Special Modern Design

As a brand communications and design firm, we purposefully remain lean and manageable even after two decades in service. And for good reason…
Coming from a background of agencies, we have seen that too many cooks can really spoil the brand.
We work closely with business owners and thought-leaders to help build a purposeful, coherent, and profitable brand.
Companies eager to reposition a tired old brand identity frequently approach advertising agencies or large design firms only to find their projects handed off to inexperienced designers or interns.
Briefs get briefer.
Ideas get diluted.
And, from our experience, that doesn’t turn out so well.