Question 1

What Is A Digital Agency?

Accepted Answer

As such, the term "digital agency" is typically used for the agencies that:

Use technical expertise to improve digital marketing and advertising efforts
Leverage digital tools and expertise to develop data-based strategies
Build digital platforms, such as websites and apps, and even products

Question 2

What Do Digital Agencies Do?

Accepted Answer

Most digital agencies offer digital marketing services in addition to:

Web design and development including technology consulting, information architecture planning, UX and UI design, development, Q&A, launch and maintenance
eCommerce design, development and even marketing to increase the online stores` competitiveness in the crowded marketplace
App design and development, including consulting and marketing to optimize usability, rankings in app marketplace and stickiness
Search Engine Optimization (SEO) as both an independent and an integrated service to help brands rank higher in search and generate qualified, organic traffic
Specialized digital advertising services including Google ads, Amazon advertising, social media paid advertising and more
Email marketing including strategy, list optimization, design and coding, delivery and metrics for leads nurturing and loyalty building

Question 3

How Much Do Digital Agencies Charge For Their Services?

Accepted Answer

The amount that a digital agency will charge you largely depends on the scope of work you need them to complete. Nonetheless, there are some general figures that you can keep in mind when hiring a digital agency.
First of all, digital agencies in the US can invoice in a few different ways. These include:

Hourly rates
Per-project
Results-based fees
Monthly retainers

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