Naming

Top Naming Agencies

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Our industry experts identified and rank the best naming agencies on the market that develop unique names and brands that stand out and engage the audience. You can filter them by expertise, reviews, team size and rates to select the right fit for your needs.

Best Brand Naming Companies

Companies
Rankings updated: June 13, 2024
  • Tungsten Branding

    The Company Naming and Branding Experts
    Tungsten Branding is a renowned agency offering comprehensive services in company naming and branding, catering to a wide spectrum of clients ranging from tech start-ups to Fortune 500 enterprises  [... view the full profile of Tungsten Branding]
    Brevard, North Carolina
    Under 49 $300/hr $10,000 - $25,000
    VISIT WEBSITE
  • Brightscout

    Transforming the world's most innovative companies
    Transforming the world's most innovative B2B SaaS companies into the best version of themselves through branding, websites, app development and everything in between.  [... view the full profile of Brightscout]
    Austin, Texas
    50 - 99 $95/hr $25,000 - $50,000
    VISIT WEBSITE
  • Propaganda Creative

    DesignRush Design Award Winner
    You bring the steak, we'll bring the sizzle.
    Propaganda Creative is a full-fledged visual communication, design, and marketing agency providing services which include; branding, graphic design, website design & development, and digital  [... view the full profile of Propaganda Creative]
    Spokane, Washington
    Under 49 Inquire $10,000 - $25,000
    VISIT WEBSITE
  • We specialize in brand strategy, branding, UX/UI design, and web development.
    Our branding studio, renowned in Los Angeles, focuses on brand strategy, branding, advanced UX/UI design, and seamless web development.  [... view the full profile of Pill Creative Studio]
    Los Angeles, California
    Under 49 $150/hr $10,000 - $25,000
    VISIT WEBSITE
  • Digital Silk

    DesignRush Design Award Winner
    Growing Brands Online
    Digital Silk is an agency focused on Creating Superior Digital Experiences for their clients. They create cutting-edge brand strategies, websites, apps and results-driven marketing campaigns for  [... view the full profile of Digital Silk]
    New York City, New York
    100 - 249 $150/hr Inquire
    VISIT WEBSITE
  • Lounge Lizard

    DesignRush Design Award Winner
    Growth Marketing & Web Design Experts Since 1998
    Since 1998, Lounge Lizard Brandtenders and Marketing Mixologists Have Created the Internets Best Websites & Digital Marketing Campaigns Yielding the Highest ROI. Ask about our 7 Second Rule!  [... view the full profile of Lounge Lizard]
    New York City, New York
    50 - 99 Inquire $25,000 - $50,000
    VISIT WEBSITE
  • LAIDLAW GROUP

    We Build Brands
    Empowered by in-depth experience in branding for a diverse client base across multiple business and geographical sectors, Laidlaw Group fuses strategy, technology, award-winning design, and  [... view the full profile of LAIDLAW GROUP]
    Boston, Massachusetts
    Under 49 $200/hr $10,000 - $25,000
    VISIT WEBSITE
  • Big Brand Experience Put to Work for Small Business, Startups and Nonprofits
    Big Brand and Fortune 500 experience put to work for Small Businesses, Startups and NonprofitsFrom complete branding, website and marketing programs to DIY educational toolkits, we've got the  [... view the full profile of The Bureau Of Small Projects]
    Los Angeles, California
    Under 49 $200/hr $1,000 - $10,000
    VISIT WEBSITE
  • andstudio

    Making design valuable beyond the aesthetics
    Andstudio is a branding studio specializing in strategy, visual identities and communication design. We design with purpose and meaning connecting businesses and audiences for the brands to become  [... view the full profile of Andstudio]
    Sunny Isles Beach, Florida
    Under 49 $120/hr Inquire
    VISIT WEBSITE
  • River and Wolf

    A leading brand naming agency for you!
    River + Wolf is an esteemed agency specializing in brand naming, catering to the creation of product names, company names, and service names. Get in touch to know more!  [... view the full profile of River And Wolf]
    New York City, New York
    Under 49 Inquire Inquire
    VISIT WEBSITE
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  • NameStormers

