3F Working Tower, 78 Bonham Strand, Sheung Wan, Hong Kong, NA, Hong Kong
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Primary Contact for Hong Kong
hello@x2creative.asia

X2 Overview

Number of Employees
Under 49
Minimal Budget
$10,000 - $25,000
Average Hourly Rate
$500/hr
Year Founded
2010

At X2, We are all brand virologists - we engineer and spread your brand through creativity!

In such a rapidly changing society, people see millions of messages a day and build up their defences to messages, becoming “immune”.  How to break these defences and make your brand messages become “contagious”, just like a virus is what we always concentrate on. It is way beyond than just “marketing”...

We call it “Brand Virology”.

We engineer big ideas that are “contagious”,  plant them deep inside the mind of your target audience and let it grow through an emotional and experiential way, using our cross-platform solutions.

Our Services include:

Communicating: Engineer key brand message and transmit it through media management.

Content Influencing: Engineer literal creative through Brand positioning, Content creation Copywriting.

Visualizing: Engineer graphical creative through Brand Identity and Packaging Design.

Digital Connecting: Transmit creative through all-around digital capabilities, from UX Design to Social media strategy.

Experiencing: Create compelling live brand experiences to infect your target audience.


Operating since 2011, we are 20 young, dynamic, passionate and professional
brand virologists with global experiences .Our clients range from Lenovo, Pernod Ricard, Huawei, Hong Kong Jockey Club, Formula E, SHK, Deutsche Bank, Landmark and Kering Group etc.

We are ready and eager to engineer “Creative That’s Contagious” for your brand.

Make X2 CREATiVE the partner for your next project or event? Please contact Zoe Cheng, Business Director at zoe.cheng@x2creative.com.asia.


At X2, We are all brand virologists - we engineer and spread your brand through creativity!

In such a rapidly changing society, people see millions of messages a day and build up their defences to messages, becoming “immune”.  How to break these defences and make your brand messages become “contagious”, just like a virus is what we always concentrate on. It is way beyond than just “marketing”...

We call it “Brand Virology”.

We engineer big ideas that are “contagious”,  plant them deep inside the mind of your target audience and let it grow through an emotional and experiential way, using our cross-platform solutions.

Our Services include:

Communicating: Engineer key brand message and transmit it through media management.

Content Influencing: Engineer literal creative through Brand positioning, Content creation Copywriting.

Visualizing: Engineer graphical creative through Brand Identity and Packaging Design.

Digital Connecting: Transmit creative through all-around digital capabilities, from UX Design to Social media strategy.

Experiencing: Create compelling live brand experiences to infect your target audience.


Operating since 2011, we are 20 young, dynamic, passionate and professional
brand virologists with global experiences .Our clients range from Lenovo, Pernod Ricard, Huawei, Hong Kong Jockey Club, Formula E, SHK, Deutsche Bank, Landmark and Kering Group etc.

We are ready and eager to engineer “Creative That’s Contagious” for your brand.

Make X2 CREATiVE the partner for your next project or event? Please contact Zoe Cheng, Business Director at zoe.cheng@x2creative.com.asia.

Headquarter
3F Working Tower, 78 Bonham Strand, Sheung Wan, Hong Kong, NA, Hong Kong
Other Locations
3/F, 30B Keong Saik Road Singapore, Singapore, NA, Singapore
5A-31 207 North Wulumuqi Road, Jing'an district, Shanghai, NA, China

X2 Services

  • 360° Digital Agency Services
  • Branding Agencies
  • Video Production
  • Creative Agency Services
  • Website Design
  • Digital Marketing
  • Integrated Marketing

X2 Portfolio

  • X2 - Absolut Global Creative Competition Launch Party
    Marketing
    Absolut Global Creative Competition Launch Party
  • X2 - Launching the first digital insurer BLUE in Hong Kong
    Marketing
    Launching the first digital insurer BLUE in Hong Kong
  • X2 - Invest Hong Kong Brand Refresh
    Package Design
    Invest Hong Kong Brand Refresh
  • X2 - G.H Mumm Media x Mumm Beach Club at Art Central
    Marketing
    G.H Mumm Media x Mumm Beach Club at Art Central
  • X2 - HKJC 2018 FIFA World Cup
    Print Design
    HKJC 2018 FIFA World Cup
  • X2 - Haitong International Sponsorship Activation
    Marketing
    Haitong International Sponsorship Activation
  • X2 - Philip Morris International Road To Ultra
    Marketing
    Philip Morris International Road To Ultra
  • X2 - China Mobile International Middle East Office Opening
    Marketing
    China Mobile International Middle East Office Opening

X2 Team Bios

  • Brand Virologists
    X2ers
    Brand Virologists
    we are 30 young, dynamic and passionate #BrandVirologists. We engineer big ideas that are “contagious”, plant it deep inside the mind of your target audience and let it grow through an emotional and experiential way, using our cross-platform solutions.
  • Founder and Executive Director, Creative Services
    Frank Chan
    Founder and Executive Director, Creative Services
    Working for 17 years in the global 4As across Canada, Hong Kong & Shanghai, Frank has a trove of experience in the field. His main strengths are Marketing Promotion and Creative Design having worked in the marketing industry as a Marketing Communications Manager, and Creative Director.
  • Head of Production
    Kwong Yu
    Head of Production
    Kwong has a very well-rounded career in Production Management. Since the early 2000s, he has been a technical producer and production manager on various multinational corporate events; with an across the board approach from production monitoring and analysis to final product execution.
  • Business Development Director
    Zoe Cheng
    Business Development Director
    She has great project management skills. Before joining X2, Zoe worked for Grade A global event agencies where she is proud to have managed some very exciting projects working with clients such as Hong Kong Jockey Club, Galaxy Macau, Moet Hennessy, Huawei, Canon, P&G, DHL, adidas and many others.
  • Creative Director
    Kit Chow
    Creative Director
    Kit has worked for 10 strong years in the advertising industry, achieving work for top agencies such as Ogilvy & Mather, Leo Burnett, FCB Hong Kong and Grey Global Group. Significant accounts were held on his behalf ranging from Prudential, FWD, Hang Seng Bank, Sun Hung Kai property, P&G, and Sony.
  • Senior Art Director
    Alan Lee
    Senior Art Director
    16 years of brand design industry experience. During this time Alan built up a huge reputation for producing original and professional work, which included various Grade A Global Agency implementing marketing promotions for international clients.
  • Senior Project Manager
    Authea Yu
    Senior Project Manager
    Graduating in the United Kingdom. She has valuable experience working with both local and international corporations that has rapidly expanded her horizons and project skills to deliver world-class quality. Anthea is a live event expert.
  • Account Manager
    Carmen Lai
    Account Manager
    Prior to joining X2, Carmen worked for experiential agencies such as Jack Morton Worldwide and Catalyst where she worked with clients such as The Peninsula, P&G, The Economist, ghd, FWD, Salesforce, OnePlus, Tatler and many others.

X2 Clients

  • AIA
  • China Mobile International
  • Sun Hung Kei
  • Blue
  • DBS
  • Mumm
  • Absolut
  • Lenovo
  • Kering Group
  • Deloitte