Searching for a credible B2B PPC agency to drive high-quality leads and conversions to your business? Browse our list of top B2B PPC companies, verified via a range of services, awards and recognitions, portfolios, industry reputation, pricing, and client reviews. Use our filters to refine your search by location, pricing, team size, and other criteria.
We have compiled this list of top 10 B2B PPC agencies after analysing the case studies, services, pricing, and team expertise of over 1,000 companies. Explore each agency’s specialization and success stories to commence your search.
The Number 1 B2B PPC Agency as Selected by DesignRush Is...
Directive
- Best for: Overall
- Average hourly rate: $250
- Minimum budget: $1,000-$10,000
- Founded: 2014
- Size: 100-429
- Location: Irvine, CA
- Notable clients: Congruity360, Zoominfo, Sendoso, Chili Piper, New Relic
Directive is a B2B PPC agency specializing in high-performance paid media strategies that drive qualified traffic and revenue. The company uses deep audience targeting, total addressable market (TAM) modeling, data-backed ad spend allocation, and continuous optimization to maximize pipeline growth. Through its expertise in paid search, account-based marketing (ABM), and retargeting tactics, it helps businesses reduce ad spend waste and capture high-intent buyers. Directive invests $2.2 million annually in research and development, testing all marketing tactics before endorsing them to clients.
Directive Success Story
- Challenge: Software company Congruity360 struggled to maintain a steady pipeline from organic traffic alone, as its website had low conversion rates. It needed a comprehensive strategy to grow leads and meet its goal of 150 booked meetings within one business year.
- Solution: Directive revamped Congruity360's site architecture for better conversion and launched paid media campaigns, including LinkedIn Conversation Ads. The B2B PPC company expanded the site’s resource center with JTBD (Jobs to Be Done)-targeted content and used specific personas for both organic and paid campaigns.
- Results: The paid strategy and specialized content led to a 50% increase in organic leads year-over-year (YoY), an 83% reduction in cost per sales qualified lead (SQL), and a 75% increase in SQLs. The campaigns also exceeded the original lead generation goals by nearly 500%.
Check Out Directive Agency Profile
TripleDart
- Best for: SaaS PPC
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2020
- Size: 50-99
- Location: Plano, TX
- Notable clients: ImageKit, Happysales, Avoma Product, Zapro, CleverTap
B2B PPC agency TripleDart caters primarily to SaaS companies, helping them drive pipeline growth and maximize ROI. Its suite of services includes paid search, pad social, ad creative, landing pages optimization, conversion tracking and reporting, competitor analysis, and campaign strategy and management. The agency has a proven track record of delivering 3x revenue for every dollar spent on ads and generating over 100,000 SQLs for SaaS clients. Its team of 50+ paid media specialists and marketing experts uses tested playbooks to optimize and scale campaigns effectively, with their specialty extending to Google, LinkedIn, and Meta ads.
TripleDart Success Story
- Challenge: Media asset management company ImageKit struggled with high customer acquisition costs, with its cost per SQL (CPSQL) standing at $1,500, which the company sought to reduce. It also faced low conversion rates due to poor quality leads and outdated account structures that were driving up costs and limiting campaign effectiveness.
- Solution: Improving the client's CPSQL, SAL (sales accepted lead), and MQL (marketing qualified leads) was central to TripleDart's strategy, with priority on account hygiene, addressing structural issues, and optimizing ad spend. The B2B PPC agency also expanded ImageKit’s focus to new customer categories and refined lead quality by targeting higher-value prospects while minimizing wasted spend on irrelevant leads.
- Results: ImageKit successfully reduced its CPSQL from $1,500 to $900. The client’s SAL also saw a 40% improvement as more high-quality leads entered the sales pipeline. The campaign also generated 20 new MQLs through the category expansion.
Check Out TripleDart Agency Profile
NinjaPromo
- Best for: Conversion rate optimization (CRO)
- Average hourly rate: $25
- Minimum budget: $1,000-$10,000
- Founded: 2017
- Size: 100-249
- Location: New York City, NY
- Notable clients: DiscoverMarket, Intellectsoft, Debay, IQONIQ, Stockmusic
NinjaPromo helps businesses amplify their reach and boost ROI through expertly managed pay-per-click campaigns. Specializing in a B2B PPC, its portfolio covers keyword research, campaign management, search and social advertising, display advertising, and content creation. With a focus on targeting qualified leads and optimizing ad spend, NinjaPromo uses multiple platforms like Google, LinkedIn, and Facebook to capture leads and drive conversions. Its team ensures every campaign is finely tuned to maximize return on ad spend (ROAS) and achieve set objectives.
NinjaPromo Success Story
- Challenge: Insurtech company DiscoverMarket needed to improve lead generation and conversion rates across its hospitality segment. The company tasked NinjaPromo with creating a new landing page, PPC campaign, and CRO strategies to boost conversions from online ads.
- Solution: NinjaPromo developed a comprehensive strategy covering PPC campaign management, landing page design, and CRO techniques. The team used Google and LinkedIn ads to target key stakeholders in the hospitality industry. The landing page was also enriched with clear calls-to-action and trust-building elements like customer stories and service benefits.
- Results: The PPC campaign resulted in 1,226 clicks and 41 conversions, with a cost per click of $1.33. The landing page saw a 3.34% conversion, while the CRO adjustments led to a 12% conversion rate on the “Request a Demo” form. Mobile traffic conversions also improved by 18%.
Check Out NinjaPromo Agency Profile
Hey Digital
- Best for: Campaign restructuring
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2018
- Size: Under 49
- Location: Tallinn, Estonia
- Notable clients: Lokalise, hotjar, Pitch, Writesonic, Pixelz
Hey Digital aims to drive pipeline growth and maximize monthly recurring revenue (MRR) for SaaS companies. Empowered by a team of seasoned PPC experts, it delivers high-converting paid search and social campaigns across multiple platforms, including Google, Bing, LinkedIn, and Facebook, ensuring targeted reach and optimized ad spend. To amplify the campaign’s impact, Hey Digital conducts A/B testing and targets new audience segments to generate qualified traffic. The agency has collaborated with over 120 clients from different verticals, helping them drive higher ROAS.
Hey Digital Success Story
- Challenge: Lokalise, a cloud-based localization business, struggled to increase trial signups through paid media despite leveraging Google ads and organic channels. The company sought a PPC partner to scale its paid campaigns, aiming to grow trial conversions and keep a low cost per trial.
- Solution: Hey Digital revamped Lokalise's PPC strategy using custom ad creatives, manual bid management, and campaign restructuring. The B2B PPC agency deployed targeted bidding strategies on Google Ads, restructured existing Facebook Ads for higher trial conversions, and capitalized on Bing's lower CPC for cost-effective reach. It also implemented a negative keyword strategy and conversion tracking fixes to boost overall performance.
- Results: The consolidated efforts led to a 250% growth in trial signups. Google trials grew by 229%, and Facebook and Bing cost per acquisition (CPA) decreased by 90% and 21%, respectively, with trial volume registering a considerable surge on all platforms.