    Find opportunities in a name that matters!
    Greetings! We are NameStormers, a renowned naming agency with offices in Austin and Boston. Since 1985, we have been dedicated to creating exceptional brand names, company names, and product names for  [... view the full profile of NameStormers]
    Austin, Texas
    Under 49 $100/hr $10,000 - $25,000
    VISIT WEBSITE
  • Wonsupona

    Experts in naming and storytelling
    Wonsupona, an agency situated in Denver, Colorado, specializes in strategic brand naming and storytelling. By merging creativity, neuroscience, and strategic storytelling, we have mastered the art of  [... view the full profile of Wonsupona]
    Denver, Colorado
    Under 49 $150/hr $10,000 - $25,000
    VISIT WEBSITE
  • Fabrik Brands

    A brand naming agency par excellence
    Fabrik, a branding and naming agency with a global reach, operates from its headquarters in London. Our expertise lies in crafting brands and molding reputations.  [... view the full profile of Fabrik Brands]
    London, United Kingdom
    Under 49 $150/hr Inquire
    VISIT WEBSITE
  • Pollywog

    Let's begin the game with a great brand name!
    Pollywog, a naming agency established in 2007, is situated in the vibrant creative hub of North Minneapolis, Minnesota. Contact us to know more!  [... view the full profile of Pollywog]
    Minneapolis, Minnesota
    Under 49 $150/hr $10,000 - $25,000
    VISIT WEBSITE
  • Tanj

    NYC's leading naming agency
    Tanj is an esteemed firm specializing in brand naming and language services. Our primary objective is to assist brands in delivering intelligent and impactful messages that establish meaningful  [... view the full profile of Tanj]
    New York City, New York
    Under 49 $250/hr Inquire
    VISIT WEBSITE
  • Zinzin

    Creating names with profound meaning
    Zinzin is a dynamic naming and branding agency that specializes in crafting impactful product and company names. Contact us to know more!  [... view the full profile of Zinzin]
    Berkeley, California
    Under 49 $200/hr $10,000 - $25,000
    VISIT WEBSITE
  • Namestorm

    Powerful name for the best brands
    At Namestorm, we are dedicated to the art of name creation. Since 2005, we have established ourselves as a premier business naming consulting firm in Germany, catering to a diverse range of clients.  [... view the full profile of Namestorm]
    Munich, Germany
    Under 49 Inquire $10,000 - $25,000
    VISIT WEBSITE
  • NameQuest

    Creating magic with verbal branding
    Established in 1984, NameQuest is a prominent brand naming company or naming agency offering comprehensive services. The CEO and founder, John Hoeppner, is globally recognized for his expertise in  [... view the full profile of NameQuest]
    Carefree, Arizona
    50 - 99 Inquire $10,000 - $25,000
    VISIT WEBSITE
  • Articon

    Crafting Remarkable Designs
    At ARTICON, we wholeheartedly embrace and honor the wisdom of the proverb that states, "The first impression is the last impression." As a company deeply rooted in creativity and ideas, our primary  [... view the full profile of Articon]
    Dallas, Texas
    Under 49 $125/hr $10,000 - $25,000
    VISIT WEBSITE
  • DD.NYC®

    DesignRush Design Award Winner
    Result-Driven Agency for Impressive Websites and Branding
    DD.NYC® specializes in modern branding, world-class web design, and innovative graphics. Client roaster including Scholastic, Forbes, VTS, L'Oreal - DD.NYC® is a creative team with detail, ideas  [... view the full profile of DD.NYC®]
    New York City, New York
    50 - 99 $150/hr Inquire
    VISIT WEBSITE
  • DesignX

    Unlimited Design From Top 1% Talent
    DesignX is a Subscription Agency driving the future of Tech and Commerce brands across Platforms and Places. Together, we win.Through this Unique Agency Subscription Format, well-funded and fast  [... view the full profile of DesignX]
    San Francisco, California
    Under 49 $150/hr $1,000 - $10,000
    VISIT WEBSITE
  • Little Dragon Media

