S² Design Group

S² Design Group

Thinkers. Brand Builders. Storytellers. S² is a branding & package design agency.

446 East 86th Street, Suite 2F, New York, New York 10028, United States

S² Design Group Overview

Number of Employees
Under 49
Minimal Budget
Inquire
Average Hourly Rate
Inquire
Year Founded
2000
Thinkers. Brand Builders. Storytellers.
S² is a woman owned branding & packaging agency born & bred in the heart of New York. 
We create the brands you remember.

We are passionate branding & packaging experts dedicated to bringing your brand’s point of difference to life & unlocking its full potential.

We win the hearts & minds of consumers by creating holistic brand experiences that maximize relevance, differentiation & impact.

Our 360° approach & proprietary i³ process helps us design memorable, award-winning solutions that deliver results & grows business.

We love what we do & it shows, which is why our amazing clients put their trust in us to get the job done nimbly, efficiently with value-added thought leadership.

We provide brands with a unique, meaningful, & relevant purpose and personality. Balance equity expression with complex shopping needs to create both synergy & differentiation. Visualize the product experience & benefits in an ownable & shoppable way. Inspire brands to innovate & grow in a focused & strategic way that stays true to the brand.

For us…it’s not just about solutions, but more about building relationships & understanding the DNA of your brand to help drive clarity, vision & success. We ask a lot of questions, we listen intently, & we dig deep to get to the brand truth.

From concept to execution we deliver impactful & effective brand design solutions at every spoke of the brand development experience:
  • New brand {strategy, naming, research, design}
  • Evolutionary & revolutionary relaunch
  • Sub-brand development
  • Product innovation concepts
  • New category extensions
  • Flavor/variant extensions
  • New structure adaptations
  • Promotion & licensing systems
  • Seasonal & limited edition systems
  • Structural design & development  
  • Activation - guidelines, social media imagery, ecommerce tools, website, trade support, booth design, unboxing experience
Headquarters
446 East 86th Street, Suite 2F, New York, New York 10028, United States

S² Design Group Services

  • Branding
  • Naming
  • Small Business Branding
  • Fashion Branding
  • Food and Beverage Branding
  • Beer Branding
  • Logo Design
  • Graphic Design
  • Print Design
  • Package Design
  • Creative Agency Services
  • Web Design

S² Design Group Portfolio

  • S² Design Group - Sabra Special Edition, On-the-Go & Organic Packaging System
    Package Design
    Sabra Special Edition, On-the-Go & Organic Packaging System
  • S² Design Group - Pepperidge Farm Goldfish Rebranding & Packaging Systems
    Branding
    Pepperidge Farm Goldfish Rebranding & Packaging Systems
  • S² Design Group - Dannon Oikos & Tripple Zero Brand Relaunch & Packaging System
    Branding
    Dannon Oikos & Tripple Zero Brand Relaunch & Packaging System
  • S² Design Group - Snyder's Rounds New Product Line Launch & Packaging System
    Branding
    Snyder's Rounds New Product Line Launch & Packaging System
  • S² Design Group - Bain de Soleil Rebranding & Packaging System
    Branding
    Bain de Soleil Rebranding & Packaging System
  • S² Design Group - Dr. Scholl's New Line Launch & Packaging System
    Branding
    Dr. Scholl's New Line Launch & Packaging System
  • S² Design Group - Softlips Cube Brand Launch & Packaging System
    Branding
    Softlips Cube Brand Launch & Packaging System
  • S² Design Group - Emergen-zzzz New Brand Launch & Packaging System
    Branding
    Emergen-zzzz New Brand Launch & Packaging System
  • S² Design Group - Mullen's Applesauce, A Small Brand with Huge Success After Rebranding & Packaging
    Branding
    Mullen's Applesauce, A Small Brand with Huge Success After Rebranding & Packaging
  • S² Design Group - Chicken Waffles Brand Launch & PAcklaging System
    Branding
    Chicken Waffles Brand Launch & PAcklaging System
  • S² Design Group - Ring Pop Brand Refresh & Packaging Relaunch
    Branding
    Ring Pop Brand Refresh & Packaging Relaunch
  • S² Design Group - Turtles Rebranding & Packaging System
    Branding
    Turtles Rebranding & Packaging System
  • S² Design Group - Dannon's Danimals Relaunch & Packaging System
    Branding
    Dannon's Danimals Relaunch & Packaging System
  • S² Design Group - Pepperidge Farm Goldfish Organic Brand Launch
    Branding
    Pepperidge Farm Goldfish Organic Brand Launch
  • S² Design Group - X2 Energy Rebranding & Relaunch Packaging System
    Branding
    X2 Energy Rebranding & Relaunch Packaging System
  • S² Design Group - Sabra Kids Launch & Packaging System
    Branding
    Sabra Kids Launch & Packaging System
  • S² Design Group - Oreo Regular, Special Edition, Seasonal and Innovation Packaging
    Package Design
    Oreo Regular, Special Edition, Seasonal and Innovation Packaging
  • S² Design Group - Plant Made Brand Launch & Packaging
    Branding
    Plant Made Brand Launch & Packaging
  • S² Design Group - Excel Brand Refresh and Packaging System
    Branding
    Excel Brand Refresh and Packaging System
  • S² Design Group - Complete Brand Refresh & Packaging System
    Branding
    Complete Brand Refresh & Packaging System
  • S² Design Group - Jungle Talk Rebranding and Packaging
    Branding
    Jungle Talk Rebranding and Packaging
  • S² Design Group - Parker Brothers Express Game Branding, Packaging System & Structure Design
    Branding
    Parker Brothers Express Game Branding, Packaging System & Structure Design
  • S² Design Group - Strong Earth New Brand Development & Packaging System
    Branding
    Strong Earth New Brand Development & Packaging System
  • S² Design Group - Emergen-C Refresh Brand & Packaging System
    Branding
    Emergen-C Refresh Brand & Packaging System

S² Design Group Team Bios

  • Founder, President & Executive Creative Director
    Eileen Strauss
    Founder, President & Executive Creative Director
    Eileen founded S² over twenty years ago when woman-owned wasn’t a “thing.” She has reinvented the firm over and over to be the branding and packaging powerhouse it is today. A leading and trusted strategic design firm partnering with some of the most recognizable brands on the market.
  • VP Client Services
    Nancy Wargo
    VP Client Services
    The “client champion,” Nancy's innate ability to connect with people enables her to form trusted partnerships with all our clients. Her years as a CD & marketer in the 360 space, with specialty in branding & packaging, deepens the perspective of our strategic & creative dev for client success.

S² Design Group Clients

  • Campbell Snacks
  • Sabra
  • Golden Platter
  • The Bountiful Company, Nestlé HealthScience
  • Mullen's Food
  • Mondeléz
  • Bazooka Candy Brands
  • Sophie's Kitchen
  • Herr Foods
  • KLN, Kenny's Candy

S² Design Group Awards

  • S² Design Group - Award 1
  • S² Design Group - Award 2
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