Our B2B design agency directory includes 1,151 USA companies, with 1,855 client reviews and an average 4.6-star rating, and vetted by a team of 12 industry experts. Agencies are assessed on strategic capability, real-world case studies, and B2B fit, so you can clearly compare across services, pricing, project size, and industry focus.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.

Baunfire
VerifiedVerified by the DesignRush team for authenticity and credibility.AI LeaderRecognized for strong visibility across AI-powered search and answer engines.A Digital Agency Focused on Web.
Baunfire designs websites, UI/UX and responsive digital experiences from strategy through launch. Its client list includes Google, Nike, Disney and Arlo. The design agency is best for companies wanting either project-based work or an ongoing agency-of-record partnership...
Top Services:
- Web Design
- UI/UX Design
- Web Development
- Graphic Design
- Digital Services
- Show more
- Location
- San Jose, California
- Number of Employees
- 50 - 99
- Portfolios Count
- 18 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsBaunfire Services
Data sourced from the agency's DesignRush profileGoogle Nike Arlo Velodyne Aurora Clumio Dremio FX Snowflake Honda
Baunfire Reviews & Testimonials

Web Design Review from Kelly Hyland
The final product has brought immense satisfaction. With the ability for viewers to see available properties, there's been a noticeable increase in leasing activity. Additionally, more individuals are initiating contact for potential development ventures. Baunfire's team stands out for its remarkable creativity, consistently showcasing innovative ideas and solutions that defy convention. (Verified via email)

Web Design Review from Kristen Garcia
Content Magazine is pleased with the website, finding it valuable for its organization. The client entrusted Baunfire with its ideas and shared the desired outcome. In response, Baunfire crafted a design aesthetic that stands out in their local area. The visual display exceeds Content Magazine's initial expectations. Moreover, Baunfire has made the website more user-friendly, especially on the backend. Also, Content Magazine can now update the website independently. (Verified via email)

Web Design Review from Guillaume Bienaime
Baunfire designed and developed Zola's WordPress website from scratch. Initially, Zola shared its ideas, examples of preferences, and necessary content. They then collaborated through multiple drafts until finalizing the design. From there, Baunfire proceeded to build the site. The website allows customers to make reservations, view the menu, and access essential information, such as the restaurant's operation hours. (Verified via email)
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
ANML
VerifiedVerified by the DesignRush team for authenticity and credibility.Award WinnerRecipient of a Best Design Award for outstanding work.We Create Result Driven Apps, Websites, and Brands
ANML has designed UX/UI, web and brand experiences since 2012, winning Webby and Davey Awards. Its clients include Zoom, Ford, Autodesk and KitchenAid. Best for B2B, healthcare and emerging tech companies needing product UX and branding...
Top Services:
- Web Design
- Branding
- Mobile App Development
- Product Design
- UI/UX Design
- Show more
- Location
- San Jose, California
- Number of Employees
- Under 49
- Portfolios Count
- 20 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsANML Services
Data sourced from the agency's DesignRush profileLogitech World Central Kitchen KitchenAid NextNav Citrix Ford Motor Company Sitecore Level Access Zoom NetApp
ANML Reviews & Testimonials

Product Design Review from Manuel Colom
Working with ANML on the Yummly app experience and the Yummly Smart Thermometer (IoT) was an outstanding collaboration. Yummly combined personalized recipe discovery, meal planning, and guided cooking into a highly curated food experience, while the Smart Thermometer extended that ecosystem into connected cooking with real-time temperature tracking and assisted preparation workflows. As Director of UX at Yummly, I worked closely with ANML throughout both initiatives, and they operated almost as a seamless extension of our internal design team. Their work consistently demonstrated excellent design craft, strong product thinking, and a highly collaborative mindset. Beyond delivering high-quality UX and visual design, their contribution helped sharpen and strengthen the overall value proposition of the products by making complex cooking experiences feel approachable, premium, and intuitive for users.

Web Design Review from Nathan Thornburgh
As Anthony Bourdain's partners, we were approached by CNN to create an immersive digital site that would provide a beautiful home for each destination covered by Bourdain's show Parts Unknown. It was a huge task not least because there were already close to 100 destinations to integrate into a usable global site. But also because the site was meant to live up to the beauty and aesthetic of the television program. And it needed to be done in a way that satisfied both our mainstream luxury advertisers (like LandRover, ANA, and more) but also the famously high standards of Bourdain himself. ANML engaged in this 18-month design and build process with outstanding workmanship and creative decision-making. They navigated wildly different and demanding stakeholders. And in the end they built a site that still looks fresh even nearly a decade later. If you want to make lasting work, there is no one else I could recommend more.