    Small PPC Budgets Accepted. April 2024 Promo: Get $600 in FREE Google Ad Credit!
    Looking for a kickass PPC agency that accepts SMALLER BUDGETS? We got you! We are a Canadian PPC Agency with Offices in Both the US and Canada. Some of our clients have enjoyed 300% to 1600% ROI from  [... view the full profile of Little Dragon Media]
    Toronto, Canada
    Under 49 $150/hr Under $1,000
    VISIT WEBSITE
  • Murmur Creative

    DesignRush Design Award Winner
    Branding with Heart
    We are a values-based agency specializing in brand strategy, design, and web.  [... view the full profile of Murmur Creative]
    Portland, Oregon
    Under 49 $160/hr $25,000 - $50,000
    VISIT WEBSITE
  • Workshop Built

    DesignRush Design Award Winner
    Liberating brands from mediocrity.
    Design is, by definition, a plan first. Workshop Built is the purpose-led agency that builds brands with substance. We partner with growth-minded leaders to deliver award-winning brand strategies and  [... view the full profile of Workshop Built]
    Carlsbad, California
    Under 49 $150/hr Inquire
    VISIT WEBSITE
  • Catchword

    Your Partner in Distinctive Branding Strategies
    Catchword is a naming and branding leader based in the San FranciscoBay Area and New York. Well-known brands in every sector, such as Intel, Kellogg's,Allergan, Starbucks, and VW, turn to us for  [... view the full profile of Catchword]
    Oakland, California
    Under 49 $250/hr Inquire
    VISIT WEBSITE
  • BLVR

    Helping wellness brands turn their core belief into behaviors that drive meaningful growth
    Helping wellness brands turn their belief into behaviors that drive meaningful growth.  [... view the full profile of BLVR]
    San Diego, California
    Under 49 $275/hr $50,000 & Up
    VISIT WEBSITE
  • Netpeak is your trusted partner in growing business.
    Netpeak is a Ukrainian digital marketing agency established in 2006, that pioneered in shaping Eastern Europe's digital landscape with deep technical expertise and data-driven strategies.  [... view the full profile of Netpeak Digital Agency US]
    Wilmington, Delaware
    250 - 499 $75/hr $1,000 - $10,000
    VISIT WEBSITE
  • Wildfire

    We grow our clients' business while we lower their blood pressure.
    Wildfire didn't start by accident. It began intentionally out of a human instinct to fill a gap within our marketing community. Predominantly project based, Wildfire opened its doors in 2002, and  [... view the full profile of Wildfire]
    Winston-Salem, North Carolina
    Under 49 $110/hr $1,000 - $10,000
    VISIT WEBSITE
  • Fireart Studio

    Product design and Development
    Fireart Studio is a UI/UX design and software development company driven by excellence and oriented to the client's success.  [... view the full profile of Fireart Studio]
    New York City, New York
    50 - 99 $60/hr Inquire
    VISIT WEBSITE
  • FRW Studios

    Excellent print design for brands
    At our core, we are a holistic branding and creative agency that finds its passion in the captivating realm of beer branding. Our expertise is dedicated to curating a full spectrum of services that  [... view the full profile of FRW Studios]
    Dana Point, California
    Under 49 $125/hr $1,000 - $10,000
    VISIT WEBSITE
  • INOVEO

    In love with the people and their brands
    INOVEO is a full-service web design and marketing company. INOVEO creates stunning websites and provides customers with options for brand creation, printed materials, packaging designs, display  [... view the full profile of INOVEO]
    Bucharest, Romania
    Under 49 $125/hr $10,000 - $25,000
    VISIT WEBSITE
  • We Build Brands
    Caveni Digital is a unique web design agency headquartered in Philadelphia. We take immense pride in the vast design diversity in the websites we create. Our team specializes in website development  [... view the full profile of Caveni Digital Solutions]
    Philadelphia, Pennsylvania
    Under 49 $125/hr $1,000 - $10,000
    VISIT WEBSITE
  • MKC Agency

    Scale revenue with content that converts
    MKC Agency: Your partner in accelerating B2B sales for MSPs and Telcos through strategic lead generation and effective content marketing. We align sales and marketing with an ethical approach to fuel  [... view the full profile of MKC Agency]
    Orlando, Florida
    Under 49 $125/hr $1,000 - $10,000
    VISIT WEBSITE
  • Ramotion

