Are you looking for a trustworthy brand strategy agency to create and refine your brand identity, increase online visibility, and attract more customers? Our shortlisted selection, based on verified client feedback and relevant case studies, is a reliable source for discovering top brand strategy firms for your unique project. Dive into our directory to narrow your search by location, budget, team size, and more.
We have thoroughly assessed the brand strategy expertise, team structure, portfolios, client testimonials, pricing plans, and relevant awards of over 2,500 brand strategy agencies. Learn more about our selection criteria and how we identify the top players in the brand strategy sector.
The Number 1. Brand Strategy Agency as Selected by DesignRush Is...
Notable clients: Hopscotch, Disney, Hershey's, Google, Microsoft
Motto is a brand strategy agency that helps brands discover and define their vision, culture, and visual identity to align with their business objectives. The agency employs a bespoke methodology to identify the signature idea that best resonates with the right audience. Its brand strategy suite covers research, audits, analysis, brand positioning, brand architecture, brand narrative, and naming and nomenclature services.
Motto Success Story
Challenge: Preparing to emerge from stealth mode, fintech company Hopscotch partnered with Motto to position itself as a pioneering platform for small companies. Initially named Zuro, the client also requested a renaming strategy to emerge with a distinct name that reflects character and significance, thus easing its go-to-market journey.
Solution: Motto performed vision-casting, a 5-point culture assessment, stakeholder interviews, strategic workshops, competitive audits, and expert interviews to lay the groundwork for the brand strategy. Building on this, the agency crafted a purpose and vision language, created positioning statements, defined audience personas, and presented conceptual themes and naming options.
Results: Following the launch, Hopscotch hired 600% more staff and raised $10 million in funding. The new brand won 10 design awards, including GDUSA, Awwwards, and Indigo.
Notable clients: Royal Caribbean, Cisco, Gilette, Uber Central, Intel Evo
WANT Branding is a seasoned brand strategy firm that has helped create over 2,000 brands. The agency focuses on three core aspects of brand strategy: brand definition and positioning, brand architecture, and brand messaging. By employing this approach, WANT Branding empowers clients to convey their vision comprehensively and build customer loyalty.
WANT Branding Success Story
Challenge: Royal Caribbean was looking to scale its business and introduce new assets across its offering. The company reached out to WANT Branding for a new brand identity that would appeal to new and target customers alike.
Solution: Throughout its seven-year collaboration, WANT Branding provided brand strategy, positioning, naming, architecture, and wayfinding creations. The brand novelties were applied to Royal Caribbean cruises, onboard elements, and island resorts.
Results: Between 2011 and 2019, Royal Caribbean saw a $4 billion increase in revenue, a surge in its stock price from $23 to $133, and garnered numerous media and travel recognitions.
Notable clients: Vessel, Tony Robbins, World Vision, Andis, Rock Church
BLVR is a brand strategy agency specializing in crafting distinct brand value and identity, elevating the brand’s market position, and helping them articulate an authentic brand story and narratives. Common brand strategy services provided by BLVR include research and insights, purpose and vision defining, audience identification, market differentiation, and strategic positioning. These services are further reinforced with brand architecture and behavior go-to-market plans.
BLVR Success Story
Challenge: Golf bag manufacturer Zonson had ambitions to expand its offering with a direct-to-consumer (D2C) lifestyle brand across the US market. The company hired BLVR to tailor a brand strategy entailing name curation services and positioning tactics.
Solution: Using audience segmentation, BLVR uncovered ethically mindful customers as an untapped market segment and aligned the brand strategy and positioning around their beliefs. They named the brand Vessel and created an identity built on the premise of “purpose.”
Results: Vessel experienced a 178% year-over-year (YOY) traffic increase and was named the 11th fastest-growing business in San Diego.
Notable clients: Greenville Literacy Association, Warehouse Theatre, Southern First, Sandline, Community Finder
FUEL is a brand strategy firm that creates distinct brand identities for diverse clients to expand their visibility and help them reach new heights. The agency employs a proprietary brand strategy approach, entailing market and competition research, personas and journey mapping, defining central mission and challenges, brand audit, architecture, and brand messaging. Boasting over 13 years on the market, this 100% female-led company has built over 100 brands.
