IPNY
Creative Agency For Your Most Demanding Projects.
420 Lexington Avenue, Suite 1756, New York City, New York 10170, United Stateshttps://www.ipny.com
IPNY Overview
- Number of Employees
- Under 49
- Minimal Budget
- $50,000 & Up
- Average Hourly Rate
- $250/hr
- Year Founded
- 2012
We do the hard stuff: business planning, branding, positioning, communications planning, and launches in complex categories such as financial services, healthcare, and nonprofit. We drive bottom-line, quantifiable results.
We create unifying and engaging branding communications and experiences based on rigorous strategic thinking, research and testing. Then we engage our channel and production experts to execute and bring those creative and design ideas to life. Once launched, we expect to be held accountable for the results, so we collect and analyze data at every possible step, enabling us to optimize programs and demonstrate proof of ROI to your C-level executives and board.
The partners have spent decades mastering the major forms of communications — classic brand advertising, results-oriented direct marketing, engaging digital and social media, designed logos and fully integrated multimedia creative campaigns— at the world’s largest advertising agencies: Ogilvy, Wieden, BBH, Burnett, Grey, Scali, Ammirati, Chiat, and Wunderman. Our mission is for each partner to work personally with clients to help them achieve their growth goals. We love what we do and are passionate about being craftsmen in each of our own respective fields of expertise.
We’ve evolved an approach that melds these unique disciplines into what smart advertising should be: persuasion leading to conversion, regardless of the media channel.
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IPNY Services
Digital Marketing Expertise
- Integrated Marketing
- Marketing Analytics
Industries
- Finance
IPNY Portfolio
Digital Marketing
Regeneron Pharmaceuticals, "COVID Awareness"
Digital Marketing
Dana-Farber, “Change the World”
Digital Marketing
City of Hope, "Science is miraculous"
Digital Marketing
The Leukemia & Lymphoma Society, "Someday is today"
Digital Marketing
PBS Thirteen, "Thirteen is worth fighting for"
Digital Marketing
Mirman Markovits and Landau, "Justice is no accident with the right lawyer"
Digital Marketing
The American Committee for The Weizmann Institute of Science,"The Weizmann Effect: A better world is in your hands"
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E*Trade, "Shorten the distance from impulse to action"
IPNY Team Bios
Bruce Lee
Founding and Chief Creative Partner
Bruce has spent his 25+ year career in brand advertising, relationship marketing and digital marketing in top creative positions at Ammirati & Puris, Scali McCabe Sloves, Leo Burnett, Grey, Wunderman and OgilvyOne. In 2012, Bruce joined with colleagues to start his own agency, IPNY.
Jill McClabb
Founding Partner and Creative Director
As an award-winning senior creative director with nearly 20 years experience, Jill has the rare ability to combine creative vision with practical implementation. Before founding IPNY, she spent the prior 15 years at OgilvyOne, as Group Creative Director.
Andy Semons
Founding and Strategic Planning Partner
With 30+ years in brand advertising, direct marketing, CRM and public relations, Andy is dedicated to building impactful creative that drives results for clients. While at Ogilvy and Mather, Andy played a major role in building and subsequently growing the Ogilvy Healthcare Practice.
Tim Smith
Director of Media and Communications
Tim followed his father into advertising, starting in media, then account management at agencies like Scali McCabe Sloves, Doremus and Merkley+Partners. Tim eventually moved client-side to manage media and marketing for TD Ameritrade and BlackRock.
Tom Steadman
Managing Director
Tom is an innovative and accomplished marketing and advertising professional who has honed his skills at top agencies, Y&R/Wunderman, GSD&M and MVBMS EURO RSCG and as Managing Director at Tag Worldwide, where he oversaw global production and creative services, while increasing efficiencies.
Matt Biagi
Account Director
Matt has 20+ years of marketing strategy and client service experience. He has worked in brand development and digital marketing across many industry sectors, most significantly in financial services, including the launch of TD Ameritrade and America Express brand advertising.