What Makes Detroit Web Design Companies Unique

Unlike their colleagues around the US, Detroit web design companies stand out as seasoned experts in the major industries in the area:

  • Automobile
  • Technology
  • Bioscience

Operating in the same ecosystem for a long time, web designers in Detroit typically serve local clients and have built meticulous expertise in the locally dominant sectors. This is a unique feature that makes them particularly equipped to create outstanding designs for clients within these industries.

In addition, Detroit is a growing tech hub. The city enjoys a significant job growth in the IT sector and ranks 11th in the US by net tech employment.

According to CompTIA’s Cyberstates 2021 report, in 2020, Detroit had a total of 164,506 tech occupation jobs, including:

  • 29,921 web and software developers, programmers and QA experts
  • 10,779 cybersecurity analysts and systems engineers
  • 9,867 IT support specialists

There are a few reasons that contribute to the rising tech employment growth.

With a cost of living 3% lower than the US average and a median base salary of $55,126, Detroit draws top-tier IT talent from across the country. In fact, in 2020, Glassdoor ranked Detroit the 10th best city for jobs.

The city's affordability also attracts notable employers listed in Fortune 500, such as:

  • General Motors
  • DTE Energy
  • Ally Financial

Web design firms in Detroit usually serve local businesses, including big brands like these, so we can safely assume that they:

  • Use premium tools and technologies
  • Keep abreast of the latest industry trends
  • Deliver high-quality services

These facts indicate that Detroit web design agencies employ skilled tech talent and can easily compete with other web design hubs in the country in terms of quality services.

view of Detroit
Detroit is the 13th city in the US by net tech employment

What Do Web Designers In Detroit Specialize In?

Web designers in Detroit specialize in creating clean, intuitive designs with easy navigation and appealing layout that help brands attract and convert visitors.

They develop websites, mobile applications and eCommerce stores for businesses of all sizes and shapes.

The standard Detroit web design services you can outsource are:

  • Web design and development
  • App design and development
  • eCommerce web design and development
  • Graphic design
  • UX design

To ensure their products provide an effective and flawless user experience, most of these companies offer additional services, such as:

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What Are The Different Types Of Detroit Web Design Agencies?

 We can separate Detroit web design companies into four different groups, based on:

  • The services they provide: Some companies provide full custom web design and development services while others offer auxiliary services like SEO, digital marketing, copywriting, web hosting and more.
  • The platforms they use: Web designers in Detroit are skilled in various graphics technologies and programming languages to design and code template or custom products using an array of different platforms such as WordPress, Magento, Shopify, Drupal and more.
  • The type of businesses they work with: Some agencies focus on developing small business websites whereas others choose to accommodate large enterprises and corporations.
  • The industries they serve: Several local companies focus entirely on designing digital products within specific niches like automobile, technology or bioscience.

How Much Do Detroit Web Design Services Cost?

Most web designers in Detroit price their services on hourly rates. As such, they charge between $100 and $150 per hour, on average.

As for projects, they set prices anywhere between $10,000 to $50,000.

A few factors can influence these pricing structures, including:

  • The complexity of your project
  • The number of hours invested
  • The number of specialists involved
  • The web design company’s reputation and team size

Why Should You Hire A Web Design Firm In Detroit?

On the one hand, many companies in the area, specifically from Michigan, consider outsourcing their projects to Detroit web design companies to benefit from their firsthand experience in the predominant local industries.

This fact indicates that web designers in Detroit are well-informed about:

  • The local business ecosystem
  • The local competitors
  • The local audience
  • The local trends
  • The market’s challenges and opportunities

They hold unique insights that allow them to develop high-performing digital products for clients within these sectors.

They’re familiar with the local audiences which enables them to craft designs that speak to their aesthetics and help you easily reach local consumers and grow your customer base.

On the other hand, you should outsource your web design project to Detroit web design firms to enjoy more affordable pricing.

Due to the city’s lower cost of living, hourly and project rates tend to be more accessible compared to the prices in other web design hubs from around the country.

The final ingredient that makes Detroit a great place to outsource your project is its top-notch talent.

The city hosts seasoned tech professionals that typically serve big local players, so they are bound to provide only the best quality of services.

How To Select The Best Web Design Firm In Detroit

Choosing the right web design firm in Detroit might become a tiring challenge. That’s why we are providing a brief step-by-step guide to help you navigate through the hiring process:

Step #1: Determine The Type Of Website You Need

To ensure you’re selecting the right web design team for your project, the first thing you need to do is determine the type of website you wish to build to achieve your goals.

For example, if you’re selling paper goods or clothing, it’s clear that you need an eCommerce store. On the other hand, if you’re a publisher who wants to create content and increase readership, then a magazine-style website is the best fit.

Step #2: Study Their Portfolios

Closely analyze the local agencies’ previous projects to grasp their creativity, quality of work and ability to deliver successful websites.

To do this:

  • Test some of their digital products
  • Verify if they’re easy to use
  • See how visually appealing they are
  • Check if they load fast
  • Find out how high they rank search

By studying their portfolio, you will also tap into their roster of clients and identify whether they have solved similar business problems.

A web design firm in Detroit that claims experience in your industry will be much more competent to deliver successful results.

Step #3: Consider Their Strategic Approach

Many companies choose to apply a one-size-fits-all strategy to their clients, no matter the industry they’re in.

However, taking a personalized approach to your business will allow them to build a website or mobile app that’s specifically designed to attract your target audience and lead it to conversion.

Therefore, be sure to evaluate their capabilities and choose a candidate that can develop a strategy that fits your unique goals and requirements.

Step #4: Get To Know Their Team

Given that many specialists work on a web design project, take the time to learn about which team members will be involved in your project.

Find out how qualified they are, what is their industry expertise or whether they have experience in solving issues like the one you’re facing. Having senior-level experts handle your project, from start to finish, will increase the chances of a positive outcome.

Step #5: Skim Through Their Reviews

Read their reviews to see how their previous clients describe their overall experience with an agency. Straight from the source, you will get information into their leadership, management style, processes, quality of work and flexibility.

Most of all, you will discover how reliable and transparent these web designers are in terms of pricing, timeline and deliverables.

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10 Questions To Ask Web Designers In Detroit

After narrowing down the list to only a couple of potential candidates, make sure to ask them these questions before signing the contract:

  1. Do you have experience in our industry? Have you worked with similar clients before?
  2. Will you perform market and consumer research to ensure the platform will attract our target audience?
  3. Can we see some examples of your best-performing web designs? Can you explain how you made them successful?
  4. What is the estimated timeframe for project completion?
  5. Will you employ SEO best practices to our website?
  6. Do you provide extra services such as web content, technical support or maintenance?
  7. Who from your team will lead our project?
  8. Are there any extra fees we should expect along the way?
  9. How often can we expect to receive updates on your progress?
  10. Does your team keep up with the latest web design trends?

Takeaways On Detroit Web Design Companies

Detroit web design companies have teams of experienced designers and developers who are well-trained to build websites or mobile apps that are engaging, functional and responsive.

They tend to be more qualified in providing services for clients operating in the area’s major industries: automobile, technology and bioscience.

The cost for Detroit web design services ranges from $100 to $150 per hour.

To ensure you’re selecting the right web design firm in Detroit for your business, take these steps:

  • Decide the website type
  • Study their past projects
  • Evaluate their strategic approach
  • Get to know the team members
  • Read their client feedback

Good luck!


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