Our directory of top market research services in the USA is built on five main ranking criteria and reviewed by a team of 12 experts, supported by 400+ verified client reviews. This provides a clear and reliable way to choose the best partner for your business needs. 

United States × Retail ×
  • Outcome-Focused Software Solutions

    OneEKO Technologies is a software development agency building custom solutions for small businesses. We specialize in web applications, mobile apps, and AI integration, helping local businesses like restaurants, gyms, law firms, and retail stores compete with modern technology. Our flagship product KaiScout...

    Top Services:

    • Software Development
    • Digital Services
    • eCommerce Development
    • UI/UX Design
    • SEO
    • Show more
    Location
    Wilmington, Delaware
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Designing Innovative Solutions for a Seamless User Experience

    Based in Chicago, Beyond Design, Inc. offers comprehensive industrial design services, from research and strategy to engineering for manufacturing. Since 1994, we've been delivering innovative solutions that prioritize user experience and align with our clients' business goals...

    Top Services:

    • Product Design
    • Branding
    • UI/UX Design
    • Market Research
    • Web Design
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    5 Projects Listed
  • Our Eyes On Your Growth

    The Analyst Agency, LLC is a operations and strategic consulting firm that provides market research and consulting to businesses of all sizes, providing valuable strategic guidance and advisement in a number of areas including sales and marketing; process management; technology and cyber security; & media and...

    Top Services:

    • Digital Marketing
    • Market Research
    Location
    Buffalo, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Provider of Data Analytics Services

    Perceptive Analytics is an award-winning analytics firm delivering cutting-edge solutions in Advanced Analytics, Generative AI, and Business Intelligence. We help organizations unlock the full value of their data. Our core strength is empowering businesses through adept data utilization...

    Top Services:

    • Market Research
    • eCommerce
    • Big Data Analytics
    • AI Development
    • Show more
    Location
    San Francisco, California
    Number of Employees
    50 - 99
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Growth isn't for everyone. We partner with brands that refuse to blend in.

    Projectsity aims to provide affordable marketing and branding solutions with complete satisfaction and security, making lives while ensuring safe business operations and maximum profits & ROIs...

    Top Services:

    • Branding
    • Web Design
    • Web Development
    • Mobile App Development
    • Market Research
    • Show more
    Location
    St. Petersburg, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $15/hr
    Portfolios Count
    5 Projects Listed
  • Get Found Online - Call Digon Design.

    At Digon Design we specialize in helping local home improvement service companies get found online. We do this through creating striking websites for our clients, then doing everything in our power to get those websites in front of their ideal clients...

    Top Services:

    • Digital Services
    • Web Design
    • WordPress Website Design
    • Web Development
    • UI/UX Design
    • Show more
    Location
    Tulsa, Oklahoma
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
  • We Are Dedicated To Our Clients Digital Marketing Success

    Minneapolis Digital Marketing is a team of search marketing professionals, web designers, digital marketing manager, & data analytics specialists...

    Top Services:

    • Market Research
    • Digital Marketing
    • SEO
    • Content Marketing
    • eCommerce
    • Show more
    Location
    Farmington, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
  • We help established businesses find the best path to growth.

    FuseDemand helps B2B marketing and sales teams audit, optimize, and scale their demand generation engines. By finding and fixing revenue leaks first, we turn demand into a more efficient growth engine...

    Top Services:

    • Digital Marketing
    • CRO
    • Business Consulting
    • Email Marketing
    • PPC
    • Show more
    Location
    St. Petersburg, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Portfolios Count
    1 Project Listed
  • Custom Printed Boxes & Packaging Solutions In USA

    We Print Boxes is a custom packaging and printing company dedicated to helping brands create powerful product presentations through high-quality packaging solutions. We specialize in custom printed boxes, retail packaging, CBD packaging, and luxury box designs tailored to business needs...

    Top Services:

    • Package Design
    • Print Design
    • Product Design
    • Logo Design
    • Branding
    • Show more
    Location
    Shelburne, Vermont
    Number of Employees
    1000 & Up
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We Provide Email Append Service.

    Appending missing data information on your consumer file by name, email append, phone number or with the help of mailing address...

