Salt & Light Creations
Stop Chasing Leads, Start Attracting Clients
Blue Rein Estate Kraaifontein, Cape Town, 7570, South Africahttps://www.saasymarketing.co.za
Salt & Light Creations Overview
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
- Average Hourly Rate
- $50/hr
- Year Founded
- 2017
Rather than focusing on isolated campaigns or short-term tactics, Salt & Light specialises in Flywheel Marketing, a structured approach designed to help brands attract attention consistently, build authority, and grow visibility over time. This method combines strategic planning, competitive content intelligence, high-impact content creation and thoughtful amplification to reduce guesswork and increase marketing effectiveness.
A key differentiator of Salt & Lights approach is its emphasis on research-driven decision-making. Before content is created, the team analyses high-performing content within a clients industry to identify patterns in formats, messaging and engagement. These insights are then adapted into original, brand-aligned content that supports long-term growth rather than trend-chasing.
Salt & Light partners closely with clients across professional services, finance, health and service-based industries, delivering clarity, consistency and systems that scale. Services include marketing strategy, social media management, content creation, video production, brand positioning and performance optimisation.
Known for its calm, considered approach and strong focus on partnership, Salt & Light helps businesses move from inconsistent marketing efforts to clear, repeatable systems that support visibility, trust and relevance.
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Salt & Light Creations Services
Application Platforms
- Amazon
- Azure Platform
- Force
- Google App Engine
- Heroku
- Windows server
Branding Expertise
- B2B Branding
- Brand Design
- Brand Messaging
- Brand Positioning
- Brand Strategy
- Employer Branding
- Naming
- Product Marketing
CMS Platforms
- Concrete5 CMS
- Contentful
- Drupal
- Headless CMS
- Joomla Development
- Sitecore
- TYPO3
- Umbraco
Custom Frameworks
- GatsbyJS
- Jamstack Development
- Laravel
- Next.js
- Node.js
- Python Django
- React.JS
- VueJS
Custom Languages
- Backend Development
- Front End Web Development
- JavaScript Development
- PHP
- Python
- Redux
- SQL
- Typescript
Digital Marketing Expertise
- B2B
- B2C
- Construction Marketing
- Content Creation
- Digital Advertising
- Lead Generation
- Marketing Consulting
- Marketing Strategy
Graphic Design Expertise
- Illustration
- Logo Animation
- Visual Communication
Low Code Development Expertise
- Airslate
- Appy Pie
- Bryter
- Bubble
- Nutshell
- WEM
- Webflow
- Xano
Mobile App Technology
- Flutter Development
- HTML5
- React Native
- Xamarin
No Code Development Expertise
- Airtable
- No Code Development
Outsourcing Expertise
- Eastern Europe
- Nearshore
- Offshore
- Outsourcing
PPC Expertise
- Display Advertising
- Facebook Advertising
- Google Shopping
- Instagram Ads
- LinkedIn Ads
- White Label PPC
- YouTube
SEO Expertise
- B2B SEO
- Generative Engine Optimization
- Local Optimization
- Mobile SEO
- On-Page Optimization
- SEO Consulting
- SEO Outsourcing
Site Builders
- Bluehost
- Duda
- Framer Website Builder
- Godaddy
- Hostinger
- Squarespace
- Weebly
- Wix Web Design
Social Media Expertise
- B2B Social Media Marketing
- Community Management
- Social Media Consulting
- TikTok
Software Development Expertise
- Agile Consulting
- CRM Development
- Cloud Application Development
- MVP Development
- SaaS Development
- Software Consulting
- Software Maintenance
- Startups Software Development
UI/UX Expertise
- AI UI/UX Design
- Dashboard Design
- Interactive Design
- UX Audit
- UX Research
- UX Strategy
- Usability Testing
- User Research
Video Production Expertise
- 2D Animation
- 3D Animation
- Animation Production
- Branded Video
- Explainer
- Motion Graphics
- Social Media Videos
- Training Videos
Web Design Expertise
- Adaptive
- B2B
- Landing Page Design
- Mobile First
- Responsive
- Web App
- Website Redesign
- eCommerce
eCommerce Expertise
- eCommerce Consulting
Industries
- Boutique
- Finance
- Wellness & Fitness
- Construction
- Corporate Services
- Media & Communications
- Consumer Goods
- Design
- eCommerce
- Energy & Mining
Client Types
- Startups
- Small Businesses
- Medium Businesses
- Enterprise / Corporate
Salt & Light Creations Portfolio
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Salt & Light Creations Team Bios
Stephanie van Zyl
Founder and Creative Director
15 years of design, videography and marketing strategy. BA in Visual Communication. I started Salt & Light in 2017 because I was tired of watching good businesses get ignored. The world has enough average.
Stiaan van Zyl
Co-Owner · Automation & 3D Animation
19 years in 3D animation, incident reconstruction and high-pressure team leadership. BA in Multimedia, IT and Business Management. The quiet one who builds things that actually work.
Carew Wilson
Videographer · Cinematographer
BA in Visual Communication. The eye behind the lens that turns your brand into something people actually want to watch. Based in Gauteng, shooting everywhere.