BS LLC

BS LLC is a branding, strategy, and design firm. That means we do branding, strategy, and design things. We don’t like that these words have seemingly mystical connotations because they’re not complicated concepts, they’re just complicated processes. 


Branding is the process of helping businesses define, refine, and deepen their benefits and differences—a process of creating an identity and a corresponding set of values that flow through every aspect of a business. Strategy is the process of understanding where a business has been, where it is, and where it desires to go based on a set of shared principles and objectives. And design is a method of creation—a process for organizing language, images, and objects, that serves a specific purpose. As humans, we are unique in that we create just for the sake of creating, but we design to serve a purpose. All the better if what we design is beautiful, but for something to be designed, it must serve a purpose. We like to say that the difference between art and design is that art can be everything, but design must be something. We offer branding, strategy, and design because we believe that businesses operate at their highest growth potential when guided by a holistic set of values and goals.