Our directory of top market research services in the USA is built on five main ranking criteria and reviewed by a team of 12 experts, supported by 400+ verified client reviews. This provides a clear and reliable way to choose the best partner for your business needs.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
With data-driven SEO strategies and advertising campaigns, we help businesses impact the metrics that matter most, from traffic to revenue. Use the power of search in any platform to boost your sales...
Top Services:
- SEO
- Content Marketing
- Market Research
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $40/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 7 Projects Listed
Alty designs and builds digital products for companies where complexity is high, and decisions must withstand scale.For 16+ years, weve helped fintech, banking, and product-led organizations turn complex digital systems into scalable products used by millions...
Top Services:
- Mobile App Development
- Design Services
- Software Development
- Web Design
- UI/UX Design
- Show more
- Location
- Dover, Delaware
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 22 Projects Listed
Catchword is one of the world's leading naming and branding agencies, helping organizations create memorable company and product names and identities. Clients like Starbucks, Corning, Volkswagen, Moody's, Rivian, and TikTok rely on Catchword for strategic thinking, exceptional creativity, and enduring brand...
Top Services:
- Branding
- Logo Design
- Print Design
- Design Services
- Market Research
- Show more
- Location
- Oakland, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Portfolios Count
- 33 Projects Listed
We're a digital experience agency with a fierce commitment to keeping people at the center of our work...
Top Services:
- UI/UX Design
- Product Design
- Digital Services
- Digital Strategy
- Business Consulting
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
If you're a marketing leader at a challenger brand, you need an ally who works as hard as you do. A partner who respects your budget. A team that understands the pressure to drive measurable growth, defend market share, and make every dollar accountable. That's where The Miller Group comes in...
Top Services:
- Social Media Marketing
- Digital Marketing
- Branding
- Video Production
- Creative Services
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 10 Projects Listed
Austin Williams is a full-service marketing agency in New York...
Top Services:
- Branding
- Digital Marketing
- Digital Strategy
- Public Relations
- Market Research
- Show more
- Location
- Hauppauge, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $200/hr
- Portfolios Count
- 8 Projects Listed
Data-Entry-India.com is a global Data & AI operations partner. Serving 3,850+ clients across 50+ countries, we specialize in enterprise data operations, AI training data services, digital commerce data support, data research and intelligence services, and document and content-related support...
Top Services:
- BPO
- AI Development
- Market Research
- CRM Consulting
- Accounting
- Show more
- Location
- Laguna Beach, California
- Number of Employees
- 1000 & Up
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $10,000 - $25,000
We are a network of Public Relations agencies that will help you in 80+ countries to tell your story, enter foreign markets, launch your products and services, or just send your business news to the media...
Top Services:
- Public Relations
- Branding
- Content Marketing
- Event Marketing
- Reputation Management
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $1,000 - $10,000
Whales Marketing is a full-service digital marketing agency that helps companies grow their online performance, get more clients and boost revenue...
Top Services:
- Digital Marketing
- SEO
- Social Media Marketing
- PPC
- Content Marketing
- Show more
- Location
- Clearwater, Florida
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 8 Projects Listed
At PeakPoint Solutions, we help B2B technology companies overcome their strategy and marketing challenges. We can accelerate your success with Advisory, Fractional CMO, or Interim CMO services...
Top Services:
- Business Consulting
- Digital Marketing
- Branding
- Market Research
- Content Marketing
- Show more
- Location
- Portland, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
Top Offshore BPO company...
Top Services:
- BPO
- Accounting
- Customer Support
- Market Research
- Web Design
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $5/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
PlanBeyond empowers organizations by providing them with insightful data and strategic guidance necessary to help them thrive in their respective industries...
Top Services:
- Market Research
- Package Design
- Location
- Seattle, Washington
- Number of Employees
- Under 49
- Average Hourly Rate
- $160/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 5 Projects Listed
BoostYourCampaign is one of the leading crowdfunding agencies in the world, specializing in launching and scaling successful Kickstarter and Indiegogo campaigns. With a focus on strategic pre-launch planning, data-driven marketing, and effective backer engagement, BoostYourCampaign helps creators achieve...
Top Services:
- CRO
- Digital Marketing
- eCommerce
- Social Media Marketing
- PPC
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
IXD Büro is a cozy European atelier specializing in custom web design and exceptional UX/UI solutions. As a boutique studio, our small, dedicated team approaches each project like true craftsmen...
