverables included clear, detailed wireframes, polished designs, and interactive prototypes to simulate user experience. This helped us visualize the entire site and understand how everything would work before development.Interactive Prototypes: They created interactive prototypes that allowed us to experience the user flow, which gave us confidence that the website would be functional and user-friendly. Delostyle was extremely organized and efficient. Everything was delivered on time, and they were always responsive to our needs. Whenever we had feedback or questions, they took it seriously and made the necessary changes quickly. We felt really supported throughout the entire process, and they always kept us updated on the status of things. What stood out the most was their level of involvement. The team didnt just work on the project and hand it overthey really took the time to understand our business, our customers, and our goals. Their communication was top-notch, and we always felt like they were genuinely invested in our success. The creativity they brought to the table and their ability to turn feedback into meaningful changes was impressive

Dwight Dunton Founder at Bonaventure

5.0 ★

Web Development Review from Dwight Dunton

We hired Delostyle Studio to help us build and launch our new mobile app. We needed them to make sure it would work smoothly on both iOS and Android, and get everything ready for launch on time. Delostyle Studio was responsible for developing the entire app. We gave them the basic ideas, some design assets, and the business goals we had, and they took care of everything technical. They worked on building the frontend with React Native, just how we wanted, and set up the backend with AWS, which was the platform we chose. They basically brought our app vision to life, from start to finish. We did regular check-ins and code reviews through Pull Requests, which helped us stay on the same page. Even though we faced some issues along the way, they were always quick to fix them and keep things moving. In the end, we got a fully functioning app that met all of our goals, and we were able to launch on schedule. App development can be tricky, and we expected some challenges to pop up. But Delostyle Studio did a great job of keeping us updated whenever something came up. They’d offer solutions quickly and made sure to keep things moving forward. Even when we hit a few roadblocks, they stayed on track with deadlines and worked hard to meet the timelines we had in place. What impressed us most about Delostyle Studio was how easy they were to work with. The team was really accessible and made communication so simple, even though we were working remotely. They were always available when we needed something and went the extra mile to make sure everything was running smoothly. It felt like they were truly part of our team. Honestly, the only small thing was the project management tools. They used a few different tools, which made organizing everything a bit tricky at first. It wasn’t a big deal, but it did take a little time to get things aligned. Other than that, everything was great.

John Crawford CEO at Ingenious Audio

5.0 ★

Web Design Review from John Crawford

What stood out most about Code and Core was their deep understanding of the industry, which they translated into a captivating online experience. Their expertise in Shopify development ensured a seamless user journey across all devices, while their commitment to timely delivery and responsive communication highlighted their dedication to the business's success. They did not just create a website; they crafted a digital masterpiece that significantly elevated the brand's online presence.

John Sadlowki CEO at SquareOne Energy

5.0 ★

Web Development Review from John Sadlowki

Theyre easy to work with and communicate great. They never left out a single detail in our updates. Using Productive, I can monitor their progress. They also send detailed invoices and updates. Weve only missed one deadline, and it was for a justifiable reason.

Nick Kitchin CEO at Cumulus Energy Storage

5.0 ★

Web Development Review from Nick Kitchin

We gained a tool that we could immediately turn around and sell to clients. Were really happy with the version they delivered. Once we started maintaining it ourselves, we recognized how well designed it was. Its a robust product that can handle the volume of documents and requests we receive.

Chris Yam Manager at ColourXpress Media LLP

5.0 ★

IT Consulting Review from Chris Yam

️️️️️ Exceptional IT Consulting Services Win-Pro Consultancy has been an outstanding partner in helping us navigate our IT needs. Their team is knowledgeable, responsive, and truly understands how to align technology with business goals. From streamlining our infrastructure to providing clear, actionable advice, theyve consistently delivered with professionalism and precision. We felt fully supported at every step, and their solutions have brought real improvements in our operations. Highly recommended for anyone looking for trusted and top-tier IT consulting.

Jim Wee Director at Nala Employment

5.0 ★

IT Services Review from Jim Wee

We engaged Winpro for their IT outsourcing services, and the experience has been consistently excellent. From the initial consultation to the ongoing support, their team has demonstrated professionalism, technical expertise, and a strong commitment to service quality. One of the standout aspects of working with Winpro is their responsiveness. Their support team is quick to address technical issues, often resolving them with minimal disruption to our operations. This level of reliability is crucial for any business that depends heavily on IT systems for daily activities. Additionally, their proactive approach to IT management such as regular system monitoring, preventive maintenance, and security updateshas greatly reduced downtime and enhanced our overall IT infrastructure. They also provide clear, jargon-free communication, which helps non-technical stakeholders understand what's happening and why certain solutions are recommended. We appreciate Winpros ability to scale their services based on our evolving needs. Whether it's user support, hardware procurement, network maintenance, or cybersecurity, they have been a dependable partner throughout. Overall, we highly recommend Winpro to any organization seeking a reliable, knowledgeable, and customer-focused IT outsourcing provider.

