Its work falls into the following categories:
- Strategy: Brand audits, brand architecture, positioning, and UX audits
- Design and development: Identity kits, websites, apps, portals, intranets, motion, and print
- Marketing: Campaign planning, copywriting, email marketing, and social media management
- Team extension: The studio's creatives embed with in-house marketing teams
With over 12+ years of experience, Mali & Friends has collaborated with Pushpay, Bluedot, and IBM. It has also earned multiple accolades, including the VEGA Awards and International Design Awards.
Software companies, healthcare practices, and local businesses that want brand and website work from a small, founder-led team should consider this studio. It also suits in-house marketing departments that need more design capacity.
