Arketi Group
Where Marketing Generates Revenue
2801 Buford Hwy NE Suite 450, Atlanta, Georgia 37643, United Stateshttps://arketi.com
Arketi Group Overview
- Number of Employees
- Under 49
- Minimal Budget
- Inquire
- Average Hourly Rate
- Inquire
- Year Founded
- 2003
Our work sits at the intersection of strategy, storytelling, and execution. We bring together public relations, messaging, branding, digital marketing, websites, content, workplace communications, and demand generation to create programs that are not only creative but also commercially relevant. Whether launching a new brand, sharpening a company narrative, building an executive visibility platform, redesigning a website, or activating an integrated campaign, we focus on work that moves the business forward.
What makes Arketi different is our singular focus on B2B. We understand long sales cycles, complex buyer groups, technical subject matter, and the pressure marketing leaders face to prove impact. We know how to connect brand-building with pipeline generation, thought leadership with credibility, and digital experience with demand.
Our clients value us for our strategic approach, responsiveness, and ease of working with us. We are known for smart thinking, strong writing, polished execution, and an ability to bring together multiple disciplines under one roof. Rather than operating in silos, we build integrated programs that align PR, marketing, digital, and creative around shared goals.
At the end of the day, we are here to help B2B companies grow. That may mean increasing awareness in a crowded market, improving discoverability, strengthening trust with buyers, supporting sales, or creating a stronger foundation for what comes next. We do our best work with ambitious companies that value strategic partnership and want marketing and communications to contribute directly to business momentum.
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Arketi Group Services
Branding Expertise
- B2B Branding
- Brand Design
- Brand Messaging
- Brand Strategy
- Employer Branding
- Naming
- Product Marketing
CMS Platforms
- Drupal
- WordPress
Creative Expertise
- Creative Copywriting
- Creative Strategy
Digital Marketing Expertise
- Account Based Marketing
- B2B
- B2B Lead Generation
- Construction Marketing
- Digital Advertising
- Growth Marketing
- Integrated Marketing
- Lead Generation
Email Marketing Expertise
- B2B Email Marketing
- CRM Emailing
- Email Design
- Email Marketing Software
- Newsletter
- PR Outreach
Media Buying Expertise
- Out of Home
PPC Expertise
- LinkedIn Ads
PR Expertise
- B2B PR
- Corporate Communications
- Crisis Management
- Digital PR
- Event Management
- Public Affairs
SEO Expertise
- B2B SEO
- Generative Engine Optimization
Social Media Expertise
- B2B Social Media Marketing
- Social Media Consulting
UI/UX Expertise
- Interactive Design
- UX Audit
- UX Research
- UX Strategy
Web Design Expertise
- Adaptive
- B2B
- Mobile First
- Responsive
- Website Redesign
Industries
- Corporate Services
- Energy & Mining
- Media & Communications
- Retail
- Transportation & Logistics
- Fintech
- Software & IT Services
- Construction
- Health Care
- Manufacturing
Client Types
- Medium Businesses
- Enterprise / Corporate
Arketi Group Portfolio
B2B Branding
A Revitalized Brand & Website
- $100K - $250K
- 6 Months
- 2024
Public Relations
Consumer Insights Power Media Relations
- $100K - $250K
- 12 Months
- 2025
B2B
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- $100K - $250K
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Arketi Group Team Bios
Mike Neumeier
CEO, Founder
Mike is Arketi Group's founder and CEO, guiding the agency's strategy, growth, and integrated approach to B2B marketing, PR, branding, and demand generation. With 25+ years of experience, he helps clients turn smart marketing into measurable business value.
Star VanderHaar
COO, Vice President
Star oversees Arketis client teams and integrated marketing and PR programs, helping B2B brands shape strategy, messaging and market presence. With 20+ years of agency and corporate experience, she guides clients from planning through execution.
Jason Anthoine
SVP, Managing Director of Arketi Inside
Jason Anthoine is SVP and Managing Director of Arketi Inside, leading the agencys workplace change and communications practice. With 35+ years of experience, he helps organizations engage employees, strengthen culture and connect internal communications to business outcomes.
Erica England
Vice President
Erica England manages Arketis day-to-day client workflow, projects, timelines and budgets. With 15 years of PR and marketing experience, she helps B2B clients move from strategy to execution across media relations, campaigns and integrated programs.
Judson Phillips
Vice President
Judson Phillips brings 20+ years of B2B tech marketing experience to Arketi, helping clients sharpen product marketing, demand generation, sales enablement and content strategy. He turns complex technology offerings into scalable programs that drive demand and growth.
Dan Earle
Vice President
Dan Earle manages Arketis day-to-day client workflow, projects, timelines and budgets. With 15+ years of marketing experience, he helps guide integrated campaigns, brand initiatives, events and content programs from strategy through execution.
Jason Andrews
Executive Creative Director
Jason Andrews leads Arketis in-house studio and content team, bringing 15+ years of design and interactive media experience. He helps clients turn strategy into visual campaigns, websites, video, print and digital experiences that engage B2B audiences.
Charles Askew
Executive Interactive Director
Charles Askew leads Arketis interactive work, overseeing websites, digital tools, video, animation and UX execution. With nearly two decades at Arketi, he helps turn strategy and creative into polished digital experiences that perform.
Arketi Group Clients
Arketi Group Awards