FUEL Success Story
Challenge: Greenville Literacy Association enlisted FUEL's service for a logo rebrand and a marketing campaign to broaden the visitor reach of its traditional book sale event. Over the years, the client felt that the event's visibility started to fade and requested a brand refresh to represent its mission better.
Solution: FUEL conducted user persona research for new potential market segments and modernized the client's logo with a new color palette. The brand optimization empowered the client with an identity that facilitates a strong visual connection between the logo and the event.
Results: Thanks to the new branding efforts, the event saw 12,000 attendees. Subsequently, the client sold over 102,000 books and raised over $135,000 in funding.
Notable clients: Three Sisters Meats, Evention, Elite International Soccer Training, Reliable Waste Services, Visions EyeHealth Center
Studio Ostendo is a brand strategy agency with extensive experience in transforming ideas into well-defined brands with visual identities that are poised to break new markets. The agency helps create successful brand identities, books and editorials, environmental and wayfinding graphics, and communication programs by leveraging both physical and digital assets. In recognition of its excellence, Studio Ostendo has received several ‘Society of Typographic Arts 100’ awards for its work.
Studio Ostendo Success Story
Challenge: Three Sisters Meats contacted Studio Ostendo upon receiving feedback from relevant stakeholders that the brand wasn't aligned with its scaling ambitions. The client requested a rebranding strategy that would help propel the company's market expansion.
Solution: Studio Ostendo conducted a brand photography shoot for social media content, investor pitches, and the company website. Across the visuals, the agency aimed to portray the flavors and simple ingredients of the client's meat line while presenting potential scenarios in which the dry-cured meat would complement consumers' gourmet endeavors.
Results: Powered by a new brand identity, Three Sisters Meats secured over $50,000 in funding to support its manufacturing, production, and marketing ambitions.
Notable clients: Big Nerd Ranch, CBS Philadelphia, Monday Night Brewing, Brightwild, Tensure
Matchstic takes a bespoke approach to brand positioning, crafting bold identities that stand out from the crowd. This approach is powered by a focused brand strategy and complementing marketing services. Through in-depth research and collaborative sessions, Matchstic aims to define its clients' true purpose, position, and personality, helping them establish strong market positions with enduring identities.
Matchstic Success Story
Challenge: Big Nerd Ranch requested professional assistance from Matchstic for a comprehensive strategy that would reflect their pivot to another branch of services.
Solution: Matchstic used the client's legacy visuals as the basis for a fresh look and chose a new color palette that better reflected the brand. It also delivered new typefaces and photography that focused on the client's end users, putting an emphasis on human experience rather than the brand's technical aspect.
Results: The revamped identity integrated Big Nerd Ranch's proficiency in both training and app development, uniting them under a new aesthetic. A set of custom pixel icons provided by Matchstic ensured that Big Nerd Ranch kept its whimsical style.
Notable clients: Citrix Systems, Vallen, Gore, John Deere, Spectrum Enterprise
With nearly 50 years in the market, Tenet Partners’ seasonality and proven methodology have delivered compelling signature brand identities for eminent corporate players on a global scale. Focusing on corporate and consumer branding, it crafts intricate brand strategies, with services extending to brand and product positioning, portfolio optimization, brand messaging, customer segmentation, and loyalty building.
Tenet Partners Success Story
Challenge: After surpassing $1 billion in revenue and completing successful acquisitions, Citrix emerged as a major player in desktop virtualization and cloud infrastructure solutions. With global giants like Microsoft seeking partnerships, Citrix reached out to Tenet Partners to elevate its brand stature and craft an identity that reflects its new status.
Solution: Tenet Partners changed the client's brand positioning from a functional-based to a benefit-driven strategy, introducing a new brand identity that communicates openness, transparency, and scale. Tenet Partners delivered custom audience messaging through a partnership and ingredient branding program that was voted one of the market's best channel programs.
Results: The new brand identity appealed to a broader market, facilitating valuable connections with prospective customers and allowing Citrix to maintain its upward growth trajectory. Notably, in six years, Citrix Systems doubled its revenue to just under $3 billion.
As a multi-disciplinary branding agency, C42D understands the importance of engaged customers, dedicated audiences, and sustained conversions. The agency specializes in delivering brand strategy services for early-stage companies, comprising interviews, analysis, and research. The C42D team’s specialty extends to defining brand behavior, strategy framework, and pillars that form a unique brand narrative.
