420 Lexington Avenue, Suite 1756, New York, New York 10170, United States
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Primary Contact for New York
tom@ipny.com

IPNY Overview

Number of Employees
Under 49
Minimal Budget
$50,000 & Up
Average Hourly Rate
$250/hr
Year Founded
2012

IPNY (formerly Interplanetary) is a brand positioning and messaging firm that grows your business both measurably and creatively.

We do the hard stuff: business planning, brand positioning, communications planning, and launches in complex categories such as financial services, healthcare, and nonprofit. We drive bottom-line, quantifiable results. 

We create unifying and engaging brand communications and experiences based on rigorous strategic thinking, research and testing. Then we engage our channel and production experts to execute and bring those ideas to life. Once launched, we expect to be held accountable for the results, so we collect and analyze data at every possible step, enabling us to optimize programs and demonstrate proof of ROI to your C-level executives and board. 

The partners have spent decades mastering the major forms of communications — classic brand advertising, results-oriented direct marketing, engaging digital and social media, and fully integrated multimedia campaigns — at the world’s largest advertising agencies: Ogilvy, Wieden, BBH, Burnett, Grey, Scali, Ammirati, Chiat, and Wunderman. Our mission is for each partner to work personally with clients to help them achieve their growth goals. We love what we do and are passionate about being craftsmen in each of our own respective fields of expertise.

We’ve evolved an approach that melds these unique disciplines into what smart advertising should be: persuasion leading to conversion, regardless of the media channel. 

IPNY (formerly Interplanetary) is a brand positioning and messaging firm that grows your business both measurably and creatively.

We do the hard stuff: business planning, brand positioning, communications planning, and launches in complex categories such as financial services, healthcare, and nonprofit. We drive bottom-line, quantifiable results. 

We create unifying and engaging brand communications and experiences based on rigorous strategic thinking, research and testing. Then we engage our channel and production experts to execute and bring those ideas to life. Once launched, we expect to be held accountable for the results, so we collect and analyze data at every possible step, enabling us to optimize programs and demonstrate proof of ROI to your C-level executives and board. 

The partners have spent decades mastering the major forms of communications — classic brand advertising, results-oriented direct marketing, engaging digital and social media, and fully integrated multimedia campaigns — at the world’s largest advertising agencies: Ogilvy, Wieden, BBH, Burnett, Grey, Scali, Ammirati, Chiat, and Wunderman. Our mission is for each partner to work personally with clients to help them achieve their growth goals. We love what we do and are passionate about being craftsmen in each of our own respective fields of expertise.

We’ve evolved an approach that melds these unique disciplines into what smart advertising should be: persuasion leading to conversion, regardless of the media channel. 

Headquarter
420 Lexington Avenue, Suite 1756, New York, New York 10170, United States

IPNY Services

  • Graphic & Print Design
  • Ad Agency Services
  • Creative Agency Services
  • Market Research
  • Website Design
  • Digital Marketing
  • Paid Media & Pay Per Click
  • Integrated Marketing
  • Content Marketing & Copywriting
  • Marketing Analytics & Big Data

IPNY Portfolio

  • IPNY - The Leukemia & Lymphoma Society, "Someday is today"
    Marketing
    The Leukemia & Lymphoma Society, "Someday is today"
  • IPNY - The American Committee for The Weizmann Institute of Science,"The Weizmann Effect: A better world is in your hands"
    Marketing
    The American Committee for The Weizmann Institute of Science,"The Weizmann Effect: A better world is in your hands"
  • IPNY - PBS Thirteen, "Thirteen is worth fighting for"
    Marketing
    PBS Thirteen, "Thirteen is worth fighting for"
  • IPNY - E*Trade, "Shorten the distance from impulse to action"
    Marketing
    E*Trade, "Shorten the distance from impulse to action"
  • IPNY - City of Hope, "Science is miraculous"
    Marketing
    City of Hope, "Science is miraculous"
  • IPNY - Mirman Markovits and Landau, "Justice is no accident with the right lawyer"
    Marketing
    Mirman Markovits and Landau, "Justice is no accident with the right lawyer"

IPNY Team Bios

  • Founding and Chief Creative Partner
    Bruce Lee
    Founding and Chief Creative Partner
    Bruce has spent his 25+ year career in brand advertising, relationship marketing and digital marketing in top creative positions at Ammirati & Puris, Scali McCabe Sloves, Leo Burnett, Grey, Wunderman and OgilvyOne. In 2012, Bruce joined with four former colleagues to start his own agency, IPNY.
  • Founding Partner and Creative Director
    Jill McClabb
    Founding Partner and Creative Director
    As an award-winning senior creative director with nearly 20 years experience, Jill has the rare ability to combine creative vision with practical implementation. Before founding IPNY, she spent the prior 15 years at OgilvyOne, as Group Creative Director.
  • Founding and Strategic Planning Partner
    Andy Semons
    Founding and Strategic Planning Partner
    With 30+ years in brand advertising, direct marketing, CRM and public relations, Andy is dedicated to building impactful creative that drives results for clients. While at Ogilvy and Mather, Andy played a major role in building and subsequently growing the Ogilvy Healthcare Practice.
  • Founding and Managing Partner
    Joseph A. Dessi
    Founding and Managing Partner
    Joe is a recognized marketing strategist and client advocate through and through. He successfully led global client engagements for Fortune 500 brands and worked closely with CMO’s to deliver tangible results. Clients refer to him as a “trusted advisor” because he speaks their language.
  • Director of Media and Communications
    Tim Smith
    Director of Media and Communications
    Tim followed his father into advertising, starting in media, then account management at agencies like Scali McCabe Sloves, Doremus and Merkley+Partners. Tim eventually moved client-side to manage media and marketing for TD Ameritrade and BlackRock.

IPNY Clients

  • City of Hope
    City of Hope
  • The Leukemia & Lymphoma Society
    The Leukemia & Lymphoma Society
  • PBS, WNET Thirteen
    PBS, WNET Thirteen
  • Astoria Bank
    Astoria Bank
  • First Amendment Museum
    First Amendment Museum
  • Mirman Markovits and Landau
    Mirman Markovits and Landau

IPNY Awards

  • Healthcare Marketing 2018, Best In Show Healthcare
  • Financial Communications Society 2018, Financial
  • 2018 Hospital Marketing, Gold, City of Hope
  • Medical Marketing & Media 2017, City of Hope