446 East 86th Street, Suite 2F, New York City, New York 10028, United States
S² Design Group Overview
Number of Employees
Under 49
Minimal Budget
Inquire
Average Hourly Rate
Inquire
Year Founded
2000
S² is a woman-owned branding and packaging agency, proudly rooted in the heart of New York. We're thinkers, brand builders and storytellers, who create brands that leave a lasting impression.
We captivate consumers by crafting holistic brand experiences that maximize relevance, differentiation and impact.
Our 360° Approach and Proprietary i³ Process
Our all-encompassing approach and proprietary i³ process aid us in designing memorable, award-winning solutions that deliver tangible results and business growth.
Why Choose Us
We infuse passion into everything we do, and it shows. Our valued clients trust us to deliver efficiently and effectively, providing value-added thought leadership every step of the way.
Balancing Needs and Expression
We balance brand equity expression with complex shopping needs to create both synergy and differentiation.
Visualizing the Experience
We visualize the product experience and benefits in a unique, shoppable way. We inspire brands to innovate and grow strategically, staying true to the brand identity.
Digging Deep to Find the Truth
We believe in building relationships and understanding your brand's DNA to drive clarity, vision, and success. We ask questions, listen intently, and dig deep to reveal the brand's truth.
We offer a range of services including:
We captivate consumers by crafting holistic brand experiences that maximize relevance, differentiation and impact.
Our 360° Approach and Proprietary i³ Process
Our all-encompassing approach and proprietary i³ process aid us in designing memorable, award-winning solutions that deliver tangible results and business growth.
Why Choose Us
We infuse passion into everything we do, and it shows. Our valued clients trust us to deliver efficiently and effectively, providing value-added thought leadership every step of the way.
Balancing Needs and Expression
We balance brand equity expression with complex shopping needs to create both synergy and differentiation.
Visualizing the Experience
We visualize the product experience and benefits in a unique, shoppable way. We inspire brands to innovate and grow strategically, staying true to the brand identity.
Digging Deep to Find the Truth
We believe in building relationships and understanding your brand's DNA to drive clarity, vision, and success. We ask questions, listen intently, and dig deep to reveal the brand's truth.
We offer a range of services including:
- New brand development (strategy, naming, research, design)
- Evolutionary and revolutionary relaunches
- Sub-brand development
- Product innovation concepts
- New category extensions
- Flavor/variant extensions
- New structure adaptations
- Promotion & licensing systems
S² Design Group Services
Areas of Expertise
- Branding Expertise
- Product Design Expertise
Branding Expertise
Branding Expertise
- Brand Design
- Brand Messaging
- Brand Strategy
- Naming
Product Design Expertise
Product Design Expertise
- Digital Design
- Industrial Design
Industries
- Fashion
- Food and Beverage
- Beer
Client Types
- Small Businesses
S² Design Group Portfolio
- BrandingPepperidge Farm Goldfish Rebranding & Packaging Systems
- Package DesignSabra Special Edition, On-the-Go & Organic Packaging System
- BrandingDannon Oikos & Tripple Zero Brand Relaunch & Packaging System
- Package DesignOreo Regular, Special Edition, Seasonal and Innovation Packaging
- BrandingSnyder's Rounds New Product Line Launch & Packaging System
- BrandingSabra Kids Launch & Packaging System
- BrandingEmergen-C Refresh Brand & Packaging System
- BrandingDr. Scholl's New Line Launch & Packaging System
- BrandingPlant Made Brand Launch & Packaging
- BrandingBain de Soleil Rebranding & Packaging System
- BrandingSoftlips Cube Brand Launch & Packaging System
- BrandingParker Brothers Express Game Branding, Packaging System & Structure Design
- BrandingPepperidge Farm Goldfish Organic Brand Launch
- BrandingDannon's Danimals Relaunch & Packaging System
- BrandingX2 Energy Rebranding & Relaunch Packaging System
- BrandingStrong Earth New Brand Development & Packaging System
- BrandingMullen's Applesauce, A Small Brand with Huge Success After Rebranding & Packaging
- BrandingRing Pop Brand Refresh & Packaging Relaunch
- BrandingTurtles Rebranding & Packaging System
- BrandingEmergen-zzzz New Brand Launch & Packaging System
- BrandingChicken Waffles Brand Launch & PAcklaging System
- BrandingJungle Talk Rebranding and Packaging
- BrandingExcel Brand Refresh and Packaging System
- BrandingComplete Brand Refresh & Packaging System
S² Design Group Reviews
Submit a review- Creative WorkProject Type: CreativeReview Date: 6 November, 2023S² Design Group's creativity knows no bounds. The agency has the remarkable ability to turn everyday objects into functional works of art. (Source: 3rd Party Review Platform)Rating:
- Work Quality:
- Timely Delivery:
- Responsiveness:
- Overall Costs:
- Your Satisfaction:
- Willing To Refer:
S² Design Group's creativity knows no bounds. The agency has the remarkable ability to turn everyday objects into functional works of art. (Source: 3rd Party Review Platform) - Work Quality:
- Design for Cookies UnitedProject Type: CreativeReview Date: 28 February, 2023The S² team is best in the business! There is no end to their creativity and thoughtful design sense. Not only did the designs come together better than expected but the whole team made it a fun and pressure free process! Can't wait for the next project!Rating:
- Work Quality:
- Timely Delivery:
- Responsiveness:
- Overall Costs:
- Your Satisfaction:
- Willing To Refer:
The S² team is best in the business! There is no end to their creativity and thoughtful design sense. Not only did the designs come together better than expected but the whole team made it a fun and pressure free process! Can't wait for the next project! - Work Quality:
- Brand & Packaging Redesign for Food Distributor & ManufacturerProject Type: Package DesignReview Date: 27 February, 2023S² Design Group designed the new branding & packaging for Mullen Foods, Mullen's Applesauce, a Chicago-based company. Internal and external stakeholders have praised the new branding & packaging created by S² Design Group. They created an amazing range of brand & packaging designs that exceeded expectations. They make strategic suggestions and dig in deep to know about our category, competitors, branding, and packaging to help us sell in the market. They’re experts in their field.Rating:
- Work Quality:
- Timely Delivery:
- Responsiveness:
- Overall Costs:
- Your Satisfaction:
- Willing To Refer:
S² Design Group designed the new branding & packaging for Mullen Foods, Mullen's Applesauce, a Chicago-based company. Internal and external stakeholders have praised the new branding & packaging created by S² Design Group. They created an amazing range of brand & packaging designs that exceeded expectations. They make strategic suggestions and dig in deep to know about our category, competitors, branding, and packaging to help us sell in the market. They’re experts in their field. - Work Quality:
- Redesign & Branding for Candy CompanyProject Type: Product DesignReview Date: 24 February, 2023The candy company enlisted S² Design Group's branding and redesign services. These covered researching consumers and category, refreshing the branding, identifying key hierarchies in communication, restaging packaging, creating new visuals, and carrying out new product photography. The agency does an excellent job increasing the appetite appeal of food and candy products to drive sales. Its high quality work led to a 25% increase in sales. (Verified via email)Rating:
- Work Quality:
- Timely Delivery:
- Responsiveness:
- Overall Costs:
- Your Satisfaction:
- Willing To Refer:
The candy company enlisted S² Design Group's branding and redesign services. These covered researching consumers and category, refreshing the branding, identifying key hierarchies in communication, restaging packaging, creating new visuals, and carrying out new product photography. The agency does an excellent job increasing the appetite appeal of food and candy products to drive sales. Its high quality work led to a 25% increase in sales. (Verified via email) - Work Quality:
- Product Branding & Design for Consumer Packaged Goods FirmProject Type: BrandingReview Date: 22 February, 2023S² Design Group designed the branding and packaging for a new product from a growing and emerging consumer goods company. Their work involved researching the clients competitors and optimizing branding designs to suit the product. Shelf Life Brands was launching a new baby products brand, and it needed a voice and personality. We also needed help with the aesthetics of the brands packaging and creative assets, which could also be used on the website, social media and for advertising.Rating:
- Work Quality:
- Timely Delivery:
- Responsiveness:
- Overall Costs:
- Your Satisfaction:
- Willing To Refer:
S² Design Group designed the branding and packaging for a new product from a growing and emerging consumer goods company. Their work involved researching the clients competitors and optimizing branding designs to suit the product. Shelf Life Brands was launching a new baby products brand, and it needed a voice and personality. We also needed help with the aesthetics of the brands packaging and creative assets, which could also be used on the website, social media and for advertising. - Work Quality:
S² Design Group Team Bios
- Eileen StraussFounder, President & Executive Creative DirectorEileen founded S² over twenty years ago when woman-owned wasn’t a “thing.” She has reinvented the firm over and over to be the branding and packaging powerhouse it is today. A leading and trusted strategic design firm partnering with some of the most recognizable brands on the market.
- Nancy WargoVP Client ServicesThe “client champion,” Nancy's innate ability to connect with people enables her to form trusted partnerships with all our clients. Her years as a CD & marketer in the 360 space, with specialty in branding & packaging, deepens the perspective of our strategic & creative dev for client success.
S² Design Group Clients
- Ferrero
- Tasty Bite
- Bazooka Candy Brands
- The Bountiful Company, Nestlé HealthScience
- Las Olas
- Sabra
- Campbell Snacks
- Mondeléz
- Golden Platter
- Mullen's Food
- Herr Foods
- KLN, Kenny's Candy
- Cookies United
- Sophie's Kitchen
- Grandma Maes
- Rawz Pet
- DYMA
- Elenco
- Lifeable
- YumVs