Looking for a white label PPC agency to elevate your clients’ paid advertising performance and drive business growth? We have evaluated numerous case studies and client testimonials of top white label PPC companies to curate our listing — to help businesses like yours find the ideal partner. Explore our listing and filter your search by budget, team size, location, and other criteria to connect with the right service provider.
Advirtis: DesignRush’s Featured White Label PPC Agency
Established in 2020, Advirtis has become a trusted white label PPC agency for brands, consultants, freelancers, and creatives. Operating as a silent extension of a business’ team, Advirtis provides expert support to its partners and delivers high-impact results. Beyond PPC, Advirtis also offers white label services for SEO, web design, landing page design, fractional marketing, and enterprise agencies.
Generated over $500 million in revenue for its partners since 2021
Advirtis Has Been Entrusted for White Label PPC Services by the Following Clients:
What a White Label PPC Agency Can Do for Your Business
A white label PPC agency commonly offers services, such as pay-per-click (PPC) campaign management, reporting and analytics, and platform expertise.
PPC drives instant traffic through paid ads, ensuring immediate results for clients
Reporting and analytics provide transparent data on campaign performance
Platform expertise ensures campaigns are optimized across various platforms like Google Ads, Bing Ads, and social media, maximizing reach and ROI
When executed correctly, the white label PPC allows your agency to expand its service offerings, attract new clients, and boost revenue without having to hire in-house specialists. However, if you don’t implement the right PPC strategies, you can end up with mismanaged campaigns and inaccurate reporting which can damage an agency’s reputation and delay business growth.
Why Choose Advirtis for Your Next White Label PPC Project
Advirtis is known for:
Its seasoned team of white label PPC specialists with a proven track record of success
Its seamless integration with in-house teams which fosters top-notch collaboration and reporting methods
Offering essential white label digital marketing needs beyond PPC to set up a successful campaign
Advirtis Might Not Be the Best Fit For
Advirtis might not be the best choice for:
Multiple client campaigns needing huge teams simultaneously
Agencies seeking a full-scale client-facing team for their white label services
Full-service, integrated marketing solution beyond just PPC
Outstanding White Label PPC Offered by Advirtis
To deliver increased conversions and return on investment to brands, Advirtis’ specialized white-label services include:
White label PPC Advirtis expertly manages paid advertising campaigns, driving traffic and conversions for its clients. Leveraging advanced strategies like precise keyword targeting, strategic budget allocation, and compelling ad copy optimization, the white label PPC agency maximizes return on ad spend (ROAS) to deliver high-quality leads and increase conversion.
SEO Advirtis crafts tailored white label SEO strategies that boost your clients’ organic search rankings and long-term visibility. Its approach encompasses in-depth keyword research, on-page optimization, content recommendations, and effective link building to increase website traffic and improve search engine rankings.
Web design Beyond PPC, Advirtis designs and develops user-friendly, high-performing websites that enhance your clients’ brand presence. It focuses on intuitive navigation, responsive design, and a seamless user experience to ensure websites are optimized for both aesthetics and functionality.
Landing page design Advirtis creates high-converting landing pages designed to capture leads and drive sales. With a keen focus on user experience, clear messaging, and strategically placed calls to action, it ensures that your clients’ landing pages deliver exceptional results.
Fractional marketing team The white label PPC company’s team offers behind-the-scenes support in key areas like PPC, SEO, and web design, allowing businesses to offer comprehensive services without hiring a full in-house team. It empowers you to scale resources as needed while providing flexible and cost-effective solutions for your clients.
Enterprise agency Advirtis offers enterprise-level digital marketing solutions, backed by a solid infrastructure and a team of experts. It provides white label services scaled for larger clients’ demand, enabling businesses to compete with larger corporations and win big accounts.
Advirtis Has Made Its Mark in Different Industries
Thanks to the extensive experience in white-label PPC, SEO, and web design, Advirtis enables businesses to craft results-driven strategies tailored to the unique needs of their clients.
