Question 1

What is a law firm branding agency?

Accepted Answer

A law firm branding agency is a specialized agency that focuses on the brand development and implementation for law firms. It identifies the firm’s unique selling points (USP) and brand identity, which includes understanding its strengths, target audience, and market position. It also develops messaging, logos, and other audio-visual elements, and marketing initiatives, that resonate with the firm’s desired image and client base.

Specialized law firm branding agencies:

Build brand image
Establish brand consistency
Increase brand awareness and retention
Build client trust and improve brand perception
Set them apart from the competition

Law firm branding agencies typically work on:

Company branding: Highlights the unique value proposition of the law firm and what potential clients can expect from them. This serves as the foundation for all future interactions and experiences a client has with the firm.
Personal branding: Promotes and manages the brand identity of one or more individuals in the law firm. The client is positioned as an expert in the law field and showcases its unique and relevant attributes.

Sandberg Phoenix’s partnership with Moiré, a Washington, D.C.-based branding and design agency, is one example of how branding can connect a law firm to its audience.

The Midwest law firm was seeking a new disruptive image that would show how it revises existing business practices to produce innovative legal services. It hired Moiré to revamp its brand positioning with a new name, logo, and overall identity. Moiré conducted a thorough brand analysis, consulted with the firm’s employees and clients, and researched competitors to develop a brand that would make Sandberg Phoenix stand out.

As a result, the Sandberg Phoenix website saw a 220% increase in traffic – more than twice the visitors they had before the brand refresh. The firm also had 23% more information requests from people wanting to learn more about their work.

Question 2

What do law firm branding companies specialize in?

Accepted Answer

Law firm branding companies specialize in developing unique brand identities for legal practices, from creating logos, color schemes, and typography, to naming brands and crafting compelling narratives. They also strategize on brand positioning, audience targeting, and messaging, based on market and competitors research and analysis.

Beyond visual identity, they create brand guidelines, design visual assets and marketing collateral, develop websites that show the firm's strengths and implement omnichannel marketing campaigns. Additionally, law firm branding agencies offer ongoing support to maintain and adapt the brand to market changes, ensuring consistency across all platforms and communications.

Here is a breakdown of their services:

Brand identity: Crafting a unique and powerful brand identity that makes a lasting impression on clients. This can include logo creation, color palette, typography, and other visual elements, voice and tone development, etc.
Brand naming: Collaborating with the client to develop a brand name that embodies the law firm’s distinct goals and personality and attracts the attention of its target audience.
Brand storytelling: A branding agency can create narratives that resonate with the law firm clients' emotions, fostering brand loyalty and advocacy.
Brand strategy: Defining the brand positioning in the market, its target audience, and messaging based on market research and competitor analysis. Creating a comprehensive strategy based on this data, in line with the firm’s business goals.
Brand guidelines: The law firm branding agency creates a set of guidelines for the firm’s branding elements. From the logo to the messaging, these guidelines will ensure that all the elements are consistent and cohesive in representing the brand across all platforms.
Visual asset creation: Working with in-house or third-party designers to create graphics, images, and other visual assets that reflect the brand and communicate its message to audiences.
Collateral design: Creating collateral assets such as business cards, brochures, pens, letterheads, and presentation templates in line with the branding guidelines.
Web design: Building a website that highlights your law firm’s legal services, expertise, credentials, and unique value proposition (UVP) that attracts and converts audiences in accordance with the overall brand strategy.
Omnichannel marketing: Developing and implementing a marketing strategy across all the channels law firm uses to interact with its clients. Omnichannel marketing includes developing social media profiles on Facebook, Twitter and LinkedIn, and posting relevant and engaging content (not just the written posts with imagery, but also videos, infographics, and presentations even) to the firm’s site and social profiles.
Support services: Managing and maintaining the law firm’s branding to ensure consistency and adaptability to changes in the market. The agency can also assist in incorporating new branding elements within the organization.

Meanpug’s partnership with DFW Injury Lawyers is an example of successful branding services. The Texas-based law firm tasked the agency to create a bold new brand identity that stood out in Texas’s crowded personal injury law firm market.

