Before this, I spent 15 years in the world of Global Trade Operations, including 5 years as a Chief Operations & Digital Officer. I led teams of 860+ people, oversaw $7.8B in annual transactions, and managed digital transformation in heavily regulated environments.
My job was to ensure seamless compliance across complex global operations - optimizing critical processes where a single error could cost millions. I learned rigor, risk management, and the power of systems at scale.
But deep down, Ive always been a creator.
In 2022, I left the dull grey boardroom and set up a high-tech studio perched on the shores of a remote tropical island, pivoting from corporate executive to Digital Growth Alchemist.
Why? First, because I like it. Second, because I saw a gap. Most SMBs are forced to choose between "creative" agencies that don't understand business logic, or "consultants" who don't actually know how to build anything.
I bridge that gap. I combine the strategic discipline of a C-level executive with the hands-on craft of a designer, developer and marketer.
What I actually do:
I build comprehensive digital ecosystems that drive actual online growth.
Design: Award-winning visual identities and interfaces.
Technology: Bespoke 3D, WebGL, AI Agents, and automation systems.
Marketing: Unconventional strategies that outmaneuver competitors with bigger budgets.
I partner with founders who are tired of "vanilla" solutions, especially when standard playbooks simply don't work. My commitment has powered growth for startups in pretty difficult niches, and earned praise from senior managers at Fortune 500 companies.
I treat SMBs with the same operational rigor I used to manage billions in trade - but with the creativity to make it difficult to ignore.
