Catchword

Our company required a distinctive name for an innovative platform we are introducing to the veterinary technology field. Given our own emphasis on structure and efficiency, Catchword proved to be an excellent match. They posed thoughtful questions and grasped our objectives quickly and thoroughly. We were very pleased not only with the caliber of the naming options presented but also with the entire experience. The project was managed smoothly, delivered on time, and stayed within budget. We are so pleased with the experience that we plan to recommend their services to other divisions of our company. "

Catchword has been our primary naming partner, as we have worked with them since 2000. Their cultural and linguistic expertise enables our clients’ names to achieve global resonance while avoiding potential challenges in the important U.S. market. They contribute innovative, U.S.-grounded perspectives, and their branding acumen ensures their guidance is both strategically sound and practically applicable. Professional, responsive, and deeply committed, they are a valued partner. "

A Canadian company specializing in business and industry intelligence tools engaged Catchword to develop an umbrella company brand. After a detailed exploration of the company's business, culture and industry. Catchword guided the client through two rounds of name development followed by visual identity design. The client noted that Catchword routinely went the extra mile, including the development of brand exhibits to help with brand launch and is delighted with the company’s new name and look. "

Leading education organization ASCD engaged Catchword to name its new digital content delivery platform for K-12 professional learning and credentialing. The client wanted to be sure that the new name would stand out in a crowded market while communicating the benefits of the platform and [the] personality of the brand. The client was delighted with the outcome as well as the process, particularly the step-by-step guidance and high level of communication. (Verified via email) "

CINET (Commercial Insurance.Net, one of the industry's best lead generators for businesses looking for insurance) engaged Catchword to develop a new company brand to express its growth beyond insurance. Catchword created new brand positioning, name, and visual identity. The client was delighted with how Tivly (positively, actively) speaks directly to the Yaysayers culture of the company and [was] impressed by the proactive project management and clear and engaging presentations. "

International customer experience leader HGS planned to spin off its healthcare unit and hired Catchword to develop a name for the new company and create a brand story. Catchword did a deep dive into the client's business and culture and worked closely with the client team to create three different viable name candidates and brand narratives. The client was especially pleased with the Catchword team's responsiveness, expertise, creativity, and smooth project management. "

Denim (formerly Axle Payments) provides factoring services and a financial platform for freight brokers and intermediaries. The company was growing beyond trucking and needed a new name and brand to reflect its evolution. The client hired Catchword to develop the new name (including an exact .com domain), branding brief, and visual identity. The Denim team is thrilled with its new name and look. They commented that the Catchword team [is] truly [an expert] in branding with excellent insights. "

Antech engaged Catchword to name several diagnostic tools and applications. Each project included an initial discovery phase to learn about the product, competitors, and the market and develop a naming brief. Catchword then created and presented two rounds of creative work using the brief as a guide. The client was impressed with the broad selection, strategic aptness, and creativity of the name candidates. "

Catchword helped a leading egg producer determine brand strategy, name, and tagline for its new packaging concept. The client needed guidance as to how to introduce the new look and feel while maintaining brand equity. The client is very pleased with the work and the process and notes that the quality and professionalism of the interactions [were] refreshing and that the team was supportive of [the] client's goals and mindful of timelines. (Verified via email) "

Catchword guided the Stanford Center for Innovation in Global Health through [a] naming strategy for the parent organization and developed a name for a new initiative that empowers women to be healthcare leaders worldwide. In addition, Catchword developed an extensive terminology list around the Centers work to assist the client with marketing. The client is extremely happy with the creative output, the Catchword teams ability to listen, and the efficiency of the process. "

Catchword resolved a midsized credit union’s brand confusion through distinctive brand positioning and then developed a memorable new name and tagline to express the new strategy. The client described the engagement as a pleasure—professional, well-managed, high-quality—and plans to work with Catchword again. "

Catchword helped a leading wet wipes producer determine a naming approach and develop a name for a new product technology. [The] client was very pleased with how well the Catchword team understood the nature of the technology and how it worked on a practical level. The client felt the Catchword team [was an excellent communicator] and established a great workflow. Ultimately, the client liked so many of the names that Catchword provided they had a hard time choosing finalists. "

Catchword developed a new name for a company that had outgrown its existing brand. They escorted the client through a challenging project with an extremely smooth project management style. The client was particularly impressed by how deeply Catchword immersed themselves in the client’s business and differentiators. The client is thrilled with the final candidates, now in legal review. "

The client is impressed by the speed and quality of Catchword's work [in] naming a high-profile new technology. The Catchword teams detailed SOW and timeline helped [the] client feel on track and grounded throughout, while the open and transparent communication guided the work. They built a strong partnership wherein the client feels truly listened to and eager to work with them again. (Verified via email) "

Catchword created the perfect name for our new life sciences company, uniting five brands into one. They captured our culture, value, and global vision, as well as delivering fast, with outstanding communication and stakeholder management. From thousands of ideas to the final choice, the process was seamless. Employees, clients, and prospects alike love the new name. "