Soup Agency

An Expert in Digital Marketing - Social | SEO | PPC | Email
Level 4, 60-62 Clarence Street, Sydney, 2000, Australia
https://www.soupagency.com.au

Soup Agency Overview

Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Average Hourly Rate
$99/hr
Year Founded
2018
Performance That Speaks for Itself

Our work is grounded in strategy and backed by measurable outcomes:
  • 54x return on ad spend achieved through targeted Google Ads campaigns
  • 62% reduction in cost per lead, driving greater efficiency at scale
  • 59% uplift in email click-through rates through refined segmentation and creative testing
  • 278% increase in organic sessions from tailored SEO strategies focused on long-term growth
  • 422% growth in qualified leads across paid social, search advertising, and SEO
We focus on the metrics that matter helping you go where you grow. 

Awards & Recognition

Weve been recognised for our innovation, impact and excellence across multiple industries:
  • 2025 Small Business Champion Awards Finalist
  • 2024 Local Business Awards Winner (Marketing Services)
  • 2024 Australian Womens Small Business Champion Awards Finalist
  • 2024 Commbank Young Hero Awards Finalist (Excellence in Marketing)
  • 2024 Australian Small Business Awards Finalist
  • APACs Most Innovative Digital Marketing Agency Sydney (2022)
  • Telstra Best of Business Awards Finalist (2022)

Paid Search (Google Ads)

Looking for an expert Google Ads agency in Australia that gets results? Our paid search team specialises in data-driven Google Ads managementreducing wasted spend and increasing qualified traffic. Whether you need local or national campaigns, we handle it all: search, display, remarketing, and performance max campaigns.

Weve helped clients achieve:
  • 54x ROAS on high-intent campaigns
  • 62% CPL reductions through smarter bidding and audience targeting
  • Proven growth with a fully Sydney-based team of Google Ads consultants who optimise daily

If youre looking for a Google Ads specialist or consultant in Australia, were your team.

Paid and Organic Media Management (Social Media Marketing)
We create high-performing campaigns across Facebook, Instagram, TikTok and LinkedIn that turn awareness into action. Whether you're after direct sales, lead generation or brand building, our paid social strategies are crafted to convert.

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Advertising Expertise
Advertising Expertise
  • B2B
  • B2C
Digital Marketing Expertise
Digital Marketing Expertise
  • B2B
  • B2C
  • Content Creation
  • Copywriting
  • Digital Advertising
  • Digital Media
  • Lead Generation
  • Marketing Strategy
Email Marketing Expertise
Email Marketing Expertise
  • B2B Email Marketing
  • CRM Emailing
  • Email Design
  • Email Marketing Software
  • Experience Management
  • Newsletter
  • Outreach Companies
PPC Expertise
PPC Expertise
  • Bing
  • Display Advertising
  • Facebook Advertising
  • Google Ads
  • Google Shopping
  • Instagram Ads
  • LinkedIn Ads
SEO Expertise
SEO Expertise
  • B2B SEO
  • Generative Engine Optimization
  • International SEO
  • Link Building
  • Local Optimization
  • On-Page Optimization
  • SEO Consulting
  • Technical SEO
Social Media Expertise
Social Media Expertise
  • B2B Social Media Marketing
  • Facebook
  • Influencers
  • Instagram
  • LinkedIn
  • Pinterest Marketing
  • Social Media Consulting
  • TikTok

Industries

  • Fashion
  • eCommerce
  • Government
  • Higher Education
  • Food and Beverage
  • Nonprofit
  • Transportation & Logistics
  • Wellness & Fitness
  • Beauty
  • Supplements

Client Types

  • Medium Businesses
  • Enterprise / Corporate

Soup Agency Portfolio

Soup Agency - Pinterest Sucess
Digital Marketing
Pinterest Sucess
$5K - $20K
1 Month
2022
Soup Agency - Cross Channel Success
Digital Marketing
Cross Channel Success
$5K - $20K
3 Months
2022
Soup Agency - Email Growth
Email Marketing
Email Growth
$5K - $20K
12 Months
2024

Soup Agency Reviews


Reviews from Google Maps are available on this profile.
We’ve had a close and productive partnership with Soup Agency for over a year now. Throughout this time, Adina has been our main point of contact, and she has been consistently professional, responsive, and highly reliable.She takes the time to understand our business needs and provides clear, practical, and expert guidance whenever required. Her attention to detail and proactive communication have made the collaboration smooth and effective.We truly value the support from Adina and the Soup Agency team, and we would highly recommend them to businesses looking for a professional and dependable digital marketing partner. "
YIFAN SUN's Review Sourced from Google
Talented, reliable, and results-driven. This team knows social inside and out and makes the whole process easy. Highly recommend. "
Joanna Didilis's Review Sourced from Google
Katya is an absolute pleasure to work with. She is warm, highly engaging, and a consummate professional who is genuinely invested in our success. She makes every interaction easy, and no request is too small. She brings strong strategic guidance and a proactive, data-driven approach that has been invaluable to our marketing efforts. I highly recommend Katya and the Soup Agency team. "
Mauro Pisani's Review Sourced from Google
Responsive, thorough, and consistently adding value. Since bringing Soup on board, we've seen improvements across every aspect of our marketing. They are a proactive team that clearly cares about our results. "
James Gillespie's Review Sourced from Google
Would highly recommend Soup Agency! I've been working with them for over a year and a half with no end in sight. They keep in constant communication and projects are completed ontime. The whole team are a joy to be around. "
Kieran Mey's Review Sourced from Google

Soup Agency Team Bios

Founder
Katya Vakulenko
Founder
Katya Vakulenko is the Founder & Director of SOUP Agency, a Sydney-based digital marketing agency focused on performance-driven growth. She specialises in digital strategy, paid media, SEO and building scalable marketing systems for growing brands.

Soup Agency Clients

Roborock
O'Brien
Meriton Suites
BMW
Thr1ve
Segway
Salon Lane
Bay Gallery Furniture
Solatube
Vision Personal Training
Rogue Beauty
Uber Carshare
Northcott

Soup Agency Awards

2025 Small Business Champion Awards Finalist
2024 Local Business Awards Winner
2024 Commbank Young Hero Awards Finalist
2024 Australian Small Business Awards Finalist
APACs Most Innovative Digital Marketing Agency
Telstra Best of Business Awards Finalist