5W Public Relations

Customized Strategies for the Sake of Business Reputation!
3 Park Avenue, 19th Floor, New York City, New York 10016, United States
https://www.5wpr.com/contactus

5W Public Relations Overview

Number of Employees
100 - 249
Minimal Budget
$10,000 - $25,000
Average Hourly Rate
$175/hr
Year Founded
2003

5WPR is a full-service integrated PR and marketing agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year at the American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 200 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was named to the Digiday WorkLife Employer of the Year list. 

5WPR excel in media relations, implementing proactive efforts to achieve brand, sales, and bottom-line results. 5WPR is also skilled in digital marketing, harnessing the power of social media to increase brand following, sales, and search rankings.

Branding Expertise
Branding Expertise
  • Brand Messaging
  • Brand Strategy
  • Product Marketing
Digital Marketing Expertise
Digital Marketing Expertise
  • B2B
  • Growth Marketing
  • Integrated Marketing
  • Marketing Strategy
  • Martech
  • Performance Marketing
  • SEM
Media Buying Expertise
Media Buying Expertise
  • Media Planning
  • TV
PPC Expertise
PPC Expertise
  • B2B PPC
  • Google Ads
PR Expertise
PR Expertise
  • B2B PR
  • Corporate Communications
  • Crisis Management
  • Digital PR
  • Investor Relations
  • Medical Communications
  • Online Reputation Management
  • Public Affairs
SEO Expertise
SEO Expertise
  • Link Building
  • SEO Consulting
Social Media Expertise
Social Media Expertise
  • B2B Social Media Marketing
  • Gambling
  • Influencers
  • Instagram
  • LinkedIn
  • Social Media Consulting
  • TikTok

Industries

  • Beauty
  • Consumer Goods
  • Finance
  • Fintech
  • Food and Beverage
  • Gaming
  • Health Care
  • HR
  • Restaurants

Client Types

  • Startups
  • Small Businesses
  • Medium Businesses
  • Enterprise / Corporate

5W Public Relations Portfolio

5W Public Relations - Datasite
Public Relations
Datasite
5W Public Relations - BERO
Public Relations
BERO
5W Public Relations - The Elf on the Shelf
Public Relations
The Elf on the Shelf
5W Public Relations - Pimberly
Public Relations
Pimberly
5W Public Relations - Payless
Public Relations
Payless
5W Public Relations - Sparkling ICE
Public Relations
Sparkling ICE
5W Public Relations - IT'S A 10 HAIRCARE
Public Relations
IT'S A 10 HAIRCARE