    We take digital experiences to the next level.
    We are a San Francisco-based startups web design company specializing in UI/UX Design and Digital Branding.  [... view the full profile of Ramotion]
    San Francisco, California
    50 - 99 $150/hr Inquire
    VISIT WEBSITE
  • Success Starts Here!
    Seize Marketing Agency stands as a versatile and proficient multi-media agency, adept at addressing diverse challenges across social media and website platforms. Committed to achieving optimal  [... view the full profile of Seize Marketing Agency]
    Surrey, Canada
    Under 49 $150/hr $10,000 - $25,000
    VISIT WEBSITE
  • BeCurious Studio

    The Human Experience.
    Award-winning, creative studio specializing in branding, web, mobile and design sprints for healthcare, education, legal and financial sectors.  [... view the full profile of BeCurious Studio]
    New York City, New York
    Under 49 $250/hr $50,000 & Up
    VISIT WEBSITE
  • SOLV.

    Digital Marketing & Design Agency
    With 5 years of experience, we've powered 200+ projects in 18 industries. Big names like the US Embassy, Forbes, Club Med, Viessmann, Heinemann Duty Free, and Boucheron Paris trust us with their  [... view the full profile of SOLV.]
    Kyiv, Ukraine
    Under 49 $40/hr $1,000 - $10,000
    VISIT WEBSITE
  • Deal Design

    Award-winning package design agency. San Diego Miami Vero Beach
    Deal Design is e a 100% USA-based packaging design company and creative design firm serving established brands and startups. We offer flexibility by working on a project-by-project basis with no  [... view the full profile of Deal Design]
    San Diego, California
    Under 49 $150/hr $1,000 - $10,000
    VISIT WEBSITE
  • XpertsApp

    Website & Mobile App Development Company  [... view the full profile of XpertsApp]
    Weatherford, Texas
    Under 49 $25/hr $10,000 - $25,000
    VISIT WEBSITE
  • Starfish

    The brand experience is the brand.
    Starfish is an illustration, branding, visual communication, and creative communications agency founded on the philosophy that the brand experience is the brand. It is our strong belief that a brand  [... view the full profile of Starfish]
    New York City, New York
    Under 49 $150/hr $25,000 - $50,000
    VISIT WEBSITE
  • Ignite Digital

    The World is Online. Your Company Should be too.
    Ignite Digital is a reputable Digital Marketing Agency with over a decade of experience. We provide full-service Digital Marketing solutions for medium to big brands.  [... view the full profile of Ignite Digital]
    Mississauga, Canada
    Under 49 Inquire Inquire
    VISIT WEBSITE
  • Qubstudio

    Digital Product Design & Development, Website Design, Branding
    Qubstudio is an awarded Digital Product Design Agency founded in 2007. We achieve more for our clients by designing smooth & tailored user experiences with a data-driven attitude.Why choose  [... view the full profile of Qubstudio]
    Lviv, Ukraine
    50 - 99 $50/hr $10,000 - $25,000
    VISIT WEBSITE
  • Tired of missing business opportunities due to an outdated look?
    Develop a majestic brand identity, efficacious marketing, powerful visuals, and unforgettable user experiences that position you as a force in the marketplace. We use your brand values - mission  [... view the full profile of Enliven Creative Agency]
    Christiansted, U.S. Virgin Islands
    Under 49 $150/hr $10,000 - $25,000
    VISIT WEBSITE
  • Online Optimism

    We're Optimistic About Your Google Ads!
    Ready to be optimistic about your Google Ads? Online Optimism is the nation's leading agency, certified to build you incredible search, display, video, and shopping campaigns. We understand positive  [... view the full profile of Online Optimism]
    Washington DC, Washington DC
    Under 49 $95/hr $10,000 - $25,000
    VISIT WEBSITE
  • Social Media 55

    A Digital Marketing & Social Media Agency
    Social Media 55 is an award-winning full-service digital marketing and social media agency established in 2014.  [... view the full profile of Social Media 55]
    Montreal, Canada
    Under 49 $150/hr $1,000 - $10,000
    VISIT WEBSITE
  • Verbsz Marketing