Check Out Hey Digital Agency Profile
Clarity Performance
- Best for: Paid search ads
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2019
- Size: Under 49
- Location: London, United Kingdom
- Notable clients: Kadence International, Open Banking, ENABLIT, Exasol, Telefonica
Clarity Performance focuses on paid search, social, and display campaigns, using platforms like Google Ads and LinkedIn for targeted lead generation. With a strong emphasis on quality over quantity, the agency aligns its strategies with buyer intent and account-based marketing (ABM) campaigns. For greater visibility, it grants each client access to a dedicated dashboard for viewing real-time data insights data from Google Analytics, Search Console, Google Ads, and other marketing automation tools.
Clarity Performance Success Story
- Challenge: Kadence International struggled with low search engine rankings and limited lead generation. Despite its strong industry presence, its website wasn’t attracting enough traffic, and the user experience (UX) was not optimized for conversions.
- Solution: After a thorough research and data analysis, Clarity Performance devised targeted paid and SEO strategies to capture qualified leads. The company launched paid search and social ads, made UX improvements, and implemented on-page and technical SEO tactics to enhance lead qualification and website performance.
- Results: The integrated strategy drove a 2,209% increase in search rankings and a 775% increase in lead generation. Meanwhile, improvements to the website's UX, combined with the SEO and PPC strategies, contributed to over £1.5 million in the client's sales pipeline.
Check Out Clarity Performance Agency Profile
Konstruct Digital
- Best for: Keyword research
- Average hourly rate: $149
- Minimum budget: $1,000-$10,000
- Founded: 2012
- Size: Under 49
- Location: Calgary, Canada
- Notable clients: OpsGuru, Bow River Hearing, InterClean, Bright Wire, Carbon60
Konstruct Digital is on a mission to help businesses generate qualified leads while maximizing return on ad spend (ROAS). The B2B PPC agency provides expertise in complex B2B sales cycles and increasing qualified lead volumes, with a focus on paid search, social media, and display advertising. Its team uses in-depth keyword research, advanced targeting, and ROAS-centered optimization tactics to improve conversion rates and drive high-quality traffic.
Konstruct Digital Success Story
- Challenge: Cloud consulting company OpsGuru was ambitious to become a dominant player in its highly competitive niche. The company's key objective was to find a team that understands its technical services and can devise paid campaigns to make it agile enough to compete against major competitors like AWS and Google Cloud.
- Solution: Konstruct Digital’s efforts were centered on optimizing Google Ads campaigns by refining keyword targeting, improving ad copy, and adjusting campaign settings to maximize return on ad spend. The PPC tactics were intended to ensure OpsGuru’s budget was directed toward the most lucrative opportunities while avoiding outdated or irrelevant search terms.
- Results: Konstruct Digital’s strategies led to a 219% rise in form submissions, a 1,113% increase in website discoverability on Google, and a 21.45% decrease in cost per click (CPC) for Google Ads. Notably, OpsGuru acquired more than 1,900 new LinkedIn followers within one year.
Check Out Konstruct Digital Agency Profile
Go Fish Digital
- Best for: Competitor analysis
- Average hourly rate: Inquire
- Minimum budget: $1,000-$10,000
- Founded: 2005
- Size: 50-99
- Location: Raleigh, NC
- Notable clients: Harris Insights and Analytics, Marriott, The New York Times, Airbnb, Adobe
Go Fish Digital is a B2B PPC agency offering expertise in Google Ads, Bing Ads, Performance Max, eCommerce display advertising, and paid social strategies. Its portfolio extends to PPC ad design and landing page development services intended to maximize visibility, conversions, and ROI. The company combines in-depth market research, competitive analysis, and retargeting to create effective, data-driven campaigns that maximize ROAS.
Go Fish Digital Success Story
- Challenge: Harris Insights and Analytics wanted to increase brand awareness and stimulate warm lead generation. The company competed in a highly saturated market, so boosting its visibility was the biggest challenge.
- Solution: Go Fish Digital devised an SEM strategy focused on data-driven research, competitor analysis, and market trends. Using a test-spend approach, the agency maximized the budget efficiency and identified the highest-performing channels. Go Fish Digital continuously refined campaigns, focusing on Google Ads and other key PPC platforms to drive maximum ROI.
- Results: The strategy delivered a 100% ROI within the first 60 days. Over the next six months, the client achieved a 260% return on ad spend (ROAS), generated $220,000 in revenue, and tripled its conversion rates.
Check Out Go Fish Digital Agency Profile
Netrocket
- Best for: Google ads
- Average hourly rate: Inquire
- Minimum budget: $1,000-$10,000
- Founded: 2011
- Size: Under 49
- Location: Miami, FL
- Notable clients: MyFlyRight, Rare Carat, Nebeus, Maison 21G, 4over4
B2B PPC agency Netrocket helps businesses attract high-quality leads through Google Ads, strategic keyword targeting, and audience segmentation. Its flagship PPC portfolio extends to A/B testing, geotargeting, and real-time campaign adjustments. The team monitors campaigns in real-time, making strategic adjustments to ensure optimal performance and maximize profitability.
Netrocket Success Story
- Challenge: A business expansion services company in Ukraine tried running Google Ads campaigns, but within two months, it generated only 63 conversions at a high cost per lead. The ad performance was further affected by the high industry competition and a lack of proper keyword targeting.
- Solution: To increase the client's leads while reducing acquisition costs, Netrocket launched highly targeted search campaigns and implemented a nuanced bidding strategy. The company optimized ads with precision targeting, responsive formats, and competitive campaigns while rigorously testing landing pages with different lead magnets. It also deployed Smart Campaigns to maximize cost efficiency.
- Results: The campaigns achieved significant results — conversions increased 5.5 times, generating 348 leads in just two months. The cost per conversion dropped from 545 UAH to 167 UAH, more than doubling the client’s budget efficiency.
Check Out Netrocket Agency Profile
Advant Technology
- Best for: Geotargeting campaigns
- Average hourly rate: $149
- Minimum budget: $1,000-$10,000
- Founded: 2014
- Size: Under 49
- Location: High Wycombe, UK
- Notable clients: Chelsea Football Club, Canon, NTT Data, Henkely, Kartago.hu
Advant Technology is a global B2B PPC agency focused on demand generation for tech companies. Using a data-driven, audience-first approach, it excels at precision targeting and advanced bidding strategies. Its expert team uses real-time analytics to optimize Google Ads, programmatic displays, video, and social advertising campaigns. The agency has managed over 364 campaigns for clients in 61 countries.
Advant Technology Success Story
- Challenge: Chelsea Football Club (Chelsea FC) faced a slowdown in sales for its corporate hospitality packages, which offer exclusive matchday experiences. The club previously relied on outdoor advertising to promote the packages, but as the approach was underperforming, it sought a cost-effective solution to reach B2B clients and maximize the advertising budget.