Web Design Review from Alex Lacerda
We partnered with ANML to evolve our digital experience in a way that stayed true to our brand while modernizing how we present our products and story. As a company with a long history in music, it was important to find a partner who could respect that legacy while helping us move forward.ANML took the time to understand our brand, our audience, and the role our products play for musicians. They built on our existing foundation and translated it into a more cohesive and intuitive experience that better reflects who we are today.Their team brought strong thinking across UX and design, helping us improve how content is structured, how products are presented, and how users navigate the experience. The collaboration was smooth and highly responsive throughout.The end result is a more polished and modern experience that still feels authentic to our brand. ANML was a thoughtful and reliable partner, and we would highly recommend them.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsCaava Design builds brand strategy, identity systems, and packaging for consumer brands. Its work helped Swift Serve hit six-figure revenue in year one. It's a fit for food and beverage brands wanting standout packaging...
Top Services:
- Design Services
- Branding
- Print Design
- Package Design
- Creative Services
- Show more
- Location
- Coeur d'Alene, Idaho
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 29 Projects Listed

Embark
VerifiedVerified by the DesignRush team for authenticity and credibility.A web agency made for nonprofits and small businesses.
Embark is an award-winning digital marketing agency that focuses on small businesses and nonprofits...
Top Services:
- Digital Marketing
- Branding
- Web Design
- Web Development
- Video Production
- Show more
- Location
- Corona, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsEmbark Services
Data sourced from the agency's DesignRush profileCCEDA Turn Therapeutics Camp Starfish Colorado Catholic Conference NFCYM
Embark Reviews & Testimonials

Branding Review from Anonymous
Embark did an outstanding job guiding our rebrand and new website launch. They provided a clear, step-by-step plan and fresh ideas to improve site features and user experience. The result is a website we're proud of, modern, functional, and true to our identity.
Digital Marketing Review from Anonymous
Working with Embark was a great experience. They consistently went above and beyond to meet our requests. While we wanted to rush certain steps, they insisted on maintaining quality, ensuring we didn't compromise the final product.

Web Development Review from Anonymous
We chose Embark for their cultural fit, value for cost, and transparent pricing‚ and they delivered. Our website was launched on schedule, and their team was always quick to respond. By the end of the project, we had not only a strong site but also a genuine working relationship with their team.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsCode18 Interactive elevates consumer goods and media brands through custom website design and targeted digital marketing strategies. Their expertise in WordPress development ensures user-friendly websites that convert...
Top Services:
- Digital Services
- Web Design
- UI/UX Design
- WordPress Website Design
- eCommerce Development
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Portfolios Count
- 16 Projects Listed
We are a multi-specialty design agency, tried & true since 2009. We provide customers (local & global) with creative solutions through brand design, projects, strategy, & digital touch-points. Our specialty is branding entrepreneurs, startups, & small businesses to attract their desired audience...
Top Services:
- Branding
- Design Services
- Logo Design
- Print Design
- Package Design
- Show more
- Location
- Montclair, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $110/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 4 Projects Listed
Upstart Food Brands uses brand strategy, storytelling, and deep industry expertise to develop and market food/beverage brands that disrupt & succeed...
Top Services:
- Branding
- Web Development
- Package Design
- Creative Services
- Design Services
- Show more
- Location
- St. Louis, Missouri
- Number of Employees
- Under 49
- Portfolios Count
- 4 Projects Listed
#3 in Europe and #9 worldwide according to EFFIE Index 2021...
Top Services:
- Branding
- Package Design
- Logo Design
- Graphic Design
- Creative Services
- Show more
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $70/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 21 Projects Listed
S² is a New York-based, woman-owned branding and packaging agency. As thinkers, brand builders, and storytellers, we create memorable brands. Our 360° approach and proprietary i³ process aid us in crafting holistic brand experiences that maximize relevance and impact...
Top Services:
- Branding
- Package Design
- Creative Services
- Print Design
- Graphic Design
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Portfolios Count
- 24 Projects Listed