Here are some examples of the significant results Advirtis helped achieve for their clients across various sectors:
Retail
Strong initial visibility in Amazon and increased traffic and sales for an outdoor brand
3x increase in conversion rates, from 11 to 31, for an eye care client
Public Relations
132,800+ impressions within one month, which improved the online visibility of a global PR firm
Construction
600% increase in leads through Google Ads for a welding company
Food and Beverages
$51 cost per lead, bringing over 700 leads for a restaurant tech company
Legal
1,800+ clicks for a Missouri-based law office
Transportation
4x revenue increase for a national tow truck company
Telecommunications
10% increase in market share for an internet provider
Energy
$15 million ROI increase for a nationwide solar and roofing company
Education
Over 25 leads for less than $600 from the Google Ads campaign of a state university
See Why Businesses Choose Advirtis for Exceptional White Label PPC Services
1. PPC Management for an International Media Tech Company
“Before learning about Advirtis, I looked into every possible PPC management solution. Though my suspicions were misplaced, I had reservations about whether their services would live up to what their website promised. To my surprise, five minutes after submitting a website form, I had fast answers to my questions. Their delegates politely asked me about my goals and worries. My client experience has been completely transformed by these people.”
Ivanets Serhii Chief Technology Officer at SWEET.TV GROUP
2. Ad Account Management for Security Company
“We have used SEO Valley [Advirtis] for around 3 years now across separate projects relating to improving our website rankings. Firstly, we have been very impressed with the results they have helped us achieve; for the some very valuable keywords that we targeted, our website now ranks on the first page. Secondly, the team are very good to work with; extremely quick response times and they also take the time to answer any SEO-related questions outside the core project scope. Overall, I would recommend them to any online business owners looking to improve their website rankings and traffic.”
Garret Stembridge Head of Content at iVisa
3. SEM and Paid Social Strategy for Legal Technology Company
“Prior to discovering Advirtis, I exhaustively investigated every available option for managing my PPC. I harbored doubts about whether their services would be commensurate with what was advertised on their website, but my concerns were unfounded. To my amazement, I received prompt responses to my inquiries within five minutes of submitting a website form. Their representatives courteously inquired about my concerns and objectives. These individuals have revolutionized my customer experience.”
Q1: Why do businesses choose Advirtis for white label PPC needs?
A1: Businesses choose Advirtis for their white label PPC needs because the agency offers extensive services, from pay-per-click (PPC) advertising, SEO, and web design. The white label PPC company offers an actionable 10-step pipeline designed to reach your client’s target audience to drive business impact and revenue.
Q2: What makes Advirtis different from other white label PPC agencies?
A2: Advirtis differentiates itself from other white label PPC agencies through its comprehensive partner benefits program. Beyond bespoke white label PPC management, it also offers exclusive access to software, tools, and digital marketing resources that can help businesses, and their clients achieve maximum returns from the partnership. Some of the support it offers includes discounts and full access to tools, such as Outreachly, EatNgage, Reclamai, and Rubble.AI.
Q3: How does Advirtis’ measure success?
A3: Advirtis measures success through PPC key performance metrics, such as conversion rates, click-through rates (CTR), advertising cost of sale (ACOS), and return on ad spend (ROAS). It also tracks conversion costs, especially for clients looking to reduce their budget for customer acquisition. The white label PPC company also provides clients with access to its campaign’s performance in real time through the bespoke dashboard of its agency partner portal.
Q4: What is Advirtis’ onboarding process like?
A4: Advirtis’ onboarding begins with the business filling out an onboarding form where it provides basic campaign details like target location, keywords, and budget. It proceeds to an introductory call to discuss needs and ensure a good fit, which is then followed by a pricing agreement outlining terms and costs. The white label PPC agency then syncs with the client’s Google Ads MCC and/or Facebook Business Manager account, maintaining a behind-the-scenes presence.
