S² Design Group

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  Ana Tettner

  CEO & Founder at Felizmente Retirada

  Creative Work

  Project Type: Creative

  Review Date: 6 November, 2023

  S² Design Group's creativity knows no bounds. The agency has the remarkable ability to turn everyday objects into functional works of art. (Source: 3rd Party Review Platform)

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  S² Design Group's creativity knows no bounds. The agency has the remarkable ability to turn everyday objects into functional works of art. (Source: 3rd Party Review Platform)

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  Michael Strauss

  Director of Marketing at Cookies United

  Design for Cookies United

  Project Type: Creative

  Review Date: 28 February, 2023

  The S² team is best in the business! There is no end to their creativity and thoughtful design sense. Not only did the designs come together better than expected but the whole team made it a fun and pressure free process! Can't wait for the next project!

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  The S² team is best in the business! There is no end to their creativity and thoughtful design sense. Not only did the designs come together better than expected but the whole team made it a fun and pressure free process! Can't wait for the next project!

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  James Mullen

  Founder at Mullen Foods

  Brand & Packaging Redesign for Food Distributor & Manufacturer

  Project Type: Package Design

  Review Date: 27 February, 2023

  S² Design Group designed the new branding & packaging for Mullen Foods, Mullen's Applesauce, a Chicago-based company. Internal and external stakeholders have praised the new branding & packaging created by S² Design Group. They created an amazing range of brand & packaging designs that exceeded expectations. They make strategic suggestions and dig in deep to know about our category, competitors, branding, and packaging to help us sell in the market. They’re experts in their field.

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  S² Design Group designed the new branding & packaging for Mullen Foods, Mullen's Applesauce, a Chicago-based company. Internal and external stakeholders have praised the new branding & packaging created by S² Design Group. They created an amazing range of brand & packaging designs that exceeded expectations. They make strategic suggestions and dig in deep to know about our category, competitors, branding, and packaging to help us sell in the market. They’re experts in their field.

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  Peter Muller

  Former VP of Sales at Kenny's Candy & Confections

  Redesign & Branding for Candy Company

  Project Type: Product Design

  Review Date: 24 February, 2023

  The candy company enlisted S² Design Group's branding and redesign services. These covered researching consumers and category, refreshing the branding, identifying key hierarchies in communication, restaging packaging, creating new visuals, and carrying out new product photography. The agency does an excellent job increasing the appetite appeal of food and candy products to drive sales. Its high quality work led to a 25% increase in sales. (Verified via email)

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  The candy company enlisted S² Design Group's branding and redesign services. These covered researching consumers and category, refreshing the branding, identifying key hierarchies in communication, restaging packaging, creating new visuals, and carrying out new product photography. The agency does an excellent job increasing the appetite appeal of food and candy products to drive sales. Its high quality work led to a 25% increase in sales. (Verified via email)

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  Matthew Weiss

  President at Shelf Life Brands

  Product Branding & Design for Consumer Packaged Goods Firm

  Project Type: Branding

  Review Date: 22 February, 2023

  S² Design Group designed the branding and packaging for a new product from a growing and emerging consumer goods company. Their work involved researching the clients competitors and optimizing branding designs to suit the product. Shelf Life Brands was launching a new baby products brand, and it needed a voice and personality. We also needed help with the aesthetics of the brands packaging and creative assets, which could also be used on the website, social media and for advertising.

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  S² Design Group designed the branding and packaging for a new product from a growing and emerging consumer goods company. Their work involved researching the clients competitors and optimizing branding designs to suit the product. Shelf Life Brands was launching a new baby products brand, and it needed a voice and personality. We also needed help with the aesthetics of the brands packaging and creative assets, which could also be used on the website, social media and for advertising.

S² Design Group Team Bios

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  Eileen Strauss

  Founder, President & Executive Creative Director

  Eileen founded S² over twenty years ago when woman-owned wasn’t a “thing.” She has reinvented the firm over and over to be the branding and packaging powerhouse it is today. A leading and trusted strategic design firm partnering with some of the most recognizable brands on the market.
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  Nancy Wargo

  VP Client Services

  The “client champion,” Nancy's innate ability to connect with people enables her to form trusted partnerships with all our clients. Her years as a CD & marketer in the 360 space, with specialty in branding & packaging, deepens the perspective of our strategic & creative dev for client success.