5W Public Relations Reviews


Reviews from Google Maps and DesignRush are available on this profile.
All reviews
  • All reviews
  • Google reviews
  • DesignRush reviews
5W has been such an asset to the growth of our brand over the years. They are responsive, sharp, and always on the mark when dealing with our franchises and the media around Camp Bow Wow. Franchise sales, unit revenue, brand recognition and franchise relations have all been influenced by our team there. They have been a huge part of our tremendous growth and we consider them part of the Camp Wow Wow family. "
Project Name: Camp Bow Wow 5WPR collaboration
Project Type:
Public Relations
Company size:
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Industry:
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5WPR has been an incredible partner for Newport Healthcare for many years and continues to exceed our expectations. Their media expertise is outstanding, and the team does an exemplary job understanding the intricacies and sensitivities of our field while helping us succeed in our mission to raise awareness and decrease the stigma of mental health issues. "
Project Name: Newport Healthcare 5WPR collaboration
Project Type:
Public Relations
Company size:
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Industry:
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As a national wholesale distributor for a pharmaceutical skin care line, we focus largely on B2B lead nurturing and must rely primarily on the 5WPR team to support our consumer outreach.  We have been clients of 5WPR for just over a year and the team has secured nearly 3 billion impressions.  The publications include national books such as Vogue, NewBeauty, Elle, StyleCaster, Well + Good, Who What Wear, Harper's Bazaar, InStyle, and many more. One of our main goals was also to secure coverage in regional publications and media to help support our medspa clients.  5WPR aligned with our strategy and has secured a multitude of smaller market publications and broadcast segments which has helped increase exposure for our amazing medspa practices and lifted product and treatment sales. 5WPR is extremely proactive in seeking out influencers that are a fit for our skin care brand and technology.  When Hailey Bieber touted one of our products in a social post, 5WPR was swift at media hijacking, leveraging on the publicity and securing millions more impressions. The 5WPR team also keeps our brand in the hands of many editors with industry-relevant and thought-provoking story coverage.  Our award submissions are carefully considered and submitted on our behalf. We very much appreciate the training and education that the 5WPR team has committed to as our brand has a lot of science and technology.  The team has adopted our philosophy on education and continues to learn and harness ingredient and skin science to present our brand to the media. We feel that the 5WPR team is an extension of our staff family.  We feel supported and very comfortable reaching out with our needs anytime.  5WPR listens to our ideas and collaborates to institute strategies that hit measurable goals. "
Project Name: Environ Skin Care 5WPR collaboration
Project Type:
Public Relations
Company size:
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Industry:
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The exposure the 5WPR team has secured for essence Makeup has helped us evolve and grow our business in ways we never thought possible. From the very beginning, 5W has been committed to understanding our brand’s unique voice and vision, and they have consistently demonstrated a deep understanding of our target audience. Their team is highly connected, creative, and results-driven and their dynamic approach to media and influencer programming has been instrumental to us achieving double-digit growth YOY, increased market share, record-breaking sales performance, and several viral social moments. The personal relationship we've developed with their team has nurtured a collaborative environment where they truly feel like an extension of our essence Makeup family. We are beyond thrilled with the awareness, engagement, and support 5W delivers, and are truly grateful to have them as an invaluable partner in our journey. "
Project Name: Cosnova Beauty 5WPR collaboration
Project Type:
Public Relations
Company size:
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Industry:
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My team at 5WPR is well beyond just an agency partner, they act as a true extension of our brand. They’re always willing to go the extra mile and jump through whatever hoops necessary to make our business as successful as possible. 5W delivers a significant number of resources which is so appreciated by a small indie company such as Gussi! I hired this 5W beauty team at my previous company and brought them over with me when I joined Gussi. It’s fair to say that I pretty much can’t live without them! "
Project Name: Gussi 5WPR collaboration
Project Type:
Public Relations
Company size:
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Industry:
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I can speak for all of us at Zoom Room that we are beyond impressed with the vision and capabilities of the entire 5WPR team.  Our partnership represents an important step in bringing Zoom Room to more communities across the US. "
Project Name: Zoom Room 5WPR collaboration
Project Type:
Public Relations
Company size:
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Industry:
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Working with 5WPR has been such a great experience for us at Homerunpet! Their team really got what we’re all about and made the whole process feel easy and collaborative. The bi-weekly calls were extremely valuable. They kept everyone on the same page and made sure we were always moving forward. We loved seeing our products land on awards lists and featured on local TV, it’s exactly the kind of exposure we were hoping for. Plus, their work on our Prime Day promotions was spot on and really helped us stand out during the busy shopping season. Despite Homerunpet offering some more niche products in the pet space, 5WPR was able to have a significant impact in bringing mainstream media attention to our brand. They helped us get the kind of coverage that gets people talking and made a real difference in building Homerunpet's reputation. They’re creative, super responsive, and just awesome to work with. "
Project Name: Homerunpet 5WPR collaboration
Project Type:
Public Relations
Company size:
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Industry:
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5W has helped us break the U.S. market with their valuable insights and strategies. The team has always been enthusiastic and resourceful throughout our partnership. For every important marketing initiative, 5W has connected us with prominent editors, journalists, and influencers alike. "
Project Name: Hurom 5WPR collaboration
Project Type:
Public Relations
Company size:
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Industry:
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Our partnership with 5WPR over the past seven years and combined focus on Sparkling ICE has helped Talking Rain become one of the fastest growing beverage companies in the U.S. The talented, passionate, hardworking 5WPR team has exceeded our expectations. "
Project Name: Sparkling ICE 5WPR collaboration
Project Type:
Public Relations
Company size:
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Industry:
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5W has helped us gain huge visibility and growth for the brand by successfully establishing the VOGA Italia collection of wines as a lifestyle brand. They have the connections in place to integrate VOGA into high-profile and on-brand events that reached the fashion set: Our target audience. Plus, they transform those opportunities into meaningful placements within top-tier media, which drives consumer awareness and, ultimately, sales. "
Project Name: Enovation Brands 5WPR collaboration
Project Type:
Public Relations
Company size:
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Industry:
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5W Public Relations was able to provide an in-depth marketing plan for our business. Their PR impact helped in growing the business by over 200% in the e-commerce area. "
Project Name: Black Button Distilling 5WPR collaboration
Project Type:
Public Relations
Company size:
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Industry:
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The wine category is crowded, and 5W has done a tremendous job to secure strategic media placements that allow our portfolio of wines to stand out among the rest. "
Project Name: Wines That Rock 5WPR collaboration
Project Type:
Public Relations
Company size:
-
Industry:
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We are thrilled with the work 5WPR does for our Groupe SEB North America brands. The campaigns they have created and executed for Rowenta, KRUPS, All-Clad, T-Fal and more are highly creative and continue to support our success as a business. This is a hard-working, diligent team that always exceeds expectations. "
Project Name: SEB 5W Public Relations
Project Type:
Public Relations
Company size:
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Industry:
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Working with the always-diligent, always-helpful, and always-gregarious 5WPR team has been a genuine pleasure, and one of the happiest surprises of my tenure with SMEG USA. They've been an invaluable asset in managing the always-turbulent media landscape in my stead, and have done an excellent job getting us more, and higher-quality press coverage than I could have ever hoped for, while also just being exceptionally pleasant and kind people in all of their interactions with me. "
Project Name: SMEG 5WPR collaboration
Project Type:
Public Relations
Company size:
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Industry:
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I have been a long standing client of 5wPR for over a decade. I can say with all honesty, they are hands down the best PR firm I ever worked with. I am not their biggest client by far, but they never made me feel small. On the contrary, there was always a level of service that made me feel my account was always of significant importance to their business. I highly recommend them as a PR firm. "
Joseph Anthony's Review Sourced from Google

5W Public Relations Team Bios

CEO
Matthew Caiola
CEO
Matthew Caiola serves as CEO at 5W Public Relations, managing the overall growth, direction and day-to-day business of the Corporate & Technology Communications Divisions and Digital Marketing.

5W Public Relations Clients

The Trade Desk
All-Clad
Santa Margarita
Bowlmor AMF
Sparkling ICE
Avant
Jane Iredale
Zeta Global
KRUPS
SAP NS2

5W Public Relations Awards

5W Public Relations - Award 1
5W Public Relations - Award 2
5W Public Relations - Award 3
5W Public Relations - Award 4
5W Public Relations - Award 5
5W Public Relations - Award 6
5W Public Relations - Award 7
5W Public Relations - Award 8
5W Public Relations - Award 9
5W Public Relations - Award 10