C42D Success Story
Challenge: Recognizing the gap in reassuring brand presence among top fertility clinics, Kindbody aimed to pioneer a modern, technology-driven clinical experience. To deliver on its ambition, the client entrusted C42D with crafting its brand story, identity, and website under a tight launch deadline.
Solution: C42D built the strategy with a focus on educating the client's core target audience and growing brand awareness with visually appealing details. The agency introduced a typewritten font as a nod to the client's feminine aesthetic and provided a brand design with a cohesive color palette for Kindbody's website.
Results: Following the launch, Kindbody’s website attracted over 20,000 visitors. In addition, the client secured over $56 million in Series A and B funding, followed by an estimated $218 million in Series C and debt financing.
Notable clients: Natibre, Sony, Toyota, Fox Entertainment, Intuit
Tailoring brand experiences for nearly two decades, La Visual provides branding services that clearly articulate brands’ ethos and vision. With a portfolio encompassing brand strategy development, brand identity, messaging, brand launch, naming, positioning, and communications, the agency transforms clients’ brand aspirations, empowering them to prosper across the digital economy. In affirmation of its accomplishments, La Visual was honored with the 'W3 Best in Show Award’ in 2019.
La Visual Success Story
Challenge: A natural supplement producer worked with La Visual to introduce its Natibre brand to the U.S. market. The company wanted an identity that would resonate and appeal to the English-speaking audience and break through the saturated U.S. supplement market. A core objective of this project was to craft a brand that overcomes the perception of supplements as "clinical" or "medicinal".
Solution: La Visual started a brand illumination process involving surveys, stakeholder interviews, product tasting, store visits, and competitor analysis to gain insights on potential market opportunities. Building on this, the agency created the logo, color palette, typography, and design patterns, a custom packaging design set, and 3D renders.
Results: La Visual's brand illumination process showcased good performance across different regions, cultures, verticals, and markets. Notably, the bilingual team managed to create a brand that fits well within the cultural context of the target market, presenting a compelling identity that resonates with the intended audience.
Notable clients: Apple, TaskRabbit, Earnest, Kate Farms, Agren
Anchour is a brand strategy agency focused on building distinct brand narratives that sustain growth. The agency's branding work has been recognized by prestigious industry authorities, including MADE, Inc., Awwwards, and more. Anchour's branding portfolio features brand strategy, architecture, positioning, and messaging services catering to eCommerce, software, food, beverage, hospitality, and finance clients.
Anchour Success Story
Challenge: Dairy producer Kate's Butter partnered with Anchour for a full rebranding service, which included a packaging design. The client envisioned its brand embodying its quality products and values while staying modern and appealing to its target audience.
Solution: Anchour preserved the client's authentic, family-style brand while offering a fresh retouch of the old logo. The agency created a new packaging design and launched a brand video to reinforce the client's home-grown theme.
Results: The new brand identity, along with supporting marketing efforts, contributed to a 302% web traffic increase, a 112% organic search surge, and a 400% boost in wholesale applications.
To identify the top brand strategy firms, we rigorously evaluated their case studies, client reviews, industry reputation, team expertise, portfolio, and leadership effectiveness. Our thorough analysis allows us to spotlight the agencies most adept at enhancing brands’ digital footprint and growth potential.
Our team of agency experts developed a scoring system to evaluate their overall performance based on several key factors:
Reviews: Quality of work, client satisfaction, project management, communication style, and level of trustworthiness
Portfolio: The agency's track record of delivering brand strategies for clients from various industries
Awards and press: A list of awards and recognitions by reputable industry experts and third-party agencies
Team bios: Qualifications, certifications, and team member’s industry experience extent
Core services: An overview of the agency's fields of expertise and core competencies
Branding services: Expertise in crafting impactful brand strategies that establish strong market position and generate revenue.
Every branding agency featured on DesignRush is evaluated for branding expertise, service quality, and verified client feedback. Some featured placements may be paid.
Transformative Branding & Web Design for Visionary Nonprofits
Specialists in strategic brand building and web design for nonprofits who change systems that help create a more just, equitable, and sustainable world...