    Full Service Digital Marketing Agency
    We provide numerous creative and technical services including digital marketing, creative design, search engine optimization, search engine marketing, pay per click advertising, web design &  [... view the full profile of Verbsz Marketing]
    Reston, Virginia
    Under 49 $99/hr $1,000 - $10,000
    VISIT WEBSITE
  • Groovy Web

    DesignRush Design Award Winner
    Top Mobile App and Web Development Company.
    Groovy Web is highly recommended for building cutting-edge digital solutions like web, mobile apps, SaaS, MVP, MERN, bots, and browser extensions to help businesses ranging from startups to mid-sized  [... view the full profile of Groovy Web]
    Texas, Kentucky
    100 - 249 Inquire Inquire
    VISIT WEBSITE
  • Creatif Agency

    The preferred web design agency in California
    With a very competitive pricing and the most creative portfolio in California, Creatif Agency is the leading web design agency in California.We deliver creative branding and high-end web services  [... view the full profile of Creatif Agency]
    San Francisco, California
    Under 49 $99/hr Inquire
    VISIT WEBSITE
  • The Emms

    Marketing On A Mission
    From logo design and branding to website development, marketing campaigns, consulting and training, our mission is to help you achieve your goals! We will create a solution that works for you  [... view the full profile of The Emms]
    Toronto, Canada
    Under 49 $100/hr $1,000 - $10,000
    VISIT WEBSITE
  • Smashed Media

    Bringing together business & technology
    Smashed Media is an illustration, branding, and digital marketing agency which provides web development, graphic design, digital marketing, branding & corporate identity development services.  [... view the full profile of Smashed Media]
    Boca Raton, Florida
    50 - 99 Inquire $1,000 - $10,000
    VISIT WEBSITE
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Naming Agency Hiring Guide

What is a brand naming agency?

A brand naming agency is an agency that develops names for businesses, products, and services. Brand naming is a niche business that involves a strategic process involving thorough brand analysis, competitor research, testing, and legal compliance to create a name that effectively represents a client’s image. These agencies help clients develop a brand identity that fosters trust, loyalty, and satisfaction among customers. 

Brand specialists carefully consider many different factors in creating a brand name: 

  • Simplicity and easy pronunciation: A simple brand name increases customers’ recall, recognition, and association. It enables the business to cater to a broader audience because simple brand names transcend age, consumer background, and even language.  
  • Uniqueness: A name that stands out can spark intrigue around the brand. Coin new words, use wordplay or metaphors, or combine existing words, and make it effective by reflecting the brand’s core values that will resonate with the target market. 
  • Logo and visual representation: Logos and brand names are a brand’s core assets. Studies show that over 60% of Fortune 500 companies use combination logos, which often include the brand name and a symbolic icon. Ensuring they complement one another will determine potential brand reach in the long run. 
  • Meaning: A brand name created with meaning evokes positive feelings with its target audience. It makes the product or service feel more authentic – a value customers consider the most when purchasing or supporting it.  
  • Availability: One of the most critical aspects of brand naming is ensuring that the name is not taken by another company or brand. In the US, checking the Trademark Electronic Search System (TESS) is the easiest way to see a name's availability, as is scanning across domains and social media to look for similar brands. 

Beyond aesthetics and concept, a brand name is the first building block to an emotional connection with customers, affecting how they perceive a business and their purchasing decisions. It is the first touchpoint between a product and its audience, and when used effectively, it increases brand recognition and awareness. According to a study, 75% of consumers trust their favorite brand because its name guarantees satisfaction.  

Carmax is one of the prime examples of brand naming done right. The client, Circuit City, reached out to Namestormers and asked its team to create a name that was automotive-related and easy to understand; one that suggested an optimal car-buying experience to potential customers. 

Of all the brand names Namestormers provided, the client selected Carmax. “Car” directly implies the automotive business, and “max” suggests maximum inventory, service, and enjoyment. Additionally, it has winning brand name characteristics: it is short, easy to remember, and unlikely to be mispronounced or misspelled. Decades after its inception, Carmax remains a household name in the industry, affirming its brand name’s effectiveness.  

What do brand naming agencies do?

