Bacana Communications

Intagrated Communication For Brands
Calle Fernando VI, 31, 1ยบ B, Madrid, 28004, Spain
https://bacanacom.com
Bacana Communications
5.0 (4)

Bacana Communications Overview

Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Average Hourly Rate
$50/hr
Year Founded
2006
Bacana is a communications and digital marketing agency based in Madrid, Spain, with more than two decades of experience helping brands articulate who they are, why they matter, and how they want to be heard. Founded by sisters Marรญa, Irene, and Cristina Aguilar, the agency grew from a shared conviction: that the most powerful communication happens when strategy, creativity, and authenticity converge. Today, that founding idea still drives every project the team undertakes.

Over twenty years in the industry have given Bacana a rare combination of institutional knowledge and forward-thinking instinct. The agency specialises in the lifestyle, hotels, travel, teal estate, beauty, wellness, gastronomy, and premium consumer sectors areas where emotion, identity, and aspiration are inseparable from the brand experience itself. This focused expertise means Bacana does not simply execute campaigns; it understands the cultural context in which its clients operate and communicates accordingly.

What genuinely distinguishes Bacana from other agencies of comparable size is its value architecture. Trust, sustainability, and integrity are not corporate slogans at this agency they are operational principles that shape how projects are managed, how clients are advised, and how the team is led. The Aguilar sisters built Bacana as the kind of agency they would have wanted to hire: one that tells the truth, delivers what it promises, and cares about long-term outcomes rather than short-term visibility metrics.

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Bacana Communications Services

Branding Expertise
Branding Expertise
  • Brand Strategy
Digital Marketing Expertise
Digital Marketing Expertise
  • Content Creation
  • Copywriting
  • Marketing Consulting
Email Marketing Expertise
Email Marketing Expertise
  • Newsletter
  • PR Outreach
Media Buying Expertise
Media Buying Expertise
  • Media Planning
PPC Expertise
PPC Expertise
  • Display Advertising
  • Google Ads
  • Instagram Ads
  • LinkedIn Ads
PR Expertise
PR Expertise
  • AI Public Relations
  • B2B PR
  • Corporate Communications
  • Digital PR
  • Event Management
  • Investor Relations
SEO Expertise
SEO Expertise
  • International SEO
Social Media Expertise
Social Media Expertise
  • AI Social Media Marketing
  • Instagram
  • LinkedIn
  • Social Media Consulting
  • TikTok
UI/UX Expertise
UI/UX Expertise
  • UX Strategy
Web Design Expertise
Web Design Expertise
  • Adaptive

Industries

  • Travel
  • Wellness & Fitness
  • Retail
  • Real Estate
  • Pets
  • Hospitality
  • Luxury
  • Hobbies & Gifts
  • Home & Garden
  • Food and Beverage

Client Types

  • Startups
  • Small Businesses
  • Medium Businesses
  • Enterprise / Corporate

Bacana Communications Team Bios

General Manager
Cristina Aguilar
General Manager
After studing business in UK, France and Spain Cristina starte to work in Comunica Agency, now a days Dentsu Creatives and other multinationals. In 2006 he founder the agency that she would have loved to hire, creative, integrated and trustful.

Bacana Communications Clients

Holcim
Birchbox
Sotogrande
El Corte Inglรฉs
Pixi Beauty
Edgard & Cooper
LHTW Palacio Arriluce
FISAN
Sushita
Rosewood Villa Magna

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