    Top Services:

    • Digital Marketing
    • Market Research
    • Email Marketing
    Location
    Fontana, California
    Number of Employees
    100 - 249
    Average Hourly Rate
    $10/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Build smarter systems. Get found online. Scale operations with confidence

    MTI Tech helps businesses improve their digital presence and daily operations through web development, SEO, answer engine optimization, CRM automation, digital marketing, IT consulting, and back-office support...

    Top Services:

    • Web Development
    • Software Development
    • Mobile App Development
    • Graphic Design
    • AEO
    • Show more
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Delivering Customer Service with a Personal Touch

    ExpertCallers, a Flatworld Solutions company, strives to help you build and nurture exceptional relationships with your customers. With over 12 years of experience in providing timely, reliable and efficient call center outsourcing services, we have perfected the art of transforming customer experiences into...

    Top Services:

    • Call Centers
    • Creative Services
    • eCommerce
    • BPO
    • Customer Support
    • Show more
    Location
    Princeton, New Jersey
    Number of Employees
    500 - 999
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Focused On Results. Driven By Performance.

    Marketplace Valet is a Full Service Amazon Agency located in Southern California who specialize in predictable, profitable growth for high revenue brands.  We balance brand integrity, streamline operations, with optimal content and ad/PPC strategies...

    Top Services:

    • CRO
    • SEO
    • PPC
    • Digital Marketing
    • Advertising
    • Show more
    Location
    Corona, California
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • BBH Global

    Award Winner Recipient of a Best Design Award for outstanding work.

    When The World Zigs, Zag

    BBH is a creative agency built on the belief that difference drives success. Founded in London in 1982, we specialize in bold, transformative brand strategies that make businesses more valuable...

    Top Services:

    • Advertising
    • Branding
    • Digital Strategy
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    New York City, New York
    Number of Employees
    500 - 999
    Portfolios Count
    4 Projects Listed
  • A B2B Market Research Agency That Is Built for Clients.

    We have years of B2B research experience, having delivered hundreds of international research projects in a variety of B2B markets, including transport and logistics, IT hardware, software and services, industrial markets, architecture and engineering, financial service...

    Top Services:

    • Business Consulting
    • Market Research
    Location
    New York City, New York
    Number of Employees
    Under 49
  • Because Research Matters

    We offer a wide range of research services to help you understand and design for your end users. We provide UX research, Human Factors testing, Ethnography, as well as in house participant recruiting and facility rentals for focus groups and mock trials in Houston...

    Top Services:

    • HR Outsourcing
    • Market Research
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
  • Customer Experience Consultants

    For more than 30 years, SERVICE 800 has been designing programs and providing resources to measure Customer Experience every day. The SERVICE 800 methodology delivers the accurate metrics you need to build and measure an effective customer journey map. SERVICE 800 programs reveal the actions and behaviors...

    Top Services:

    • Call Centers
    • Market Research
    Location
    Minnetonka, Minnesota
    Number of Employees
    250 - 499
  • Outbound Revenue. Based on Science, Not Magic.

    Caret is a revenue generation agency that specializes in outbound sales strategies. They offer a comprehensive system combining proprietary software and experienced sales professionals to help businesses connect with their ideal customers, secure qualified meetings, and convert prospects into clients. Caret's...

    Top Services:

    • Digital Marketing
    • Market Research
    Location
    Columbus, Ohio
    Number of Employees
    Under 49
  • Future Mobility & Aerospace.

    Seek1st Solutions stands as a distinguished Strategy and Marketing consultancy, exemplifying unparalleled expertise in driving growth for small to mid-sized enterprises operating within the realms of Future Mobility and Aerospace. Our commitment is to be your strategic partner in achieving lasting success in...

    Top Services:

    • Business Consulting
    • Market Research
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $500/hr
  • Accurate and Actionable Insights

    Leede Research conducts custom UX research and usability testing that reveals how real users interact with products, tools or interfaces. The firm combines qualitative and quantitative methods with expert facilitation and reporting to deliver actionable insights...

