Name: Catchword
Address: 409 13th Street, Oakland, California, 94612, United States
Telephone: 510.628.0080
Price range: Inquire
Rating: 0

Catchword Overview

Number of Employees

Under 49

Minimal Budget

Inquire

Average Hourly Rate

$250/hr

Year Founded

1998

Catchword is a dedicated brand name development firm that has been creating industry-leading product, service and company names since 1998. Clients hire and rehire us because we view naming not just as a creative exercise but as a critical component of brand value. Sure, we come up with cool names (some would say super cool), but not before we have a profound understanding of each client’s business and branding objectives.

Whether you’re just getting off the ground or going through a full relaunch, our goal is always the same: to develop timeless brand names that resonate fully and authentically with target audiences. We believe names should be distinctive and memorable, but not different just for the sake of being different. The huge creative diversity of our naming portfolio reflects the many different cultures and business objectives of our clientele, versus a need to impose one creative style or philosophy on all.

As pioneers in our field, we leverage and treasure the union of creativity and science—by which we mean expertise in linguistics, trademark and domain screening, and naming strategy—to develop lasting creative solutions for clients, even in the most competitive markets.

Catchword is a dedicated brand name development firm that has been creating industry-leading product, service and company names since 1998. Clients hire and rehire us because we view naming not just as a creative exercise but as a critical component of brand value. Sure, we come up with cool names (some would say super cool), but not before we have a profound understanding of each client’s business and branding objectives.

Whether you’re just getting off the ground or going through a full relaunch, our goal is always the same: to develop timeless brand names that resonate fully and authentically with target audiences. We believe names should be distinctive and memorable, but not different just for the sake of being different. The huge creative diversity of our naming portfolio reflects the many different cultures and business objectives of our clientele, versus a need to impose one creative style or philosophy on all.

As pioneers in our field, we leverage and treasure the union of creativity and science—by which we mean expertise in linguistics, trademark and domain screening, and naming strategy—to develop lasting creative solutions for clients, even in the most competitive markets.

Headquarter

409 13th Street, Oakland, California 94612, United States

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Other Locations

10 Jay Street, Tenafly, New Jersey 07670, United States

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Catchword Portfolio

Branding & Logo Design

Financial naming for Wells Fargo
Branding & Logo Design

Technology naming for Corning
Branding & Logo Design

Naming innovative retail technology for HP
Branding & Logo Design

Educational game naming for LeapFrog
Branding & Logo Design

Healthcare naming for Clorox
Branding & Logo Design

Retail naming for Gymboree
Branding & Logo Design

Naming personal insurance products
Branding & Logo Design

Naming a new health insurance company
Branding & Logo Design

Leading cyber-security company renaming
Branding & Logo Design

B2B product naming for Canon
Branding & Logo Design

Naming a blended beverage line for Peet’s Coffee
Branding & Logo Design

Software naming for Adobe
Branding & Logo Design

Company naming for Elance & oDesk
Branding & Logo Design

Beverage platform naming for Starbucks
Branding & Logo Design

Naming wearable fitness trackers for Fitbit
Branding & Logo Design

Company & product platform naming
Branding & Logo Design

Naming a premium confectionary product
Branding & Logo Design

Naming a self-powered blockchain company
Branding & Logo Design

Naming Intel’s revolutionary technology
Branding & Logo Design

Pharmaceutical glass naming for Corning
Branding & Logo Design

Private-label beverage naming for Ahold
Branding & Logo Design

Product line naming for Dreyer’s
Branding & Logo Design

Car naming for Volkswagen

Catchword Team Bios

Maria Cypher

Partner & Executive Creative Director

Founder and Executive Creative Director of Catchword, Maria oversees all creative work at Catchword. She has created names for Starbucks, Fitbit, Wells Fargo, Unilever, Intel, and hundreds of other clients.
Mark Skoultchi

Partner & Account Director

Head of Catchword's East Coast operations, Mark leads all projects on the right coast, including projects for Volkswagen, McDonald's, PwC, BIC, Unilever, and countless others.
Laurel Sutton

Senior Strategist & Linguist

Linguist, strategist, and co-founder of Catchword, Laurel oversees the agency's naming strategy and architecture work and global linguistic screening practice. She has managed projects for Cisco, Plantronics, Corning, and many others.
Erin Milnes

Creative Director

Erin has overseen creative development on countless projects for Catchword, including work for Walgreens, HP, Michelin, BIC, and others.
Leena Mehta

Account Director

Leena spent many years in brand management at Estee Lauder and Bare Escentuals before joining Catchword almost a decade ago. Whether it's naming initiatives or strategy and architecture projects, she brings her CPG marketing experience to clients like Corning, Chobani, and Johnson & Johnson.

Catchword Clients

Intel
Starbucks
Fitbit
The Home Depot
PwC
Unilever
General Motors
Uber
Corning
Plantronics

Catchword Awards

London International Award - Excellence in Naming
Transform Award for Excellence in Naming