Top Services:
- Branding
- Design Services
- Web Design
- UI/UX Design
- Web Development
- Show more
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $40/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
iPullRank is a leading enterprise SEO, martech and content marketing agency with regard to technical SEO, audience-focused SEO, and content engineering. By prioritising the needs of people, we have given our clients organic search results worth $2 billion or more...
Top Services:
- SEO
- Digital Marketing
- Market Research
- Content Marketing
- AI Development
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $80/hr
- Minimal Budget
- $10,000 - $25,000
Our 200+ employees take pride in finding creative solutions to our clients toughest challenges whether they need us to assist with applying new technology and functionality which will increase revenue by improving their services for their customers or to reduce the expense of trying to maintain older...
Top Services:
- Mobile App Development
- Software Development
- DevOps Consulting
- Product Design
- Business Consulting
- Show more
- Location
- Fremont, California
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $50/hr
- Portfolios Count
- 1 Project Listed
An independent, full-service advertising and marketing agency in Minneapolis, specializing in behavior change through strategy, creative, media and analytics. We help organizations understand what motivates people and turn those insights into ideas that inspire action and create meaningful change...
Top Services:
- Advertising
- Content Marketing
- Social Media Marketing
- Digital Marketing
- Branding
- Show more
- Location
- Minneapolis, Minnesota
- Number of Employees
- Under 49
- Portfolios Count
- 3 Projects Listed
We are Bear Icebox Communications, a full-service agency dedicated to helping you build, protect, and elevate your brand through strategic PR, branding, content, and digital expertise...
Top Services:
- Digital Strategy
- Social Media Marketing
- Public Relations
- Reputation Management
- Content Marketing
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $1,000 - $10,000
World Web Technology is a trusted WordPress development company offering comprehensive services in website design, development, and digital marketing.With a team of skilled professionals and a customer-centric approach, they deliver cutting-edge solutions that help businesses establish a strong online...
Top Services:
- Web Design
- Web Development
- eCommerce Development
- VR/AR
- Mobile App Development
- Show more
- Location
- Dover, Delaware
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $15/hr
- Minimal Budget
- Under $1,000
- Portfolios Count
- 8 Projects Listed
Pier2 Marketing is a full-service marketing and branding firm headquartered in San Francisco, with offices in Houston, Seattle, New York, Amsterdam, Mexico City, and Lviv. The agency delivers 360° marketingfrom strategy and market research to creative design, digital execution, and international campaign...
Top Services:
- Branding
- Graphic Design
- Package Design
- Creative Services
- Digital Services
- Show more
- Location
- San Francisco, California
- Number of Employees
- 50 - 99
LMA is a full-service marketing and advertising agency headquartered in San Diego, California. Serving medium to large businesses across the U.S., the firm specializes in delivering strategic marketing solutionsfrom brand building and digital campaigns to media planning, production, and Spanish-language...
Top Services:
- Advertising
- SEO
- Digital Marketing
- Email Marketing
- Branding
- Show more
- Location
- San Diego, California
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
DataEntryIndia.in is a leading data management and BPO service provider with over 25 years of experience and 850+ full-time data experts...
Top Services:
- Market Research
- BPO
- Big Data Analytics
- AI Development
- Show more
- Location
- Laguna Beach, California
- Number of Employees
- 500 - 999
- Average Hourly Rate
- $10/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Full service Marketing Agency with +25 years of experience specializing in Market Research and Public Opinion...
Top Services:
- Social Media Marketing
- Advertising
- Digital Marketing
- Content Marketing
- Market Research
- Show more
- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Bixa provides valuable customer research and audience insights to support your company's crucial business decisions. Contact us to know more!...
Top Services:
- Digital Marketing
- UI/UX Design
- Market Research
- Location
- Alexandria, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $25,000 - $50,000
We are a full-service eCommerce agency, certified partner with Magento, Shopify, and BigCommerce.We do pretty much everything around eCommerce: solution architecture, web development, design, UX/UI, data migration, custom development (apps/modules), 3rd party integrations (ERP, CRM, PIM...)...
Top Services:
- Web Design
- eCommerce Development
- SEO
- PPC
- Social Media Marketing
- Show more
- Location
- Chandler, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Blue Mail Media provides customized B2B email and mailing list configured as per industry, geographic regions, demographics, size of the prospective market and so on...