Top Services:
Branding
Web Design
UI/UX Design
Logo Design
WordPress Website Design
Show more
Location
New York City, New York
Number of Employees
Under 49
Average Hourly Rate
$185/hr
Minimal Budget
$50,000 & Up
Portfolios Count
8 Projects Listed
Constructive Services
Branding
Web Design
UI/UX Design
Logo Design
WordPress Website Design
Web Development
Digital Strategy
Design Services
Graphic Design
Creative Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Acumen
American Forests
The Aspen Institute
Blue Meridian Partners
Cardiovascular Research Foundation
Cardozo School of Law
Catalyst
The Chronicle of Philanthropy
The Climate Trust
ClimateWorks Foundation
Data sourced from the agency's DesignRush profile
Constructive Reviews & Testimonials
Clea Bierman
Director of Digital Marketing at Blue Meridan Partners
5.0★
WordPress Website Design Review from Clea Bierman
Blue Meridian Partners has worked with Constructive as our website design and development partner for more than eight years. During that time, they have played a significant role in shaping our digital presence and helping bring our brand to life online. What I've appreciated most is Constructive's ability to balance creativity with stewardship. They have consistently found thoughtful ways to push our brand forward when innovation was needed, while also respecting and working intelligently within established brand guidelines. Their team understands how to translate complex ideas into engaging digital experiences. Across dozens of projects, I've worked with three different project managers, and each has been highly accountable and genuinely enjoyable to partner with. The relationships have been professional, collaborative, and built on trust. We've also had several occasions where creative projects required significant work on very tight timelines with little notice, and Constructive consistently found a way to deliver. Like any long-term partnership, navigating complex websites and evolving organizational needs requires ongoing communication and attention. What has kept us coming back year after year is Constructive's commitment to partnership, their willingness to solve problems alongside us, and the care they bring to our mission. I am grateful for their contributions to Blue Meridian's growth and would confidently recommend Constructive to organizations looking for a thoughtful, mission-driven digital agency.
Robert Espinoza
Former EVP of Policy at PHI
5.0★
Nonprofits Review from Robert Espinoza
Constructive built PHIs website back in 2017-2018 and, in many ways, they have been with the organization ever since. Over almost eight years, they've grown alongside PHI rather than simply maintaining a site. PHI is a national nonprofit working at the intersection of research, policy, and workforce interventions on the direct care workforce, and a lot of what we do is complicated. Constructive's remarkable team has had a real knack for turning that complexity into something clear, usable, and genuinely engaging online.
Some of the things I'm most proud of from our partnership like our worker story gallery, our national resource center on direct care workers, and our online index came out of that collaboration. These weren't just features; they became core parts of how we tell our story and share our work with advocates, policymakers, and practitioners.
What made Constructive stand out was how invested they were in our mission. They were creative and technically excellent, yes but more than that, they showed up as a true partner. We didn't experience them as a vendor so much as an extension of our team. I would absolutely recommend them to any nonprofit or social impact organization looking for a thoughtful, dependable digital partner.
Diana Denza, MPA
Communications Director at Center for Family Representation
5.0★
Nonprofits Review from Diana Denza, MPA
The Center for Family Representation worked with Constructive on a year-long rebranding process that overhauled our logo, colors, website, and all of our marketing collateral. As a result of this process, we now have a brand that truly represents our organization and the work we do for low-income NYC families. Constructive was highly responsive and professional throughout the process, working with us to ensure that every element of the rebranding felt just right.
Reviews verified by DesignRush and sourced from the agency's profile
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Pastilla is a full-service agency based in Los Angeles. We partner with public agencies, nonprofits, and global brands to turn complex missions into clear brand and digital experiences that build trust and move communities to action...
Top Services:
Branding
Design Services
Graphic Design
Web Design
Web Development
Show more
Location
Los Angeles, California
Number of Employees
Under 49
Average Hourly Rate
$185/hr
Minimal Budget
$50,000 & Up
Portfolios Count
18 Projects Listed
Pastilla Services
Branding
Design Services
Graphic Design
Web Design
Web Development
Mobile App Development
Digital Marketing
Social Media Marketing
Content Marketing
Video Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Partnering with innovators to create a healthier world through technology
We're a product design agency developing custom software solutions for health, learning, and more. We partner with innovators to bring purpose to the digital world through what we make and how we make it...