- Solution: Advant Technology implemented a B2B lead generation strategy using display banners. The agency focused on geo-location and IP address database targeting to reach the relevant audience. In the retargeting phase, the B2B PPC company focused on visitors who had interacted with Chelsea’s website but had not converted yet.
- Results: The campaign recorded over 1.1 million impressions, with a click-through rate of 0.17%, surpassing the industry standard of 0.1%. The conversion rate also exceeded expectations, delivering 150% above forecast.
Check Out Advant Technology Agency Profile
Powered by Search
- Best for: LinkedIn ads
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2009
- Size: Under 49
- Location: Toronto, Canada
- Notable clients: ThreatX, TouchBistro, vmware, FORTRA, Varonis
Powered by Search propels SaaS businesses’ MRR through data-driven, results-focused strategies. The agency uses an omnichannel approach, spanning paid media campaigns across Google, LinkedIn, and Facebook to capture leads and drive conversions. Powered by Search’s core philosophy revolves around reducing inefficiencies in ad spend while maximizing ROI. Its methodology promises tangible results in 90 days or less, with clear forecasting and scalable strategies that ensure predictable revenue growth.
Powered by Search Success Story
- Challenge: ThreatX, a cybersecurity SaaS company, struggled to scale inbound leads from paid media and generate reliable opportunities, making it tough to justify its marketing spend. The company's existing strategies proved non-lucrative, yielding only 1-2 inbound demo requests per month.
- Solution: Using the Predictable Growth Model, Powered by Search implemented a data-driven, omnichannel marketing system focused on paid and organic search to stimulate inbound demo requests. The B2B PPC company launched Google Search and LinkedIn ads. It also optimized the user journey with tailored content and SEO.
- Results: ThreatX saw a 1200% increase in paid media opportunities and a 44x growth in SQL volume, creating a predictable, scalable pipeline that contributed to considerable revenue growth.
Check Out Powered by Search Agency Profile
How We Picked the Best B2B PPC Companies
To pick the best B2B PPC companies, we conducted extensive research and evaluated hundreds of agencies. Here are the criteria we used to rank them:
- Reviews: High ratings and positive feedback from past clients, showcasing reliability and campaign effectiveness
- Proven results: A diverse portfolio demonstrating successful B2B PPC campaigns across different industries and business models
- Industry recognition: Awards, media mentions, and accolades highlighting their expertise
- Expert team: Skilled professionals with deep expertise in paid search, conversion optimization, and B2B lead generation
- Top services: Core offerings and areas of focus
- B2B PPC expertise: Proficiency in PPC management, retargeting, account-based marketing (ABM), and other performance-driven strategies
To learn more about our comprehensive selection process, visit the DesignRush Agency Ranking Methodology page.
10 Most Popular B2B PPC Agencies Compared
| Agency name | Location | Hourly rate | Size | Best for |
| Directive | Irvine, CA | $250 | 100-249 | Overall |
| TripleDart | Plano, TX | Inquire | 50-99 | SaaS PPC |
| NinjaPromo | New York City, NY | $25 | 100-249 | Conversion rate optimization (CRO) |
| Hey Digital | Tallinn, Estonia | Inquire | Under 49 | Campaign restructuring |
| Clarity Performance | London, United Kingdom | Inquire | Under 49 | Paid search ads |
| Konstruct Digital | Calgary, Canada | $149 | Under 49 | Keyword research |
| Go Fish Digital | Raleigh, NC | Inquire | 50-99 | Competitor analysis |
| Netrocket | Miami, FL | Inquire | Under 49 | Google Ads |
| Advant Technology | High Wycombe, United Kingdom | $149 | Under 49 | Geotargeting campaigns |
| Powered by Search | Toronto, Canada | Inquire | Under 49 | LinkedIn ads |
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Disruptive Advertising
VerifiedVerified by the DesignRush team for authenticity and credibility.AI LeaderRecognized for strong visibility across AI-powered search and answer engines.Top-Rated PPC & Digital Marketing Agency Focused on Driving Results
Disruptive Advertising is a PPC firm that audits ad accounts to eliminate wasted spend before managing campaigns across Google, paid social, and Amazon. A Google Premier Partner and Inc. 5000 company, they offer a 90-day money-back guarantee on managed accounts...
Top Services:
- PPC
- Social Media Marketing
- Digital Marketing
- Email Marketing
- eCommerce
- Show more
- Location
- Pleasant Grove, Utah
- Number of Employees
- 100 - 249
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 7 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsDisruptive Advertising Services
Data sourced from the agency's DesignRush profileAdobe Scotts MiracleGro Litter-Robot Guitar Center Fandango PennyMac Diesel Power Gear Death Wish Coffee TruDog Conoco Phillips
Disruptive Advertising Reviews & Testimonials
eCommerce Review from Anonymous
Right after launching our campaigns with Disruptive, we saw results almost instantly. Our monthly revenue jumped from about $50,000 to over $70,000. Every key Google Ads metric improved, and by November, we were already nearing $550,000 in revenue, well on track to hit our $700,000 annual goal.
PPC Review from Anonymous
We’ve been working with Disruptive on a long-term PPC strategy, and they’re constantly optimizing campaigns and landing pages based on performance. They use Google Analytics to ensure accurate tracking, Unbounce for landing page testing, and run ads through Google and LinkedIn, with knowledgeable experts for each channel.
Digital Marketing Review from Jackie Arends
Disruptive Advertising is in charge of our online advertising, which includes PPC, social media marketing on Facebook, email marketing, and, more recently, Amazon marketing. They create content for the campaigns and manage them, create email templates, and automate [...] email marketing campaigns. Regarding our PPC efforts, we focus on Google Ads and Facebook Ads, and we recently started our Bing advertising efforts as well. Our ROAS is currently at about 4X5X. (Verified via email)
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsBrand, website, and lead flow. Connected.
Brand, website, and lead flow. Connected. BS LLC helps mid-market organizations fix what breaks between positioning, website experience, lead flow, and follow-up. We do our best work with companies in transition. This usually means a rebrand, a new market, a website that no longer helps, or a growth...
Top Services:
- Branding
- Digital Marketing
- CRM Consulting
- Web Design
- Web Development
- Show more
- Location
- Cincinnati, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 36 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsBS LLC Services
Data sourced from the agency's DesignRush profileRhinegeist Brewery Kroger Standard Textile Sixteen Bricks ArkMalibu Dear Restaurant & Butchery Seven Hills School United Way Wodka Bar 4EG
BS LLC Reviews & Testimonials
Brand Strategy Review from Kristian Pettyjohn
Had an excellent experience with Ben and his team at BS. Beyond being very creatively talented, their design had a lot of depth. They really explored not just our demographic, but where our products come from, the history of the mediums and also our geographic locations where we manufacture. It all built up to be a much more intentional and purposeful brand. All-in-all, quite impressed and hope to use them more in the future.
Brand Strategy Review from Daniel Cascella
Couldn’t recommend the BS team more. They deliver the highest quality products/results with incredible timeliness and communication.