Q5: What is Advirtis’ process for completing white label PPC projects?
A5: Advirtis follows an in-depth process for completing white label PPC projects. First, it takes over the account that needs to be optimized. Then, it provides an assigned project manager for business who can work with clients under your team. Within 10 business days, Advirtis hands in the complete campaign deliverable, including keyword research, ad copy, and test conversion tracking. The agency then reviews and approves the campaign assets. Following approval, Advirtis launches the campaign and begins weekly optimization, including keyword additions, A/B testing, and bid adjustments to improve campaign performance and provide ongoing support.
Q6: What is Advirtis’ average hourly rate and minimum budget?
A6: Advirtis’ average hourly rate is $50, while its minimum budget is under $1,000. It has a monthly fee of $299, offering its partners a comprehensive benefits and tools package for their campaigns. With its custom services, the white label company also offers flexible payment terms depending on its needs and current campaigns.
While client insights let us peek into an agency’s ways of working, data and numbers offer tangible results. To highlight Advirtis’ white label PPC management success, our experts have carefully selected the following case studies to demonstrate the white label PPC agency’s ability to deliver measurable results across diverse sectors and market needs.
Chosen specifically to highlight key performance metrics like conversion rates, return on investment, and market share increase, the following success stories illustrate the range of strategies Advirtis can employ to achieve high-impact outcomes for its agency partners and their clients. Our selection process provides a comprehensive view of Advirtis’ white label PPC services and how similar strategies could benefit your clients.
Take a closer look at these four case studies to see the measurable success Advirtis has achieved for its partners:
1. A Solar & Roofing Company’s $15 Million ROI
[Source: Advirtis]
Challenge: A nationwide solar and roofing company needed to optimize its existing $400,000+ monthly ad spends. It needed a campaign that can cut through Facebook, Instagram, and Google Ads to generate more quality leads and conversions.
Solution: Advirtis provided a comprehensive white label PPC strategy. It deployed Google Ads setup and management, landing page creation and optimization, and Facebook and Instagram advertising management. The white label PPC agency also provided strategic keyword planning, platform expertise, and continuous campaign optimization to support the client.
Results: Thanks to Advirtis’ meticulous planning, optimization, and a results-oriented approach, the solar and roofing company achieved significant milestones within a month. Results included:
$15 million ROI
3,000+ increase in leads
20% increase in conversion rate
2. Eye Care Provider’s Tripled Increase in Conversion
[Source: Advirtis]
Challenge: An eye care provider struggled with an underperforming Google Ads campaign, low conversion and click-through rates, and a high cost per lead. It needed a white label PPC agency that could attract new patients to recuperate from the wasted ad spend and missed opportunities of its previous campaigns.
Solution: Advirtis implemented a white label PPC management strategy by increasing mobile bid adjustments by 5%. It decreased bids for the non-converting keywords and queries. The white label PPC agency created a dedicated landing page and provided ongoing services, including Google Ads setup and monthly management, ad copy creation and testing, conversion tracking, and ongoing bid adjustments.
Results: These white label PPC efforts boosted the eye care provider’s conversions, which contributed to increased budget allocation. Results included:
31% increase in click-through rate (CTR)
$4.60 cost per lead (CPL) from previous $11 CPL
3x increase in conversion from 11 to 31
3. West Coast Internet Provider’s 10% Increase in Market Share
[Source: Advirtis]
Challenge: A West Coast internet provider faced several key challenges in increasing brand awareness in a competitive market. It needed a partner that could expand its customer base and subscription rates to boost market share against established players and solidify its position in the region.
Solution: Advirtis, through a partner agency, implemented a white label PPC solution encompassing media buying for Google Ads, Meta ads, and LinkedIn Ads. It conducted thorough research into the client’s target audience and its competitors to deliver a data-driven campaign.