Top Services:
- Email Marketing
- Market Research
- Location
- Austin, Texas
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $1500/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 1 Project Listed
Marketing Maven is a dynamic digital marketing agency with a team of integrated specialists who develop customized campaigns. The agency meets diverse client needs through tailored strategies and innovative marketing solutions. Marketing Maven thrives on adapting to the evolving digital landscape, fostering...
- Location
- Camarillo, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $1,000 - $10,000
WSI is a full service Marketing company in Phoenix, AZ. We are experts in Web Design and Development, SEO, PPC, Social Media, Market Automation & Data Analytics services. Call us now to get your free website audit report and get ahead of your competition...
Top Services:
- eCommerce Development
- Social Media Marketing
- Web Design
- Email Marketing
- WordPress Website Design
- Show more
- Location
- Phoenix, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Many banks and credit unions think brand is about great service. The strongest ones know its about an authentic, ownable promise built from the inside out.We help financial brands build competitive advantage by aligning employer brand and market positioning (public-facing brand) to deliver ROI...
Top Services:
- Branding
- Public Relations
- Digital Marketing
- Creative Services
- Direct Marketing
- Show more
- Location
- Topeka, Kansas
- Number of Employees
- Under 49
- Average Hourly Rate
- $165/hr
- Portfolios Count
- 4 Projects Listed
ExpertCallers is a global BPO partner with 20+ years' experience, delivering inbound/outbound call centers, customer support, and back-office services worldwide, powered by AI-assisted workflows and Lean Six Sigma-driven quality standards for measurable, reliable outcomes...
Top Services:
- Call Centers
- Creative Services
- eCommerce
- BPO
- Customer Support
- Show more
- Location
- Princeton, New Jersey
- Number of Employees
- 500 - 999
- Minimal Budget
- Under $1,000
- Portfolios Count
- 4 Projects Listed
Valasys Media
VerifiedVerified by the DesignRush team for authenticity and credibility.Award-Winning Demand Generation Agency
Valasys Media is a highly acclaimed and award-winning Inc. 5000 vetted Lead Generation agency known for ABM, CS, MQL, HQL, BANT campaigns. Our full-funnel services include touch points like programmatic media buying, LinkedIn ads, Email Marketing, Tele-touch and Intent-based ABM building...
Top Services:
- Media Buying
- Digital Marketing
- PPC
- Advertising
- Email Marketing
- Show more
- Location
- Jersey City, New Jersey
- Number of Employees
- 50 - 99
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 7 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsValasys Media Services
Data sourced from the agency's DesignRush profileIntegrate HP Enterprise Pluralsight Marketo Adobe CISCO Dell IBM Merit Mile Microsoft
Synoptek is a leading global systems integrator, AWS consultant firm, and managed IT services provider with over two decades of experience. We partner with clients of all sizes, from mid-market to Fortune 100, offering comprehensive IT outsourcing, management, and consulting services. Our goal is to provide...
Top Services:
- Cybersecurity
- DevOps Consulting
- Cloud Consulting
- IT Services
- Big Data Analytics
- Show more
- Location
- Denver, Colorado
- Number of Employees
- 500 - 999
From individuals and entrepreneurs, small and medium-sized businesses, right through to large corporations and government bodies, our administrative assistants are helping our clients become more efficient by streamlining their processes...
Top Services:
- Customer Support
- BPO
- Market Research
- Transcription Services
- Translation Services
- Show more
- Location
- New York City, New York
- Number of Employees
- 250 - 499
- Average Hourly Rate
- $24/hr
Scale Your Business. Let's be honest, “A Business That Isn’t Growing, Is Slowly Dying”. You should be focusing on strategies that bring you 10x Growth. GetCallers is here to help you achieve phenomenal growth by leveraging low-cost Outbound Cold Callers...
Top Services:
- Phone Answering Services
- Call Centers
- Market Research
- Digital Marketing
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
Founded in 2020 by Gregory Kohs, a market research executive with 30 years of field and management experience, Research Biz has since been helping organizations uncover actionable insights with expertise that works...
Top Services:
- Market Research
- Location
- Jensen Beach, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Minimal Budget
- $1,000 - $10,000
Grant Thornton LLP (US) is an IT, project management, audit, tax, AgTech, and BPO company headquartered in Chicago, Illinois with over 50 U.S. offices and access to a global network or member firms in over 135 countries. We offer a broad range of services in strategy and consulting, operations, technology and...