    Top Services:

    • UI/UX Design
    • Market Research
    Location
    St. Louis Park, Minnesota
    Number of Employees
    100 - 249
  • Full-Service UX Research Company

    Touchstone Research delivers full-service UX research from usability testing and interviews to prototype evaluations and journey mapping. The agency combines rigorous methods, global reach and expert moderation to help clients build intuitive, user-centered products...

    Top Services:

    • UI/UX Design
    • Market Research
    Location
    New Haven, Connecticut
    Number of Employees
    Under 49
  • Creating Winning Strategies

    Decision Analyst, Inc. is a global research and analytical consulting firm headquartered in the Dallas-Fort Worth area. The agency provides marketing research, advanced analytics, modeling, simulation, and strategic consulting to help organizations build stronger brands, improve customer experience, and...

    Top Services:

    • AI Development
    • Market Research
    Location
    Arlington, Texas
    Number of Employees
    100 - 249
  • Helping Businesses and Brands Create Memorable Experiences

    We help clients develop scalable and innovative corporate, product, and CX strategies within blue ocean markets to disrupt their industries, reduce competition and expenses, and promote growth...

    Top Services:

    • Business Consulting
    • Market Research
    • Digital Marketing
    • CRO
    • Social Media Marketing
    • Show more
    Location
    Tampa, Florida
    Number of Employees
    Under 49
  • Powering Business Intelligence with AI-Driven Data Support

    Data-Entry-India.com is a global Data & AI operations partner. Serving 3,850+ clients across 50+ countries, we specialize in enterprise data operations, AI training data services, digital commerce data support, data research and intelligence services, and document and content-related support...

    Top Services:

    • Big Data Analytics
    • BPO
    • AI Development
    • Managed Services
    • Business Consulting
    • Show more
    Location
    Laguna Beach, California
    Number of Employees
    500 - 999
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $10,000 - $25,000
  • Design without strategy is just art.

    Brenits Creative is an integrated brand marketing and creative strategy firm helping growing businesses - and business owners working (mostly) by themselves - compete with name brands by developing and maintaining a consistent way to look, communicate and act...

    Top Services:

    • Logo Design
    • Branding
    • Creative Services
    • Graphic Design
    • Reputation Management
    • Show more
    Location
    Queen Creek, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $185/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Brand Strategy & Customer Experience Consultancy

    Meridian Thinking is a brand consultancy specializing in customer experience strategy, guest journey design, and brand transformation for hospitality and experience brands...

    Top Services:

    • Business Consulting
    • Market Research
    • Branding
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
  • Experience Is Everything

    Consider us your Brand Partner. Through understanding perception, evaluating the customer experience, and listening to what's being said about you, well help you use customer experience as a significant competitive advantage...

    Top Services:

    • Reputation Management
    • Business Consulting
    • Market Research
    Location
    Perrysburg, Ohio
    Number of Employees
    50 - 99
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    1 Project Listed
  • Your Complete RPO, IT, and Healthcare Staffing Solutions.

    You have arrived at the ideal location if you are seeking a trustworthy partner to simplify your staffing requirements. Leading IT and healthcare staffing Solutions Cloud Space LLC is committed to producing customized and significant outcomes...

    Top Services:

    • Business Consulting
    • HR Outsourcing
    • Market Research
    • BPO
    • Show more
    Location
    Charlotte, North Carolina
    Number of Employees
    500 - 999
    Average Hourly Rate
    $25/hr
  • Marketing Leads To Results

    Real FiG Advertising + Marketing is an award-winning marketing agency with two offices in Chicago, IL and Denver, CO. As your one-stop shop for all of your marketing needs, we specialize in a wide variety of digital and traditional forms of marketing including website design, search engine optimization, brand...

    Top Services:

    • Social Media Marketing
    • PPC
    • Digital Marketing
    • SEO
    • Market Research
    • Show more
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Award-winning insights solutions company ...

    With digital-first products and specialized online research services, Borderless Access stands out as a company with proven market and business transformations cutting across industries and domains that connect brands with the voice of customers to create a positive business impact...