Results: The white label PPC company increased brand awareness and market share for the internet provider client. Results included:
10% increase in market share
25% boost in new subscriptions
45% surge in online search and social media mentions
15% decrease in churn rate
4. Prominent State University Increased Lead Conversion by 25%
[Source: Advirtis]
Challenge: A state university struggled with filling in its master’s program despite stiff competition from other institutions. It needed a partner that could increase its visibility and reach prospective students.
Solution: Advirtis implemented a white label PPC strategy including market research and keyword analysis to identify the target audience and relevant search terms. It developed a compelling ad copy, highlighting the program’s unique selling points, and implemented A/B testing and ad extensions for optimization. The white label PPC company also created and optimized the university’s landing pages to enhance user experience and drive conversions.
Results: Within a month, the state university’s program increased in visibility and its master’s program was fully booked with over 25 leads generated for less than $600.
At DesignRush, we believe that understanding the vision and personality of a company's founder provides valuable insight into the agency's approach and culture. That is why we explore the people behind these agencies. Their beliefs and mindset are often reflected in the work, client relationships, and overall agency philosophy. And when we find similarities between the founder and key team members, we make sure to highlight those connections as well.
Advirtis’ expert team has over 130 talented individuals, all dedicated to delivering outstanding digital marketing results. Led by CEO Ozzy Garner, the team presents a unique mix of fun and professionalism. Ozzy’s leadership style combines sharp business acumen with an approachable, fun culture that sets the agency apart.
Ozzy Garner
Role: Founder & CEO
[Source: Advirtis]
Ozzy Garner is all about growing his company, promoting his employees, and creating strong relationships with the agencies they partner with. He went from being a corporate executive at a Fast 50 company, where he focused on keeping the business strong and setting up good processes, to helping huge Fortune 500 companies grow.
Driven by a desire to help others achieve great things through experience and good leadership, Garner prioritizes developing the talent on his team and building strong, collaborative partnerships. Outside of work, he's a family man who loves the outdoors. He enjoys climbing, road biking, and traveling with his family.
Ozzy is also an ultra-marathon cyclist, which shows just how determined he is — a quality that translates into his leadership style and shapes the positive culture at Advirtis.
Zachary Coniver
Role: Founder | COO
[Source: Advirtis]
Zachary Conover is the operational backbone of the company. Focusing on strategy, service delivery, team leadership, resource management, quality control, and process optimization, Zachary ensures the agency runs smoothly and efficiently.
Conover champions the idea of collaborating with experts for reliable and effective results. Outside of work, he enjoys exploring different hobbies and creating memories with his family.
The Advirtis team’s shared dedication to its agency partners is a value that Zachary upholds. He believes that when a growth partner wins, Advirtis wins — reflecting his commitment to collaborative success.
Why Advirtis Is Our Featured White Label PPC Agency
Our team at DesignRush conducted a thorough evaluation of leading white label PPC agencies. Advirtis’ stood out with its industry leadership, innovative and efficient strategies, and the success stories from its agency partners.
Key Reasons:
Client satisfaction: Advirtis prioritizes partner satisfaction through transparent communication, seamless integration, and measurable results that directly benefit its clients.
Demonstrated results: Advirtis has a proven track record of helping agency partners drive significant conversion increases and lower CPAs for their clients across diverse industries through expertly managed PPC campaigns.
Dedicated team of PPC experts: Advirtis’ team of skilled 130+ specialists delivers data-driven results, empowering agency partners to provide exceptional value to their clients.
Service offerings: Advirtis offers a complete suite of white label PPC services, including campaign management, optimization, reporting, and strategic planning, making it a leading resource for agencies seeking to expand their PPC offerings.
DesignRush Seal of Approval
At DesignRush, we carefully review agencies to ensure they meet our high standards, and we found that Advirtis is a proven top performer.
Our team was impressed by the agency’s credibility, proven track record, and commitment to growing with its agency partners, which set the white label PPC company apart. For us, Advirtis is a 5-star agency that constatly exceeds expectations.