Brand Design Review from Nicholas Hood
Wonderful experience! The whole team was exceptional and went above and beyond to provide high quality deliverables that met the client's needs. We worked closest with Ben and Marielle, and they were an absolute delight to work with!
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsExperience digital with us.
Social Driver is a leading digital agency specializing in social media, digital strategy, content and video, websites, and brand design. Based in Washington DC, with teams in Seattle, Kansas City, Chicago, and Bellingham, WA, our culture focuses on partnership, creativity, stewardship, and service...
Top Services:
- Web Design
- Video Production
- Social Media Marketing
- Digital Marketing
- Advertising
- Show more
- Location
- Washington DC, Washington DC
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsSocial Driver Services
Data sourced from the agency's DesignRush profileAmerican Academy of Family Physicians American Nurses Association The Education Trust Goodwill Industries International Target Cigna Modern Military Association of America National Association of Convenience Stores Leading healthcare and education organizations
Social Driver Reviews & Testimonials
Creative Services Review from Andy Blevins
Social Driver provided branding services for the merger of two national LGBTQ military & veteran nonprofits. They incorporated insight from two boards to produce a name, logo, and branding package. The deliverables have all earned high praise, with the logo and overall brand being versatile and simple. All deadlines were met and communication was a highlight. Their smooth and streamlined process helped us pull everything under the same umbrella to have a united front. I highly recommend them!
Social Media Marketing Review from David Sallee
Social Driver provided social media marketing workshops and advice for the departments on campus which were involved in social media marketing, such as alumni, athletics, and advancement.Their staff provided in-depth instruction for all appropriate staff and follow-up conversations to support their work.Social Driver has very strong technical skills. They also demonstrate a very high level of insight for applications of social media that go far beyond technical insights into human insights.
Web Design Review from Eileen Kessler
My company worked with Social Driver to redesign the UX/IA for a national scientific organization's extensive research resource that was moving from print to online. There was a tight deadline to conceptualize a new user experience and create a framework that our client could review iteratively. Our client was very pleased with the results of the new interactive framework and design. This design was used for the build of the web site which began immediately upon completion. Highly recommend!
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Brick Marketing
VerifiedVerified by the DesignRush team for authenticity and credibility.Brick Marketing - Boston Digital Marketing Agency
Brick Marketing is a Boston digital marketing agency offering services, training, marketing consulting, and Fractional CMO solutions since 2005...
Top Services:
- Digital Marketing
- SEO
- Content Marketing
- Social Media Marketing
- PPC
- Show more
- Location
- Boston, Massachusetts
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsBrick Marketing Services
Data sourced from the agency's DesignRush profileBrick Marketing: Over 500 Clients Since 2005 Brick Marketing: Clients Throughout USA Brick Marketing: Boston B2B Clients
Brick Marketing Reviews & Testimonials
Content Marketing Review from Joe Spada
We were extremely happy with the overall quality of the writing provided by Brick Marketing. The team was thorough and quick to respond to our needs as they fluctuated with seasonality. Their attention to detail and collaboration efforts helped us deliver great content for our client’s ecommerce brands.
SEO Review from James Berry
Brick Marketing was great at guiding us along from the ground level on search & how to create more content which lead to more internet generated leads. We saw a significant improvement in our B2B marketing results after working with Brick Marketing. We could not have been more pleased with their work.
SEO Review from Pat Hennel
Silvon Software teamed up with Brick Marketing to deploy a digital marketing strategy that would generate greater visibility for our company within a highly competitive market and drive more prospects to our website as a result. This has included website optimization based on a well thought out keyword strategy, launch of a corporate blog, and the promotion of Silvon content via industry forums and numerous social media sites. In just a few months, Brick Marketing’s efforts has Silvon showing up higher in organic searches. Our web traffic overall has risen more than 30% and continues to grow. We’re seeing consistent month-to-month growth in the amount of organic traffic coming from Google. And, our referral traffic from LinkedIn has been phenomenal — with initial increases as high as 468%! We couldn’t be more pleased with the results that Brick Marketing has achieved so far and highly recommend them as a strategic marketing partner that knows how to put SEO best-practices to work for its clients.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsBranding Excellence. Marketing Mastery.
Kudzu Brands is a full-service branding and marketing agency committed to providing expert support to nonprofits. With our proprietary brand development process and comprehensive brand management, we drive growth and visibility. Our consultative approach, fueled by creative methodologies, ensures your...
Top Services:
- Branding
- Web Design
- Social Media Marketing
- Logo Design
- Digital Marketing
- Show more
- Location
- Asheville, North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $135/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 5 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsKudzu Brands Services
Data sourced from the agency's DesignRush profileBiltmore Restorative Medicine America Ilsintech Morgan-Keefe Builders ID.ology Interior Concierge House Calls Southern Concrete Materials RiverLink Platt Architecture HBC Accountants Parsec Financial
Kudzu Brands Reviews & Testimonials
Silver Moon Custom Art's Review Sourced from Google
Kudzu Brands is AMAZING! I can't say enough about this team. I have been working with them on a Silver Moon Photography brand refresh and the creation of To the Moon Elopements and WOW, they're incredible at what they do. Their attention to detail and perfectionism is unmatched. They took the time and effort to understanding the ins and outs of my my brand and perfectly crafted imagery that reflects my energy as a business/business owner! I am so thankful for their guidance and expertise.Business owners everywhere (location doesn't matter)!! If you've been considering a new look-- logo, website, image, advertising, marketing-- I highly recommend Kudzu Brands - Asheville's BEST branding agency for growing businesses! Give them a call TODAY!Here's a look at both of my new logos by the amazing Kendra Payne from the Kudzu team. I LOVE THEM SO MUCH!
Diane Rogers's Review Sourced from Google
I recently attended Kudzu Brands free workshop Branding 101. The 90 minutes was fast-paced and informative. Murphy is a dynamic speaker who can hold the attention of a room while drawing her audience in to participate. You've heard "tell your brand story" before but this workshop explained it in a way that inspires me to be more focused. I encourage any small business owner to attend this seminar and would definitely consider working with Kudzu Brands to promote my business.
Angela Harrell's Review Sourced from Google
I attended a free Branding workshop at Kudzu today and I was so impressed! The knowledge, enthusiasm and professionalism were inspiring. Murphy has more solid brand building blocks then I could keep up with in my note taking. I recently attended an 8 hour workshop on branding and marketing and I feel like I learned more at the 1.5 hours at Kudzu. I am very thankful to have attended and I walked away with more enthusiasm about marketing and branding than I have ever had. Thank you Kudzu!
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsStop Making It Work. Start Making It Happen.
At KDG, we're your full-service partners in growth and innovation. With our integrated approach to professional technology, accounting, and consulting services, we give modern leaders and executives control over their outcomes...