Brand naming agencies provide the end-to-end process of creating a suitable name for a company, product, or service, namely: 

  • Naming and research: A collaborative process between the agency and client to understand the subject's DNA, whether it’s a company, a product, an event, a service, or an app. At this stage, the brand is studied based on its vision, target audience, and values compared to its competitors.  
  • Brainstorming and ideation: Brand naming specialists blend research, creative insights, and expertise in brand identity to ideate potential names. Cultural and linguistic checks are also done to ensure that the name translates well to its audience and avoids any unintended meanings or negative connotations in other languages. The best options are shortlisted based on relevance, uniqueness, and recall.  
  • Tagline development: This involves creating catchy taglines to differentiate a brand name from its competitors. A brand’s core values and unique selling points are often showcased in the tagline to better position the product or service’s name in the market. 
  • Name presentation and selection: Shortlisted brand names are contextualized and presented through creative concepts. To determine the feasibility of the names, they are tested on an industry-specific demographic through surveys, focus group discussions, and other methods. Based on results, clients will select the best brand name. 

Some brand naming companies also offer additional services, such as:  

  • Domain name integration: Acquiring and integrating a domain that aligns with the client’s product and service to secure its digital presence.  
  • Brand architecture: Maintaining naming consistency is crucial if a brand has a family of products or services. Developing a brand architecture system ensures that all product or service names share a cohesive style and connection to the primary brand name. It also provides a unified brand experience for target audiences across all platforms. 
  • Brand voice and messaging refinement: Ensuring brand voice and messaging connect seamlessly with the chosen name through brand voice workshops and brand guide development.  

Coco + Watts is a premier supplier of chocolate mug cakes. Its brand name is the brainchild of Wonsupona. The client wanted to communicate the cake’s high quality and requested a name that sounded a little hipster.  

Wonsupona purposely avoided names that sounded mainstream and explored a more subtle approach. Coco + Watts, when deconstructed, reveals that “coco” means chocolate, and “watts” represents the equipment needed to make a mug cake: the microwave.  

With a brand name that evokes curiosity, Wonsupona enabled Coco + Watts to tell a deeper story behind its name and provided a lot of creative scope for further branding strategies.  

How much do brand name development services cost?

Brand name development services cost $10,000 to over $75,000, depending on the size of the business and the scope of the agency’s involvement in the process.  

Here is the breakdown of a brand naming agency’s pricing models: 

  • Basic company naming: Price ranges from $10,000 to $15,000. This includes pre-screened company names, taglines, and domain names. It is recommended for companies in the early stages of product and service development. 
  • Mid-level company naming: Price ranges from $15,000 to $45,000. It involves basic company naming services along with extensive trademark research, brand positioning, and logo design. This type of package benefits established businesses looking to expand their brand potential core values internally or externally. 
  • Comprehensive company naming: Price ranges from $45,000 to over $75,000. It covers comprehensive services, including name development, brand positioning, corporate logo design, global trademark research, brand validation, and implementation strategies. It is usually used for company naming or rebranding. 

On DesignRush, the top 50 brand naming agencies charge an average of $141 per hour. Roughly 20.7% of the brand naming services on DesignRush accept projects with a minimum budget of less than $1,000, while 1.1% require a $50,000+ minimum budget. 

Why should I hire a brand naming agency?

You should hire a brand naming agency to create a name that makes your product or service stand out from competitors. A powerful brand name is an essential part of every branding strategy. This is emphasized by a Sprout Social study which found that 45% of consumers say showcasing a brand’s personality online fosters connection. 