We believe partnering with a top-tier agency like Advirtis can make a real difference in achieving your white label PPC goals, and we’re excited to help you take the next step.
Our Tips on How to Move Forward
1. Contact the agency to schedule a meeting
Reach out to Advirtis to book an initial consultation. Take this as an opportunity to discuss your client’s goals and expectations.
2. Prepare key questions to ask during the meeting
To ensure that Advirtis is the best fit for your business, consider asking the following questions:
Customized white label PPC strategy
How will your team tailor a PPC strategy specifically for our business goals and target audience?
Why ask this? Learning about the agency’s approach to bespoke campaigns will ensure the resulting strategy effectively targets your client’s customers and complements their overall objectives.
Experience and expertise
What is your experience in managing white label PPC campaigns for businesses in our specific industry or niche? Can you share specific examples of successful campaigns?
Why ask this? Case studies provide evidence of the agency’s white label PPC capabilities and past performance.
Industry certifications and continuous development
What certifications or accreditations do your team members hold, and do you ensure your team stays up to date with the latest PPC trends and best practices?
Why ask this? Verifying certifications helps ensure the team possesses the expertise and updated knowledge necessary to manage your PPC campaigns.
Campaign targeting
How do you determine the appropriate targeting options for our campaigns to reach our clients’ ideal customer profile?
Why ask this? Precise targeting is essential for reaching the desired customer segment and maximizing ROI.
Communication and collaboration
How do you ensure seamless white labelling of your services so that our clients perceive you as an extension of our team, including branding of reports and communication materials?
Why ask this? This is critical for maintaining your brand reputation and building client relationships and trust.
KPI tracking and reporting
How do you measure and report on the ROI of your PPC campaigns and what metrics do you use to demonstrate the value you're providing?
Why ask this? Understanding their approach to metrics like ROI will help you assess the potential value they can bring to your business.
Ongoing campaign optimization
What tools and techniques do you use for optimization and how frequently do you make optimizations?
Why ask this? Continuous optimization is essential for adapting to changing market needs, competitor activities, and platform updates. Understanding the while label PPC company’s optimization process will ensure your clients’ campaigns are always performing at their best.
Prepare for the meeting: Come prepared by familiarizing yourself with Advirtis’ portfolio to ensure a focused and productive discussion.
Define your goals: Define your target outcomes for the white label PPC campaign so Advirtis can tailor its strategies accordingly.
Be open and honest: Be transparent about your clients’ business challenges, pain points, and any constraints so Advirtis can provide a targeted and appropriate white label PPC solutions.
Need Further Assistance?
If you need further guidance on how to proceed, reach out to our team at DesignRush. We’re here to help you make the best decision for your business.
628 Companies-Rankings updated: September 03, 2026
Every PPC agency featured on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some featured placements may be paid.
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A white label PPC agency is an agency that manages pay-per-click (PPC) advertising campaigns in the name of other digital marketing agencies. It enables companies that hired them to offer extensive digital marketing services without the overhead cost of an in-house team. White label PPC companies often act as a silent third-party support in handling the technical aspects of PPC campaign management.
Moreover, white label PPC agencies can help businesses address challenges, such as:
Difficulty managing complex PPC campaigns across multiple platforms
Lack of in-house PPC expertise and the high cost of hiring specialized staff
Time constraints preventing them to effectively manage PPC campaigns alongside other services
Keeping up with the complexity of PPC advertising, including algorithm updates and new advertising features
Scaling PPC campaigns efficiently to meet growing business demands
The demand for outsourced PPC management is increasing, emphasized by its projected market growth of $190.5 billion, including search advertising services like white label PPC. Businesses recognize white label PPC as a cost-effective and efficient way to drive targeted traffic, generate qualified leads, and boost conversions for their clients. Thanks to this approach, agencies can offer sophisticated PPC campaign management without having to invest in building and maintaining an in-house team of specialists.