PKG Brand Design
Award WinnerRecipient of a Best Design Award for outstanding work.PKG delivers best-in-class package designs attracting shoppers to buy your products! PKG Brand Design is an award-winning packaging design agency for national and global consumer package goods, and especially for food and beverage brands. The key to our success is our proven Consumer First® approach where...
Top Services:
- Package Design
- Branding
- Logo Design
- Design Services
- Market Research
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 25 Projects Listed
At Jacob Tyler, we deliver creative experiences and marketing strategies that amplify your brands reach, breed customer loyalty and boost your bottom line. Founded in 2000 in San Diego, California, Jacob Tyler is a branding agency and digital marketing agency that helps clients with all of their creative and...
Top Services:
- Branding
- Package Design
- Video Production
- Design Services
- Digital Marketing
- Show more
- Location
- Del Mar, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
We're an ambitious agency for ambitious brands...
Top Services:
- Digital Marketing
- Advertising
- Content Marketing
- Creative Services
- Branding
- Show more
- Location
- Minneapolis, Minnesota
- Number of Employees
- Under 49
- Average Hourly Rate
- $160/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 7 Projects Listed
Our company specializes in small to mid sized business web design. When it comes to industries, you name it, we've done it. For ongoing marketing we specialize in restaurants (small family owned) and eCommerce companies...
Top Services:
- Digital Services
- Design Services
- Web Design
- eCommerce Development
- WordPress Website Design
- Show more
- Location
- Huntington, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Tank harnesses the power of design, language and technology to simplify intricate matters and deliver compelling solutions. Since its establishment in 1994, Tank has been seamlessly integrating design and technology to assist businesses in creating unforgettable brand expressions through a hands-on...
Top Services:
- Branding
- Design Services
- Print Design
- Digital Marketing
- Advertising
- Show more
- Location
- Cambridge, Massachusetts
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $190/hr
- Portfolios Count
- 3 Projects Listed
Watson Creative is a research-driven branding and creative agency based on the West Coast. We specialize in brand strategy, design, marketing, and digital experiences that help businesses and nonprofits grow with purpose and impact...
Top Services:
- Branding
- Design Services
- Digital Services
- Creative Services
- Package Design
- Show more
- Location
- Portland, Oregon
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $225/hr
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 6 Projects Listed
Capsule is a design agency specializing in brand strategy and visual storytelling. By blending creativity with strategic thinking, the agency crafts unique brand identities and engaging experiences that resonate with audiences. Capsules expertise in design and innovation helps brands stand out in competitive...
Top Services:
- Branding
- Package Design
- Web Design
- Graphic Design
- Digital Marketing
- Show more
- Location
- Minneapolis, Minnesota
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Portfolios Count
- 7 Projects Listed
For 50 years, CF Napa Brand Design has set the standard in the drinks industry. Under the leadership of Owner & Creative Principal David Schuemann for the past 24 years, we have developed and restaged countless brands through story, packaging, and visual ethos...
Top Services:
- Package Design
- Branding
- Graphic Design
- Web Design
- Logo Design
- Show more
- Location
- Napa, California
- Number of Employees
- Under 49
- Portfolios Count
- 24 Projects Listed
A branding, marketing, and consulting firm called Imagine creates distinctive, genuine destination brands. Every plan we create is truly unique to each engagement and is based on in-depth study and experience gained only through years of marketing...
Top Services:
- Graphic Design
- Branding
- Logo Design
- Public Relations
- Design Services
- Show more
- Location
- Manassas, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $10,000 - $25,000
Big-agency capabilities with small-agency dedication. SCG is B2B, helping brands find new ways to reach their goals and engage their audiences...
Top Services:
- Graphic Design
- Public Relations
- Package Design
- Creative Services
- Video Production
- Show more
- Location
- Minneapolis, Minnesota
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
Proportion is an award-winning, multidisciplinary creative studio dedicated to developing branded spaces worth sharing. Specializing in creating cohesive brands that carry from naming and identity through visual communication and interior design, Proportion transforms brands beyond the expected...
Top Services:
- Branding
- Package Design
- Creative Services
- Logo Design
- Graphic Design
- Show more
- Location
- Malden, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
We Are Black Anchor Design a schedule-driven consultancy that provides strategic, comprehensive, and straightforward consultative web design and branding services for established commercial service-based businesses of all sizes...
Top Services:
- Web Design
- Web Development
- Design Services
- Branding
- Logo Design
- Show more
- Location
- Fort Worth, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $220/hr
- Minimal Budget
- $10,000 - $25,000
Ink Monstr is Denver's leader in graphic design and printing; specializing in large scale vinyl installs. Vinyl is our biggest product but we also are leaders in Graphic Design, Signs + Banners, Stickers + Labels, Sublimation, and more!...
Top Services:
- Print Design
- Graphic Design
- Logo Design
- Package Design
- Design Services
- Show more
- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Portfolios Count
- 1 Project Listed
Looking for a better experience and top quality when it comes to web design and digital marketing services, including SEO services? HyperX Design specializes in highly customized website design, content creation, graphics and digital marketing services. Companies who use our services appreciate our one-on-one...
Top Services:
- Web Design
- WordPress Website Design
- Web Development
- Graphic Design
- SEO
- Show more
- Location
- Maple Grove, Minnesota
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed

Knoed
Award WinnerRecipient of a Best Design Award for outstanding work.Knoed is a branding agency, helping small businesses and startups invent or reinvent themselves through strategy and graphic design. We’re big picture thinkers who design with purpose and a love for the small details...
Top Services:
- Branding
- Graphic Design
- Design Services
- Package Design
- Logo Design
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Are you looking for an Atlanta Website Design firm? We are Experts at WordPress Website Design. We're brand savvy, and know how to drive brand engagement. We work primarily in WordPress for reduced development cost, SEO compliance, and its mobile-friendly platform. We are an Atlanta website design company...
Top Services:
- Web Design
- Web Development
- Graphic Design
- Logo Design
- Design Services
- Show more
- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Minimal Budget
- $10,000 - $25,000
Giftbox Creative provides Brand Strategy, Logo Design, Brand Identity Design, and Marketing. Serving Georgia Small Businesses, Restaurants, Realtors, Nonprofits, Bars, Advertising Agencies, Chiropractors, Coffee Shops, Dentists, and Doctors. FREE — Website Audit. Just Download and Print. (ask how)...
Top Services:
- Logo Design
- Branding
- Web Design
- Graphic Design
- WordPress Website Design
- Show more
- Location
- Cumming, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 5 Projects Listed
Bulletproof is the worlds largest independent brand agency, creating desire through disruption to accelerate growth, drive standout, and fuel fandom...
Top Services:
- Branding
- Creative Services
- Package Design
- Design Services
- Web Design
- Show more
- Location
- New York City, New York
- Number of Employees
- 500 - 999
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 1 Project Listed
Noise 13 crafts impactful brand systems focused on the food industry ecosystem and Certified B Corporations. Independently women owned...
Top Services:
- Branding
- Graphic Design
- Logo Design
- Design Services
- Package Design
- Show more
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $25,000 - $50,000
Workshop Branding is a trusted strategic brand and package design agency with over 20 years of experience. We assist brands in telling their unique stories and standing out in the market. Our comprehensive services cover brand strategy, branding, logo, and package design. With a personal approach, we...
Top Services:
- Package Design
- Branding
- Graphic Design
- Logo Design
- Design Services
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 10 Projects Listed
Bend Industries is an independently owned graphic design studio and type foundry specializing in contemporary design...
Top Services:
- Branding
- Graphic Design
- Design Services
- Logo Design
- Package Design
- Show more
- Location
- Seabrook, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Minimal Budget
- Under $1,000
ANCHOR is a Metro Detroit-based creative studio specializing in branding, web design, and development. We build clear, conversion-focused sites and provide fractional web + brand support for restaurants, hospitality groups, CPG, private equity, e-commerce brands, and more...
Top Services:
- Web Design
- Web Development
- WordPress Website Design
- eCommerce Development
- Branding
- Show more
- Location
- Royal Oak, Michigan
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 6 Projects Listed
IN has been the go-to ad agency for food companies since 1995. We've helped them reach new heights by crafting a strong brand foundation and visual strategy, as well as launching eye-catching ads and social media campaigns that truly amplify their product's success. Our expertise in marketing food products is...
Top Services:
- Graphic Design
- Advertising
- Media Buying
- Branding
- Social Media Marketing
- Show more
- Location
- Minneapolis, Minnesota
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $25,000 - $50,000
Vicarel Studios is an artful branding and design studio based in Denver, Colorado. We provide bespoke creative services spanning brand identity and packaging design, illustration, murals, lettering, typeface design, and creative retainer partnerships. Strategy first, executed with craft...
Top Services:
- Branding
- Package Design
- Graphic Design
- Logo Design
- Print Design
- Show more
- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
Dave Chapple is a designer (Art Directors Guild/Graphic Design: Local 800) in Los Angeles California...
Top Services:
- Logo Design
- Package Design
- Graphic Design
- Branding
- Creative Services
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Portfolios Count
- 1 Project Listed
Kaleidoscope is a Chicago-based CPG design agency that transforms insight into shelf-ready brand experiences. Integrating strategy, packaging design, and prototyping, we help brands move from concept to reality with solutions built to resonate, perform, and win at the moment of purchase...
Top Services:
- Branding
- Design Services
- Package Design
- Product Design
- Creative Services
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- 50 - 99
- Portfolios Count
- 5 Projects Listed
Hi! My name is Michael Esguerra, I am a Graphic Designer living in Saint Paul, Minnesota...
Top Services:
- Graphic Design
- Print Design
- Product Design
- Logo Design
- Package Design
- Show more
- Location
- St. Paul, Minnesota
- Number of Employees