Top Services:
- AI Development
- Software Development
- Managed Services
- IT Services
- Cybersecurity
- Show more
- Location
- Allentown, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsKDG Services
Data sourced from the agency's DesignRush profileMeals on Wheels Vitaquest International S&B Engineers and Constructors Easterseals The Arc of Lehigh & Northampton Counties Roeder Industries Widener University Drexel University Equinox Benefits Consulting Muhlenberg College
KDG Reviews & Testimonials
Chris Sanford's Review Sourced from Google
John and Mike at KDG have been great to work with as we updated our Zoho CRM platform to incorporate sales-specific KPIs, bringing structure and clarity to how we measure performance.
De TheBrat's Review Sourced from Google
We were introduced to KDG back in October 2024. They were recommended by a sister company of ours. Our goal was to transition from multiple programs to one program to help streamline and automate as many processes as possible. In order to accomplish this, we needed a company like KDG to help with the customization of the program to accommodate the different needs of the different roles within our organization. They've spent so much time with us, starting with each employee to understand what they need - They've truly been a partner. I would recommend KDG to ANYONE wanting to transition into a simplified system where efficiency and transparency is key.
Deanna Reeves's Review Sourced from Google
We were introduced to KDG back in October 2024. They were recommended by a sister company of ours. Our goal was to transition from multiple programs to one program to help streamline and automate as many processes as possible. In order to accomplish this, we needed a company like KDG to help with the customization of the program to accommodate the different needs of the different roles within our organization. They've spent so much time with us, starting with each employee to understand what they need - They've truly been a partner. I would recommend KDG to ANYONE wanting to transition into a simplified system where efficiency and transparency is key.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsBold Marketing Solutions To Ignite Your Brand.
thunder::tech is the leading, full-service marketing agency for midsize brands, known for delivering remarkable growth by blending creativity and technology...
Top Services:
- Web Design
- Web Development
- SEO
- PPC
- Advertising
- Show more
- Location
- Cleveland, Ohio
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsthunder::tech Services
Data sourced from the agency's DesignRush profileBig Fig Mattress John Carroll University Kichler Lighting Oatey
thunder::tech Reviews & Testimonials
Aaron Newby's Review Sourced from Google
t::t has been a solid partner for us as we work to transform our digital presence. They have provided valuable strategic insights and their communication has been consistently prompt. I'd like to particularly call out James, Joe, and Xavier for their excellent work during our engagements. Thanks t::t team for being an excellent partner!
James Fashing's Review Sourced from Google
We've worked with Thunder::tech to replace our cooperative's website. They have delivered as promised and more than expected in a professional and timely manner. Their team members are creative, technical and professional experts. We're looking forward to working on a second phase of the project with them starting soon. T::T is big enough a agency that they have multiple experts on the team with overlapping knowledge to get the job done, but not such a huge company where one might get lost as a client. As a web and digital media pro with 20+ years of experience, I recommend Thunder::tech. - JF
Swetha Siripurapu's Review Sourced from Google
The most horrible people! They are very reckless, don’t show up to appointments. Not once, not twice but thrice. You call to ask they dodge your calls.Don’t expect call backs. I went to Derek and texted him several times about this and asked to call. Nothing! Figured a month would be long enough. Don’t waste your time on these people
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsWe Create Technology That Improves Lives, Simplifies Work, and Drives Business Results.
Mindgrub is an award-winning tech consultancy that delivers AI-driven solutions and custom-built digital experiences that drive measurable business results. We partner with organizations to improve efficiency, accelerate growth and build whats next in the AI era...
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- Web Design
- AI Development
- Mobile App Development
- eCommerce Development
- Web Development
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- Location
- Baltimore, Maryland
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 8 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsMindgrub Services
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Mindgrub Reviews & Testimonials
Dozetta Lewis's Review Sourced from Google
If you looking for a space to have away from work meetings. Look no further Mindgrub is the place. Food options are the best to order from nearby. I highly recommend Mindgrub.
Carrie Gaut's Review Sourced from Google
Our organization, a tech start up shares space with MG Technologies. We actually are renters. The Leadership Team at Mindgrub we consider family. What a wonderful ensemble of folks. The location is lovely, the interior is an open floor plan with considerable space engineered for meetings along with places to tuck into for invaluable peace and quiet. MindGrub has a pleasant Front Desk Coordinator who maintains shared schedules, provides true " air traffic control" of people, presents, and packages. as well as kitchens that provide abundant drinks and snacks:)It feels very much like home. Our experience has been positive and look forward to partnering with MG Technologies for years to come. #grateful
Sean Heavey's Review Sourced from Google
Great leaders in the Baltimore tech space. Very cool of them to offer their space for tech community events.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsA Full-Service Marketing Agency
Ridge Marketing builds memorable brands, engaging digital experiences, and lead-gen campaigns to help companies of all sizes attract buyers and drive growth...
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- Digital Strategy
- Branding
- Web Design
- eCommerce Development
- SEO
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- Location
- Bernards, New Jersey
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 5 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsRidge Marketing Services
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Ridge Marketing Reviews & Testimonials
Amy Tallitsch's Review Sourced from Google
We have been partnering with Ridge Marketing since 2019, and they truly feel like an extension of our team. They take the time to understand our business, ask thoughtful questions, and collaborate with us to achieve our goals.The Ridge team is professional, responsive, creative, and simply enjoyable to work with. They help fill the gaps in our marketing efforts and provide expertise that has been invaluable to our success. I honestly couldn't do my job as effectively without them.If you're looking for a marketing partner that is invested in your success and works alongside you as part of your team, I highly recommend Ridge Marketing.
Leon Ariyan's Review Sourced from Google
Ridge Marketing has been great to work with. From Revamping our website to creating blogs, key words, and more impressions, we have seen immediate results.The team there is extremely well versed and have executed on what they have said from the begininning.
Marie Chinnici-Everitt's Review Sourced from Google
I've had the opportunity to work with Ridge Marketing in my capacity as Strategic Advisor for R&T Deposit Solutions, and I could not be more pleased with the experience. The Ridge team is a true partner—bringing not only exceptional creativity and responsiveness, but also a deep understanding of our business that consistently shines through in the quality of their work.They go above and beyond—offering thoughtful advice, acting as a sounding board, and always delivering with a high level of professionalism and care. Whether it’s campaign strategy, content creation, or brand development, Ridge approaches every project with insight and enthusiasm. We’ve come to trust them implicitly, and they continue to exceed our expectations.I highly recommend Ridge Marketing to any organization looking for a smart, collaborative, and reliable creative partner.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsA New and Proven Approach to Growth Strategies.
We help generate and incubate new ideas that promote growth, by partnering with our clients to define a true north based on business goals, build a backlog of innovation, then help bring it all to life through more than two decades of experience and expertise...
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- Advertising
- UI/UX Design
- WordPress Website Design
- Digital Strategy
- Digital Services
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- Location
- Cincinnati, Ohio
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsGrowthMob Services
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Our company started just like yours: With a dream. With risk. With inspiration. With a vision.
Overit is a full-service NY state agency where strategy, creativity and technology collide. We solve real business problems with full-funnel marketing — driving brand awareness, conversion and love through exquisite ads, content and websites — for growth-minded startups and large enterprises alike...