PPC, alongside search engine optimization (SEO), is a high-impact digital marketing strategy that delivers a strong return on investment (ROI). By incorporating pay-per-click services into their offerings, agencies can establish themselves as a comprehensive solution for all digital marketing needs. With this approach, clients can find everything they require under one roof, making the agency a one-stop shop for effective marketing strategies.
Success story
To emphasize the benefits of hiring a white label PPC agencies, our experts have selected this case study to represent the business growth that clients can achieve:
Challenge: The solar company, with a substantial $400,000 monthly ad budget across Facebook, Instagram, and Google Ads, needed to optimize its advertising efforts to generate high-quality leads and maximize its return on investment. The company needed a partner that could enhance its online presence, increase brand visibility, and achieve substantial ROI.
Solution: To address these challenges, Advirtis implemented a comprehensive white-label PPC strategy. Its expertise across platforms ensured the campaign deployed strategic keyword planning to reach the most relevant audience. The white label PPC agency also provided Google Ads setup and management, landing page creation and optimization, and Facebook and Instagram advertising management.
Results: Thanks to the partnership, the company achieved significant results, including:
Generated over 3,000 leads within a month
Achieved a 20% conversion rate for paid leads
Earned a return on investment of over $15 million
What do white label PPC agencies do?
White label PPC agencies handle everything from keyword research, ad creation, bidding strategies, and campaign optimization to paid advertising and remarketing ads. Their goal is to stimulate businesses’ reach and lead generation, to ultimately maximize return on investment. Here's a breakdown of what they do:
Campaign planning and strategy Developing comprehensive PPC strategies tailored to the client’s goals and target audience, including keyword research, audience targeting, and ad platform selection
Ad creation Creating compelling ad copy and visuals that attract clicks and drive conversions
Display advertising Managing display campaigns across the Google Display Network or other platforms
Social media advertising Managing paid advertising campaigns on social media platforms like Facebook, Instagram, LinkedIn, and Twitter
Campaign setup and optimization Setting up the campaigns on the chosen platforms, continuously monitor performance, and adjusting them through bid management, A/B testing, and landing page optimization
Remarketing or retargeting Setting up campaigns to re-engage users who have previously interacted with the client’s website or ads, increasing the chances of conversion
Local PPC Providing location-based targeting and optimization for businesses with physical locations, like restaurants or local services
International PPC Managing campaigns across different countries and languages, requiring expertise in localization and cultural nuances
Performance tracking Tracking key metrics like clicks, impressions, conversions, and cost-per-click to measure campaign effectiveness
Campaign reporting Providing regular reports to the agency detailing campaign performance and insights
Data analysis Analyzing the data to identify areas for improvement and provide recommendations to optimize campaigns to perform better
Consultations and training Offering consultations to the agency and its clients on PPC best practices and industry trends
Success story
Our experts have chosen this study to showcase how a white label PPC agency, with its diverse capabilities and platform expertise, can deliver improvements in a company’s campaign performance and cost savings:
Challenge: A USA PPC agency, specializing in social media ads for clients in the financial sector, recognized a gap in its Microsoft Advertising expertise. It has trickled into its client accounts, which were also underperforming due to minimal search optimization. The agency needed a partner that could improve its inefficient conversion tracking and make campaign management more effective.
Solution: To address these challenges, Zest Digital helped the agency focus on its core competencies in social media advertising while Zest’s team of experts handled the strategizing, daily management, and auditing of search campaigns. The white label PPC agency transformed the client accounts within weeks of gaining full access to the platforms through meticulous audit and cleanup of the agency’s conversion tracking setup.
Results: The collaboration with Zest achieved significant business outcomes, including:
$40,000 savings in ad spend
Eliminated over 40 redundant conversion events in Google Ads
Reduced more than 15 GTM tags with multiple single trigger tags
How much do white label PPC companies charge for their services?