Top Services:
Software Development
Mobile App Development
Product Design
AI Development
UI/UX Design
Show more
Location
Eugene, Oregon
Number of Employees
50 - 99
Average Hourly Rate
$100/hr
Minimal Budget
$50,000 & Up
Portfolios Count
8 Projects Listed
Twenty Ideas Services
Software Development
Mobile App Development
Product Design
AI Development
UI/UX Design
Market Research
Cloud Consulting
Design Services
DevOps Consulting
Branding
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
PHC Global
XPRIZE Foundation
University of Oregon
Daimler Truck North America
D&H
Dr. Linda Dahl, MD
Data sourced from the agency's DesignRush profile
Twenty Ideas Reviews & Testimonials
Justin Collins
CEO at ChartLamp
5.0★
Startups Software Development Review from Justin Collins
Our first engagement with Twenty Ideas was accurately scoped and allocated from day one, and that was impressive. Being on time and budget while exceeding expectations seems impossible for many vendors, but with Twenty Ideas, there were zero issues. They anticipated our needs and presented clear options when necessary.
Rachel Efron
Chief Creative Officer at Muzi
4.8★
Mobile App Development Review from Rachel Efron
The most impressive thing was the collaboration we established. I had been creating this app by myself for so long, and all of a sudden, I had a whole team of thought partners. Twenty Ideas really got in there with me, learned what I was trying to make, and collaborated with me on it. It was an extremely rewarding experience, and we're thrilled with the app!
Jana DiSanti
Review from Google
5.0★
Jana DiSanti's Review Sourced from Google
I started working with Twenty Ideas in a part-time consulting capacity, but I became so taken with the team’s passion, mission, and supportive culture, that I ended up applying for a full-time position. I’ve been with the team for three and a half years now, and it’s given opened doors to expand my skill set; work with smart, kind, and dedicated people, every day; and work with clients who truly care about making a positive impact, to create life-changing solutions together. It’s a great place to work!
Reviews verified by DesignRush and sourced from the agency's profile
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Ali Tarhan Digital Workshop is an Istanbul-based creative studio crafting strategy-led, minimal digital experiences that combine strong visual design, thoughtful interaction, and clear brand focus...
Top Services:
Graphic Design
Web Design
Branding
Web Development
Digital Marketing
Show more
Location
Üsküdar, Turkey
Number of Employees
Under 49
Average Hourly Rate
$120/hr
Minimal Budget
$50,000 & Up
Ali Tarhan Digital Workshop Services
Graphic Design
Web Design
Branding
Web Development
Digital Marketing
Social Media Marketing
Product Design
Creative Services
VR/AR
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Were passionate about what we do whether it is working with a new client on a strategic project, meeting users for UX testing, developing innovative solutions, or just coming together for a team lunch or social activity...
Top Services:
Software Development
Web Development
Web Design
Staff Augmentation
Digital Services
Show more
Location
Vancouver, Canada
Number of Employees
50 - 99
Average Hourly Rate
$125/hr
Minimal Budget
$50,000 & Up
Portfolios Count
6 Projects Listed
ImageX Services
Software Development
Web Development
Web Design
Staff Augmentation
Digital Services
Digital Strategy
UI/UX Design
SEO
Mobile App Development
IT Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Stanford University
YMCA
Apple
Disney
Adidas
UCLA
Samsung
Data sourced from the agency's DesignRush profile
ImageX Reviews & Testimonials
somaye khojaste
Review from Google
5.0★
somaye khojaste's Review Sourced from Google
Amazing experience!
They delivered a clean, professional, and user-friendly website exactly as I envisioned. Great communication, fast turnaround, and top-quality work. Highly recommend!
Tallitha Campos
Review from Google
5.0★
Tallitha Campos's Review Sourced from Google
One of the top Drupal agencies. Team is smart and experienced. Easy to work with.
ImageX offers flexible working hours and has a Supportive management team who understands that family matters.
Project process is well stablished but company is open to listem and improve processes.
ImageX values social interaction between colleagues - yearly summits and co-working days.
Company offers bonus depending on quarterly profit and it's improving their benefits.
Nadine Nykolaichuk
Review from Google
5.0★
Nadine Nykolaichuk's Review Sourced from Google
It's a team of exceptionally talented and professional folks who are passionate about their work and very serious its quality. The company has many long-term, happy customers that are important players in their industries. ImageX is an active member of the Drupal community so it regularly sponsors and organizes Drupal events. The team is very inclusive — it welcomes and respects diverse cultures. Despite the long distances between the company's offices (in Canada, Brazil, and Ukraine), the atmosphere is family-like and warm. You can always feel the team's support, friendliness, and respect.
