Rooted Rock Marketing

Visibility Elevated
Agency Headquarters, Argyle, New York 12809, United States
https://www.rootedrock.com
Rooted Rock Marketing
4.3 (1)

Rooted Rock Marketing Overview

Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Average Hourly Rate
Inquire
Year Founded
2020
Rooted Rock Marketing is a woman-owned digital agency founded in 2020 by Shelly Cihan, a trailblazer in digital marketing and SEO/SEM since 2009. We pride ourselves on executing ethical, transparent digital tactics designed to hit core business goals and drive sustainable revenue.

While we have deep roots in the tourism and hospitality sectors--helping DMOs, visitor bureaus, hotels, and restaurants navigate complex traveler journeys--our expertise extends far beyond. Our data-driven approach is built to scale, delivering high-impact results for diverse industries including banks, credit unions, real estate, assisted living facilities, breweries, and spas.

Our comprehensive suite of services includes:
  • Analytics & Strategy: Google Analytics setup and information architecture planning.
  • Web Excellence: Website creation, optimization, and conversion rate optimization (CRO).
  • Search & Visibility: Advanced SEO and local search marketing.
  • Paid & Creative: Paid media campaigns and targeted content strategy.
Whether you are looking to put your destination on the map or expand your companys digital footprint in any competitive market, Rooted Rock Marketing provides the technical precision and industry-specific insight needed to succeed.

Contact us today to begin expanding your visibility.

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Rooted Rock Marketing Services

Advertising Expertise
Advertising Expertise
  • Programmatic Advertising
  • TV Advertising
Application Platforms
Application Platforms
  • Amazon
CMS Platforms
CMS Platforms
  • Drupal
  • WordPress
Digital Marketing Expertise
Digital Marketing Expertise
  • Amazon
  • Content Creation
  • Digital Advertising
  • Digital Media
  • Marketing Analytics
  • Marketing Consulting
  • Marketing Strategy
  • SEM
Media Buying Expertise
Media Buying Expertise
  • Media Planning
PPC Expertise
PPC Expertise
  • Amazon
  • Bing
  • Google Ads
SEO Expertise
SEO Expertise
  • B2B SEO
  • Generative Engine Optimization
  • Local Optimization
  • On-Page Optimization
  • SEO Consulting
  • Technical SEO
Site Builders
Site Builders
  • Squarespace
  • Wix Web Design
Social Media Expertise
Social Media Expertise
  • B2B Social Media Marketing
  • Social Media Consulting
UI/UX Expertise
UI/UX Expertise
  • Interactive Design
  • User Research
Web Design Expertise
Web Design Expertise
  • Landing Page Design
  • Responsive
  • Website Redesign
eCommerce Expertise
eCommerce Expertise
  • Shopify
  • WooCommerce

Industries

  • Real Estate
  • Education
  • Finance
  • Higher Education
  • Recreation & Travel
  • Travel
  • Wellness & Fitness

Client Types

  • Startups
  • Small Businesses
  • Medium Businesses

Rooted Rock Marketing Reviews

Reviews from DesignRush are available on this profile.
Rooted Rock Marketing did an amazing job with our website! As an environmental non-profit, it is wonderful to work with a company that shares our values. They were very easy to work with and addressed all of our needs. The website is beautiful. Thank you, Shelly, and team! "
Project Name: Website Redesign
Project Type:
Web Design
Company size:
Under 49
Industry:
Environmental Services

Rooted Rock Marketing Team Bios

Founder & Lead Strategist
Shelly Cihan
Founder & Lead Strategist
Since 2009, Shelly has built a career in SEO and digital marketing, helping clientsfrom nonprofits to tourismturn strategy into meaningful impact. She blends data with creativity, guides teams, and shapes campaigns that perform while making a difference.
Agency Ops/Project Manager
Paula Keck
Agency Ops/Project Manager
With a long history of agency experience, Paula brings a weath of marketing knowledge. She has been involved with logo development, print/digital campaigns, content development, website development, radio/video production, and more. Shes happiest where her creative side and analytical side mesh.
SEO & AI Specialist
Adam McCarthy
SEO & AI Specialist
With 20+ years in marketing, Adam brings strategic insight and hands-on expertise across nonprofits, SMBs, and Fortune 500s. Since 2023 at Rooted Rock, he leads SEO & AI initiatives, blending data analysis, emerging trends, and creative problem-solving to deliver measurable results.
Paid Media Specialist
Shannon Shearer
Paid Media Specialist
Since 2015, Shannon has blended marketing, communications, and digital strategy across tourism, healthcare, higher ed, and tech. She crafts data-driven campaigns, leverages paid media and programmatic platforms, and uses analytics to optimize performance and deliver measurable results.

Rooted Rock Marketing Clients

Warren County Tourism - Visit Lake George
Visit Vancouver WA
Merrill Thomas - Adirondack Vacations
North Country School
Saranac Lake Marinas
Treating The Root
Z-Loupes
Camp Treetops
Adirondac Rafting Company
Adirondack Wilderness Advocates
Paul Smith's College
Champlain Valley Senior Community

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