White label PPC companies charge between $1,000 and $5,000 per month, depending on the client’s ad spend, agency’s experience, and scope of dedicated account managers hired for the campaign. On top of that, some other factors affect the overall cost of white label PPC management, including:
Number of keywords A campaign targeting hundreds or thousands of keywords will require more research, management, and optimization
Targeting complexity Highly targeted campaigns using advanced demographics, interests, and behavioral data require more setup and monitoring
Ad copy variations Creating and testing multiple ad variations to optimize performance increases the workload and may affect pricing
Landing page optimization Some white label agencies include landing page optimization as part of their services, which adds to the scope and cost
Why should I hire a white label PPC company?
You should hire a white label PPC company because it has a team of PPC experts who provide strategic guidance to accelerate campaign performance. It can help you maximize your clients’ ROI and grow your agency’s revenue. White label PPC management companies can help you manage complex campaigns, optimize ad spend, and generate valuable leads.
Hiring a white label PPC company is a good opportunity to drive business growth because it:
Provides access to specialized expertise without the cost and training in-house staff
Saves time and resources to help you focus on other core business functions
Strengthens client relationships and increases retention with high-performing PPC campaigns
Generates new revenue streams by using client’s ad spend properly
Stays ahead of the competition by leveraging the agency’s knowledge of PPC best practices
Reduces risk associated with managing complex PPC campaigns
Success story
One of the determining factors of a successful white label PPC campaign is how well it converts clicks into actual sales. Our experts have chosen this case study to showcase how a white label PPC agency can contribute to business success:
Challenge: Travel By Bob, an Apple Vacations agent, struggled to differentiate itself from other agencies. The seasonal nature of the travel industry presented another challenge, demanding adaptable Google Ads campaigns for the agency during off-peak season. It needed a partner to allocate its ad spending at a lower cost to manage its budget effectively.
Solution: To tackle these challenges, IceCube Digital implemented a comprehensive PPC strategy. It analyzed competitors and applied its learnings by highlighting Travel By Bob’s unique selling points in Google Ads. The white label PPC agency used ad extensions to showcase special offers and adjusted bids and budgets to target demand. Campaigns were segmented by destination with localized keywords to strengthen its visibility in the local market.
Results: Overall, IceCube Digital’s efforts significantly improved Travel By Bob’s online performance, driving more traffic and conversions, specifically:
108.68% boost in conversion rates
95.19% increase in click-through rate (CTR)
Reduced 22% in cost per conversion
How do I choose the best white label PPC agency for my business?
To choose the best white label PPC agency for your business, follow these steps:
Define your client’s needs Clearly define your client’s needs and the specific goals of the PPC campaigns that the white label PPC company will be managing for them. That way, you can find an agency with relevant expertise.
Research potential partners Explore online directories, like DesignRush and look for industry recommendations from other businesses to find potential white label PPC agencies aligned with your niche.
Check credentials Verify the agency’s experience in managing PPC campaigns across various industries, especially those relevant to your clients. Look for certifications like Google Ads and other relevant qualifications.
Analyze track records Carefully examine case studies showcasing successful PPC campaigns managed by the agency to see if their work ethics lead to tangible results.
Send a request for proposal Send them a request for proposal (RFP) and ask for a project breakdown, including milestones, scope, schedule, costs, and other desired deliverables.
Meet the team Schedule meetings with the agency team who will be handling your client accounts. Evaluate their communication skills, responsiveness, and understanding of your client's business.
Inquire about their internal workflow Ask about their ways of working and ensure their process is transparent and that it aligns with industry’s best practices.
Assess reporting processes Clarify what metrics white label PPC companies track, how often they provide reports, and the level of detail included in those reports and ensure they provide transparent and actionable data.
Evaluate scalability and technology Assess the agency's capacity to handle your current and future client needs. Inquire about the technology platforms it uses for campaign management and reporting.
Select the right agency Choose the white label PPC agency that best aligns with your clients’ needs, budget, and long-term business goals and put everything in a clear contract to solidify your partnership.