- Under 49
- Portfolios Count
- 1 Project Listed
Committed to converting ideas into captivating and functional designs that leave a lasting impression...
Top Services:
- Graphic Design
- Branding
- Design Services
- Logo Design
- Creative Services
- Show more
- Location
- La Mirada, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
An award-winning brand creation and implementation agency that specializes in Retail & CPG brand packaging...
Top Services:
- Branding
- Creative Services
- Package Design
- Product Design
- Print Design
- Show more
- Location
- Miami, Florida
- Number of Employees
- 100 - 249
As the leading website design company in Sarasota, Halo Creatives prioritizes integrity and transparency in all our services. Our passion is to design, create and work hard to deliver exactly what you are looking for... Success for your business, which starts with a fantastic Online Presence!...
Top Services:
- Web Design
- Graphic Design
- Logo Design
- Print Design
- Design Services
- Show more
- Location
- Sarasota, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
Design Agencies by City
Design Agencies by State
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Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
Design Agency FAQs
What is the current state of the B2B design agency industry in the US?
Companies that lead with design consistently outperform competitors. Key industry stats include:
- McKinsey found that design-driven companies grew revenue ~32% faster and delivered 56% higher shareholderreturns than peers.
- About 84% of companies that invest in better design and CX see higher revenue.
- Adobe’s Design ROI Study found that design-centric S&P 500 companies outperformed the index by 228% over 10 years.
These trends are seen across tech, healthcare, finance, and more, proving how high-quality B2B design differentiates offerings and drives business value.
What services do these agencies typically provide?
Top design agencies offer end-to-end creative solutions, including:
- User research & strategy: Leading firms spend heavily on discovery. 85% of successful design projects start with a thorough research phase.
- UX/UI & prototyping: 60% of high-performing teams prototype early, often delivering interactive mockups by weeks 2-4 to reduce costly rework.
- Brand & visual design: Campaigns with a unified look see +55% consumer trust, while repeating key brand elements raise recognition by ~68%.
- Website & digital experience design: Information architecture, UX/UI, accessibility, performance optimization, and CMS implementation.
- Product design & innovation: End-to-end product design for web and mobile, including MVPs, feature ideation, usability testing, and scalable design systems.
- Marketing & creative design: Creative support for campaigns, ads, social content, and presentations. 73% say their companies invest in design to stand out.
- Motion, interaction & multimedia design: Motion graphics, micro-interactions, explainer videos, and interactive experiences. 3D design sees a 20% increase in usage.
- Conversion optimization: Landing pages, pricing pages, and funnels optimized through A/B testing and iterative design to increase leads, trials, and purchases.
- Design operations: Design systems, reusable components, and QA standards covering accessibility, Core Web Vitals, and analytics.
How much do US companies typically invest in design?
Most U.S. B2B companies allocate 5-15% of revenue to design, UX, and marketing combined. For example, a company earning $60,000 annually may invest $3,000-$9,000 in these areas.
The returns can be massive: one study found $1 invested in UX returned ~$100 (a 9,900% ROI).
Which industries most commonly use design services in the US?
Design firms serve all sectors, but demand is especially high in tech-driven and trust-sensitive fields:
- SaaS & technology: Simplify complex platforms, improve onboarding, and drive adoption. For instance, small usability changes have driven up to a 25% increase in sales for one gaming company.
- Healthcare & life sciences: Design agencies focus on patient experience, clinician workflows, and accessibility standards (e.g., WCAG).
- Financial services: Improve digital experiences and support compliance across banking, fintech, and insurance platforms.
- E-commerce & retail: Produce conversion-focused design for websites, mobile experiences, and digital storefronts. 65% of businesses say design should be consistent across digital and physical touchpoints.
- Manufacturing, logistics & B2B: Modernize legacy websites, product catalogs, and buyer portals.
What are the average project timelines?
Project duration depends on scope, but data suggest heavy upfront work and iteration cycles:
| Project phase | Typical timeline | What happens |
| Ideation & discovery | 1-2 weeks | Research, workshops, and concept development. 73% of design teams spend 4+ hours on ideation; many dedicate 1+ full day per project |
| Prototyping & iteration | 4-8 weeks | Wireframes through high-fidelity designs and testing. Top agencies run 2–4 prototype cycles; 3+ rounds reduce failure risk by ~50%. |
| Feedback & validation | 2-4 weeks (overlapping) | Client reviews, user testing, and refinements; one product redesign increased market share by 40%. |
| End-to-end delivery | 3-6 months total | Full execution from discovery to launch for a typical B2B website redesign. |





































