BS LLC Overview
BS LLC is a boutique Strategy, Branding, and Marketing agency focused on helping clients discover their place in the world and build from purpose.
With diverse and cross-disciplinary methodologies, with passion for educating and problem-solving, with a deep love for the stories and images that define the human condition—we don’t just create work for our clients, we help them evolve and transition, think and act differently, and grow with resolve and intention.
We are the liaison between an organization’s right and left brain and strive to architect solutions informed as much by research as creativity. Our name stands for Brand Strategy, the initials of our co-founders, and yes, that BS—a challenge to ourselves to rise above mediocrity and create true and undiluted meaning. We work as a collective within and across three core disciplines:
Strategy:
Identifying pain points and opportunities for brands, businesses, and institutions to illuminate and implement a tangible path towards improvement and growth.
Branding:
Connecting human insights to the creative process in order to position or reposition, create or recreate an organization’s permanent visual and verbal assets.
Marketing:
Impactful assets consistently communicated to build longer-lasting, deeper, and more valuable relationships.
BS LLC Services
Areas of Expertise
- Branding Expertise
- Video Production Expertise
- Brand Design
- Brand Strategy
- Motion Graphics
- Social Media Videos
- Video Editing
BS LLC Portfolio
- BrandingEmpower Manufacturing
- Digital MarketingANYbotics
- BrandingWodka Bar
- BrandingHistoric West Fourth
- BrandingRipple Wine Bar
- Web DesignArkMalibu
- BrandingDear Restaurant & Butchery
- Web DesignGrandin Properties
- BrandingGoose & Elder
- BrandingApricus Capital
- BrandingBuilding 20
- Branding17A
- BrandingSeven Hills Technology
- BrandingCatch-A-Ride
- Web DevelopmentSDS Down Tracker
- BrandingChavez Properties
- BrandingKW Flooring
- Web DesignTransitions Drug Rehabilitation
- Video ProductionSeven Hills School
- BrandingDriehaus Insurance Group
- BrandingRealm Magazine
- BrandingStillwater Capital
- BrandingSixteen Bricks
- Web DevelopmentSoho Boutique
- BrandingFelsenhaus
- BrandingBeeline
- BrandingCincy Nice
- BrandingGehring Travel: A Luxury Travel Agency
- BrandingMortar
- Branding8th & English
- Branding1628
- BrandingRhinegeist Brewery
- BrandingRosedale
- BrandingTablespoon Cooking Co.
- BrandingMita's Bar De Tapas
- BrandingCincinnati Observatory
BS LLC Reviews
Submit a review- Industry WebpagesProject Type: Website DevelopmentReview Date: 20 October, 2023BS LLC distilled a complex structure and product offerings down into something palatable to allow us to target relevant prospects and customers to guide them to the information they need to start the journey on finding the right solutions for their production line. They provided us with the framework to successfully apply this structure to our sister companies while keeping the overall visual requirements that align with our parent company seamlessly.Rating:
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BS LLC distilled a complex structure and product offerings down into something palatable to allow us to target relevant prospects and customers to guide them to the information they need to start the journey on finding the right solutions for their production line. They provided us with the framework to successfully apply this structure to our sister companies while keeping the overall visual requirements that align with our parent company seamlessly. - Work Quality:
- Mana by Olina Product PackageProject Type: BrandingReview Date: 10 April, 2023Olina partnered with BS LLC to develop a high-end probiotics package design and could not be more impressed with the result. The project was complex and thorough. BS LLC always came to the table with winning ideas and professional service. The client felt listened to and deeply understood. Its customers constantly compliment the design. The client is eager to work with BS LLC again. BS LLC's branding and marketing efforts for growing companies and elevating brands come highly recommended.Rating:
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Olina partnered with BS LLC to develop a high-end probiotics package design and could not be more impressed with the result. The project was complex and thorough. BS LLC always came to the table with winning ideas and professional service. The client felt listened to and deeply understood. Its customers constantly compliment the design. The client is eager to work with BS LLC again. BS LLC's branding and marketing efforts for growing companies and elevating brands come highly recommended. - Work Quality:
- Website RedesignProject Type: Web DesignReview Date: 23 October, 2022CAI Software approached BS LLC with a website redesign project combining multiple sites into one. The client also needed a refreshed logo and branding to update its outdated identity. BS LLC met the challenge on time and within the client's budget. At the same time, BS LLC outlined a strategy for moving the client's future acquisitions into its main brand and site. (Verified via email)Rating:
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CAI Software approached BS LLC with a website redesign project combining multiple sites into one. The client also needed a refreshed logo and branding to update its outdated identity. BS LLC met the challenge on time and within the client's budget. At the same time, BS LLC outlined a strategy for moving the client's future acquisitions into its main brand and site. (Verified via email) - Work Quality:
- BrandingProject Type: BrandingReview Date: 30 August, 2022The client was initially looking for a firm that would organize all of its thoughts about the company into a brand that would make sense to its customers. BS LLC has managed to effectively do that in collaborating with the client. Moving forward, the client will continue the collaboration and will use BS LLC for multiple upcoming projects. (Verified via email)Rating:
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The client was initially looking for a firm that would organize all of its thoughts about the company into a brand that would make sense to its customers. BS LLC has managed to effectively do that in collaborating with the client. Moving forward, the client will continue the collaboration and will use BS LLC for multiple upcoming projects. (Verified via email) - Work Quality:
- Rebrand DevelopmentProject Type: BrandingReview Date: 6 January, 2022BS LLC did an amazing job helping us to rebrand. They were thoughtful and creative in their approach. Their team was highly organized and a pleasure to work with. Both our team and our clients are so impressed with the new branding, and I feel confident moving into 2022 with our new look! (Verified via email)Rating:
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BS LLC did an amazing job helping us to rebrand. They were thoughtful and creative in their approach. Their team was highly organized and a pleasure to work with. Both our team and our clients are so impressed with the new branding, and I feel confident moving into 2022 with our new look! (Verified via email) - Work Quality:
- GSG Website RebuildProject Type: Web DesignReview Date: 14 December, 2021BS worked closely with our team to understand the business and create a new website that clearly communicates our services, is visually appealing, and is a product we are proud to showcase when reaching out to prospective clients. BS was responsive, creative, and patient with our team throughout the whole process. The functionality and SEO of our site is significantly improved. We also switched our site hosting to BS with no issues or interruptions. Our team highly recommends BS, LLC.Rating:
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BS worked closely with our team to understand the business and create a new website that clearly communicates our services, is visually appealing, and is a product we are proud to showcase when reaching out to prospective clients. BS was responsive, creative, and patient with our team throughout the whole process. The functionality and SEO of our site is significantly improved. We also switched our site hosting to BS with no issues or interruptions. Our team highly recommends BS, LLC. - Work Quality:
- Quanta 50/50 PledgeProject Type: Web DesignReview Date: 27 September, 2021Five stars for BS LLC. Our project manager, Brooke, went above and beyond to deliver quality work! Highly Recommend! (Verified via email)Rating:
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Five stars for BS LLC. Our project manager, Brooke, went above and beyond to deliver quality work! Highly Recommend! (Verified via email) - Work Quality:
- Website redesignProject Type: Web DesignReview Date: 11 August, 2021We loved working with BS and are very happy with our new website and branding! The team is fun, flexible, and has a great eye for design. They quickly understood our needs and desired brand identity and translated it beautifully with the end result. (Verified via email)Rating:
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We loved working with BS and are very happy with our new website and branding! The team is fun, flexible, and has a great eye for design. They quickly understood our needs and desired brand identity and translated it beautifully with the end result. (Verified via email) - Work Quality:
- Goose and ElderProject Type: Logo DesignReview Date: 24 January, 2021Goose and Elder has worked with the BS LLC team on several projects. BS LLC brought a unique approach, and the client was quite pleased with the results. BS LLC team listens and asks questions to acquire the information needed to bring the desired vision to life. The client thanks BS LLC and looks forward to working with it again. (Verified via email)Rating:
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Goose and Elder has worked with the BS LLC team on several projects. BS LLC brought a unique approach, and the client was quite pleased with the results. BS LLC team listens and asks questions to acquire the information needed to bring the desired vision to life. The client thanks BS LLC and looks forward to working with it again. (Verified via email) - Work Quality:
