Catchword

Catchword Services

• Branding
• Brand Strategy
• Naming
• Logo Design
• Visual Effects

Catchword Team Bios

• 

  Maria Cypher

  Partner & Executive Creative Director

  Founder and Executive Creative Director of Catchword, Maria oversees all creative work at Catchword. She has created names for Starbucks, Fitbit, Wells Fargo, Unilever, Intel, and hundreds of other clients.
• 

  Mark Skoultchi

  Partner & Senior Account Director

  Head of Catchword's East Coast operations, Mark leads all projects on the right coast, including projects for Volkswagen, McDonald's, PwC, BIC, Unilever, and countless others.
• 

  Laurel Sutton

  Senior Strategist & Linguist

  Linguist, strategist, and co-founder of Catchword, Laurel oversees the agency's naming strategy and architecture work and global linguistic screening practice. She has managed projects for Cisco, Plantronics, Corning, and many others.
• 

  Erin Milnes

  Creative Director

  Erin has overseen creative development and contributed to strategy on countless projects for Catchword, including work for Walgreens, HP, Michelin, BIC, Intel, and The Home Depot.
• 

  Leena Mehta

  Account Director

  Leena spent many years in brand management at Estee Lauder and Bare Escentuals before joining Catchword almost a decade ago. Whether it's naming initiatives or strategy and architecture projects, she brings her CPG marketing experience to clients like Corning, Chobani, and Johnson & Johnson.
• 

  Stevie Belchak

  Senior Naming Manager

  A brand strategist for the last 10 years, Stevie has laid the steady foundation and necessary groundwork for companies large and small, working with the likes of Johnson & Johnson, Microsoft, AT&T, and more.
• 

  Helen Gould

  Senior Strategist

  There are few, if any, naming professionals with as much naming strategy experience as Helen. With a linguistics degree from Harvard and an MBA from Stanford, she has led verbal branding departments for two global branding agencies and in-house at eBay and PayPal.
• 

  Chuck Guest

  Copy Boss

  Chuck started at Hal Riney & Partners on the account side, if only to justify his marketing degree from Santa Clara University. Creative was a better fit, and he went on to develop award-winning work at Chiat\Day and Young & Rubicam for well-known brands such as Gallo, Clorox, and Chevron.

Catchword Clients

• Intel
• Starbucks
• Fitbit
• Dunkin'
• The Home Depot
• PwC
• General Motors
• Uber
• Corning
• NBCUniversal
• Unilever
• Aetna
• Amazon
• Volkswagen
• Hitachi
• HP
• Allergan
• GE Healthcare
• Michelin
• AT&T

Catchword Awards

• 

  Pete Bastedo

  CEO at Lumerate

  Lumerate - umbrella company naming

  Project Type: Branding

  Review Date: 29 November, 2022

  A Canadian company specializing in business and industry intelligence tools engaged Catchword to develop an umbrella company brand. After a detailed exploration of the company's business, culture and industry. Catchword guided the client through two rounds of name development followed by visual identity design. The client noted that Catchword routinely went the extra mile, including the development of brand exhibits to help with brand launch and is delighted with the company’s new name and look.

  Rating:

  • Work Quality:
  • Timely Delivery:
  • Responsiveness:
  • Overall Costs:
  • Your Satisfaction:
  • Willing To Refer:

  A Canadian company specializing in business and industry intelligence tools engaged Catchword to develop an umbrella company brand. After a detailed exploration of the company's business, culture and industry. Catchword guided the client through two rounds of name development followed by visual identity design. The client noted that Catchword routinely went the extra mile, including the development of brand exhibits to help with brand launch and is delighted with the company’s new name and look.

• 

  Penny Reinart

  Deputy Executive Director at ASCD

  Witsby - naming a digital content delivery platform

  Project Type: Naming

  Review Date: 18 August, 2022

  Leading education organization ASCD engaged Catchword to name its new digital content delivery platform for K-12 professional learning and credentialing. The client wanted to be sure that the new name would stand out in a crowded market while communicating the benefits of the platform and personality of the brand. The client was delighted with the outcome as well as the process, particularly the step-by-step guidance and high level of communication.

  Rating:

  • Work Quality:
  • Timely Delivery:
  • Responsiveness:
  • Overall Costs:
  • Your Satisfaction:
  • Willing To Refer:

  Leading education organization ASCD engaged Catchword to name its new digital content delivery platform for K-12 professional learning and credentialing. The client wanted to be sure that the new name would stand out in a crowded market while communicating the benefits of the platform and personality of the brand. The client was delighted with the outcome as well as the process, particularly the step-by-step guidance and high level of communication.

• 

  Kim Read

  General Manager at Tivly (formerly Commercial Insurance.Net)

  Tivly - company rebranding

  Project Type: Branding

  Review Date: 16 August, 2022

  CINET (Commercial Insurance.Net, one of the industry's best lead generators for businesses looking for insurance) engaged Catchword to develop a new company brand to express its growth beyond insurance. Catchword created new brand positioning, name, and visual identity. The client was delighted with how Tivly (positively, actively) speaks directly to the “Yaysayers” culture of the company and impressed by the proactive project management and clear and engaging presentations.

  Rating:

  • Work Quality:
  • Timely Delivery:
  • Responsiveness:
  • Overall Costs:
  • Your Satisfaction:
  • Willing To Refer:

  CINET (Commercial Insurance.Net, one of the industry's best lead generators for businesses looking for insurance) engaged Catchword to develop a new company brand to express its growth beyond insurance. Catchword created new brand positioning, name, and visual identity. The client was delighted with how Tivly (positively, actively) speaks directly to the “Yaysayers” culture of the company and impressed by the proactive project management and clear and engaging presentations.