Collaborating with a brand naming agency enables businesses to work with specialists who can create high-value and scalable names that encapsulate a brand’s tone and speak authentically to its audience. Hiring a brand naming service also opens your business to a lot of opportunities, such as: 

  • Guaranteed name quality: Brand naming agencies act as strategic partners. They will guide you through the naming process by providing valuable expertise, relevant market trends, and legal considerations. They are well-versed in analyzing consumer behaviors and deeply understand how names can influence brand perception.  
  • New perspectives: A brand naming agency provides objective viewpoints unattached to pre-conceived notions. They can evaluate potential names based on market relevance, target audience appeal, and overall brand strategy, identifying options you might have overlooked. 
  • Brand growth: Investing in a strong brand naming service also means setting up your business for long-term brand growth. A memorable and cohesive brand name increases brand awareness, builds customer trust and loyalty, and improves online visibility.   
  • Cohesive branding: Enhancing brand cohesiveness with names that embody your identity and integrate seamlessly with your visual design paves the way for a more unified customer experience. Brand naming agencies can help you maintain a consistent image across all touchpoints, which has been proven to increase revenue growth.  
  • Efficiency: Brand naming agencies bring a structured process with cutting-edge tools to conduct extensive research, evaluate name availability, and effectively brainstorm to create a strong brand name. It allows you to focus on your core business and other aspects of your brand strategy. 

One example of how hiring a brand naming agency benefits businesses is the case study of Yodel, a name crafted by Pollywog. This was for a Park City entrepreneur who sought help to name her new personal assistant service. The aim was to free clients' time for loved ones and outdoor activities.  

Pollywog connected the unique qualities of the brand with its ski-town location, like how the sound of a yodel carries across mountains. This short, memorable name was ideal for a brand, and the client further built upon it with the tagline, “If you need anything, just yodel.” The agency also secured a matching website domain, which amplified their branding even more.  

How do I choose the best brand naming company for my business?

To choose the best brand naming agencies, follow these steps: 

  1. Define your brand voice: Identify the tone and feel of your brand. Consider the primary emotion or personality you want your brand name to express. Do you want it to be playful, sophisticated, high-tech, or a mix of various descriptors? It would also help to pinpoint the scope of creativity that the agency can work around. For example, do you want your brand name to be made only of existing words? Or are you open to using blended and made-up terms? Determining these elements will help the agency draft potential names to meet your preferences, ensuring a more streamlined process.  
  2. Prepare a brand brief: A brand brief clearly outlines your company’s mission, vision, target market, and a summary of your brand personality. With this, agencies will know your expectations upfront. It allows them to focus on inquiries that fit their services well, leading to a more productive selection process for you and the brand naming agencies.  
  3. Research potential candidates: Browse online directories like DesignRush to find prospective brand naming services that will suit your business needs. 
  4. Evaluate industry expertise: Explore agency websites to gain insights into their expertise, approach, and scope of services. This will help you assess their suitability for your brand's needs. See if they have similar clients within the same niche and how the brand naming service improved their business.   
  5. Request for a client portfolio and reference: Agency portfolios will give you a deeper look at the brand naming projects they have worked on. Contact client references to learn about the agency's communication style, availability, and work ethic. 
  6. Look into the agency’s soft skills: Soft skills are crucial to the success of our partnership with a brand naming agency. After all, the process should be collaborative. Look for an agency with highly creative people who will take the time to listen and understand your brand. Observe how they present their ideas and note how they approach the challenges you encounter. The agency’s ability to solve problems and find common ground is essential for a successful collaboration. 
  7. Shortlist the candidates: Pick up to five suitable agencies and communicate your intentions to work with them. 
  8. Send a request for proposal: Send a request for proposal (RFP) and ask for a project breakdown, including milestones, scope, schedule, costs, and other critical details. 
  9. Check the brand team’s expertise: Asses the skill set of team members who will work on your project and understand their proficiency in the brand naming field. 
  10. Discuss legal ownership: Copyright and trademark ownership should be discussed with the brand naming agencies to ensure that both parties come to an agreement. Ask the agency about their standard procedure for transferring the ownership of the chosen name to you. This typically involves a signed agreement outlining the transfer of rights. 
  11. Consider other services: Some agencies offer additional brand strategy services like tagline creation, brand architecture for naming consistency across product lines, and consultations on visual identity. If you plan to scale your business, consider the value of these offers when evaluating your options. 
  12. Make a choice: Review contracts and select your ideal agency partner.  

If you need assistance choosing the best enterprise mobile app development companies, visit the DesignRush Marketplace. We'll connect you with the most suitable service providers – for free. 

How do I find the best brand naming agencies in DesignRush that fit my budget?