Reviews verified by DesignRush and sourced from the agency's profile
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CVR is an Indy-based independent communications agency that specializes in Building Brands That Matter. As an integrated agency, we uncover compelling insights to make customers genuinely care about your brand. With a focus on outcomes and a versatile range of services, including advertising, public relations...
Top Services:
Creative Services
Branding
Video Production
Public Relations
Media Buying
Show more
Location
Indianapolis, Indiana
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$50,000 & Up
CVR Services
Creative Services
Branding
Video Production
Public Relations
Media Buying
Web Design
Digital Marketing
SEO
Social Media Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
From enterprise software solutions and innovative custom maps featuring intuitive wayfinding, to cutting-edge AR and VR experiences, we specialise in crafting transformative technology...
Top Services:
Digital Services
Digital Strategy
UI/UX Design
Web Development
Software Testing
Show more
Location
Sydney, Australia
Number of Employees
Under 49
Average Hourly Rate
$150/hr
Minimal Budget
$50,000 & Up
Mobiddiction Services
Digital Services
Digital Strategy
UI/UX Design
Web Development
Software Testing
Mobile App Development
VR/AR
Software Development
Product Design
Business Consulting
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
NSW Department Of Primary Industries
InvoCare
Homeworld
Department of Customer Service
Sydney Royal EasterShow
Forestry Corporation of NSW
FarmGate Auctions
SharkSmart
WhaleWatch
Data sourced from the agency's DesignRush profile
Mobiddiction Reviews & Testimonials
D W
Review from Google
5.0★
D W's Review Sourced from Google
After a few friendly email exchanges about what could make an app work better for me and no doubt others this group took on changes and for me astonishingly added the recommendation immediately.
I’m impressed.
Chanel Gallen
Review from Google
5.0★
Chanel Gallen's Review Sourced from Google
We made the decision to move our development back home, after years of working with offshore developers. The Mobi team made the transition seamless, coming up to speed on a complex auction system quickly so there was limited down time in development. Mobi doesn't feel like an agency partner, but part of the FarmGate team. They aren't afraid to speak up if they feel we're heading off course, advise us on the right technology partners and have worked through the night alongside us if s%#t ever hits the fan. We know they have our back!
Saloni
Review from Google
5.0★
Saloni's Review Sourced from Google
Great place to work! The team is very smart and fun at the same time. Mike is an incredibly supportive and encouraging leader. If you want to work on exciting and creative projects - Mobiddiction is the ideal place to work at!
Reviews verified by DesignRush and sourced from the agency's profile
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Creating game-changing digital experiences and products
We build brands, products and services, from the smallest startups to enterprise transformation and government departments. We partner with transparency, velocity & collaboration at every step of the way to define digital products, elevate brands, and fuel growth...
Top Services:
Digital Services
Branding
Design Services
Product Design
Web Design
Show more
Location
Surry Hills, Australia
Number of Employees
Under 49
Average Hourly Rate
$200/hr
Minimal Budget
$50,000 & Up
Portfolios Count
2 Projects Listed
Pollen Services
Digital Services
Branding
Design Services
Product Design
Web Design
UI/UX Design
eCommerce Development
Web Development
AI Development
Software Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
NSW Dept of Customer Service
Museum of Contemporary Arts
CSIRO
NSW Government
ModiBodi
National Mental Health Commission
Museums of History NSW
ACT Government
Gumtree
National Gallery of Australia
Data sourced from the agency's DesignRush profile
Pollen Reviews & Testimonials
Sophie Hobbs
Review from Google
5.0★
Sophie Hobbs's Review Sourced from Google
We've been working with Pollen for over 12 years - Two years ago they did our company re-brand, a new fully integrated website and digital strategy. They totally "get" our business - in fact they feel like an extension of our business. We highly recommend their work and professional service.
Matthew Smith
Review from Google
5.0★
Matthew Smith's Review Sourced from Google
The best digital agency that I have worked with. Ross and the team took the time to really understand my business and were willing to work within my budget constraints. Not the cheapest in town but if you're after quality output that meets your spec, then look no further!
Reviews verified by DesignRush and sourced from the agency's profile
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From brand strategy to bespoke design projects, we start with our clients greatest ambitions.
We are here to move organisations forward, enabling them to achieve their most ambitious goals...
