Our directory of the top public relations firms and agencies in the US is reviewed by 12 experts & supported by 800+ verified client reviews. This provides a reliable method for selecting the best PR company or B2B agency.

Find the Best Public Relations Agency in the United States

1,221 Companies - Rankings updated: April 02, 2026

DesignRush evaluates public relations firms for PR expertise, campaign execution, and verified client reviews to support confident decision-making. Some placements may be paid partnerships.

United States ×
  • Full-Service PR, Social Media & Influencer Engagement

    Full-Service PR, Social Media & Influencer Engagement

    BLND PR is a versatile boutique PR agency that offers services to enhance your brand's messaging and visibility. Get in touch to know more!  [... view BLND PR profile ]
    Location
    Redondo Beach, California
    Number of Employees
    Under 49
  • Premium Link Building Services That Drive Real Rankings

    Premium Link Building Services That Drive Real Rankings

    Serps Growth is a prominent SEO agency based in California, USA, with a remarkable track record of assisting clients in enhancing their ROI, optimizing marketing efforts, and managing ad spending effectively.  [... view Serps Growth profile ]
    Location
    San Francisco, California
    Number of Employees
    Under 49
  • We Maximize Advocacy Success Through Proactive Engagement.

    We Maximize Advocacy Success Through Proactive Engagement.

    The Averity Group is a consulting firm that partners with business and organizations to maximize their investments through unique thought leadership, stakeholder engagement, and purpose-led brand positioning.  [... view The Averity Group profile ]
    Location
    Washington DC, Washington DC
    Number of Employees
    Under 49
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $1,000 - $10,000
  • PR Excellence: Crafting Messages, Creating Impact.

    PR Excellence: Crafting Messages, Creating Impact.

    McCabe Message Partners is a prominent branding and PR agency known for its healthcare communications and strategic messaging expertise. With a dedicated team and a focus on impactful storytelling, it helps clients navigate complex issues and amplify their messages to diverse audiences. The agency's approach  [... view McCabe Message Partners profile ]
    Location
    Washington DC, Washington DC
    Number of Employees
    Under 49
  • Strategic employee communications that lead Fortune 500 companies through transformation.

    Strategic employee communications that lead Fortune 500 companies through transformation.

    Complex transformations succeed and organizations thrive with smart internal communications and organizational change management. Pivot Strategies helps you get there.  [... view Pivot Strategies profile ]
    Location
    Edina, Minnesota
    Number of Employees
    Under 49
  • Take Control Of Your Online Reputation

    Take Control Of Your Online Reputation

    Your Reputation Agency helps individuals and businesses take control of their online presence. We specialize in online reputation management, negative content removal, search result suppression, review management, and ongoing reputation monitoring. Our team identifies harmful or misleading content across  [... view Your Reputation Agency profile ]
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Our goal is to help our clients achieve & sustain prime!

    Our goal is to help our clients achieve & sustain prime!

    Whether you need a full-funnel inbound marketing strategy, a new website, or full brand development, we begin each and every engagement with the OTM Path to Growth process.  [... view Old Town Media profile ]
    Location
    Fort Collins, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Expert Brand Building

    Expert Brand Building

    At Serendipit, we pursue challenge and change. Winning is accomplished without ever compromising our values. Our partners are people and clients who enthusiastically help us evolve, and we expect partners to do the work with us. We relish fresh ideas and the fun of the process.  [... view Serendipit profile ]
    Location
    Phoenix, Arizona
    Number of Employees
    Under 49
  • We don't just publish you, we make you notable.

    We don't just publish you, we make you notable.

    Started in 2019, In A Flashhh Marketing, LLC is a public relations, SEO, and content marketing firm that assists brands in reaching new heights.  [... view In A Flashhh Marketing profile ]
    Location
    Tyler, Texas
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Add Some Hustle To Your Marketing Strategy

    Add Some Hustle To Your Marketing Strategy

    We believe marketing is a recipe, not a formula. Whether you’re a small business or large corporation, your business is unique. That’s why we believe there is no such thing as a “one-size-fits-all” marketing strategy. Just because X+Y = success for one company, doesn’t mean it will work for another.  [... view Hustle Marketing profile ]
    Location
    Detroit, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
  • Public Relations for Emerging High Growth Companies

    Public Relations for Emerging High Growth Companies

    With decades of experience and a great track record of successfully communicating the value of public and private companies in the emerging growth space, JV Public Relations NY continues to boldly pioneer new methods of reaching your target audience.  [... view JV Public Relations NY profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
  • Marketing that works like magic!

    Marketing that works like magic!

