Catchword Overview
Number of Employees
Under 49
Minimal Budget
Inquire
Average Hourly Rate
$250/hr
Year Founded
1998
Catchword is a dedicated brand name development firm that has been creating industry-leading product, service and company names since 1998. Clients hire and rehire us because we view naming not just as a creative exercise but as a critical component of brand value. Sure, we come up with cool names (some would say super cool), but not before we have a profound understanding of each client’s business and branding objectives.
Whether you’re just getting off the ground or going through a full relaunch, our goal is always the same: to develop timeless brand names that resonate fully and authentically with target audiences. We believe names should be distinctive and memorable, but not different just for the sake of being different. The huge creative diversity of our naming portfolio reflects the many different cultures and business objectives of our clientele, versus a need to impose one creative style or philosophy on all.
As pioneers in our field, we leverage and treasure the union of creativity and science—by which we mean expertise in linguistics, trademark and domain screening, and naming strategy—to develop lasting creative solutions for clients, even in the most competitive markets.
Whether you’re just getting off the ground or going through a full relaunch, our goal is always the same: to develop timeless brand names that resonate fully and authentically with target audiences. We believe names should be distinctive and memorable, but not different just for the sake of being different. The huge creative diversity of our naming portfolio reflects the many different cultures and business objectives of our clientele, versus a need to impose one creative style or philosophy on all.
As pioneers in our field, we leverage and treasure the union of creativity and science—by which we mean expertise in linguistics, trademark and domain screening, and naming strategy—to develop lasting creative solutions for clients, even in the most competitive markets.
Catchword Portfolio
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Branding & Logo DesignFinancial naming for Wells Fargo -
Branding & Logo DesignTechnology naming for Corning
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Branding & Logo DesignNaming innovative retail technology for HP
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Branding & Logo DesignEducational game naming for LeapFrog
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Branding & Logo DesignHealthcare naming for Clorox
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Branding & Logo DesignRetail naming for Gymboree
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Branding & Logo DesignNaming personal insurance products
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Branding & Logo DesignNaming a new health insurance company
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Branding & Logo DesignLeading cyber-security company renaming
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Branding & Logo DesignB2B product naming for Canon
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Branding & Logo DesignNaming a blended beverage line for Peet’s Coffee
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Branding & Logo DesignSoftware naming for Adobe
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Branding & Logo DesignCompany naming for Elance & oDesk
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Branding & Logo DesignBeverage platform naming for Starbucks
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Branding & Logo DesignNaming wearable fitness trackers for Fitbit
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Branding & Logo DesignCompany & product platform naming
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Branding & Logo DesignNaming a premium confectionary product
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Branding & Logo DesignNaming a self-powered blockchain company
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Branding & Logo DesignNaming Intel’s revolutionary technology
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Branding & Logo DesignPharmaceutical glass naming for Corning
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Branding & Logo DesignPrivate-label beverage naming for Ahold
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Branding & Logo DesignProduct line naming for Dreyer’s
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Branding & Logo DesignCar naming for Volkswagen
Catchword Team Bios
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Maria CypherPartner & Executive Creative DirectorFounder and Executive Creative Director of Catchword, Maria oversees all creative work at Catchword. She has created names for Starbucks, Fitbit, Wells Fargo, Unilever, Intel, and hundreds of other clients.
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Mark SkoultchiPartner & Account DirectorHead of Catchword's East Coast operations, Mark leads all projects on the right coast, including projects for Volkswagen, McDonald's, PwC, BIC, Unilever, and countless others.
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Laurel SuttonSenior Strategist & LinguistLinguist, strategist, and co-founder of Catchword, Laurel oversees the agency's naming strategy and architecture work and global linguistic screening practice. She has managed projects for Cisco, Plantronics, Corning, and many others.
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Erin MilnesCreative DirectorErin has overseen creative development on countless projects for Catchword, including work for Walgreens, HP, Michelin, BIC, and others.
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Leena MehtaAccount DirectorLeena spent many years in brand management at Estee Lauder and Bare Escentuals before joining Catchword almost a decade ago. Whether it's naming initiatives or strategy and architecture projects, she brings her CPG marketing experience to clients like Corning, Chobani, and Johnson & Johnson.
Catchword Clients
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Intel
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Starbucks
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Fitbit
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The Home Depot
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PwC
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Unilever
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General Motors
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Uber
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Corning
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Plantronics
Catchword Awards
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London International Award - Excellence in Naming
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Transform Award for Excellence in Naming
