Arketi Group

Where Marketing Generates Revenue

2801 Buford Hwy NE Suite 450, Atlanta, Georgia 30329, United States

https://arketi.com

Arketi Group Overview

Year Founded: 2003

Employees: Under 49

Minimal Budget: Inquire

Average Hourly Rate: Inquire

Arketi Group is an integrated B2B marketing and public relations agency built to help technology companies generate revenue and accelerate growth. For more than 25 years, we have partnered with organizations ranging from category leaders to emerging innovators, helping them turn complex offerings into clear stories, stronger visibility, and measurable business results.

Our work sits at the intersection of strategy, storytelling, and execution. We bring together public relations, messaging, branding, digital marketing, websites, content, workplace communications, and demand generation to create programs that are not only creative but also commercially relevant. Whether launching a new brand, sharpening a company narrative, building an executive visibility platform, redesigning a website, or activating an integrated campaign, we focus on work that moves the business forward.

What makes Arketi different is our singular focus on B2B. We understand long sales cycles, complex buyer groups, technical subject matter, and the pressure marketing leaders face to prove impact. We know how to connect brand-building with pipeline generation, thought leadership with credibility, and digital experience with demand.

Our clients value us for our strategic approach, responsiveness, and ease of working with us. We are known for smart thinking, strong writing, polished execution, and an ability to bring together multiple disciplines under one roof. Rather than operating in silos, we build integrated programs that align PR, marketing, digital, and creative around shared goals.

At the end of the day, we are here to help B2B companies grow. That may mean increasing awareness in a crowded market, improving discoverability, strengthening trust with buyers, supporting sales, or creating a stronger foundation for what comes next. We do our best work with ambitious companies that value strategic partnership and want marketing and communications to contribute directly to business momentum.

Arketi Group Portfolio

B2B Branding

A Revitalized Brand & Website

Retail

$100K - $250K

6 Months

2024

Public Relations

Consumer Insights Power Media Relations

Construction

$100K - $250K

12 Months

2025

B2B

Webinars That Generate Revenue? It Can Be Done

Corporate Services

$100K - $250K

12 Months

2024

Arketi Group Services

Industries

Corporate Services
Energy & Mining
Media & Communications
Retail
Transportation & Logistics
Fintech
Software & IT Services
Construction
Health Care
Manufacturing

Client Types

Medium Businesses
Enterprise / Corporate

Branding Expertise

B2B Branding
Brand Design
Brand Messaging
Brand Strategy
Employer Branding
Naming
Product Marketing

CMS Platforms

Drupal
WordPress

Creative Expertise

Creative Copywriting
Creative Strategy

Digital Marketing Expertise

Account Based Marketing
B2B
B2B Lead Generation
Digital Advertising
Growth Marketing
Integrated Marketing
Lead Generation
SaaS Marketing

Email Marketing Expertise

B2B Email Marketing
CRM Emailing
Email Design
Email Marketing Software
Newsletter
PR Outreach

Media Buying Expertise

Out of Home
Print

PPC Expertise

LinkedIn Ads

PR Expertise

B2B PR
Corporate Communications
Crisis Management
Digital PR
Event Management
Public Affairs

SEO Expertise

B2B SEO
Generative Engine Optimization

Social Media Expertise

B2B Social Media Marketing
LinkedIn
Social Media Consulting

UI/UX Expertise

Interactive Design
UX Audit
UX Research
UX Strategy

Web Design Expertise

Adaptive
B2B
Mobile First
Responsive
Website Redesign

Arketi Group Clients

Cantaloupe

Cox Communications

Eptura

Fiserv

IFS Ultimo

Iron Mountain

NCR Voyix

Novelis

Stryten Energy

Zyxel Communications

Arketi Group Team Bios

Mike Neumeier

CEO, Founder

Mike is Arketi Group's founder and CEO, guiding the agency's strategy, growth, and integrated approach to B2B marketing, PR, branding, and demand generation. With 25+ years of experience, he helps clients turn smart marketing into measurable business value.

Star VanderHaar

COO, Vice President

Star oversees Arketis client teams and integrated marketing and PR programs, helping B2B brands shape strategy, messaging and market presence. With 20+ years of agency and corporate experience, she guides clients from planning through execution.

Jason Anthoine

SVP, Managing Director of Arketi Inside

Jason Anthoine is SVP and Managing Director of Arketi Inside, leading the agencys workplace change and communications practice. With 35+ years of experience, he helps organizations engage employees, strengthen culture and connect internal communications to business outcomes.

Erica England

Vice President

Erica England manages Arketis day-to-day client workflow, projects, timelines and budgets. With 15 years of PR and marketing experience, she helps B2B clients move from strategy to execution across media relations, campaigns and integrated programs.

Judson Phillips

Vice President

Judson Phillips brings 20+ years of B2B tech marketing experience to Arketi, helping clients sharpen product marketing, demand generation, sales enablement and content strategy. He turns complex technology offerings into scalable programs that drive demand and growth.

Dan Earle

Vice President

Dan Earle manages Arketis day-to-day client workflow, projects, timelines and budgets. With 15+ years of marketing experience, he helps guide integrated campaigns, brand initiatives, events and content programs from strategy through execution.

Jason Andrews

Executive Creative Director

Jason Andrews leads Arketis in-house studio and content team, bringing 15+ years of design and interactive media experience. He helps clients turn strategy into visual campaigns, websites, video, print and digital experiences that engage B2B audiences.

Charles Askew

Executive Interactive Director

Charles Askew leads Arketis interactive work, overseeing websites, digital tools, video, animation and UX execution. With nearly two decades at Arketi, he helps turn strategy and creative into polished digital experiences that perform.