Back2Basics

Helping Small Business Owners Do More to Tackle Business Marketing Goals With The Power of 2!
6717 66th Ave N, Minneapolis, Minnesota 55428, United States
https://www.withthepowerof2.com

Back2Basics Overview

Number of Employees
Under 49
Minimal Budget
Under $1,000
Average Hourly Rate
$129/hr
Year Founded
2015
Back2Basics was launched with the mission to help small business owners, solo entrepreneurs, and local nonprofit chapters who needed someone to turn to, advocate for them, and guide them through the process of creating and launching a new brand or polishing and managing an existing brand and their strategies to consistently reach out and share their story, their mission, or their value with a prospective audience. 

We help them tackle anything from designing a logo and mission statement to designing a website and setting up social media assets. We can help them create content or a strategy to consistently get that content out in front of people they want to share their story with - or push to the search engines to help build credibility and integrity in their communities. 

We can help business owners manage website updates or monitor and mitigate website security concerns. We help with contextual optimization of websites, social media, and search engine business profiles (ex: Google Business profiles), to help maintain a healthy presence that fosters trust in the brand from a community perspective. 

We can even help brands design print materials in keeping with their brand's vision, voice, and style. Think business cards, brochures, postcards, and banners. We have even helped brands coordinate signage design and production, billboards, and car wraps. And, we have partnerships that can help businesses design print promotion materials like Tshirts and clothing, pens, cups and mugs, plaques, folders, tablecloths, and giveaway items.

There are many elements that can affect a small business brand and how it's viewed in the eyes of consumers. We help small businesses manage these tasks, goals, and strategies with less effort, stress, and time while keeping them, always, in control over their own assets. 

Learn more when you request a free consultation at https://www.withthepowerof2.com/contact

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Back2Basics Reviews


Reviews from Google Maps and DesignRush are available on this profile.
All reviews
  • All reviews
  • Google reviews
  • DesignRush reviews
Partnering with Back2Basics has helped me strengthen my brand as an independent insurance broker. From strategy to seamless execution, they keep my content fresh, relevant, and aligned with the real risks my clients face. I especially value their quick action against misinformation and their support in promoting local nonprofits I care about. Like me, they live and work in the same community — and that makes all the difference. #SmallBusinessSupport #InsuranceBroker #LocalPartners #BrandTrust "
Michelle Caron's Review Sourced from Google
I have worked steadily with Tanya and the Back2Basics, LLC team beginning 6-9 months pre-Covid. As a longtime solo-entrepreneur, partnering with Tanya—on everything from Brand Development to Website Management to Social Media Oversight-- is an invaluable asset to me and my company. During some very challenging years for everyone in the world and in business, Tanya and Back2Basics offered consistent service and innovative solutions. With her business wisdom, deep caring and kindness, steadfast responsiveness to both societal and my needs, my coaching and consulting business has pivoted smoothly and thrives to this day. "
Jan Hoistad's Review Sourced from Google
Tanya and the team at Back2Basic have been hands down the best decision I’ve made for my brand and business. From day one, they’ve completely exceeded every expectation, not only promoting my online presence but also ensuring the integrity of my brand at every touchpoint.Every time I go anywhere, I’m complimented on the quiet professionalism, clarity, and ease of use of my website—all thanks to Tanya’s thoughtful design, strategic counsel, and attention to detail. Even more impressive is the ongoing flow of qualified leads I continue to receive, all because of the intentional work Tanya and her team put into the digital marketing behind the scenes. Flashy gimmicks and quick fixes are never part of the equation—Tanya works from the heart, with strategy and soul.What truly sets this business apart is how people-focused it is. Tanya has a genuine interest in her clients’ success, always looking for ways to uplift brands, and by extension, the people behind them. She has mentored me in ways far beyond just a website revamp; she has instilled confidence and structure in how I present my business to the outside world.Tanya is more than just a creative guru—she’s a business partner, a guardian of branding, and an unyielding force for good in the entrepreneurial community. I’m proud to support her nomination and can’t wait to see her receive the recognition she so deeply deserves.— Susie Jose, Business Owner & Client "
Susie Jose's Review Sourced from Google
Working with Tanya and the team at Back2Basics has been a joy! We’ve partnered on two client projects so far—one for a home design and remodeling company, and another for a plumbing and drain service brand.Tanya brought incredible value through her deep understanding of brand development and her strategic, client-centered approach.Tanya doesn't just create logos or visual assets—she helps businesses uncover who they are, who they serve, and how they can show up with clarity and confidence. Her process is thoughtful, thorough, and rooted in real results. She’s a strategic thinker who balances big-picture brand vision with the actionable steps needed to make it a reality.As a photographer, I was able to complement her work by creating brand visuals that aligned seamlessly with the story she helped each client tell. Together, we delivered branding solutions that were not only visually strong but strategically aligned and client-approved.Tanya is not only incredibly skilled—she’s also one of the kindest, most collaborative professionals I’ve had the pleasure of working with. If you’re looking for someone to help you elevate your brand and build something meaningful—Back2Basics is the real deal. "
Vivek Narula's Review Sourced from Google
Don't let the name fool you. Tanya and her team will take your business branding and web presence will beyond the basics. She may start with the basics but you can expect much more with the expertise B2B brings to the table. Regardless of the size or type of your business, Tanya will help you shine. "
marty stanchfield's Review Sourced from Google
Tanya with Back2Basics is AAAAA-MAZING! My team is so impressed with her knowledge and professionalism. She helps us with vision including creative ways to market. She has helped us rebrand and continues to keep us focused on a consistent message. Clarity and overall game plan is important to us, and she helps with all of it!Our website looks beautiful! She is willing to go above and beyond and truly truly cares about her clients!Thank you Tanya and team! "
Project Name: Website and Real Estate Planner Community
Project Type:
Branding
Company size:
Under 49
Industry:
Real Estate
Tanya is always great to work with and not only is professional, but her work she does is professional as well! "
Project Name: Brochure
Project Type:
Small Business Branding
Company size:
Under 49
Industry:
Insurance

Back2Basics Team Bios

president, brand manager
Tanya Troska
president, brand manager
Tanya Troska is the president of Back2Basics and the lead brand manager responsible for helping more than 4 dozen brands launch, build their position or authority, or retire their brands since 2015 under the Back2Basics name. And, she has over 15yrs of small business brand management experience.

Back2Basics Clients

Dr. Jan Hoistad
Tammy O - Business Consulting
Megan Schall - Nutrition Consultant
Millam Real Estate Group
Bialke Insurance Agency
Piletich and Skokan, P.A.
The Zach Burke Agency
Carefree Bookkeeping
Skapar Design & Build
Michelle Caron Agency

Back2Basics Awards

Back2Basics - Award 1
Back2Basics - Award 2