S² Design Group

We Create the Brands You Remember!
446 East 86th Street, Suite 2F, New York City, New York 10028, United States
https://www.s2designgroup.com

S² Design Group Overview

Number of Employees
Under 49
Minimal Budget
Inquire
Average Hourly Rate
Inquire
Year Founded
2000
S² is a woman-owned branding and packaging agency, proudly rooted in the heart of New York. We're thinkers, brand builders and storytellers, who create brands that leave a lasting impression.


We captivate consumers by crafting holistic brand experiences that maximize relevance, differentiation and impact.

Our 360° Approach and Proprietary i³ Process
Our all-encompassing approach and proprietary i³ process aid us in designing memorable, award-winning solutions that deliver tangible results and business growth.

Why Choose Us
We infuse passion into everything we do, and it shows. Our valued clients trust us to deliver efficiently and effectively, providing value-added thought leadership every step of the way.

Balancing Needs and Expression
We balance brand equity expression with complex shopping needs to create both synergy and differentiation.

Visualizing the Experience
We visualize the product experience and benefits in a unique, shoppable way. We inspire brands to innovate and grow strategically, staying true to the brand identity.

Digging Deep to Find the Truth
We believe in building relationships and understanding your brand's DNA to drive clarity, vision, and success. We ask questions, listen intently, and dig deep to reveal the brand's truth.

We offer a range of services including: 
  • New brand development (strategy, naming, research, design)
  • Evolutionary and revolutionary relaunches
  • Sub-brand development
  • Product innovation concepts
  • New category extensions
  • Flavor/variant extensions
  • New structure adaptations
  • Promotion & licensing systems

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Branding Expertise
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  • Brand Design
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Graphic Design Expertise
Graphic Design Expertise
  • Visual Communication
Product Design Expertise
Product Design Expertise
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Industries

  • Fashion
  • Food and Beverage
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Client Types

  • Small Businesses
  • Medium Businesses
  • Enterprise / Corporate

S² Design Group Portfolio

S² Design Group - Pepperidge Farm Goldfish Rebranding & Packaging Systems
Branding
Pepperidge Farm Goldfish Rebranding & Packaging Systems
S² Design Group - Sabra Special Edition, On-the-Go & Organic Packaging System
Package Design
Sabra Special Edition, On-the-Go & Organic Packaging System
S² Design Group - Oreo Regular, Special Edition, Seasonal and Innovation Packaging
Package Design
Oreo Regular, Special Edition, Seasonal and Innovation Packaging
S² Design Group - Snyder's Rounds New Product Line Launch & Packaging System
Branding
Snyder's Rounds New Product Line Launch & Packaging System
S² Design Group - Sabra Kids Launch & Packaging System
Branding
Sabra Kids Launch & Packaging System
S² Design Group - Emergen-C Refresh Brand & Packaging System
Branding
Emergen-C Refresh Brand & Packaging System
S² Design Group - Dr. Scholl's New Line Launch & Packaging System
Branding
Dr. Scholl's New Line Launch & Packaging System
S² Design Group - Plant Made Brand Launch & Packaging
Branding
Plant Made Brand Launch & Packaging
S² Design Group - Bain de Soleil Rebranding & Packaging System
Branding
Bain de Soleil Rebranding & Packaging System
S² Design Group - Softlips Cube Brand Launch & Packaging System
Branding
Softlips Cube Brand Launch & Packaging System
S² Design Group - Parker Brothers Express Game Branding, Packaging System & Structure Design
Branding
Parker Brothers Express Game Branding, Packaging System & Structure Design
S² Design Group - Pepperidge Farm Goldfish Organic Brand Launch
Branding
Pepperidge Farm Goldfish Organic Brand Launch
S² Design Group - Dannon's Danimals Relaunch & Packaging System
Branding
Dannon's Danimals Relaunch & Packaging System
S² Design Group - X2 Energy Rebranding & Relaunch Packaging System
Branding
X2 Energy Rebranding & Relaunch Packaging System
S² Design Group - Strong Earth New Brand Development & Packaging System
Branding
Strong Earth New Brand Development & Packaging System
S² Design Group - Mullen's Applesauce, A Small Brand with Huge Success After Rebranding & Packaging
Branding
Mullen's Applesauce, A Small Brand with Huge Success After Rebranding & Packaging
S² Design Group - Ring Pop Brand Refresh & Packaging Relaunch
Branding
Ring Pop Brand Refresh & Packaging Relaunch
S² Design Group - Turtles Rebranding & Packaging System
Branding
Turtles Rebranding & Packaging System
S² Design Group - Emergen-zzzz New Brand Launch & Packaging System
Branding
Emergen-zzzz New Brand Launch & Packaging System
S² Design Group - Chicken Waffles Brand Launch & PAcklaging System
Branding
Chicken Waffles Brand Launch & PAcklaging System
S² Design Group - Jungle Talk Rebranding and Packaging
Branding
Jungle Talk Rebranding and Packaging
S² Design Group - Excel Brand Refresh and Packaging System
Branding
Excel Brand Refresh and Packaging System
S² Design Group - Complete Brand Refresh & Packaging System
Branding
Complete Brand Refresh & Packaging System
S² Design Group - Oikos
Package Design
Oikos

