Thinkers. Brand Builders. Storytellers.S² is a woman owned branding & packaging agency born & bred in the heart of New York. We create the brands you remember.We are passionate branding & packaging experts dedicated to bringing your brand’s point of difference to life & unlocking its full potential.
We win the hearts & minds of consumers by creating holistic brand experiences that maximize relevance, differentiation & impact.
Our 360° approach & proprietary i³ process helps us design memorable, award-winning solutions that deliver results & grows business.
We love what we do & it shows, which is why our amazing clients put their trust in us to get the job done nimbly, efficiently with value-added thought leadership.
We provide brands with a unique, meaningful, & relevant purpose and personality. Balance equity expression with complex shopping needs to create both synergy & differentiation. Visualize the product experience & benefits in an ownable & shoppable way. Inspire brands to innovate & grow in a focused & strategic way that stays true to the brand.
For us…it’s not just about solutions, but more about building relationships & understanding the DNA of your brand to help drive clarity, vision & success. We ask a lot of questions, we listen intently, & we dig deep to get to the brand truth.From concept to execution we deliver impactful & effective brand design solutions at every spoke of the brand development experience:
- New brand {strategy, naming, research, design}
- Evolutionary & revolutionary relaunch
- Sub-brand development
- Product innovation concepts
- New category extensions
- Flavor/variant extensions
- New structure adaptations
- Promotion & licensing systems
- Seasonal & limited edition systems
- Structural design & development
- Activation - guidelines, social media imagery, ecommerce tools, website, trade support, booth design, unboxing experience