    Top Services:

    • Market Research
    Location
    Seattle, Washington
    Number of Employees
    250 - 499
  • Start Growing Your Business

    Startups Advisory is a growth execution platform designed for startup founders who are overwhelmed by managing marketing, operations, sales, and administrative tasks themselves. The company combines a Dedicated Growth Assistant, a Key Growth Manager, and six specialist execution teams into a single integrated...

    Top Services:

    • Business Consulting
    • Market Research
    • AI Development
    • IT Services
    • Staff Augmentation
    • Show more
    Location
    Wilmington, Delaware
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • We Make Moments That Matter

    Moment is a full-service experiential marketing agency that designs and delivers immersive brand experiences that connect people to products, stories, and culture. We manage every stage strategy, creative, design, fabrication, logistics, and on-site execution ensuring seamless delivery and measurable impact...

    Top Services:

    • Creative Services
    • Design Services
    • Event Marketing
    • Market Research
    • Branding
    • Show more
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $135/hr
    Minimal Budget
    $50,000 & Up
  • We Do Everything Ecommerce® AND WE MEAN EVERYTHING

    We are a full-service eCommerce agency, certified partner with Magento, Shopify, and BigCommerce. We do pretty much everything around eCommerce: solution architecture, web development, design, UX/UI, data migration, custom development (apps/modules), 3rd party integrations (ERP, CRM, PIM...)...

    Top Services:

    • Web Design
    • eCommerce Development
    • SEO
    • PPC
    • Social Media Marketing
    • Show more
    Location
    Chandler, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Consult, Create, Connect

    Guided by the truth and fueled by smart media tech, Aletheia is a digital agency whose data based approach drives results through high touch account management, state of the art research tools and 100% transparency...

    Top Services:

    • Advertising
    • Market Research
    • Media Buying
    • Digital Marketing
    • SEO
    • Show more
    Location
    Dallas, Texas
    Number of Employees
    Under 49
  • Strategizing Brand Marketing

    For 35 years, Pennebaker has been a trusted partner in helping businesses grow, change, and prosper through branding and marketing communications. Our award-winning approach to branding, advertising, investor relations, and employee communications begins with a targeted strategy and ends with the...

    Top Services:

    • Web Design
    • Market Research
    • Web Development
    • Business Consulting
    • Branding
    • Show more
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $50,000 & Up
  • Your brand is your power.

    Labbrand is a premier agency specializing in Insights, Strategy, Naming, and Design. We craft compelling brand identities and innovative solutions that enhance brand equity, ensuring your brand resonates powerfully with its audience...

    Top Services:

    • Branding
    • Market Research
    • UI/UX Design
    • Graphic Design
    • Logo Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
  • advanced digital

    We love all things digital, we love what digital technologies are able to do for us. Transforming the way we work, the way we measure success, and in the end helping us to innovate faster than ever before. We work with our clients to leverage the latest digital trends to move their operations, marketing, and...

    Top Services:

    • Web Design
    • Branding
    • Market Research
    • Digital Marketing
    • Show more
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
  • Unlocking Your Business Potential with Precision Data.

    Collaborate with Database Providers to access accurate and focused data, essential for connecting with potential prospects. Our suite of solutions covers data profiling, verification, and management, ensuring the delivery of clean and comprehensive information crucial for your success in ABM marketing and...

    Top Services:

    • Email Marketing
    • Digital Marketing
    • Market Research
    • Direct Marketing
    • Show more
    Location
    Fremont, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Build A Scalable Outbound System That Runs Itself

    Prospects Hive is a growth-focused outbound marketing agency that helps startups to enterprises scale sales pipelines using AI automation, marketing, and GTM strategies. We create fully automated systems for lead generation, prospect nurturing, and automated outreach...

    Top Services:

    • Email Marketing
    • CRM Consulting
    • Market Research
    • Digital Marketing
    • Show more
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
  • Solutions That Drive Results

    GSDSI (Global Source Data Solutions) transforms complex data into meaningful insights that reflect real human behavior. By combining AI with multi-source, privacy-compliant data, they help organizations make clearer decisions, uncover patterns, and drive smarter growth...