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- Digital Strategy
- Digital Marketing
- Web Design
- WordPress Website Design
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- Location
- Albany, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $10,000 - $25,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsOverit Services
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Overit Reviews & Testimonials
Rebecca Larry's Review Sourced from Google
Had an Interview here and the old wrinkly man who interviewed me was extremely rude and passive aggressive. The best time that came out of the interview was that I did not get this job, if I had I would have 10000% quit because of the hostile and aggressive environment. do not use this company unless you enjoy talking to rude old people.
Krish Narsinghani's Review Sourced from Google
Tried to get one of my Pakistani artists studio time here but they are super selective about who they work with. We offered to do promo and pay for a few hours each week instead of booking their usual five hour minimum but extreme rules for a studio.
Christoff Offermann's Review Sourced from Google
A few problems but I'm OVERIT. Great studio with high tech equipment. These guys are legit.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsStrategic 360° digital marketing by unapologetically funny people
that funny agency forges unique monthly based consulting client partnerships through the breadth of our capabilities (technology and next-gen CX, strategic team formation, and competitive price modeling), and the depth of our understanding of how to enrich forward-thinking, rule-breaking brands navigating the...
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- Digital Services
- Web Design
- Digital Strategy
- Digital Marketing
- SEO
- Show more
- Location
- Yardley, Pennsylvania
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsthat funny agency Services
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Your Digital Growth Partner
Reinforce Lab a full-service digital marketing agency that assists entrepreneurs, startups, and organizations to achieve market authority and digital potential by building Brands...
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- SEO
- Content Marketing
- WordPress Website Design
- Web Design
- Web Development
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- Location
- Texas, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $10,000 - $25,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsReinforce Lab Ltd Services
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Drive Better Business Results
From custom web builds to data-enriched campaigns, we craft tailored strategies that skyrocket traffic, conversions, and ROI...
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- Digital Marketing
- Location
- Oak Brook, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 2 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsAreaClicks Services
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AreaClicks Reviews & Testimonials
MJK Law Group's Review Sourced from Google
Their team knew exactly how to navigate the strict rules around legal advertising. They tightened up our website, ran compliant Google Ads, and built some targeted lead systems that actually brought in the right kind of calls. It took a few months to ramp up, but by the end of the year those leads had generated eight figures in total settlements for us.
J Gann's Review Sourced from Google
I don’t generally leave business reviews but we signed up our dealership with them in January to handle our search engine feeds and our ad campaigns. All I can say is thank you for all of your hard work. They truly underpromised and over delivered phenomenal results. We went from having horrible luck with online marketing to thousands of new walk ins this year. Looking forward to our continued success. Greatly appreciated.
Nadia L's Review Sourced from Google
As a law firm specializing in personal injury, we needed a marketing team that could highlight our expertise. They delivered with a professional website and targeted PPC ads that increased our client inquiries by 25%. Their attention to detail and quick responses made all the difference. We’re thrilled with the results!
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsStrategy-Led Marketing & Design
Three Seven is a marketing agency built for companies selling complex, technical products to expert buyers. We diagnose the real problem first, then run strategy, brand, web, and demand generation as one team, so nothing gets lost between specialists...
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- Digital Marketing
- Web Design
- Web Development
- SEO
- PPC
- Show more
- Location
- Ann Arbor, Michigan
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsThree Seven Marketing Services
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Three Seven Marketing Reviews & Testimonials
Fedor A.'s Review Sourced from Google
We have worked with Ross and the team on numerous projects and each time they exceeded our expectations. They helped us create converting landing pages on our website that aligned with our target demographic and ran a branding workshop that helped us define our positioning and messaging. True experts in every sense of the word. Highly recommend them.
Derek Mehraban's Review Sourced from Google
I have hired 3.7 Designs for numerous projects ranging from corporate websites to search engine optimization, to Hubspot implementation. 3.7 Designs always delivers quality work. They are consummate professionals and some of the most talented developers, designers and digital marketers in the business. The culture that Ross and Lyndsay have built over the last 15 years is commendable. I would 100% recommend 3.7 Designs for your next website design or any digital marketing project. They are the best!
Kyle Maurer's Review Sourced from Google
Hands down the BEST design agency I have ever worked with. The team at 3.7 is impeccable. They can do anything and always produce work of the highest quality. I've worked with them to brand and promote a number of business conferences and was consistently blown away by the quality of their work.On top of being the best designers around, they're incredibly experienced and all around wonderful people. Could not recommend them more highly!
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsSimplify Complexity with Elegance with Ruby Shore Software.
Experience the elegance of simplified technology with Ruby Shore Software. We offer custom software development, captivating website design and expert digital media management. Simplify complexity with sophisticated software solutions...
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- Web Design
- Digital Marketing
- Mobile App Development
- Software Development
- Creative Services
- Show more
- Location
- Shreveport, Louisiana
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsRuby Shore Software Services
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Ruby Shore Software Reviews & Testimonials
Jaime Rodriguez's Review Sourced from Google
Ruby Shore's skills, depth and commitment to excellence are unparalleled. Along with SEO help through the years, they have handled our website maintenance.Most recently, they handled our website redesign. The level of depth to which Randall and his team went to properly convey the broad scope of what we do was unbelievable. Communication and professionalism are also top tier. I cannot recommend them enough. They're like an irreplaceable extension of our Marketing team. Thanks for all of your help Randall and team!
Duane Kenny's Review Sourced from Google
I have been blown away by Ruby's Shores, Waves CMS software. I rebuilt three websites in no time at all, and have been able to decrease my workload on site maintenance. The sites have been vastly improved in all areas, from look, to usability to how organically the site is found. The ability to create new ideas and implement them immediately has been a game changer. On top of all of that my business has increased in what would be a down year for my location, so the website is being found and used. If I could give 6 stars I would.
Lisa Mumfrey's Review Sourced from Google
We had and continue to have a great experience working with Ruby Shore. They care about the details, communicate well, and helped us end up with a website that feels clean, useful, and professional. They are extremely easy to work with and take care of all my requests promptly and again, professionally. I felt very comfortable conveying with Randall what we were looking for in our website and put in his hands, and he far exceeded my expectations...Thank You, Randall and Ruby Shore Software, for being on this journey with AA Central Office...Lisa
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsYour Business Growth Partners.
Incend Media helps organizations improve search visibility, AI discoverability, customer acquisition, and long-term growth through connected digital systems...
Top Services:
- Web Design
- Graphic Design
- Digital Marketing
- SEO
- PPC
- Show more
- Location
- Springfield, Missouri
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsIncend Media LLC Services
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Incend Media LLC Reviews & Testimonials
Sophia Livolsi's Review Sourced from Google
I do marketing for a company that has not one, not two, but three websites created & updated by Incend Media. We add to and change websites probably more often than most, but the team at Incend is quick to update our websites: usually within just one business day! They are also great about asking for clarification on our vision, and giving us some of their own insight, tips, and tricks to make our websites the best that they can be, while still reflecting our business personality. In addition, they are extremely helpful in our SEO marketing efforts, and have improved this aspect of our business quite a lot. I absolutely recommend!