Given a blank slate, Meanpug crafted a new brand persona around the tagline, “Bring in the Muscle”. Coupled with a bold copy and aggressive messaging, the rebrand brought nearly 1000% more new visitors to the DFW Injury Lawyers website. It also increased website conversions by around 8,600% and web sessions by 719%.

Question 3

How much do attorney firm branding services cost?

Accepted Answer

Attorney firm branding services cost between $16,000 and $63,000. Factors affecting the total price include size, expertise and location of the law firm branding agency, services required, length of contract, and frequency of reporting.

The following is range of costs you might incur on average for different branding packages:

Brand visuals (company logo, typography): $2,500-$8,000
Brand visuals and messaging: $2,500-$30,000
Brand strategy, messaging, and visuals: $30,000 and up
Website design and development: $5,000-$30,000
Collateral design (business cards, letterheads, promotional materials): $50-$2,000
Content creation (blogs, social media posts): $30-$1,000 a month

Law firm branding agencies use the following pricing models:

Hourly rates
Project-based pricing model
Performance-based pricing model
Retainer-based pricing mode

At DesignRush, the top 50 law firm branding agencies charge an average of $120 per hour. An estimated 18% of the agencies listed on DesignRush accept projects with a minimum budget of less than $1,000, while only 1.4% require a $50,000+ minimum budget.

Question 4

Why should I hire a law branding agency?

Accepted Answer

You should hire a law branding agency to enhance your law firm’s market presence and client acquisition. These agencies ensure your brand stands out in the competitive legal field; they will convey your values, expertise, and USP, helping you build trust and credibility.

Specific benefits of hiring a law firm branding agency include:

Improved credibility: 7 out of 10 customers buy from brands they trust, ignoring the ones they are not confident about. A branding agency can help your firm build trust through custom-made, high-quality branding strategies and put them into action.
Branding strategies tailor-made just for you (and your audience): Law firm branding agencies can develop brand strategies that effectively communicate your brand’s identity and values to your target audience with positive results.
Greater audience reach: More than a quarter of consumers say they prefer to spend money on brands with a strong social media presence. Whether on social media, your website, or the logo on your front desk, a branding agency can implement various initiatives to boost your brand’s reach and attract a wider audience.
Build customer relationships: 53% of customers say that they have an emotional connection with the brands they purchase from the most. A law firm branding agency can help you develop a compelling brand identity and storytelling that emotionally engages your audience and foster relationships.
Hire better talent: A good brand identity attracts both customers and job candidates. According to LinkedIn, companies with positive brands tend to draw in 50% more applicants. A good law firm branding agency can develop a brand with a rock-solid reputation that brings in high-quality candidates.
Scalability: Professional branding agencies can accommodate changing requirements and adjust strategies accordingly. This allows the brand to expand without losing momentum due to inadequate infrastructure or resources.
Greater efficiency: Outsourcing branding to a professional agency allows you to reallocate your time and resources to other important tasks without sacrificing quality. In addition, reputable branding agencies have the skills and knowledge to start working on day one, reducing training and onboarding costs as opposed to hiring a full-time employee.
Competitive advantage: Studies show that 82% of investors and consumers prefer brands with a strong, differentiated identity. A professional branding agency can identify your UVP and use it to give you a competitive advantage.
Better brand recognition: Agencies can actively maintain the consistency of a firm’s branding. Studies have shown that consistent brand presentation can increase revenue by up to 23%, as customers are able to recognize and recall your brands much easier, especially in a highly competitive market.
Improved, data-driven decisions: Agencies analyze and interpret data to gain insights on consumer behavior, campaign performance, and industry trends. This can be used to drive informed decisions and increase the chances of a branding campaign’s success.
Improved ROI: The combination of expert strategies, data-driven campaigns, and a cost-effective branding strategy can lead to an increase in return to shareholders.

Branding agencies have been trusted partners of esteemed law firms like Federman Steifman.

Federman Steifman, a law firm known for working with top financial and real estate institutions, collaborated with Knox Design Strategy to refresh its brand and website. The update aimed to highlight the firm's experience and attract new talent, positioning it as a key player among competitors in the legal, real estate, and financial sectors.

The new website is visually appealing, it features engaging imagery, bold typography, and a modern design. It also includes a user-friendly content management system that helps keep information current and supports business development, reflecting the firm's strong brand identity and forward-looking approach. Successful branding earned Knox Design Strategy the coveted 2023 Davey Silver Award.

