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project details


Security application solutions


“Exadel customized and implemented open source access and identity management technologies, improving clinician productivity. This allowed physicians, nurses, and caregivers to focus more time on patient care.”
– Nick Yoo, Senior Director of Information Security Architecture at McKesson Corporation


about McKesson


As the oldest and largest health care services company in the United States, McKesson plays an integral role in the healthcare industry and has a unique vision for its future. McKesson serves more than 50% of American hospitals, 20% of physicians, and 100% of health plans. As the largest pharmaceutical distributor in North America, it delivers one-third of all medications used in the region every day.


problem


McKesson applications are used by a diverse group of users. To serve these users better, the company wanted to radically improve efficiencies while meeting industry-specific security and regulation requirements.


solution


Exadel partnered with McKesson to implement a comprehensive set of security solutions including Corporate Active Directory SSO (single sign-on) and Identity Management UI.
Exadel has an extensive security background and was able to quickly put together the best-suited technology stack for meeting McKesson’s security needs:

• OpenAM (access management, entitlements, and federation server)


• OpenDJ (directory server)


• OpenIDM (identity management system)


• LDAP (Lightweight Directory Access Protocol)


• WS-Security (secure web services extension to SOAP—Simple Object Access Protocol)


• Federated security


• SAML (Security Assertion Markup Language)


• STS (Secure Token Service)


• OAuth (authentication protocol)

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Earth Coast was approached by Liberty Latin America - a LATAM telecommunications company to provide full video coverage of their 2018 Leadership Summit. We created a production plan and put together the necessary crew to run 3 live 4K cameras and have a dedicated producer switch between multiple camera angles in order to deliver the final video by the end of that day!The event was a complete success and Liberty Latin America has experessed their gratitude for the ease of working with the Earth Coast production crew, our creative directive and knowledgeable marketing suggestions.

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Sweet Social ContentHARIBO is the industry icon when it comes to gummy bears, but with an ever increasing assortment of confections to chose from, it’s hard to stay special in shopper’s minds.
Room 214 partnered with HARIBO on their social and digital marketing efforts to help drive brand awareness campaigns and content among new and existing user base. The results have been a delicious success to date.Challenge


How do you increase brand awareness and social media engagement when big budgets aren’t available?


Strategy
Starting with social listening, Room 214 was able to identify content and conversation opportunities among the brand’s passionate fan base, focusing on Facebook and Instagram as the key platforms for connecting with fans.Solutions


Through our social strategy and custom content process, we’ve produced digital-forward campaigns, including Live events, that support key product initiatives and give fans an opportunity to experience HARIBO in ways they wouldn’t otherwise have a chance to do on store shelves.


Results





Our content continues to engage fans by highlighting HARIBO products and the joy exuded by the brand. In 2017 we surpassed our goal of increasing reach by 24% with new fan growth continuing to climb.

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Parallel Path re-designed Envysion's website.