The Studio Indigo
Strategy-led Brand Identity
Remote Company, Hudson, New Hampshire 03051, United Stateshttps://thestudioindigo.co
The Studio Indigo Overview
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Average Hourly Rate
- $100/hr
- Year Founded
- 2018
I'm Andrea Lacasse, founder and creative director. My process always starts with strategy. Before I design anything, I dig into what makes a business different: its strengths, its audience, its positioning, and its voice. I pull on the threads that are the strongest and most unique representation of who they are and turn that into language and a position that clicks. From there, I design brand identities that are intentional, magnetic, and built to last, built specifically for them and the people they want to reach.
On the website side, I design conversion-focused WordPress sites that put the ideal customer at the center of the experience while positioning the business owner as the expert and the business as the obvious choice. Every page is built to earn trust, guide the right people through a story, and move them to take action.
I've worked with martial arts academies, salons, CrossFit gyms, fitness brands, food companies, lifestyle brands, promotional firms, and more, each one with a different audience and a different definition of what being taken seriously looks like. What they all have in common is that they walked away with a brand and website that finally matched the business they've built.
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The Studio Indigo Services
Branding Expertise
- Brand Design
- Brand Messaging
- Brand Positioning
- Brand Strategy
- Naming
CMS Platforms
- WordPress
Digital Marketing Expertise
- B2B
- B2C
- Copywriting
Graphic Design Expertise
- Illustration
- Visual Communication
SEO Expertise
- Local Optimization
- On-Page Optimization
- Technical SEO
UI/UX Expertise
- UX Audit
- UX Research
- UX Strategy
Web Design Expertise
- B2B
- Landing Page Design
- Mobile First
- Responsive
- Website Redesign
- eCommerce
eCommerce Expertise
- Shopify
- WooCommerce
Industries
- Wellness & Fitness
- Hospitality
- Real Estate
- Entertainment
- Beauty
- Food and Beverage
- Luxury
- Media & Communications
- Recreation & Travel
- Restaurants
Client Types
- Startups
- Small Businesses
- Medium Businesses
The Studio Indigo Portfolio
WordPress Website Design
CrossFit Disciple | Brand & Website Design
- $5K - $20K
- 2 Months
- 2026
The Studio Indigo Team Bios
Andrea
Founder, Brand Strategist, & Creative Director
Andrea Lacasse is the founder and creative director of The Studio Indigo. With over 8 years of experience in brand identity and website design, she helps business owners, founders, and teams close the gap between how good their business actually is and how it shows up online.