    Top Services:

    • Big Data Analytics
    • IT Services
    • Market Research
    • AI Development
    • Show more
    Location
    Fort Lauderdale, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • You're kind of a big dill, in our humble onion.

    Our primary focus is on the higher education sector, though we also extend our services to small businesses and non-profit organizations. Our unwavering commitment is rooted in the belief that the pursuit of a visually appealing and effective online presence should not be constrained by resource limitations...

    Top Services:

    • Creative Services
    • Branding
    • Logo Design
    • Web Design
    • SEO
    • Show more
    Location
    Florence, Alabama
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
  • We drive revenue with SEO and content at scale

    iPullRank is a leading enterprise SEO, martech and content marketing agency with regard to technical SEO, audience-focused SEO, and content engineering. By prioritising the needs of people, we have given our clients organic search results worth $2 billion or more...

    Top Services:

    • SEO
    • Digital Marketing
    • Market Research
    • Content Marketing
    • AI Development
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $10,000 - $25,000
  • Creative Courage

    Brandlove NYC is a Brooklyn-based collective of freelance strategists, designers, and producers dedicated to crafting impactful marketing solutions. They collaborate with brands and agencies to solve marketing challenges and drive business growth...

    Top Services:

    • Branding
    • Email Marketing
    • Content Marketing
    • Video Production
    • Graphic Design
    • Show more
    Location
    North Branch, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Portfolios Count
    1 Project Listed
  • Intention Is Everything

    At Intention Labs, we're committed to authenticity in everything we do. We are proud to be an inclusive agency that is focused on the best experience for our clients and their customers...

    Top Services:

    • Digital Services
    • Product Design
    • Branding
    • Web Development
    • UI/UX Design
    • Show more
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $160/hr
  • Custom Websites That Perform And Convert

    Parrish Design builds fast, SEO-optimized websites from scratch using clean, industry-standard code. Each site is custom-coded for performance, mobile responsiveness, and scalability helping small businesses stand out online, generate leads, and convert more visitors...

    Top Services:

    • Web Design
    • SEO
    • Digital Strategy
    • Web Development
    • eCommerce Development
    • Show more
    Location
    Clearwater, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
  • Strategic Marketing For Brands Ready To Grow.

    At Kindred Studio, we help women-led e-commerce brands scale with smart, done-for-you marketing that actually works. From content and email to SEO and paid ads, we create strategy that feels aligned with your brand and gets real results. Our goal is to take marketing off your plate so you can focus on growing...

    Top Services:

    • Digital Marketing
    • PPC
    • Social Media Marketing
    • SEO
    • Reputation Management
    • Show more
    Location
    Greenville, South Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • A Fun Talented & Award-winning Group Of Marketing Professionals

    As a full-service marketing agency, we specialize in multicultural marketing, content creation, marketing strategy, market research, SEO, and public relations. Every engagement begins with a detailed consultation to uncover opportunities and concludes with a tailored project plan, complete with timelines and...

    Top Services:

    • Digital Marketing
    • Content Marketing
    • Market Research
    • Advertising
    • SEO
    • Show more
    Location
    Tacoma, Washington
    Number of Employees
    Under 49
  • PR - Differently

    We know why you’re here: you want to get noticed, drive traffic, get hired, make sales. Our job is to help you raise your visibility in ways that are consistent with who you are and that put your story in front of the right people...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Content Marketing
    • Market Research
    • Public Relations
    • Show more
    Location
    Richmond, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
  • From Idea to Launch MVP & Product Builds That Scale.

    Forcoda is a full-cycle digital product agency that helps startups and enterprises turn ideas into working MVPs and scalable apps. They cover everything from user research and design to development and post-launch support...

    Top Services:

    • Software Development
    • UI/UX Design
    • Mobile App Development
    • Market Research
    • Web Development
    • Show more
    Location
    Buffalo, New York
    Number of Employees
    Under 49
  • Focus on What Matters!

    GetNuva connects businesses in the USA with exceptional virtual assistants worldwide. Boost your productivity, drive growth, and embrace diversity with our cost-effective solutions. Lets transform your business together...

