PlanBeyond empowers organizations by providing them with insightful data and strategic guidance necessary to help them thrive in their respective industries. We specialize in developing customized data-gathering approaches, such as brand research, market research, product testing, customer segmentation and perception studies. T
We use insights to fuel actionable marketing strategies, enhance brand positioning and facilitate effective go-to-market planning. Whether you are a large corporation or a small business, our team is well-equipped with the experience and tools to help you with your market research and analysis project.
Our services include:
Brand Research
- Messaging Development and Testing
- Brand Positioning
- Awareness Benchmarking and Tracking
- Customer Intelligence
- Market Segmentation:
Persona Studies
- Preference and Trade-Off Analysis
- Product Development and Prototyping
Product Concept Testing:
- Price Sensitivity and Elasticity
- Features and Benefits Analysis
- Marketing Claims Testing
At PlanBeyond, we believe that access to accurate and insightful data is crucial for organizations to make informed business decisions.