S² Design Group

Name: S² Design Group
Address: 446 East 86th Street, Suite 2F, New York City, New York, 10028, United States
Telephone: 2038587285
Price range: Inquire
Rating: 4.8

4.8(5 reviews)

We create the brands you remember!

446 East 86th Street, Suite 2F, New York City, New York 10028, United States

https://www.s2designgroup.com

S² Design Group

S² Design Group Overview

Number of Employees

Under 49

Minimal Budget

Inquire

Average Hourly Rate

Inquire

Year Founded

2000

S² is a woman-owned branding and packaging agency, proudly rooted in the heart of New York. We're thinkers, brand builders and storytellers, who create brands that leave a lasting impression.

We captivate consumers by crafting holistic brand experiences that maximize relevance, differentiation and impact.

Our 360° Approach and Proprietary i³ Process
Our all-encompassing approach and proprietary i³ process aid us in designing memorable, award-winning solutions that deliver tangible results and business growth.

Why Choose Us
We infuse passion into everything we do, and it shows. Our valued clients trust us to deliver efficiently and effectively, providing value-added thought leadership every step of the way.

Balancing Needs and Expression
We balance brand equity expression with complex shopping needs to create both synergy and differentiation.

Visualizing the Experience
We visualize the product experience and benefits in a unique, shoppable way. We inspire brands to innovate and grow strategically, staying true to the brand identity.

Digging Deep to Find the Truth
We believe in building relationships and understanding your brand's DNA to drive clarity, vision, and success. We ask questions, listen intently, and dig deep to reveal the brand's truth.

We offer a range of services including:

New brand development (strategy, naming, research, design)
Evolutionary and revolutionary relaunches
Sub-brand development
Product innovation concepts
New category extensions
Flavor/variant extensions
New structure adaptations
Promotion & licensing systems

Headquarters

446 East 86th Street, Suite 2F, New York City, New York 10028, United States

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S² Design Group Services

Areas of Expertise

Branding Expertise
Graphic Design Expertise
Product Design Expertise

Branding Expertise

Brand Design
Brand Messaging
Brand Strategy
Naming

Graphic Design Expertise

Visual Communication

Product Design Expertise

Digital Design
Industrial Design

Industries

Fashion
Food and Beverage
Beer

Client Types

Small Businesses

S² Design Group Portfolio

Branding
Pepperidge Farm Goldfish Rebranding & Packaging Systems
Package Design
Sabra Special Edition, On-the-Go & Organic Packaging System
Branding
Dannon Oikos & Tripple Zero Brand Relaunch & Packaging System
Package Design
Oreo Regular, Special Edition, Seasonal and Innovation Packaging
Branding
Snyder's Rounds New Product Line Launch & Packaging System
Branding
Sabra Kids Launch & Packaging System
Branding
Emergen-C Refresh Brand & Packaging System
Branding
Dr. Scholl's New Line Launch & Packaging System
Branding
Plant Made Brand Launch & Packaging
Branding
Bain de Soleil Rebranding & Packaging System
Branding
Softlips Cube Brand Launch & Packaging System
Branding
Parker Brothers Express Game Branding, Packaging System & Structure Design
Branding
Pepperidge Farm Goldfish Organic Brand Launch
Branding
Dannon's Danimals Relaunch & Packaging System
Branding
X2 Energy Rebranding & Relaunch Packaging System
Branding
Strong Earth New Brand Development & Packaging System
Branding
Mullen's Applesauce, A Small Brand with Huge Success After Rebranding & Packaging
Branding
Ring Pop Brand Refresh & Packaging Relaunch
Branding
Turtles Rebranding & Packaging System
Branding
Emergen-zzzz New Brand Launch & Packaging System
Branding
Chicken Waffles Brand Launch & PAcklaging System
Branding
Jungle Talk Rebranding and Packaging
Branding
Excel Brand Refresh and Packaging System
Branding
Complete Brand Refresh & Packaging System

S² Design Group Reviews

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Ana Tettner
CEO & Founder at Felizmente Retirada
Creative Work
Project Type: Creative
Review Date: 6 November, 2023
S² Design Group's creativity knows no bounds. The agency has the remarkable ability to turn everyday objects into functional works of art. (Source: 3rd Party Review Platform)
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Michael Strauss
Director of Marketing at Cookies United
Design for Cookies United
Project Type: Creative
Review Date: 28 February, 2023
The S² team is best in the business! There is no end to their creativity and thoughtful design sense. Not only did the designs come together better than expected but the whole team made it a fun and pressure free process! Can't wait for the next project!
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James Mullen
Founder at Mullen Foods
Brand & Packaging Redesign for Food Distributor & Manufacturer
Project Type: Package Design
Review Date: 27 February, 2023
S² Design Group designed the new branding & packaging for Mullen Foods, Mullen's Applesauce, a Chicago-based company. Internal and external stakeholders have praised the new branding & packaging created by S² Design Group. They created an amazing range of brand & packaging designs that exceeded expectations. They make strategic suggestions and dig in deep to know about our category, competitors, branding, and packaging to help us sell in the market. They’re experts in their field.
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Peter Muller
Former VP of Sales at Kenny's Candy & Confections
Redesign & Branding for Candy Company
Project Type: Product Design
Review Date: 24 February, 2023
The candy company enlisted S² Design Group's branding and redesign services. These covered researching consumers and category, refreshing the branding, identifying key hierarchies in communication, restaging packaging, creating new visuals, and carrying out new product photography. The agency does an excellent job increasing the appetite appeal of food and candy products to drive sales. Its high quality work led to a 25% increase in sales. (Verified via email)
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Matthew Weiss
President at Shelf Life Brands
Product Branding & Design for Consumer Packaged Goods Firm
Project Type: Branding
Review Date: 22 February, 2023
S² Design Group designed the branding and packaging for a new product from a growing and emerging consumer goods company. Their work involved researching the clients competitors and optimizing branding designs to suit the product. Shelf Life Brands was launching a new baby products brand, and it needed a voice and personality. We also needed help with the aesthetics of the brands packaging and creative assets, which could also be used on the website, social media and for advertising.
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S² Design Group Team Bios

Eileen Strauss
Founder, President & Executive Creative Director
Eileen founded S² over twenty years ago when woman-owned wasn’t a “thing.” She has reinvented the firm over and over to be the branding and packaging powerhouse it is today. A leading and trusted strategic design firm partnering with some of the most recognizable brands on the market.
Nancy Wargo
VP Client Services
The “client champion,” Nancy's innate ability to connect with people enables her to form trusted partnerships with all our clients. Her years as a CD & marketer in the 360 space, with specialty in branding & packaging, deepens the perspective of our strategic & creative dev for client success.