    Top Services:

    • HR Outsourcing
    • Content Marketing
    • Graphic Design
    • Market Research
    • BPO
    • Show more
    Location
    West Hartford, Connecticut
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000

Frequently Asked Questions About Market Research Companies

What market research services do B2B agencies usually offer?

They companies typically provide a broad mix of qualitative, quantitative, and strategic research services to aid businesses in making more data-driven decisions. 

According to Hanover Research's study, these are the market research projects that businesses are prioritizing: 

  • Market evaluation (45%): Examining a product or brand’s viability in a market segment by analyzing its size, trends, customer behavior, and competitors. 
  • Customer needs assessment (45%): Conducting interviews, surveys, and data analysis to understand how a product or service addresses the customer’s needs. 
  • Customer satisfaction (43%): Measuring how customers feel about a product or service through feedback forms, surveys, and sentiment analysis. 
  • Market trend forecast (42%): Studying historical data (e.g., sales, consumer behavior, economic trends) to predict shifts in customer demand and market direction. 
  • Price sensitivity (37%): Also known as price elasticity demand, it how much target customers are willing to pay for a product or service. 
  • Win-loss analytics (31%): Identifying factors that influence buying decisions through sales data analysis, competitor evaluation, and customer interviews. 

What is the difference between a market research company and a marketing research agency?

They study the customers in a specific market, including their needs and behavior. In contrast, marketing research agencies analyze marketing data, such as how to promote and price a product to attract buyers. 

Here’s a detailed breakdown of their differences: 

Market research company Marketing research agency
  • Determines business opportunities in potential markets 
  • Identifies target customers and their market size 
  • Studies the customers’ behaviors, preferences, and needs 
  • Analyzes emerging trends in the target market 
  • Determines brand and product positioning  
  • Evaluates brand perception and health 
  • Identifies marketing channels 
  • Designs marketing and advertising strategies 

How much does it cost to hire one of these companies in the US?

The cost of hiring one of the best market research companies in the US can start at $800-$1,500 per respondent. However, prices can reach beyond $4,000-$10,000 per interview session per respondent if the project needs more in-depth, in-person interviews. 

The final bill will depend on service scope, coverage, methodology, fieldwork timelines, and target markets.  

Here’s an approximate price of the different types of market research: 

  • Online survey: $10,000-$30,000+ for 400 completed answers in a single market 
  • Phone surveys: $15,000-$30,000+ for 400 completed answers in a single market 
  • Mail survey: $10,000-$25,000+ for 400 completed answers in a single market 
  • Simple in-person surveys: $20,000-$50,000+ for 400 completed answers 
  • In-depth interviews: $10,000-$20,000 for 10 respondents 
  • Focus groups: $7,000-$200,000+ per group 
  • International or multi-market studies: $150,000-$500,000+ 

Are there any additional costs to consider when working with these companies?

While they typically charge per respondent, session, or group; businesses must also account for the following when budgeting for a project: 

  • Respondent incentives, especially for senior decision-makers 
  • Panel access or proprietary databases 
  • Interview length, with longer interview sessions or survey questions requiring more recruitment time or higher incentives 
  • Incidence rate (IR) or the number of people qualified for market research; low IR results in higher costs 
  • International or multi-language sampling, which can range between $150,000 and over $500,000 
  • Advanced analytics or modeling 
  • Extended reporting or executive presentations 

These additional costs typically add 20%–35% to the total project budget.  

What types of B2B companies usually work with market research companies in the USA?

They tend to work with companies that rely on data-driven decisions for growth, positioning, and investment planning.  

Based on The State of Market Research, these are the top industries that the market research professionals work in: 

  • Manufacturing and industrial firms (24%), assessing demand, suppliers, and expansion markets 
  • SaaS and enterprise software companies (19%), validating product-market fit and pricing 
  • Professional services and consulting firms (10%), refining positioning and service differentiation 
  • Wholesale, trade, and logistics (9%), analyzing operational and geographic demand 
  • Non-profit organizations (6%), understanding donor and beneficiary motivations to boost fundraising efforts 
  • B2B eCommerce and marketplaces (4%), optimizing conversion and customer segmentation 
  • Fintech and financial services (4%), evaluating risk, adoption, and customer trust

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