Ts. Elwin Yoong Director at NSIT TRAINING PTE LTD

5.0 ★

IT Services Review from Ts. Elwin Yoong

Win-Pro Consultancy Pte Ltd is a premier IT support and consulting provider operating in both Singapore and Malaysia. With a strong focus on managed IT services, cloud solutions, and proactive maintenance, they have built a solid reputation for delivering top-tier technological solutions tailored to the needs of businesses across various industries. Their team of highly skilled professionals ensures that clients experience minimal downtime, optimal system efficiency, and a robust, secure IT infrastructure. By leveraging cutting-edge technology and industry best practices, Win-Pro empowers businesses with reliable, scalable, and cost-effective IT solutions that enhance productivity and streamline operations. Their commitment to excellence, coupled with a customer-centric approach, makes them a trusted partner for companies seeking long-term IT support. Whether it's optimizing cloud deployments, safeguarding critical business data, or providing round-the-clock managed services, Win-Pro consistently delivers high-quality service with professionalism and efficiency. Their proactive approach to IT maintenance ensures that potential issues are identified and resolved before they can impact business operations, offering peace of mind to clients. With a proven track record of success and a dedication to staying ahead in the ever-evolving IT landscape, Win-Pro Consultancy Pte Ltd stands out as a reliable and highly recommended IT solutions provider!

Tiffany Shubert Chief Product Officer at io Health

5.0 ★

Mobile App Development Review from Tiffany Shubert

Relia Software delivered us what we hired them to build. I was quite concerned that we would invest the money just to obtain a product that would not work. Working with Relia Software resulted in a product that pleased both us and our customers. They didn't give us the runaround, as many other firms did.

Dave Williams Chief Information and Digital Officer at Merck

5.0 ★

Software Development Review from Dave Williams

Relia Software has been an excellent collaborator on our app development, DevOps, and CSM projects. Their crew is very knowledgeable and professional, and they regularly provide high-quality solutions that are suited to our specific needs. They offer straightforward communication, prompt execution, and unique techniques that produce results. We strongly recommend Relia Software to anybody looking for competent consultation services.

Daniel Kimberly First Officer at UPS

5.0 ★

Mobile App Development Review from Daniel Kimberly

They were helpful and kind. Relia Software presented a decent prototype. The crew had good project management abilities and responded rapidly to queries. Their openness and readiness to assist were very beneficial during the engagement.

James Leonard Ehrlich, DVM CTO & CEO at VCPR.ORG

4.8 ★

Web Development Review from James Leonard Ehrlich, DVM

I wanted to outsource front end development while maintaining back end services myself. They started with existing React SPAs, cleaned them up, found and removed bugs, improved user interaction, made clear requests for new endpoints which I implemented and they tested and used. The time difference between my office in eastern USA and theirs in Moravia worked well, as we could meet at their afternoon/my morning and I had the rest of the day to deal with back end or questions they might have. Their professionalism and competency were impressive. I will continue working with them, for years, I hope, in maintenance mode or when we need to expand features.

Michal Konopa Head of IT at NonStop Consulting

5.0 ★

CRM Development Review from Michal Konopa

New CRM system was successfully rolled out and data was migrated from our old system. Everything was delivered on time. Always willing to adapt to changing needs of the project.

Tammy Walker Owner at Retail Company

5.0 ★

IT Services Review from Tammy Walker

Extremely creative and awesome company name. It sounds trustworthy.

Undisclosed Product Owner at Global retailer

5.0 ★

Web Development Review from Undisclosed

We are making in minutes things that our teams have been stuck with for days before.

Daniel Land Owner at Don't Tell Dad

5.0 ★

WordPress Review from Daniel Land

Miracuves Solutions was great throughout the process. They communicated very well and made changes promptly. After sending them some hint, they were able to develop a wonderful design and made changes to our requests with no questions asked.We are in the process of implementing it with our webmaster but Miracuves Solutions has expressed that they would help us anytime if we needed help. Our webmaster said we have everything and is looking good but it was nice to know that Miracuves's team continues to help even after the project. It shows the character and values this company has.

Aariane Gorin CEO at Expedia Group

5.0 ★

Software Development Review from Aariane Gorin

Their timeliness and their solid project management process are hallmarks of their work. Above all, Miracuves Solutions is committed, flexible, and creative, which allows them to establish a collaborative and fruitful partnership. We were impressed that Miracuves Solutions was very committed to our project and that they know what they're doing. Above all, their flexibility and fresh views are outstanding.

Vytenis Norusis CEO at Class Truck

5.0 ★

Software Development Review from Vytenis Norusis

We approached Miracuves Solutions to design our new pitch deck around the content we provided to them. Key deliverables were:New end-to-end design of pitch deckFix new graphics, fonts, colors, etc. They showed extreme patience as we continuously returned with lots of feedback, which they responded to really well. They kept iterating until we felt we had nailed the overall feel.