
5W Public Relations
PR Agency of the Year. Earned media, digital marketing, and GEO that move business.
469 7th Avenue, Floor 8, New York City, New York 10018, United Stateshttps://www.5wpr.com/contactus
5W Public Relations Overview
- Number of Employees
- 250 - 499
- Minimal Budget
- $10,000 - $25,000
- Average Hourly Rate
- $175/hr
- Year Founded
- 2003
5WPR delivers earned media, digital marketing, and generative engine optimization (GEO) programs that build brands, drive business, and protect reputations. We serve clients across Consumer Brands, Beauty & Fashion, Food & Beverage, Health & Wellness, Travel & Hospitality, Entertainment, Technology, Financial Services & Fintech, Gaming & Casino, Cybersecurity, AI, SaaS, Sustainability & ESG, Corporate Communications, Crisis Communications, Pre-IPO Financial Communications, and Public Affairs. Digital capabilities include Social Media, Influencer Marketing, Paid Media, SEO, GEO, Content Marketing, Performance Marketing, and Creative.
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5W Public Relations Services
Branding Expertise
- Brand Messaging
- Brand Strategy
- Product Marketing
Digital Marketing Expertise
- B2B
- Growth Marketing
- Integrated Marketing
- Marketing Strategy
- Martech
- Performance Marketing
- SEM
Media Buying Expertise
- Media Planning
- TV
PPC Expertise
- B2B PPC
- Google Ads
PR Expertise
- B2B PR
- Corporate Communications
- Crisis Management
- Digital PR
- Investor Relations
- Medical Communications
- Online Reputation Management
- Public Affairs
SEO Expertise
- Generative Engine Optimization
- Link Building
- SEO Consulting
Social Media Expertise
- B2B Social Media Marketing
- Gambling
- Influencers
- Social Media Consulting
- TikTok
Industries
- Beauty
- Consumer Goods
- Finance
- Fintech
- Food and Beverage
- Gaming
- Health Care
- HR
- Restaurants
- Entertainment
Client Types
- Startups
- Small Businesses
- Medium Businesses
- Enterprise / Corporate
5W Public Relations Portfolio
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Public Relations
Datasite

