Catchword
Leading Naming Agency in San Francisco and New York
409 13th Street, Oakland, California 94612, United States
Catchword Overview
Number of Employees
Under 49
Minimal Budget
Inquire
Average Hourly Rate
$250/hr
Year Founded
1998
Catchword is a dedicated brand name development firm that has been creating industry-leading product, service and company names since 1998. Clients like Intel, VW, Starbucks, PwC, and The Home Depot hire and rehire us because we view naming not just as a creative exercise but as a critical component of brand value. Sure, we come up with cool names (some would say super cool), but not before we have a profound understanding of each client’s business and branding objectives.
Whether you’re just getting off the ground or going through a full relaunch, our goal is always the same: to develop timeless brand names that resonate fully and authentically with target audiences. We believe names should be distinctive and memorable, but not different just for the sake of being different. The huge creative diversity of our naming portfolio reflects the many different cultures and business objectives of our clientele, versus a need to impose one creative style or philosophy on all.
As pioneers in our field, we leverage and treasure the union of creativity and science—by which we mean expertise in linguistics, trademark and domain screening, and naming strategy—to develop lasting creative solutions for clients, even in the most competitive markets.
Whether you’re just getting off the ground or going through a full relaunch, our goal is always the same: to develop timeless brand names that resonate fully and authentically with target audiences. We believe names should be distinctive and memorable, but not different just for the sake of being different. The huge creative diversity of our naming portfolio reflects the many different cultures and business objectives of our clientele, versus a need to impose one creative style or philosophy on all.
As pioneers in our field, we leverage and treasure the union of creativity and science—by which we mean expertise in linguistics, trademark and domain screening, and naming strategy—to develop lasting creative solutions for clients, even in the most competitive markets.
Catchword is a dedicated brand name development firm that has been creating industry-leading product, service and company names since 1998. Clients like Intel, VW, Starbucks, PwC, and The Home Depot hire and rehire us because we view naming not just as a creative exercise but as a critical component of brand value. Sure, we come up with cool names (some would say super cool), but not before we have a profound understanding of each client’s business and branding objectives.
Whether you’re just getting off the ground or going through a full relaunch, our goal is always the same: to develop timeless brand names that resonate fully and authentically with target audiences. We believe names should be distinctive and memorable, but not different just for the sake of being different. The huge creative diversity of our naming portfolio reflects the many different cultures and business objectives of our clientele, versus a need to impose one creative style or philosophy on all.
As pioneers in our field, we leverage and treasure the union of creativity and science—by which we mean expertise in linguistics, trademark and domain screening, and naming strategy—to develop lasting creative solutions for clients, even in the most competitive markets.
Whether you’re just getting off the ground or going through a full relaunch, our goal is always the same: to develop timeless brand names that resonate fully and authentically with target audiences. We believe names should be distinctive and memorable, but not different just for the sake of being different. The huge creative diversity of our naming portfolio reflects the many different cultures and business objectives of our clientele, versus a need to impose one creative style or philosophy on all.
As pioneers in our field, we leverage and treasure the union of creativity and science—by which we mean expertise in linguistics, trademark and domain screening, and naming strategy—to develop lasting creative solutions for clients, even in the most competitive markets.
Catchword Services
- Naming
- Branding Agencies
- Creative Agency Services
Catchword Portfolio
BrandingCar naming for Volkswagen- BrandingNaming Intel’s revolutionary technology
- BrandingCompany & product platform naming
- BrandingNaming wearable fitness trackers for Fitbit
- BrandingCompany naming for Elance & oDesk
- BrandingBeverage platform naming for Starbucks
- BrandingTechnology naming for Corning
- BrandingRetail naming for Gymboree
- BrandingNaming a premium confectionary product
- BrandingLeading cyber-security company renaming
- BrandingNaming a blended beverage line for Peet’s Coffee
- BrandingNaming a self-powered blockchain company
- BrandingSoftware naming for Adobe
- BrandingNaming innovative retail technology for HP
- BrandingFinancial naming for Wells Fargo
- BrandingNaming a new health insurance company
- BrandingNaming personal insurance products
- BrandingEducational game naming for LeapFrog
- BrandingProduct line naming for Dreyer’s
- BrandingPrivate-label beverage naming for Ahold
- BrandingPharmaceutical glass naming for Corning
- BrandingOngoing naming strategy and architecture
- BrandingNaming a new company for Hitachi
- BrandingGlobal health nonprofit naming and strategy
- BrandingNaming an innovative healthcare app
- BrandingNaming a home-grown American beer
- BrandingLifestyle product naming and strategy
- BrandingConsumer tech company and product naming
Catchword Team Bios
- Maria CypherPartner & Executive Creative DirectorFounder and Executive Creative Director of Catchword, Maria oversees all creative work at Catchword. She has created names for Starbucks, Fitbit, Wells Fargo, Unilever, Intel, and hundreds of other clients.
- Mark SkoultchiPartner & Senior Account DirectorHead of Catchword's East Coast operations, Mark leads all projects on the right coast, including projects for Volkswagen, McDonald's, PwC, BIC, Unilever, and countless others.
- Laurel SuttonSenior Strategist & LinguistLinguist, strategist, and co-founder of Catchword, Laurel oversees the agency's naming strategy and architecture work and global linguistic screening practice. She has managed projects for Cisco, Plantronics, Corning, and many others.
- Erin MilnesCreative DirectorErin has overseen creative development and contributed to strategy on countless projects for Catchword, including work for Walgreens, HP, Michelin, BIC, Intel, and The Home Depot.
- Leena MehtaAccount DirectorLeena spent many years in brand management at Estee Lauder and Bare Escentuals before joining Catchword almost a decade ago. Whether it's naming initiatives or strategy and architecture projects, she brings her CPG marketing experience to clients like Corning, Chobani, and Johnson & Johnson.
- Stevie BelchakSenior Naming ManagerA brand strategist for the last 10 years, Stevie has laid the steady foundation and necessary groundwork for companies large and small, working with the likes of Johnson & Johnson, Microsoft, AT&T, and more.
- Helen GouldSenior StrategistThere are few, if any, naming professionals with as much naming strategy experience as Helen. With a linguistics degree from Harvard and an MBA from Stanford, she has led verbal branding departments for two global branding agencies and in-house at eBay and PayPal.
- Chuck GuestCopy BossChuck started at Hal Riney & Partners on the account side, if only to justify his marketing degree from Santa Clara University. Creative was a better fit, and he went on to develop award-winning work at Chiat\Day and Young & Rubicam for well-known brands such as Gallo, Clorox, and Chevron.
Catchword Clients
- Intel
- Starbucks
- Fitbit
- Dunkin'
- The Home Depot
- PwC
- General Motors
- Uber
- Corning
- NBCUniversal
- Unilever
- Aetna
- Amazon
- Volkswagen
- Hitachi
- HP
- Allergan
- GE Healthcare
- Michelin
- AT&T
Catchword Awards
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