Christman Kelley's Review Sourced from Google
Incend Media came highly recommended from our clients in the Dallas Texas area. We engaged them on our most recent website redesign and online marketing efforts. We have been extremely pleased with the quality of work. They make the process feel seamless and stress-free from start to finish. We recommend Incend Media for any design or marketing needs.
Team Media's Review Sourced from Google
We have used Incend Media for a recent project for a client. They were easy to work with, very orderly in the process, and were on time and budget with respect to the over completion. Will use them again.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
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B2B PPC Agency Hiring Guide
What is a B2B PPC agency?
A B2B PPC agency helps businesses-to-business (B2B) companies target specific audiences through pay-per-click (PPC) campaigns. PPC advertising involves placing ads on search engines or other online platforms and paying a fee every time a person clicks their link. Businesses can increase brand visibility, website traffic, high-quality leads, and sales quicker through PPC advertising than organic search marketing.
By the end of 2024, B2B ad spending is expected to reach $37.7 billion. $14.3 billion of which is used on digital ads. Moreover, search advertising spending is expected to reach $190.5 billion, with the U.S. having the highest global ad spend.
Because business-to-business pay-per-click agencies target businesses, they face unique industry challenges that require skills and expertise. Namely, these are:
- Longer sales cycles: B2B sales cycles are longer and more complex than B2C, making PPC conversion tracking challenging since multiple touchpoints may contribute to a conversion.
- High competition: The B2B space is highly competitive, driving up CPC and lead acquisition costs.
- Complex keywords: B2B keywords are more technical, requiring in-depth knowledge of industry-specific terminology.
- Multiple decision-makers: B2B purchases involve multiple decision-makers within an organization, requiring tailored PPC campaigns that target different stakeholders within the buying process.
- Content and messaging: B2B PPC ads need to address businesses’ specific needs and challenges rather than just promote products or services. This is because B2B buyers need information that helps them make informed decisions.
- Lead nurturing: Due to long sales cycles, agencies must integrate PPC campaigns with lead nurturing strategies such as email marketing, retargeting, and content marketing to engage prospects throughout the sales funnel.
One such example is when CMS Funding collaborated with B2B PPC agency SmartSites. CMS Funding has been providing commercial equipment leasing and financial services for small businesses for over 20 years. However, it was struggling to drive traffic and new leads as banks and lending giants overshadowed it.
SmartSites implemented consistent ad campaigns, content marketing, link-building strategies, and conversion tracking. It also developed industry and location pages to target desired audiences more accurately.
As a result, CMS Funding reduced cost-per-click (CPC) by 44% and increased conversions by 74%.
What services do B2B PPC agencies provide?
A B2B PPC company provides PPC campaign management services to help businesses gain the highest return on investment (ROI) for their advertising efforts. This includes developing a campaign strategy, managing keywords, monitoring ad performance, creating campaign materials, optimizing conversion rates, and analyzing data. It also involves keyword bidding, where agencies bid on behalf of their clients for ad placement on the first search engine results page for targeted keywords.
Here is a quick description of the B2B PPC services:
- Campaign strategy: Developing a comprehensive PPC strategy tailored to the specific needs and goals of B2B clients. This includes keyword research, competitor analysis, and target audience identification.
- Ad creation: Creating compelling and relevant ad copy that resonates with B2B audiences, such as crafting ad headlines and selecting appropriate imagery or multimedia elements.
- Campaign setup: Setting up PPC campaigns across various platforms such as Google Ads, LinkedIn Ads, or Bing Ads. This includes configuring targeting options, setting budgets, and defining bid strategies.
- Keyword management: Continuously monitoring and optimizing keyword performance to ensure that the ads appear in relevant search queries and generate qualified leads.
- Geofencing: Targeting qualified audiences in a specific geographic location, using GPS, Wi-Fi, or cellular data to build virtual boundaries.
- Remarketing and retargeting: Using PPC ads to re-engage website visitors or audiences who have shown interest in your brand.
- Ad performance monitoring: Tracking metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). This allows them to make data-driven decisions to improve campaign performance.
- Budget management: Allocating resources to high-performing campaigns and adjusting spending as needed to maximize ROI.
- Conversion optimization: Optimizing landing pages and conversion paths to improve the conversion rate of PPC traffic. This may involve A/B testing, user experience optimization, and implementing conversion tracking tools.
- Mobile optimization: Developing mobile-first ads, including fast-loading landing pages, well-proportioned graphics for mobile phones, responsive and fast-loading pages, and targeting mobile-specific keywords.
- Reporting and analysis: Offering clients regular reports and analysis, PPC campaign performances, and outlining recommendations for improvement.
What is the difference between B2B PPC and general PPC agencies?
The difference between B2B PPC and general PPC agencies is their audiences. Because the former’s audience involves businesses, it requires longer sales cycles and more formal, analytical, and educational content. It also results in more expensive campaigns because it targets more niche markets.
- Target audiences: The most obvious difference is the type of audience. B2B PPC targets decision-makers in the business, like CEOs, managers, and business owners. General PPC agencies target a wider set of audiences.
- Sales cycles: B2B PPC agencies follow longer sales cycles than general PPC agencies because B2B purchases involve highly complex decision-making processes.
- Buying funnel: General PPC agencies only target the bottom of the funnel where customers have high purchase intent. In contrast, B2B PPC companies target the top, middle, and bottom of the funnel, depending on your campaign goals. This is because of the longer sales cycles for B2B companies.
- Messaging and language: Where general PPC ads can be casual and emotion-oriented, B2B PPC campaigns need to be formal, technical, and business-oriented, which often covers the statistical benefits of the product or service.
- Content strategy: B2B PPC firms provide more educational content to highlight the value of the offering. Examples of these are white papers and case studies.
- Keywords: Because B2B companies have very small and specific markets, they use niche keywords. These are more difficult to target and may have higher competition than B2C keywords.
- Costs: Since B2B PPC campaigns have longer cycles and more competitive keywords, B2B PPC agencies charge more than regular PPC companies.
How much do B2B PPC services cost?
B2B PPC services cost can vary, depending on your pricing model, ad platform, type of ad, required services, niche market, and target audiences. However, businesses spend an average of $9,000 - $10,000 per month on B2B PPC services. The average CPC of B2B PPC agencies is $3.33.
Below are the factors that affect B2B PPC cost:
- Pricing model: B2B PPC agencies can charge based on a percentage of ad spend, pay-per-lead, base retainer, flat rate, hourly rate, or performance-based fees.
- Industry: Insurance companies have the highest CPC at $54.91. The higher the competition in your industry, the higher the costs.
- Keyword competition: Targeting highly competitive keywords means bidding against more players, which will raise ad costs.
- Ad quality: Platforms like Google Ads look at the quality and relevance of ads and charge less for high-quality PPC ads.
- Ad platform: Because Google is one of the most popular ad platforms, Google PPC campaigns will be more expensive than on less competitive platforms like Reddit and LinkedIn.
Why should I hire a B2B PPC company?
