IPQmedia

Started IPQmedia in 2022 after watching strong architecture firms run entirely on referrals and word of mouth, with pipelines that went quiet without warning. Built the company around a model that takes the gamble out of it: the fee is tied to consultations that actually show up.

Owns the relationship once a firm is live. Keeps each campaign pointed at the work the firm actually wants to win, runs reporting and check-ins, and catches problems before they show up in the numbers.

Runs the ad accounts. Builds and scales the Meta and Instagram campaigns, manages budget and targeting, and runs the testing that decides which campaigns keep spending and which get cut.

Responsible for building relationships with architecture firms. Builds the target lists, writes the sequences, and handles the conversations that turn into first calls. Keeps the top of the funnel from depending entirely on paid.

Owns positioning and demand. Decides what we say, who we say it to, and where, from ad angles through to the content that gets IPQmedia found in the first place.

Works inbound & outbound inquiries. Calls and qualifies each lead, books the consultation onto the client's calendar, and chases the ones who do not pick up first time.

Works inbound & outbound inquiries. Calls and qualifies each lead, books the consultation onto the client's calendar, and chases the ones who do not pick up first time.

Supports firms once campaigns are running. Reporting, check-ins, and keeping the campaign aligned with what the firm wants to sell.