- Website Redesign, Copy Writing, Branding & PositioningProject Type: Web DesignReview Date: 21 January, 2021Our website didn't convey our value proposition & service offering. BS Marketing approached this problem quite strategically by interviewing past clients [and] internal stakeholders, doing tons of market research, and interviewing our partners to understand who we really are and what we really value as a company. They used these insights to redesign our website, our copy, our values, and our marketing, and we could not be happier! We have had many a compliment and are proud of what we deliver!Rating:
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Our website didn't convey our value proposition & service offering. BS Marketing approached this problem quite strategically by interviewing past clients [and] internal stakeholders, doing tons of market research, and interviewing our partners to understand who we really are and what we really value as a company. They used these insights to redesign our website, our copy, our values, and our marketing, and we could not be happier! We have had many a compliment and are proud of what we deliver! - Work Quality:
- Business Plan + Design ProjectsProject Type: Food and Beverage BrandingReview Date: 18 January, 2021BS LLC is incredible. I've worked with them on several projects in different scopes, from spending many months developing a business plan to a quick project designing some merchandise. Each project turned out better than I expected, and their work blew me away. Most importantly, I had [fun] working with them. They push and inspire me to think big, do something unique, and make my business the best it can be. I [love] working with the BS LLC team! (Verified via email)Rating:
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BS LLC is incredible. I've worked with them on several projects in different scopes, from spending many months developing a business plan to a quick project designing some merchandise. Each project turned out better than I expected, and their work blew me away. Most importantly, I had [fun] working with them. They push and inspire me to think big, do something unique, and make my business the best it can be. I [love] working with the BS LLC team! (Verified via email) - Work Quality:
- EE Ford Grant Application Video DevelopmentProject Type: Video ProductionReview Date: 28 December, 2020Working with BS was a pure joy. The professionalism that Ben, Seb, and their team [showed] was some of the best I have seen. Their attention to detail and the quality of their work [were] pure perfection. (Verified via email)Rating:
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Working with BS was a pure joy. The professionalism that Ben, Seb, and their team [showed] was some of the best I have seen. Their attention to detail and the quality of their work [were] pure perfection. (Verified via email) - Work Quality:
- Historic West Fourth Branding & Public RelationsProject Type: BrandingReview Date: 23 December, 2020I have worked with Ben, Brooke, Sebastien, and members of the BS team for the past eight months. During this time, this team displayed unparalleled professionalism, creativity, and execution as they assisted our organization in a catalytic transformation for and with a neighborhood. We are proud to continue [our] work and [partnership] with BS to truly make Historic West Fourth the next urban destination of choice. Without them, this project and associated success would not have been possible.Rating:
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I have worked with Ben, Brooke, Sebastien, and members of the BS team for the past eight months. During this time, this team displayed unparalleled professionalism, creativity, and execution as they assisted our organization in a catalytic transformation for and with a neighborhood. We are proud to continue [our] work and [partnership] with BS to truly make Historic West Fourth the next urban destination of choice. Without them, this project and associated success would not have been possible. - Work Quality:
- Case for Investment - Fundraising CampaignProject Type: Graphic DesignReview Date: 22 December, 2020BS LLC worked with United Way of Greater Cincinnati to create marquee content and collateral for our annual fundraising campaign. In 2017, we shifted our priorities toward strategies that will bring about an end to poverty. A bold and focused new direction, coupled with the national organizations updated brand rollout, [required] revamping and improving creative execution. BS took on the challenge of convening local stakeholders to develop new messaging targeting executives and high net worth.Rating:
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BS LLC worked with United Way of Greater Cincinnati to create marquee content and collateral for our annual fundraising campaign. In 2017, we shifted our priorities toward strategies that will bring about an end to poverty. A bold and focused new direction, coupled with the national organizations updated brand rollout, [required] revamping and improving creative execution. BS took on the challenge of convening local stakeholders to develop new messaging targeting executives and high net worth. - Work Quality:
- Queen City Certified Brand StrategyProject Type: Business ConsultingReview Date: 21 December, 2020Ben and Sebastien are incredibly talented and professional. They were genuinely interested in understanding our work and vision for the future. They connected with our clients through one-on-one interviews and expertly translated the insights they gathered into well-crafted business [strategies], messaging, and design recommendations. We will definitely work with them again! (Verified via email)Rating:
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Ben and Sebastien are incredibly talented and professional. They were genuinely interested in understanding our work and vision for the future. They connected with our clients through one-on-one interviews and expertly translated the insights they gathered into well-crafted business [strategies], messaging, and design recommendations. We will definitely work with them again! (Verified via email) - Work Quality:
- Sixteen Bricks BrandingProject Type: BrandingReview Date: 21 December, 2020BS does their homework and gets it done. They got inside my head. [T]hey know where we came from and where were going. The brand they created speaks to who we are as a team, what we create together, and the people who choose to buy our bread. The new brand has helped us push into the national market and set ourselves apart from the competition. That was the goal from the beginning, and they killed it. (Verified via email)Rating:
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BS does their homework and gets it done. They got inside my head. [T]hey know where we came from and where were going. The brand they created speaks to who we are as a team, what we create together, and the people who choose to buy our bread. The new brand has helped us push into the national market and set ourselves apart from the competition. That was the goal from the beginning, and they killed it. (Verified via email) - Work Quality:
- Branding for Rhinegeist BreweryProject Type: Food and Beverage BrandingReview Date: 18 December, 2020Working with BS feels like an extension of our team. They listen and probe deeply into the crux of what we would like to express and achieve and then deliver the copy and execution of [the] vision with excellence. The partnership weve developed with BS is powerful and natural and only just beginning. (Verified via email)Rating:
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Working with BS feels like an extension of our team. They listen and probe deeply into the crux of what we would like to express and achieve and then deliver the copy and execution of [the] vision with excellence. The partnership weve developed with BS is powerful and natural and only just beginning. (Verified via email) - Work Quality:
BS LLC Team Bios
- Sebastien HuePartnerAs lead strategist & creative director of BS LLC, Sebastien Hue translates client goals into achievements. Born in Kentucky, he went on to study Linguistics & International Relations before earning an MBA from ESCP Business School. He is certified in Disruptive Theory by Harvard Business School.
- Ben GreenbergPartnerAs co-founder, strategist, and lead copywriter at BS LLC, Ben helps turn insights into deliverables. Ben is both a student and practitioner of human-centered design. For close to a decade, he has helped nonprofits, businesses, and institutions create strategies for growth.
- Brooke GuiguiClient ExperienceBrooke is the Director of Client Experience for BS LLC where she oversees all client communications and client-facing project management. She graduated from the University of Cincinnati with a Bachelor’s in Philosophy.
- Liam O'ConnellDesignerLiam is a Designer with BS LLC. Liam graduated from Northern Kentucky University with a BFA in Visual Communication Design. He has spent the last 8 years as a visual creative with competencies in photography, communication design, typographic design, and user interface/experience design.
- Sam LoweResearch and Strategy AnalystGraphic designer, copywriter, adjunct professor, photographer, executive creative director, adult continuing education instructor, strategist — Sam has contributed to numerous agencies serving a diverse range of roles for at least two lifetimes worth of national and global B2B and consumer clients.
- Hannah TuckerDesign and DevelopmentHannah is a designer/developer at BS LLC focusing on website development. She graduated from the University of Cincinnati with a Bachelor’s in Interior Design and a minor in Fashion Design Studies. During her studies, she lived in Seattle, New York, and Detroit working on branded experiences.
BS LLC Clients
- Rhinegeist Brewery
- Kroger
- Standard Textile
- Sixteen Bricks
- ArkMalibu
- Dear Restaurant & Butchery
- Seven Hills School
- United Way
- Wodka Bar
- 4EG
BS LLC Awards
- BBB Accredited Business A+
- Clutch Top B2B Companies USA
- Cincinnati USA Regional Chamber 2020 Member
- Expertise: Best Web Designers 2020