You can find the best brand naming agencies on DesignRush that fit your budget by utilizing its filters. Narrow your search based on the lowest minimum budget of under $1,000 or the highest minimum budget of over $50,000. It also has mid-range prices starting at $25,000, offering you a variety of options depending on your company’s size and project scope. DesignRush also indicates the hourly rate of brand naming services in its listings. However, for some companies, rates are only available upon inquiry.  

You can reach these agencies through the agency portfolios on the DesignRush marketplace, which also feature a short overview of the company and client reviews you can read to gain insights into projects the company has worked on. These can help you assess the best brand naming agency that matches your needs and budget. 

What questions should I ask before hiring a brand naming agency?

You should ask these questions before hiring a brand naming agency to learn about their process and see if their brand specialists are the right fit for your business:  

Its Relevant Background 

  1. How many years have you been in the brand naming niche? 
  2. Do you offer other branding services aside from brand naming? 
  3. Can you outline your brand naming process? 
  4. Can you tell me about projects you’ve worked on within the same industry?  
  5. What tools does your team use to create a strong brand name? 

Company Services and Processes 

  1. What is your brand naming strategy to help my brand stand out? 
  2. How long does your brand naming process take? 
  3. What specific deliverables can we expect from your brand naming package? 
  4. Do you offer strategy consultations before the brand naming process begins? 
  5. How do you handle brand naming projects involving multiple decision-makers with differing opinions? 

The Project 

  1. How many brand name options will you present? 
  2. How many revisions can you accommodate? 
  3. What steps does your agency take to ensure the confidentiality of the brand name during the development process? 
  4. How do you plan to get to know my brand?  
  5. Do you offer domain integration? 
  6. How often will your team communicate with me during the brand naming process? 
  7. What is your copyright and trademark transfer process?  

What are the best brand naming agencies in the US?

The top brand naming agencies in the US are: 

  1. Propaganda Creative 
    • 4.9 stars on DesignRush (12 reviews) 
    • 5.0 stars on Google (63 reviews) 
    • Top clients: Lilac City Legends, Canopy Credit Union, Hoopfest, HDG Architecture 
  2. The Bureau of Small Projects 
    • 4.8 stars on DesignRush (30 reviews) 
    • 4.9 stars on Google (27 reviews) 
    • Top clients: Monolith, Shop-Ware, Stanford University, AmyriAD 
  3. 500 Designs 
    • 4.8 stars on DesignRush (5 reviews) 
    • 5.0 stars on Google (17 reviews) 
    • Top clients: Google, Fresh Del Monte, 3M, Cisco 
  4. Workshop Built 
    • 4.9 stars on DesignRush (16reviews) 
    • Top clients: IQHQ Real Estate Investment Trust, Climadjust, Revolve Growth Partners, TAG Cushman Wakefield 
  5. Lounge Lizard  
    • 4.8 stars on DesignRush (10 reviews) 
    • 3.7 stars on Google (3 reviews) 
    • Top clients: Honeywell, Disney, Dylan’s Candy Bar, Canon 

Why People Trust DesignRush

Rated 4.7 on Google and Trustpilot, DesignRush Agency Directory is a reliable resource for finding the best brand naming agencies. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.

DesignRush rating logos on Trustpilot and Google

Learn more about DesignRush Agency Ranking Methodology.

Sources

DesignRush sustains a directory of over 30,000 agencies categorized by service category, location, expertise and reviews. We build our database in two ways:

  • Our dedicated team of agency experts actively search the web for top performing companies. We then pull information from their websites, online presence and client testimonials to verify their status and qualifications prior to listing.
  • The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.

Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.

About The Author and Expert Reviewer
Jelena Relić has hundreds of top-ranking articles and a lifestyle & culture magazine she calls The MAN. She gained valuable content and SEO experience working at Digital Circle and Neil Sahota, which she now uses to deliver top-quality B2B content at DesignRush, particularly in the creative industry.
Branko Dimitrijević is a multifaceted creative and a recipient of 33 design awards. Throughout his 12-year career, he has delivered over 165 web design projects, showcasing his expertise in website optimization, UI/UX design, logo design, and video animation. He is now dedicating his talent and skills to being one of the creative geniuses at DesignRush.