Need help finding top white label PPC agencies? Explore our Marketplace and share your project needs with us. We’ll recommend top white label PPC services aligned with what you’re looking for — completely free of charge.
What are the key success metrics in white label PPC?
The key success metrics in white label PPC are:
Click-through rate (CTR) Measures how often people who see your ad actually click on it
Cost-per-click (CPC) The price you pay for each click on your ad
Conversion rate Percentage of people who click your ad and then complete a desired action like a purchase, form submission, or sign-up
Cost per conversion (CPA) The price you pay for generating one conversion
Quality score (Google Ads) Google’s assessment of the relevance and quality of your keywords, ads, and landing pages
Impression share Shows how often your ads are being shown to your target audience compared to the total number of opportunities
Return on ad spend (ROAS) Measures the revenue generated for every dollar spent on advertising
What red flags to watch out for when hiring a white label PPC agency?
Watch out for these red flags when hiring a white label PPC agency to ensure the credibility of the company you will collaborate with:
Lack of transparency Be wary of agencies that offer vague reports, barely showing any important metrics. A good partner will readily explain its strategies, so if agencies are secretive about their process, it might indicate outdated or questionable tactics which can affect your campaigns.
Inadequate experience Avoid white label PPC agencies that boast certifications but lack real-world experience. Different industries have vastly different nuances, and an agency without relevant experience will likely mismanage campaigns.
Promises unrealistic results Be cautious of agencies that make promises that sound too good to be true because no agency can guarantee specific rankings or a certain number of leads. A PPC campaign’s success depends on several factors, and any agency making such promises is likely overpromising.
Poor data security practices Stay away from white label PPC companies that do not have robust security protocols, clear data breach policies, and updated technologies in place since it could compromise the data of your clients. A company’s lack of a data backup and recovery plan and unclear data ownership contribute to a heightened risk of data breaches and affects client trust in the process.
Inflexible processes and strategies If a white label company uses the same campaign structure and keywords for all clients, it’s a major red flag. Effective white label PPC management requires a tailored approach based on specific goals and KPIs to help clients stand out from competition.
Lack of dedicated support Stray from white label agencies that lacks a proactive and dedicated support team because when unexpected issues arise with your clients, delays can affect implementation and disrupt campaign performance, leading to missed opportunities and diminished results. These delays may not only frustrate your clients but also reflect poorly on your own business, potentially damaging your partnership in the long run.
What questions should I ask white label PPC companies before hiring one?
You should ask these questions before hiring a white label PPC agency to get an overview of its experience and expertise:
Its Relevant Background
How long have you been in business, and how long have you offered white label PPC services?
Can you provide case studies or examples of successful white label PPC campaigns you've managed?
What PPC management tools and technologies is your team proficient in?
What certifications does your team have to showcase PPC expertise?
Its Services and Processes
What is your onboarding process for new white label clients?
What is your process for keyword research and campaign development?
How do you approach bid management and optimization?
How do you ensure client confidentiality for the white label partnership?
How do you handle communication with our clients while maintaining the white label arrangement?
What reporting dashboards or tools do you provide access to monitor our clients’ campaign performance?
How do you ensure compliance with advertising platform policies for our clients’ campaigns?
What data security measures do you offer?
Related to Your Project
What are the qualifications and experience of the team members who would be working on our project?
How would you tailor your targeting strategy to reach our client’s target demographic effectively?
How do you present performance reports to our clients while maintaining the white label partnership?
What is your preferred method of communication and how often would our clients receive updates?
What is your pricing structure for white label PPC services, specifically for the type of clients I work with?
Who owns the PPC accounts, and the data generated for our clients’ campaigns?
How do you handle the transfer of accounts and data if the white label partnership ends?
What are the best white label PPC agencies in the US?
![[Source: Advirtis]](https://media.designrush.com/tinymce_images/796441/conversions/Advirtis-Case-Study-2-content.jpg)
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