SpecialistSEO

High-level Thinking. Direct Accountability.

Stari grad, Novi Vinodolski, 51250, Croatia

https://specialistseo.net

SpecialistSEO Overview

Year Founded: 2023

Employees: Under 49

Minimal Budget: $1,000 - $10,000

Average Hourly Rate: $68/hr

SpecialistSEO is a one-person SEO consultancy run by Matija Mesić. Every engagement gets the same thing: a senior strategist who audits, plans and executes the work personally, instead of selling it in a meeting and passing it to a junior team.

Who I work with
B2B, healthcare and SaaS companies in the UK and across Europe, plus small and mid-sized businesses in Croatia. Most clients have a site that should perform better than it does, a team without in-house SEO depth, and a developer or web partner who needs clear instructions rather than vague recommendations.

What I do
- Technical SEO audits: crawlability, indexation, site architecture, internal linking, page speed and structured data
- Keyword research and content strategy mapped to real search demand and buying intent
- Content briefs and on-page optimisation for new and existing pages
- AEO/GEO: making brands readable, citable and measurable in AI Overviews, ChatGPT and Perplexity
- Healthcare and pharma SEO, with content built to pass medical, legal and regulatory review
- Local SEO and Google Business Profile for service businesses
- Multilingual SEO for English and Croatian sites

How I work
AI search work follows a four-layer model in dependency order: Readable, Legible, Citable, Measurable. A site that crawlers cannot read will never earn a citation, so fixes start at the foundation. Every audit ships as a prioritised hand-off document you can implement without a translator, and every recommendation ties back to data from Ahrefs, Screaming Frog, Google Search Console and GA4.

Why a specialist instead of an agency
You talk to the person who does the analysis. No account managers, no reporting theatre, no padding the retainer with tasks that do not move rankings. Engagements range from one-off audits to ongoing monthly SEO, scoped to what the site actually needs.

Languages: English and Croatian.