Top Services:
Branding
Creative Services
Design Services
Graphic Design
Digital Services
Show more
Location
Dubai, United Arab Emirates
Number of Employees
Under 49
Average Hourly Rate
$750/hr
Minimal Budget
$50,000 & Up
Portfolios Count
4 Projects Listed
James Branding Consultancy Services
Branding
Creative Services
Design Services
Graphic Design
Digital Services
Digital Strategy
Web Design
Business Consulting
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
We're here to help make brand a positive change for your business. From insights to strategy, distinctive identity and brand voice. Resetting and aligning culture through purpose, values, and EVPs. Packaging that demands to be picked up. Innovation and on-brand CX. In fact, as the most awarded agency in Asia...
Top Services:
Branding
Creative Services
Location
Dawes Point, Australia
Number of Employees
50 - 99
Minimal Budget
$50,000 & Up
Portfolios Count
3 Projects Listed
Principals Services
Branding
Creative Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Marketing that advances your social impact and the common good.
HelpGood is a full-service marketing and communications agency focused on social impact. Our clients are nonprofits, foundations, universities, government agencies, and purpose-driven organizations. HelpGood's offices are in Los Angeles and NYC. We are a certified B Corp...
Top Services:
Web Design
Digital Marketing
Web Development
Branding
Show more
Location
New York City, New York
Number of Employees
Under 49
Average Hourly Rate
$175/hr
Minimal Budget
$50,000 & Up
HelpGood Services
Web Design
Digital Marketing
Web Development
Branding
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
A brand strategy agency specializes in positioning a company and its products in niche markets to create a positive impression on target customers. In doing so, it improves brand recognition, credibility, and loyalty.
Brand strategy is critical because 88% of consumers find authenticity a key factor when deciding which brands they support. Additionally, businesses with consistent branding report a revenue growth of up to 20%.
Creating a successful brand strategy has unique challenges and difficulties, including:
Audience perception: Businesses need extensive market research and analysis to develop a brand strategy that resonates strongly with audiences.
Competitive Landscape: Differentiating your business in a crowded marketplace is a constant challenge, requiring an innovative brand strategy and a compelling unique selling proposition (USP).
Consistency across channels: Maintaining consistent messaging and branding across various offline and online platforms is crucial for building credibility and powerful brand recall.
Staying relevant: Brands must continually adapt to changing market trends, consumer preferences, and cultural shifts to remain relevant and appeal to their target audience.
Managing brand reputation: With the rise of social media and online reviews, brands need to actively manage their reputation, swiftly addressing negative feedback or crises that may arise.
Globalization: Brands operating in multiple markets must consider cultural nuances and regional preferences to ensure their messaging resonates effectively.
Here’s a case study to illustrate these points. MIND GAMES is a luxury fragrance line that aims to empower customers by reminding them of a time they conquered a challenge or competition. However, the company had a fragmented brand identity and no website, so it hired the brand strategy firm Lounge Lizard.
Lounge Lizard developed a consistent brand story and identity and used these to build a customized eCommerce website for the client. It told the story of each product, created videos and animations, implemented search engine optimization (SEO) strategies, and planned for the brand’s future growth.
Within a month, MIND GAMES recorded 6,200 new users, increased engagement by 93%, and saw a 13% new user growth week-over-week.
What do brand strategy companies do?
A brand strategy company develops and implements customized marketing and advertising strategies to establish a business in a specific market. This includes understanding the business’s unique needs and goals, creating a brand identity and message, and helping define its unique selling proposition (USP).
The various services of a brand strategy firm include the following:
Brand audit
Market research
Visual identity design
Brand strategy development
Brand positioning
Rebranding
Brand launch
Omnichannel marketing
Branded campaigns and promotions
Brand workshop
Advertising campaigns
How much do brand strategy services cost?
Brand strategy services cost $15,500 minimum for a campaign. The top 50 brand strategy agencies on DesignRush charge an average hourly rate of $142. 21.8% of the agencies accept a minimum project rate of $1,000, and 2.2% accept at least $50,000.
The price can increase if you add brand launch, content marketing, advertising campaign, social media marketing, and other services to your brand strategy package.
Why should I hire a brand strategy agency?
You should hire a brand strategy agency because they have the experience and expertise to effectively position your brand in niche markets, improve customer relationships, and drive long-term business growth. They also have the tools and technology to deliver data-driven insights for your brand.