Public Relations
BERO

Public Relations
The Elf on the Shelf

Public Relations
Pimberly

Public Relations
Payless

Public Relations
Sparkling ICE

Public Relations
IT'S A 10 HAIRCARE
5W Public Relations Reviews
Reviews from Google Maps and DesignRush are available on this profile.
All reviews
- All reviews
- Google reviews
- DesignRush reviews
5W has been such an asset to the growth of our brand over the years. They are responsive, sharp, and always on the mark when dealing with our franchises and the media around Camp Bow Wow. Franchise sales, unit revenue, brand recognition and franchise relations have all been influenced by our team there. They have been a huge part of our tremendous growth and we consider them part of the Camp Wow Wow family. "Project Name: Camp Bow Wow 5WPR collaboration
- Project Type:
- Public Relations
- Company size:
- -
- Industry:
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5WPR has been an incredible partner for Newport Healthcare for many years and continues to exceed our expectations. Their media expertise is outstanding, and the team does an exemplary job understanding the intricacies and sensitivities of our field while helping us succeed in our mission to raise awareness and decrease the stigma of mental health issues. "Project Name: Newport Healthcare 5WPR collaboration
- Project Type:
- Public Relations
- Company size:
- -
- Industry:
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As a national wholesale distributor for a pharmaceutical skin care line, we focus largely on B2B lead nurturing and must rely primarily on the 5WPR team to support our consumer outreach. We have been clients of 5WPR for just over a year and the team has secured nearly 3 billion impressions. The publications include national books such as Vogue, NewBeauty, Elle, StyleCaster, Well + Good, Who What Wear, Harper's Bazaar, InStyle, and many more. One of our main goals was also to secure coverage in regional publications and media to help support our medspa clients. 5WPR aligned with our strategy and has secured a multitude of smaller market publications and broadcast segments which has helped increase exposure for our amazing medspa practices and lifted product and treatment sales. 5WPR is extremely proactive in seeking out influencers that are a fit for our skin care brand and technology. When Hailey Bieber touted one of our products in a social post, 5WPR was swift at media hijacking, leveraging on the publicity and securing millions more impressions. The 5WPR team also keeps our brand in the hands of many editors with industry-relevant and thought-provoking story coverage. Our award submissions are carefully considered and submitted on our behalf. We very much appreciate the training and education that the 5WPR team has committed to as our brand has a lot of science and technology. The team has adopted our philosophy on education and continues to learn and harness ingredient and skin science to present our brand to the media. We feel that the 5WPR team is an extension of our staff family. We feel supported and very comfortable reaching out with our needs anytime. 5WPR listens to our ideas and collaborates to institute strategies that hit measurable goals. "Project Name: Environ Skin Care 5WPR collaboration
- Project Type:
- Public Relations
- Company size:
- -
- Industry:
- -
The exposure the 5WPR team has secured for essence Makeup has helped us evolve and grow our business in ways we never thought possible. From the very beginning, 5W has been committed to understanding our brand’s unique voice and vision, and they have consistently demonstrated a deep understanding of our target audience. Their team is highly connected, creative, and results-driven and their dynamic approach to media and influencer programming has been instrumental to us achieving double-digit growth YOY, increased market share, record-breaking sales performance, and several viral social moments. The personal relationship we've developed with their team has nurtured a collaborative environment where they truly feel like an extension of our essence Makeup family. We are beyond thrilled with the awareness, engagement, and support 5W delivers, and are truly grateful to have them as an invaluable partner in our journey. "Project Name: Cosnova Beauty 5WPR collaboration
- Project Type:
- Public Relations
- Company size:
- -
- Industry:
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My team at 5WPR is well beyond just an agency partner, they act as a true extension of our brand. They’re always willing to go the extra mile and jump through whatever hoops necessary to make our business as successful as possible. 5W delivers a significant number of resources which is so appreciated by a small indie company such as Gussi! I hired this 5W beauty team at my previous company and brought them over with me when I joined Gussi. It’s fair to say that I pretty much can’t live without them! "Project Name: Gussi 5WPR collaboration
- Project Type:
- Public Relations
- Company size:
- -
- Industry:
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I can speak for all of us at Zoom Room that we are beyond impressed with the vision and capabilities of the entire 5WPR team. Our partnership represents an important step in bringing Zoom Room to more communities across the US. "Project Name: Zoom Room 5WPR collaboration
- Project Type:
- Public Relations
- Company size:
- -
- Industry:
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Working with 5WPR has been such a great experience for us at Homerunpet! Their team really got what we’re all about and made the whole process feel easy and collaborative. The bi-weekly calls were extremely valuable. They kept everyone on the same page and made sure we were always moving forward. We loved seeing our products land on awards lists and featured on local TV, it’s exactly the kind of exposure we were hoping for. Plus, their work on our Prime Day promotions was spot on and really helped us stand out during the busy shopping season. Despite Homerunpet offering some more niche products in the pet space, 5WPR was able to have a significant impact in bringing mainstream media attention to our brand. They helped us get the kind of coverage that gets people talking and made a real difference in building Homerunpet's reputation. They’re creative, super responsive, and just awesome to work with. "Project Name: Homerunpet 5WPR collaboration
- Project Type:
- Public Relations
- Company size:
- -
- Industry:
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5W has helped us break the U.S. market with their valuable insights and strategies. The team has always been enthusiastic and resourceful throughout our partnership. For every important marketing initiative, 5W has connected us with prominent editors, journalists, and influencers alike. "Project Name: Hurom 5WPR collaboration
- Project Type:
- Public Relations
- Company size:
- -
- Industry:
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Our partnership with 5WPR over the past seven years and combined focus on Sparkling ICE has helped Talking Rain become one of the fastest growing beverage companies in the U.S. The talented, passionate, hardworking 5WPR team has exceeded our expectations. "Project Name: Sparkling ICE 5WPR collaboration
- Project Type:
- Public Relations
- Company size:
- -
- Industry:
- -
5W has helped us gain huge visibility and growth for the brand by successfully establishing the VOGA Italia collection of wines as a lifestyle brand. They have the connections in place to integrate VOGA into high-profile and on-brand events that reached the fashion set: Our target audience. Plus, they transform those opportunities into meaningful placements within top-tier media, which drives consumer awareness and, ultimately, sales. "Project Name: Enovation Brands 5WPR collaboration
- Project Type:
- Public Relations
- Company size:
- -
- Industry:
- -
5W Public Relations was able to provide an in-depth marketing plan for our business. Their PR impact helped in growing the business by over 200% in the e-commerce area. "Project Name: Black Button Distilling 5WPR collaboration
- Project Type:
- Public Relations
- Company size:
- -
- Industry:
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The wine category is crowded, and 5W has done a tremendous job to secure strategic media placements that allow our portfolio of wines to stand out among the rest. "Project Name: Wines That Rock 5WPR collaboration
- Project Type:
- Public Relations
- Company size:
- -
- Industry:
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We are thrilled with the work 5WPR does for our Groupe SEB North America brands. The campaigns they have created and executed for Rowenta, KRUPS, All-Clad, T-Fal and more are highly creative and continue to support our success as a business. This is a hard-working, diligent team that always exceeds expectations. "Project Name: SEB 5W Public Relations
- Project Type:
- Public Relations
- Company size:
- -
- Industry:
- -
Working with the always-diligent, always-helpful, and always-gregarious 5WPR team has been a genuine pleasure, and one of the happiest surprises of my tenure with SMEG USA. They've been an invaluable asset in managing the always-turbulent media landscape in my stead, and have done an excellent job getting us more, and higher-quality press coverage than I could have ever hoped for, while also just being exceptionally pleasant and kind people in all of their interactions with me. "Project Name: SMEG 5WPR collaboration
- Project Type:
- Public Relations
- Company size:
- -
- Industry:
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I have been a long standing client of 5wPR for over a decade. I can say with all honesty, they are hands down the best PR firm I ever worked with. I am not their biggest client by far, but they never made me feel small. On the contrary, there was always a level of service that made me feel my account was always of significant importance to their business. I highly recommend them as a PR firm. "Joseph Anthony's Review Sourced from Google
5W Public Relations Team Bios

Matthew Caiola
CEO
Matthew Caiola serves as CEO at 5W Public Relations, managing the overall growth, direction and day-to-day business of the Corporate & Technology Communications Divisions and Digital Marketing.
5W Public Relations Clients
5W Public Relations Awards












