CAPSULE
2744 Lyndale Avenue South, Minneapolis, Minnesota 55408, United States

CAPSULE Overview

Number of Employees
Under 49
Minimal Budget
Inquire
Average Hourly Rate
$250/hr
Year Founded
1999
CAPSULE specializes in brand strategy, corporate and product naming, mark and identity design, collateral system design, experience design, packaging design, website design and social media strategy. Since 1999, the Minneapolis, MN firm has lent its distinctive methods and perspectives to the international design community.
Headquarters
2744 Lyndale Avenue South, Minneapolis, Minnesota 55408, United States

CAPSULE Portfolio

  • CAPSULE - Hidro Flask Naming & Packaging
    Package Design
    Hidro Flask Naming & Packaging
  • CAPSULE - Redwing Shoes Logo
    Branding
    Redwing Shoes Logo
  • CAPSULE - Lakewinds Signage System
    Branding
    Lakewinds Signage System
  • CAPSULE - Patagonia
    Package Design
    Patagonia
  • CAPSULE - Herman Miller Naming
    Digital Marketing
    Herman Miller Naming
  • CAPSULE - Jostens Website
    Web Design
    Jostens Website
  • CAPSULE - Minnesota Orchestra Identity
    Branding
    Minnesota Orchestra Identity

CAPSULE Team Bios

  • Managing Principal
    Aaron Keller
    Managing Principal
    Aaron is a founding partner and managing principal of Capsule, where he leads brand development, strategy, research and naming for the firm’s clients. He has over 20 years of consulting experience in marketing, branding and retail strategy for a range of brands.
  • Creative Principal
    Brian Adducci
    Creative Principal
    Brian is a founding partner and creative principal of Capsule, where he is responsible for the design process and creative product for the firm’s clients. Brian has authored two books on the subjects of packaging and logo design.

CAPSULE Clients

  • Patagonia
  • The Honest Company
  • Mattel
  • SmartWool
  • Minnesota Orchestra
  • Pepsi
  • Thrivent
  • Herman Miller
  • 3M
  • Redwing Shoes