Leverage branding expertise and experience: Brand strategy firms have the skill and knowledge to develop a unique brand identity, effectively position it in the market, and drive awareness and equity.
Be unforgettable: Stories are 22 times more memorable than facts or statistics. As experts, brand strategy companies are well-versed in telling a brand’s story to ensure it engages target audiences.
Improve customer relationships:66% of consumers value a brand’s trustworthiness, and 30% say they would not use the product of a brand they don’t trust. Aside from creating content and graphics that resonate with target customers, brand strategy agencies include trust markers to improve customer relationships and establish credibility. These include using customer reviews, testimonies, and awards in campaign materials.
Position your business for long-term growth: The world’s top 100 brands have increased their aggregate value by 22% in the past year, totaling $8.7 trillion. Brand strategy firms plan for the long term to ensure your brand remains relevant and at the top of your customer’s minds.
Gain measurable results: Being data-driven is a must for brand strategy agencies. They use data and analytics to understand what’s working and what isn’t and adjust their strategies accordingly to deliver optimal results.
A case study demonstrating the benefits of hiring a brand strategy agency is when Unison Infrastructure worked with Digital Silk. Unison Infrastructure had numerous subsidiaries across Europe and the U.S., but its branding and messaging were inconsistent. Because of this, it had poor brand recognition and target audiences and potential employees could not differentiate it from its competitors.
Digital Silk created a strategic roadmap, aligning Unison Infrastructure’s brand identity with its goals and market positioning. The brand strategy agency also created a branding deck, unified brand architecture, and a new logo that connected the main brand with its subsidiaries.
Within six months, Unison Infrastructure enhanced brand visibility by 11.76%, increased retention rates by 146.91%, and improved user experience (UX) by 26.29%.
How do I choose the best brand strategy firm?
You can choose the best brand strategy firm that meets your needs by following these steps:
Define your business needs: Do you need a brand strategy to launch or push a particular product or for the entire business? Outline your vision for your brand, your ideal target customers, specific, measurable, achievable, relevant, and time-bound (SMART) goals, budget, and timeline.
Conduct market research: Know your customer’s preferences and see how competing businesses brand themselves. Create a list of dos and don’ts for your own brand strategy and collect campaign examples that you want to emulate.
Search for potential partners: Look at online rankings, articles, and marketing directories for potential brand strategy firms. Focus on those with relevant experience in your industry and have handled your target customers.
Consider the type of service you want: Some brand strategy companies are more research-oriented, while others are design-focused. Shortlist agencies that will provide your required services and align with your goals and vision.
Think about agency size: A boutique agency can be more affordable and flexible. In contrast, a big brand strategy firm can provide more comprehensive branding and marketing services.
Review their credentials: Check client testimonials, online reviews, case studies, portfolio, and awards and recognitions to gain insight into their approach, work ethic, and proven experience. Prioritize those with a clear process and deliver measurable results.
Send a request for proposal (RFP): Outline your project requirements to your shortlisted brand strategy agencies. See if their response demonstrates a clear understanding of your brand and what you need.
Schedule an interview: Ask questions about the expertise and experience of the agency and how well they understand your industry and branding vision. Prioritize agencies that align with your values and show that they are invested in your brand’s success.
Understand their communication style: Observe if the agency responds to your inquiries quickly, values your input, encourages collaboration, and takes time to understand your needs and wants. Because you are building your brand together, you should choose an agency that acts like a true partner.
Choose your agency: Once decided, contact the brand strategy agency and discuss project details, contract terms, and payment plans.
Need help finding brand strategy agencies that align with your vision and values? Contact us, and we will tailor a list according to your campaign requirements. Visit the Marketplace for more details.
How do I find the best brand strategy agency on DesignRush that fits my budget?
You can find the best brand strategy agency that fits your budget on DesignRush by using our filter tool. You can narrow your search based on hourly rates, minimum project budgets, agency region, company size, industry, and client type.
Below are five brand strategy agencies with the most affordable hourly rates:
Top clients: Disney, New York University, RuPaul, Museum of Modern Arts
Scroll up to learn more about these and other leading brand strategy agencies. These have been chosen based on successful projects, industry reputation, customer reviews, and team expertise.
If you want to narrow down your search further, you can sort companies by location, budget size, hourly rates, and reviews.
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