PlanBeyond

PlanBeyond empowers organizations by providing them with insightful data and strategic guidance necessary to help them thrive in their respective industries. We specialize in developing customized data-gathering approaches, such as brand research, market research, product testing, customer segmentation and perception studies. T

We use insights to fuel actionable marketing strategies, enhance brand positioning and facilitate effective go-to-market planning. Whether you are a large corporation or a small business, our team is well-equipped with the experience and tools to help you with your market research and analysis project.

Our services include:

Brand Research

• Messaging Development and Testing
• Brand Positioning
• Awareness Benchmarking and Tracking
• Customer Intelligence
• Market Segmentation:

Persona Studies

• Preference and Trade-Off Analysis
• Product Development and Prototyping

Product Concept Testing:

• Price Sensitivity and Elasticity
• Features and Benefits Analysis
• Marketing Claims Testing

At PlanBeyond, we believe that access to accurate and insightful data is crucial for organizations to make informed business decisions.