Bacana Communications

Intagrated Communication For Brands

Calle Fernando VI, 31, 1º B, Madrid, 28004, Spain

https://bacanacom.com

Bacana Communications Overview

Year Founded: 2006

Employees: Under 49

Minimal Budget: $10,000 - $25,000

Average Hourly Rate: $50/hr

Bacana is a communications and digital marketing agency based in Madrid, Spain, with more than two decades of experience helping brands articulate who they are, why they matter, and how they want to be heard. Founded by sisters María, Irene, and Cristina Aguilar, the agency grew from a shared conviction: that the most powerful communication happens when strategy, creativity, and authenticity converge. Today, that founding idea still drives every project the team undertakes.

Over twenty years in the industry have given Bacana a rare combination of institutional knowledge and forward-thinking instinct. The agency specialises in the lifestyle, hotels, travel, teal estate, beauty, wellness, gastronomy, and premium consumer sectors areas where emotion, identity, and aspiration are inseparable from the brand experience itself. This focused expertise means Bacana does not simply execute campaigns; it understands the cultural context in which its clients operate and communicates accordingly.

What genuinely distinguishes Bacana from other agencies of comparable size is its value architecture. Trust, sustainability, and integrity are not corporate slogans at this agency they are operational principles that shape how projects are managed, how clients are advised, and how the team is led. The Aguilar sisters built Bacana as the kind of agency they would have wanted to hire: one that tells the truth, delivers what it promises, and cares about long-term outcomes rather than short-term visibility metrics.

Bacana Communications Services

Industries

Travel
Wellness & Fitness
Retail
Real Estate
Pets
Hospitality
Luxury
Hobbies & Gifts
Home & Garden
Food and Beverage

Client Types

Startups
Small Businesses
Medium Businesses
Enterprise / Corporate

Branding Expertise

Brand Strategy

Digital Marketing Expertise

Content Creation
Copywriting
Marketing Consulting

Email Marketing Expertise

Newsletter
PR Outreach

Media Buying Expertise

Media Planning

PPC Expertise

Display Advertising
Google Ads
Instagram Ads
LinkedIn Ads

PR Expertise

AI Public Relations
B2B PR
Corporate Communications
Digital PR
Event Management
Investor Relations

SEO Expertise

International SEO

Social Media Expertise

AI Social Media Marketing
Instagram
LinkedIn
Social Media Consulting
TikTok

UI/UX Expertise

UX Strategy

Web Design Expertise

Adaptive

Bacana Communications Clients

Holcim

Birchbox

Sotogrande

El Corte Inglés

Pixi Beauty

Edgard & Cooper

LHTW Palacio Arriluce

FISAN

Sushita

Rosewood Villa Magna

Bacana Communications Team Bios

Cristina Aguilar

General Manager

After studing business in UK, France and Spain Cristina starte to work in Comunica Agency, now a days Dentsu Creatives and other multinationals. In 2006 he founder the agency that she would have loved to hire, creative, integrated and trustful.