Top Services:
- Accounting
- Business Consulting
- Market Research
- HR Outsourcing
- Software Development
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- 1000 & Up
- Average Hourly Rate
- $35/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
Crowe LLP is a global accounting firm offering audit, tax, advisory, and consulting services. With deep industry expertise, we empower businesses to make informed decisions for lasting value. Recognized as a top workplace, we leverage our partnership with Crowe Global to provide comprehensive solutions...
Top Services:
- Accounting
- HR Outsourcing
- Business Consulting
- Market Research
- BPO
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- 1000 & Up
We’re a network of firms in 155 countries with over 284,000 people who are committed to delivering quality in BPO, project management, assurance, advisory, IT, and tax services...
Top Services:
- Market Research
- BPO
- HR Outsourcing
- Accounting
- Business Consulting
- Show more
- Location
- Des Moines, Iowa
- Number of Employees
- 1000 & Up
HRCap, Inc. was founded in 2000 with the vision to connect talented candidates to successful organizations to unlock potentials and create greater value. We operate globally with focus in North America, Europe and APAC areas. With our rich history, seasoned capacities, and press-worthy accomplishments, we are...
Top Services:
- Business Consulting
- HR Outsourcing
- Market Research
- Location
- Ridgefield Park, New Jersey
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $200/hr
We offer a wide range of research services to help you understand and design for your end users. We provide UX research, Human Factors testing, Ethnography, as well as in house participant recruiting and facility rentals for focus groups and mock trials in Houston...
Top Services:
- HR Outsourcing
- Market Research
- Location
- Houston, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
Join us at Deloitte, where we believe that our collective influence is the cornerstone of our value. With a rich legacy spanning over 175 years and a global network encompassing 150 countries, we empower remarkable achievements, solve complex problems, and drive meaningful progress for clients, professionals...
Top Services:
- Business Consulting
- Accounting
- HR Outsourcing
- Big Data Analytics
- CRM Consulting
- Show more
- Location
- New York City, New York
- Number of Employees
- 1000 & Up
- Portfolios Count
- 6 Projects Listed
Offering project management, business, and IT services. At KPMG LLP, their purpose is to turn knowledge into value for the benefit of their clients, people, and the capital markets...
Top Services:
- Business Consulting
- Market Research
- Accounting
- HR Outsourcing
- IT Services
- Show more
- Location
- New York City, New York
- Number of Employees
- 1000 & Up
shark&minnow is a business & marketing consultancy that makes the complex simple. Core offerings include: research & insights, strategic planning, design & marketing communications...
Top Services:
- Branding
- Public Relations
- Digital Marketing
- UI/UX Design
- Market Research
- Show more
- Location
- Cleveland, Ohio
- Number of Employees
- Under 49
For 15 years, OVO has built upon an ability to deliver on the promises we have made to our clients, the expertise of our people, the efficacy of our consultation and the professional manner in which we execute. We are a smaller agency by design, employing only senior staff who work collaboratively on every...
Top Services:
- Branding
- Package Design
- Graphic Design
- Video Production
- Print Design
- Show more
- Location
- Portland, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 1 Project Listed
For more than 30 years, SERVICE 800 has been designing programs and providing resources to measure Customer Experience every day. The SERVICE 800 methodology delivers the accurate metrics you need to build and measure an effective customer journey map. SERVICE 800 programs reveal the actions and behaviors...
Top Services:
- Call Centers
- Market Research
- Location
- Minnetonka, Minnesota
- Number of Employees
- 250 - 499
We help healthcare, insurance, financial services, and other growth-focused companies attract qualified opportunities and improve marketing results through strategy, creative, and practical AI...
Top Services:
- Digital Strategy
- Market Research
- Branding
- Creative Services
- Digital Services
- Show more
- Location
- Westlake Village, California
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Portfolios Count
- 1 Project Listed
Northbound is a studio of experts across brand strategy and brand expression that turn complex, feature-heavy products into brands people remember...
Top Services:
- Branding
- Creative Services
- Design Services
- Logo Design
- Market Research
- Show more
- Location
- Seattle, Washington
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $50,000 & Up
- Portfolios Count
- 7 Projects Listed
IBI Data team combines extensive foodservice industry expertise to create a unique marketing services and database company. We have successfully executed over 14,000 go-to-market programs and promotions for some of the top foodservice, retail, bakery, vending and c-store manufacturers to successfully drive...