S² Design Group Reviews


Reviews from DesignRush are available on this profile.
Creativity to the maximum ,they transform everyday objects into livable art. "
Project Name: Creative Work
Project Type:
Creative Services
Company size:
Under 49
Industry:
Information Technology and Services
S² Design Group designed the new branding & packaging for Mullen Foods, Mullen's Applesauce, a Chicago-based company. Internal and external stakeholders have praised the new branding & packaging created by S² Design Group. They created an amazing range of brand & packaging designs that exceeded expectations. They make strategic suggestions and dig in deep to know about our category, competitors, branding, and packaging to help us sell in the market. They’re experts in their field. "
Project Name: Brand & Packaging Redesign for Food Distributor & Manufacturer
Project Type:
Package Design
Company size:
Under 49
Industry:
Food & Beverages
The candy company enlisted S² Design Group's branding and redesign services. These covered researching consumers and category, refreshing the branding, identifying key hierarchies in communication, restaging packaging, creating new visuals, and carrying out new product photography. The agency does an excellent job increasing the appetite appeal of food and candy products to drive sales. Its high quality work led to a 25% increase in sales. (Verified via email) "
Project Name: Redesign & Branding for Candy Company
Project Type:
Product Design
Company size:
-
Industry:
Food & Beverages
S² Design Group designed the branding and packaging for a new product from a growing and emerging consumer goods company. Their work involved researching the clients competitors and optimizing branding designs to suit the product. Shelf Life Brands was launching a new baby products brand, and it needed a voice and personality. We also needed help with the aesthetics of the brands packaging and creative assets, which could also be used on the website, social media and for advertising. "
Project Name: Product Branding & Design for Consumer Packaged Goods Firm
Project Type:
Branding
Company size:
Under 49
Industry:
Consumer Goods

S² Design Group Team Bios

Founder, President & Executive Creative Director
Eileen Strauss
Founder, President & Executive Creative Director
Eileen founded S² over twenty years ago when woman-owned wasn’t a “thing.” She has reinvented the firm over and over to be the branding and packaging powerhouse it is today. A leading and trusted strategic design firm partnering with some of the most recognizable brands on the market.
VP Client Services
Nancy Wargo
VP Client Services
The “client champion,” Nancy's innate ability to connect with people enables her to form trusted partnerships with all our clients. Her years as a CD & marketer in the 360 space, with specialty in branding & packaging, deepens the perspective of our strategic & creative dev for client success.

S² Design Group Clients

Ferrero
Tasty Bite
Bazooka Candy Brands
The Bountiful Company, Nestlé HealthScience
Las Olas
Sabra
Campbell Snacks
Mondeléz
Golden Platter
Mullen's Food
Herr Foods
KLN, Kenny's Candy
Cookies United
Sophie's Kitchen
Grandma Maes
Rawz Pet
DYMA
Elenco
Lifeable
YumVs

S² Design Group Awards

S² Design Group - Award 1
S² Design Group - Award 2
S² Design Group - Award 3