You should hire a B2B PPC company because they have a dedicated team of experts in advertising, copywriting, designing, website development, and analytics to help you gain faster results, higher return on income, and gather relevant data. Moreover, their team can provide a more comprehensive marketing strategy, so that you can further optimize your conversion process.
- Gain a team of multi-disciplined experts: The top three PPC ads on Google receive 46% of all clicks. B2B PPC agencies have the experience and knowledge to place your ads on the top searches of customers, using the right keywords, platform, and ad type. Moreover, they have copywriters, designers, web developers, and certified advertising experts on their team to ensure that your ad stands out from your competitors.
- Develop a comprehensive marketing campaign: B2B buyers look at 3-7 pieces of content before purchasing. This means that your PPC campaign is only one part of the conversion funnel, and B2B PPC companies know this. That is why they offer additional marketing services to ensure that you fully capture and convert the leads gained from your ads. These include content marketing, email marketing, social media marketing, and traditional marketing.
- Maximize your ad budget: B2B companies allocate 60% of their marketing budget to ads. But 72% of businesses haven't looked at their ads in over a month. B2B PPC firms monitor your ads for you so you can focus on running your business. Moreover, they use the data they collect to optimize your campaigns continuously, maximizing your return on investment (ROI).
- Achieve faster results: B2B PPC companies have streamlined their advertising process to achieve faster results for their clients. Moreover, they have dedicated designers, copywriters, and web developers on their team that can quickly turnover advertising materials whenever needed.
- Gather relevant data: Tracking the effectiveness of B2B PPC campaigns and attributing conversions accurately can be challenging due to the longer sales cycles and multiple touchpoints involved in the buying process. B2B PPC agencies already know this struggle and have solved it by using robust customer relationship management (CRM) and advertising tools and technologies to track conversions more accurately.
A case study that better illustrates the benefits of working with a B2B PPC agency is when ALL-TEST Pro approached WebFX to boost its digital marketing strategy.
ALL-TEST Pro provides motor testing to businesses, including motors, generators, and transformers. It wanted to retain its top industry position. WebFX conducted search engine optimization (SEO), PPC, and conversion rate optimization (CRO). As a result, ALL-TEST Pro increased contact form submissions by 71% and leads from organic forms by 25% year-on-year (YoY). It also reduced PPC cost per lead by 30%.
How do I choose the best B2B PPC agency for my business?
You can choose the best B2B PPC agency for your business by following these steps:
- Consider your average sales cycle: B2B sales cycles are longer than B2C ones. Knowing how long it takes for your client to convert can help you determine your campaign timeline and budget more accurately.
- Know your buying funnel: Unlike B2C campaigns, B2B campaigns also target top- and middle-of-funnel audiences to gain qualified leads. By knowing which part of the funnel you’re targeting, you can better specify your audience, keywords, and campaign goal.
- Determine your campaign requirements: Specify your target audience and keywords based on your data analytics. Also, set your monthly spending limit, timeline, campaign goals, and KPIs.
- Research potential partners: Search for agencies featured in B2B PPC publications, directories, top rankings, and award pages. Shortlist those that have won awards and recognition for their PPC campaigns.
- Check their technical expertise: Look at their list of skills and services, PPC platforms, tools and technologies, and certifications. Prioritize those that are transparent, communicative, data-driven, analytical, and results-oriented.
- Do your due diligence: Check their online reviews, client testimonials, and case studies to understand their approach and strategies for success. Choose those with experience in your niche, industry, and location.
- Send your request for proposal (RFP): Outline your project details, target audience, campaign goals, timeline, and budget range. Include links to your website and social media accounts so the PPC agency can better estimate its costs based on your current online visibility.
- Conduct an interview: Ask your preferred B2B PPC agencies about their expertise, processes, and strategies for your business. Gauge their understanding of your specific industry and target audiences.
- Request for client references: Ask a B2B PPC company for client references from your industry and contact them. This will give you insight into how it will be working with the agency.
- Choose your B2B PPC agency: Once you have decided, notify the agency of your decision. Discuss contract terms, payment methods, and other necessary details with the team.
- Onboard your B2B PPC partner: Collaborate with your agency, send your customer data, and provide access to relevant accounts, like Google Ads and Meta Business.
If you need help finding the top B2B PPC agency for your business, contact us. We’ll customize a list based on your specific requirements. Visit our Marketplace for more details.
How do I find the best B2B PPC company on DesignRush that fits my budget?
You can find the best B2B PPC company on DesignRush that fits your budget by using our web filters. These will help narrow your search according to hourly rates, minimum budgets, region, and company size.
What are the key success metrics in PPC campaign for B2B?
The key success metrics in PPC campaigns for B2B measure leads, conversion rate, and revenue. The specific key success metric you’ll use will depend on your campaign goals.
Below is a brief explanation of each B2B PPC key success metric:
- Cost per lead (CPL): The amount spent on PPC divided by the number of generated leads.
- Cost per acquisition (CPA): The amount spent on PPC divided by the number of leads converted.
- Cost per click (CPC): Average amount you pay for every click.
- Click-through rate (CTR): The percentage of people who clicked your ad.
- Return on ad spend (ROAS): The revenue generated by the campaign divided by the amount spent.
- Conversion rate: The percentage of visitors who convert after clicking your PPC links.
- The number of impressions: The number of views on your ad, regardless of CTR. This is often used for measuring brand awareness.
- Average position: The order of your ad on the search engine results page (SERP) against other businesses competing for the same keywords.
- Quality score: Measures the likeliness that your target audiences will find your ads compared to competitors.
- Marketing qualified leads: The number of leads worth marketing or following up with. A low cost per marketing-qualified lead means your PPC campaign is targeting the right audiences.
What questions should I ask before hiring a B2B PPC agency?
You can ask B2B PPC agencies the following questions before hiring them:
Its Relevant Background
- Have you worked with businesses in my niche? Can you share case studies and references?
- What results have you achieved for businesses like mine?
- Have you advised against using PPC for a business? If so, why?
- What is your approach to PPC management?
- How do you conduct keyword research?
- How does your PPC optimization process and strategy look?
Company Services and Processes
- Do you create the entire PPC campaign? Or do you just manage it?
- What tools and technology do you use to manage PPC campaigns? How about reporting and analytics?
- What advertising platforms do you specialize in? What is your level of certification (e.g., Google Partner or Google Premier Partner)?
- What is your strategy for collecting first-party data?
- Do you do account setup or continuous account management?
- What additional services do you offer? Do you also provide social media marketing, search engine marketing (SEM), and web optimization?
The Project
- What are the benefits of PPC for my B2B company?
- What is the best-paid advertising strategy for my B2B company?
- How will you integrate your campaigns with my overall marketing and sales strategies?
- How will your PPC strategies impact my business goals?
- Who will be on my team? What are their credentials and expertise?
- Who owns the PPC account?
- How do you measure my success? What are your key metrics for success?
- When can I expect to get results?
- What factors determine my PPC costs? Please send a breakdown.