Top Services:
- eCommerce Development
- Digital Marketing
- Market Research
- Location
- Brownsdale, Minnesota
- Number of Employees
- 100 - 249
Zaphyre is an Execution Service Partner helping B2B companies scale through content marketing, outbound sales, lead generation, and virtual staffing. We embed execution teams that turn strategy into measurable growth...
Top Services:
- BPO
- Email Marketing
- Digital Marketing
- Market Research
- Content Marketing
- Show more
- Location
- Fairfax, Virginia
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $40/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 2 Projects Listed
Caret is a revenue generation agency that specializes in outbound sales strategies. They offer a comprehensive system combining proprietary software and experienced sales professionals to help businesses connect with their ideal customers, secure qualified meetings, and convert prospects into clients. Caret's...
Top Services:
- Digital Marketing
- Market Research
- Location
- Columbus, Ohio
- Number of Employees
- Under 49
Market Research Companies by City
Market Research Companies by State
Market Research Specializations in the US
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
4.8
4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
Frequently Asked Questions About Market Research Companies
What market research services do B2B agencies usually offer?
They companies typically provide a broad mix of qualitative, quantitative, and strategic research services to aid businesses in making more data-driven decisions.
According to Hanover Research's study, these are the market research projects that businesses are prioritizing:
- Market evaluation (45%): Examining a product or brand’s viability in a market segment by analyzing its size, trends, customer behavior, and competitors.
- Customer needs assessment (45%): Conducting interviews, surveys, and data analysis to understand how a product or service addresses the customer’s needs.
- Customer satisfaction (43%): Measuring how customers feel about a product or service through feedback forms, surveys, and sentiment analysis.
- Market trend forecast (42%): Studying historical data (e.g., sales, consumer behavior, economic trends) to predict shifts in customer demand and market direction.
- Price sensitivity (37%): Also known as price elasticity demand, it how much target customers are willing to pay for a product or service.
- Win-loss analytics (31%): Identifying factors that influence buying decisions through sales data analysis, competitor evaluation, and customer interviews.
What is the difference between a market research company and a marketing research agency?
They study the customers in a specific market, including their needs and behavior. In contrast, marketing research agencies analyze marketing data, such as how to promote and price a product to attract buyers.
Here’s a detailed breakdown of their differences:
| Market research company | Marketing research agency |
|
|
How much does it cost to hire one of these companies in the US?
The cost of hiring one of the best market research companies in the US can start at $800-$1,500 per respondent. However, prices can reach beyond $4,000-$10,000 per interview session per respondent if the project needs more in-depth, in-person interviews.
The final bill will depend on service scope, coverage, methodology, fieldwork timelines, and target markets.
Here’s an approximate price of the different types of market research:
- Online survey: $10,000-$30,000+ for 400 completed answers in a single market
- Phone surveys: $15,000-$30,000+ for 400 completed answers in a single market
- Mail survey: $10,000-$25,000+ for 400 completed answers in a single market
- Simple in-person surveys: $20,000-$50,000+ for 400 completed answers
- In-depth interviews: $10,000-$20,000 for 10 respondents
- Focus groups: $7,000-$200,000+ per group
- International or multi-market studies: $150,000-$500,000+
Are there any additional costs to consider when working with these companies?
While they typically charge per respondent, session, or group; businesses must also account for the following when budgeting for a project:
- Respondent incentives, especially for senior decision-makers
- Panel access or proprietary databases
- Interview length, with longer interview sessions or survey questions requiring more recruitment time or higher incentives
- Incidence rate (IR) or the number of people qualified for market research; low IR results in higher costs
- International or multi-language sampling, which can range between $150,000 and over $500,000
- Advanced analytics or modeling
- Extended reporting or executive presentations
These additional costs typically add 20%–35% to the total project budget.
What types of B2B companies usually work with market research companies in the USA?
They tend to work with companies that rely on data-driven decisions for growth, positioning, and investment planning.
Based on The State of Market Research, these are the top industries that the market research professionals work in:
- Manufacturing and industrial firms (24%), assessing demand, suppliers, and expansion markets
- SaaS and enterprise software companies (19%), validating product-market fit and pricing
- Professional services and consulting firms (10%), refining positioning and service differentiation
- Wholesale, trade, and logistics (9%), analyzing operational and geographic demand
- Non-profit organizations (6%), understanding donor and beneficiary motivations to boost fundraising efforts
- B2B eCommerce and marketplaces (4%), optimizing conversion and customer segmentation
- Fintech and financial services (4%), evaluating risk, adoption, and customer trust