Catchword Overview

Number of Employees
Under 49
Minimal Budget
Inquire
Average Hourly Rate
$250/hr
Year Founded
1998

Catchword is a dedicated brand name development firm that has been creating industry-leading product, service and company names since 1998. Clients hire and rehire us because we view naming not just as a creative exercise but as a critical component of brand value. Sure, we come up with cool names (some would say super cool), but not before we have a profound understanding of each client’s business and branding objectives.

Whether you’re just getting off the ground or going through a full relaunch, our goal is always the same: to develop timeless brand names that resonate fully and authentically with target audiences. We believe names should be distinctive and memorable, but not different just for the sake of being different. The huge creative diversity of our naming portfolio reflects the many different cultures and business objectives of our clientele, versus a need to impose one creative style or philosophy on all.

As pioneers in our field, we leverage and treasure the union of creativity and science—by which we mean expertise in linguistics, trademark and domain screening, and naming strategy—to develop lasting creative solutions for clients, even in the most competitive markets.

Catchword is a dedicated brand name development firm that has been creating industry-leading product, service and company names since 1998. Clients hire and rehire us because we view naming not just as a creative exercise but as a critical component of brand value. Sure, we come up with cool names (some would say super cool), but not before we have a profound understanding of each client’s business and branding objectives.

Whether you’re just getting off the ground or going through a full relaunch, our goal is always the same: to develop timeless brand names that resonate fully and authentically with target audiences. We believe names should be distinctive and memorable, but not different just for the sake of being different. The huge creative diversity of our naming portfolio reflects the many different cultures and business objectives of our clientele, versus a need to impose one creative style or philosophy on all.

As pioneers in our field, we leverage and treasure the union of creativity and science—by which we mean expertise in linguistics, trademark and domain screening, and naming strategy—to develop lasting creative solutions for clients, even in the most competitive markets.

Headquarter
409 13th Street, Oakland, California 94612, United States
Other Locations
10 Jay Street, Tenafly, New Jersey 07670, United States

Catchword Portfolio

  • Catchword - Financial naming for Wells Fargo
    Branding & Logo Design
    Financial naming for Wells Fargo
  • Catchword - Technology naming for Corning
    Branding & Logo Design
    Technology naming for Corning
  • Catchword - Naming innovative retail technology for HP
    Branding & Logo Design
    Naming innovative retail technology for HP
  • Catchword - Educational game naming for LeapFrog
    Branding & Logo Design
    Educational game naming for LeapFrog
  • Catchword - Healthcare naming for Clorox
    Branding & Logo Design
    Healthcare naming for Clorox
  • Catchword - Retail naming for Gymboree
    Branding & Logo Design
    Retail naming for Gymboree
  • Catchword - Naming personal insurance products
    Branding & Logo Design
    Naming personal insurance products
  • Catchword - Naming a new health insurance company
    Branding & Logo Design
    Naming a new health insurance company
  • Catchword - Leading cyber-security company renaming
    Branding & Logo Design
    Leading cyber-security company renaming
  • Catchword - B2B product naming for Canon
    Branding & Logo Design
    B2B product naming for Canon
  • Catchword - Naming a blended beverage line for Peet’s Coffee
    Branding & Logo Design
    Naming a blended beverage line for Peet’s Coffee
  • Catchword - Software naming for Adobe
    Branding & Logo Design
    Software naming for Adobe
  • Catchword - Company naming for Elance & oDesk
    Branding & Logo Design
    Company naming for Elance & oDesk
  • Catchword - Beverage platform naming for Starbucks
    Branding & Logo Design
    Beverage platform naming for Starbucks
  • Catchword - Naming wearable fitness trackers for Fitbit
    Branding & Logo Design
    Naming wearable fitness trackers for Fitbit
  • Catchword - Company & product platform naming
    Branding & Logo Design
    Company & product platform naming
  • Catchword - Naming a premium confectionary product
    Branding & Logo Design
    Naming a premium confectionary product
  • Catchword - Naming a self-powered blockchain company
    Branding & Logo Design
    Naming a self-powered blockchain company
  • Catchword - Naming Intel’s revolutionary technology
    Branding & Logo Design
    Naming Intel’s revolutionary technology
  • Catchword - Pharmaceutical glass naming for Corning
    Branding & Logo Design
    Pharmaceutical glass naming for Corning
  • Catchword - Private-label beverage naming for Ahold
    Branding & Logo Design
    Private-label beverage naming for Ahold
  • Catchword - Product line naming for Dreyer’s
    Branding & Logo Design
    Product line naming for Dreyer’s
  • Catchword - Car naming for Volkswagen
    Branding & Logo Design
    Car naming for Volkswagen

Catchword Team Bios

  • Partner & Executive Creative Director
    Maria Cypher
    Partner & Executive Creative Director
    Founder and Executive Creative Director of Catchword, Maria oversees all creative work at Catchword. She has created names for Starbucks, Fitbit, Wells Fargo, Unilever, Intel, and hundreds of other clients.
  • Partner & Account Director
    Mark Skoultchi
    Partner & Account Director
    Head of Catchword's East Coast operations, Mark leads all projects on the right coast, including projects for Volkswagen, McDonald's, PwC, BIC, Unilever, and countless others.
  • Senior Strategist & Linguist
    Laurel Sutton
    Senior Strategist & Linguist
    Linguist, strategist, and co-founder of Catchword, Laurel oversees the agency's naming strategy and architecture work and global linguistic screening practice. She has managed projects for Cisco, Plantronics, Corning, and many others.
  • Creative Director
    Erin Milnes
    Creative Director
    Erin has overseen creative development on countless projects for Catchword, including work for Walgreens, HP, Michelin, BIC, and others.
  • Account Director
    Leena Mehta
    Account Director
    Leena spent many years in brand management at Estee Lauder and Bare Escentuals before joining Catchword almost a decade ago. Whether it's naming initiatives or strategy and architecture projects, she brings her CPG marketing experience to clients like Corning, Chobani, and Johnson & Johnson.

Catchword Clients

  • Intel
  • Starbucks
  • Fitbit
  • The Home Depot
  • PwC
  • Unilever
  • General Motors
  • Uber
  • Corning
  • Plantronics

Catchword Awards

  • London International Award - Excellence in Naming
  • Transform Award for Excellence in Naming