Question 5

How do I choose the best legal branding company?

Accepted Answer

To choose the best legal branding company for your practice, follow the steps below:

Define your brand’s goals: Have a clear vision of your branding goals. For example, you might want to improve client acquisition or loyalty or increase awareness in a new market.
Set your budget: Decide how much money you can allocate for hiring a law firm branding agency. Once you have a budget set, you can narrow the list of potential agencies and determine the essential branding services you need.
Search online: Look for legal branding agencies in agency directories like DesignRush. Check agencies with a high ranking and lots of good reviews.
Check the agency’s website: The website should display the agency’s core services, areas of expertise, years of experience, and a list of customers they’ve worked with.
Review their past work: Examine portfolio and case studies; they will show you how the agency addressed the client’s requirements and achieved their goals. Also, check if they received any notable recognition for their work.
Read client reviews: DesignRush and Google reviews provide authentic clients' feedback. Note any negative reviews and the agency’s response to them. While having a negative experience with a client can be inevitable over time, an agency that takes steps to make it right shows dedication to its quality and reputation.
Shortlist suitable candidates: Once you have at least five suitable candidates, reach out and request an interview to learn more about their offerings.
Check for compatibility: During the interview, ask to meet the team members you’ll work with during the project. Note how they communicate and how comfortable you are with their answers. If the agency has trouble pitching their concept, consider looking for the next candidate.
Request for proposals: Once you have all the information you need, send a request for proposal (RFP) for the companies that have met your criteria. The RFP should be as detailed as possible, specifying the project timeline, budget, estimated costs, and other key information.
Discuss and review with stakeholders: Review proposals with key members of your organization and interview the shortlisted agencies.
Decide who will be your branding partner: Choose the agency that aligns with all or most of your requirements.

Don’t know where to start? DesignRush can help you find the right law firm branding agency for your needs. Visit our Marketplace, provide us with some basic information, and we’ll match you with five top legal branding agencies free of charge.

Question 6

What questions should I ask before hiring a lawyer branding agency?

Accepted Answer

The questions you should ask before hiring a lawyer firm branding agency include the following:

Its Relevant Background

What are the certifications your team holds?
How long have you been doing branding with law firms?
Who are the clients you’ve worked with?
What makes your agency different from the competition?
Did you collaborate with our competitors?
Are there any notable success stories you could share?

Company Services and Processes

What is the scope of your branding services?
What design types and styles do you specialize in?
How do you execute a brand identity campaign?
How will you select the right branding for our firm?
Could you walk us through your brand strategy process?
How do you formulate project timelines for the branding process?
Do you outsource work to freelancers and third-party providers?

The Project

How long will the project take?
What kind of input do you need from us during the project?
How often will I receive project updates?
How will I receive reports, and under what format?
Will we also receive insights and recommendations with our reports?
What ROI can we expect once the project is done?
Do you provide ongoing branding services?

Question 7

What are the best law firm branding agencies in the US?

Accepted Answer

The best law firm branding agencies in the US are:

Moire Branding
- 5.0 stars on Google (1 review)
- Top clients: Sandberg Phoenix, Traub Lieberman, Hausfeld, Miller Starr Regalia
GNGF
- 5.0 stars on Google (32 reviews)
- Top clients: Palace Law, EHG Law Firm, Martinson & Beason, LAWCLERK
Postali
- 4.8 stars on Google (17 reviews)
- Top clients: Ashcroft, Biller & Kimble, LLC, The Champion Firm, O. Long Law
Meanpug
- 4.5 stars on DesignRush (3 reviews)
- 5.0 stars on Google (16 reviews)
- Top clients: DFW Injury Lawyers, Bruner Prudenti Law, Wallace Law, CarAccident.Law
DeSantis Breindel
- 5.0 stars on Google (29 reviews)
- Top clients: Prospiant, Guggenheim, Thornton Tomasetti, Littler

Scroll up to for additional details on these companies and discover more leading law firm branding agencies. Each agency is chosen based on previous projects, industry repute, client feedback, and team expertise. Sort companies by location, budget size, hourly prices, and reviews to narrow your search.

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