Special Sauce

We Help Companies Grow
1023 Walnut St. Suite 100, Boulder, Colorado 80302, United States
https://specialsaucebranding.com

Special Sauce Overview

Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Average Hourly Rate
Inquire
Year Founded
2018
Our process digs deep into the four pillars of growth (product, brand, website, and marketing) to determine what each company needs to succeed. We partner with ambitious companies to take them from wherever they are to where they want to go.

Our clients fall into one of these four buckets...

1. Brand Launch - We help these companies research the market, position their brand, name the company, design their visual identity, develop their website, and then plan and execute a go-to-market strategy. We help them build a company from the ground up.

2. Rebrand - These are folks who have either hit a stumbling block in their business, or they've outgrown their current brand. We help these clients reposition, redesign, and relaunch their brand, website, and marketing, so it reflects who they are today and where they're going next.

3. Brand Architecture - These are rapidly growing companies that have acquired (or are in the process of acquiring) other companies. The result is a bit of a brand mess and they need help pulling everyone together under one unified brand. We provide the strategy and creative execution to make it happen.

4. Marketing Department - Many businesses have a wonderful product or service, but they're not good at letting the world know about it. We help these companies build scalable brands, websites, and marketing systems. We plug in like part of the team and focus on driving results. 

If you've been looking for a creative partner who will be fully invested in your growth, we may just be the Special Sauce you're missing.

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  • B2B Branding
  • Brand Design
  • Brand Positioning
  • Brand Strategy
  • Naming
  • Product Marketing
Creative Expertise
Creative Expertise
  • Photography
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Digital Marketing Expertise
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SEO Expertise
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Web Design Expertise
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Industries

  • Consumer Goods
  • Health Care
  • Construction
  • Transportation & Logistics
  • Manufacturing
  • Food and Beverage
  • Wellness & Fitness
  • Other
  • Retail
  • Corporate Services

Client Types

  • Startups
  • Small Businesses
  • Medium Businesses
  • Enterprise / Corporate

Special Sauce Portfolio

Special Sauce - MHD Rebrand
B2B Branding
MHD Rebrand
$100K - $250K
12 Months
2026
Special Sauce - Sage Surface Partners Brand Launch
B2B Branding
Sage Surface Partners Brand Launch
$20K - $100K
4 Months
2025
Special Sauce - Allvia Brand Launch
B2B Branding
Allvia Brand Launch
$20K - $100K
4 Months
2026

Special Sauce Reviews


Reviews from Google Maps are available on this profile.
I’ve worked with Andrew and his team at Special Sauce across multiple brands and stages over the last eight years, including al fresco and ButcherBox, and he consistently brings clarity and momentum to complex brand work. He gets up to speed quickly, builds trust with senior stakeholders, and translates strategy into messaging and design that holds up in market. His work helps brands evolve without losing who they are, and that shows up in both the thinking and the execution. "
Jennifer Fukuda's Review Sourced from Google
We had an incredible experience working with Special Sauce on our branding! They took our vision and brought it to life, helping us define our company personality, brand promise, and the best way to showcase our work. They created all the essential brand assets for us .. including our website, apparel, and car wraps, ensuring everything looked professional and cohesive. Their creativity, professionalism, and attention to detail made the process smooth and enjoyable. We highly recommend Special Sauce to anyone looking for expert branding services! "
Samantha Windholz's Review Sourced from Google
I've had the pleasure of working with Special Sauce at several different companies, and each time, Andrew and his team have made a significant impact and helped increase both marketing and sales efforts. Additionally, Andrew is very easy to work with and has great advice and input. I highly recommend Special Sauce if you are looking to elevate your brand, and make an impact on your marketing and sales results. "
Ann McDonald's Review Sourced from Google
Andrew and his team are just AMAZING. Having worked for 14 years as "the marketing department" for our small business, and now having Andrew in my corner, I feel so empowered, and so much energy to keep growing. He is so knowledgeable, so kind, so quick - and so humble --- and he produces for you! Just the best all around! Thank you, Andrew. "
Elizabeth Janowski's Review Sourced from Google
Andrew and his team are undoubtedly highly experienced, sharp, and talented in their field. They have a special ability to bring a brand and business plan to life quickly and efficiently and to make customer service feel more like budding relationship. Special Sauce should be your first choice if starting a fresh product or business or revamping an old one. "
donny hearn's Review Sourced from Google

Special Sauce Team Bios

Founder
Andrew Holliday
Founder
You wont find a person more passionate about growing businesses. He's worked with companies like Whole Foods, Wendys, GE, Smith & Nephew, Walmart, and True Temper as well as start ups and small businesses around the country. He combines experience with a passion for learning to stay ahead.

Special Sauce Clients

MHD
Trinity Hunt
Kayem Foods
Mimeo
True Temper
al fresco
ButcherBox