Lustre

A Women Led Branding & Design Agency

447 Broadway, 2nd Floor, New York City, New York 10013, United States

https://www.lustre.nyc

Lustre Overview

Number of Employees: Under 49

Minimal Budget: $25,000 - $50,000

Average Hourly Rate: Inquire

Year Founded: 2018

Lustre is a women-led branding and design agency trusted by over 200 brands since 2018. We specialize in creating strategically driven, visually distinctive brands that inspire connection and drive growth. Our senior-level team combines design excellence with marketing insight, helping established companies evolve, modernize, and thrive in competitive markets.

We partner with brands across fashion, wellness, childrens, lifestyle, beauty, and CPG categories - industries where design and storytelling shape perception and purchasing decisions. From early brand evolution to complete rebrands and digital transformations, Lustre guides clients through every stage with clarity and collaboration.

Our services span brand strategy, visual identity, packaging design, photography, eCommerce, and ongoing creative support. We begin each engagement with strategic discovery - understanding our clients business goals, audience motivations, and category landscape - then translate that insight into creative that performs. Whether crafting a new visual identity, designing packaging that commands attention on shelf, or building a seamless Shopify experience, we align every detail to deliver measurable business impact.

We believe good design is more than aesthetic - its strategic. Every touchpoint should express a brands values, resonate emotionally, and drive action. Our work blends art and intelligence, creating brands that not only look beautiful but also feel cohesive and meaningful across all platforms.

With deep category expertise, a senior creative team, and a hands-on, collaborative approach, Lustre continues to shape the next generation of modern brands - those built on intention, design integrity, and sustainable growth.

Lustre Services

Branding Expertise

Brand Design
Brand Messaging
Brand Positioning
Brand Strategy

Creative Expertise

Creative Copywriting
Creative Strategy
Film Production
Photography

Video Production Expertise

Storyboarding

Web Design Expertise

eCommerce

eCommerce Expertise

Shopify

Industries

Fashion
Consumer Goods
Wellness & Fitness
Home & Garden
Food and Beverage
Luxury
Supplements
Beauty
Retail

Client Types

Enterprise / Corporate
Medium Businesses

Lustre Reviews

Reviews from Google Maps are available on this profile.

Working with Lustre was one of the best decisions I made for my business. From the very first conversation, I felt like they genuinely understood my vision. They were collaborative, thoughtful, and committed to getting it right every step of the way. I can't recommend them enough! "

MD Long's Review Sourced from Google

Working with Lustre NYC was a seamless experience from start to finish. Their team is deeply knowledgeable and stays ahead of every trend. It felt like they could read our minds! They knew exactly what we wanted before we even knew how to articulate it. Truly amazing work! "

Bennett Orradre's Review Sourced from Google

My Mom and I were looking for the right fit to rebrand our mother-daughter Real Estate company, and Lustre delivered! From our initial consultation call with Ella to the final deliverables from Marisa and Julia, this team provided 5-star service throughout the process! We had an incredible experience with Lustre and would recommend their services to anyone looking to take their business and brand to the next level! "

Emma Wiley's Review Sourced from Google

We’ve had an outstanding experience working with Lustre two of our brands now. From concept to launch, their attention to detail, creativity, and technical expertise have been exceptional. They truly understood our brand and translated it into a modern, high-performing website that exceeded our expectations. Communication was clear and timely throughout the process, and they were always proactive with suggestions and improvements. Highly recommended for anyone looking for a reliable and top-tier web design partner. Thank you, Lustre Team! "

Marketing Dept's Review Sourced from Google

Lustre took my vision for my brand and not only executed it to the highest degree, but made it more than I could have imagined. I was blown away at the final deliverables we created together. This group of women has so much talent and I am so thankful I chose to invest in their skills. Professional but so kind and friendly, timely, and just overall amazing at what they do. I could not recommend Lustre more. "

Rachel Lee's Review Sourced from Google