    Our team involves marketing and media professionals steeped in branding, packaging, online marketing, media, and business consulting.  [... view Magic Marketing Agency profile ]
    Location
    Las Vegas, Nevada
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Ultimate DM Growth Partner

    Your Ultimate DM Growth Partner

    Digital Success is a DFW-based digital marketing agency focused on achieving rapid business growth. They aim to increase qualified website traffic, amplify social media presence, target ideal customer bases, engage new and returning visitors, and ultimately boost overall revenue for their clients.  [... view Digital Success profile ]
    Location
    Dallas, Texas
    Number of Employees
    50 - 99
    Average Hourly Rate
    $35/hr
    Portfolios Count
    3 Projects Listed
  • Fresh thinking for home, health & life. Brand Strategy + Creative Development + Audience Engagement

    Fresh thinking for home, health & life. Brand Strategy + Creative Development + Audience Engagement

    As an award-winning St. Louis advertising agency, we’ve brought fresh thinking to our clients and brands for more than 25 years. Guided by our strategy, we infuse each brand with its own distinctive personality through communications created to connect with people in an emotional way. We then bring  [... view Advertising Savants profile ]
    Location
    St. Louis, Missouri
    Number of Employees
    Under 49
  • Make Business Friends Forever

    Make Business Friends Forever

    Social media, marketing, and advertising agency. My BFF Social develops strategic marketing solutions that drive business forward.  [... view My BFF Social profile ]
    Location
    Pittsburgh, Pennsylvania
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Blending psychology, strategy, & storytelling to craft brands.

    Blending psychology, strategy, & storytelling to craft brands.

    New Love Marketing is a creative strategy studio powered by The M Method™, a proprietary system that merges design, psychology, and marketing to help brands scale with intention. Through a blend of behavioral insight, strategic messaging, and purposeful design, New Love builds brands that convert.  [... view New Love Design Co. profile ]
    Location
    North Hampton, New Hampshire
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • A Service-First, Award-Winning Creative Agency

    A Service-First, Award-Winning Creative Agency

    Leftfield stands as an award-winning creative marketing, branding, and advertising agency, specializing in delivering exceptional service and cost-effective marketing communication solutions to its clientele. We have a proven track record of transforming constrained budgets into innovative opportunities  [... view Leftfield profile ]
    Location
    Hallandale Beach, Florida
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • Design without strategy is just art.

    Design without strategy is just art.

    Brenits Creative is an integrated brand marketing and creative strategy firm helping growing businesses - and business owners working (mostly) by themselves - compete with name brands by developing and maintaining a consistent way to look, communicate and act.  [... view Brenits Consulting & Creative profile ]
    Location
    Queen Creek, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $185/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Clone-Free PR. Never Formulaic or Cookie-Cutter.

    Clone-Free PR. Never Formulaic or Cookie-Cutter.

    We accelerate time-to-market visibility translating your technical advantages into the language of success.  [... view Gallagher PR profile ]
    Location
    Danville, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Marketing & Branding Solutions

    Marketing & Branding Solutions

    At b.iD we take your business goals to heart. We are committed to helping you be remarkable, and accordingly we utilize our expertise in branding strategy, target analysis, and creative designs to help you achieve those goals. As your dedicated branding and design agency, we can take you from logo to  [... view B.id profile ]
    Location
    Houston, Texas
    Number of Employees
    Under 49
  • We'll Give Your Brand the Royal Treatment

    We'll Give Your Brand the Royal Treatment

    Black-owned, Mississippi-based marketing and branding agency which provides brand strategy and consulting services as well as campaign and content creation.  [... view Dynasty Media & Management Co. profile ]
    Location
    Indianola, Mississippi
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Start a New Journey to Success.

    Start a New Journey to Success.

    Based in Miami, we specialize in website design, partnering with Wix to create over 300 stunning websites. But our expertise goes far beyond that. From logo creation and brand development to SEO, social media management, and digital PR, we provide everything you need in one place. Trusted by startups and  [... view Effective Marketing & Design profile ]
    Location
    North Bay Village, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    Under $1,000
  • A Full-Service Advertising and Digital Marketing Agency in Jacksonville, Florida

    A Full-Service Advertising and Digital Marketing Agency in Jacksonville, Florida

    RLS Group is a full-service advertising and digital marketing agency in Jacksonville Florida and offers public relations, web, and social media and video.  [... view RLS Group profile ]
    Location
    Jacksonville, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • At Beber Silverstein, Old School Marketing Smarts Meet New School Hashtags

    At Beber Silverstein, Old School Marketing Smarts Meet New School Hashtags

    At Beber Silverstein old school marketing smarts meets new school hashtags and @ replies, Social meets media meets public relations meets events, meets breakthrough out of home.  [... view Beber Silverstein Group profile ]
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
  • Dedicated Website Design and Marketing Services Exclusively for Lawyers.

    Dedicated Website Design and Marketing Services Exclusively for Lawyers.

    With over two decades of experience, Law Firm Sites is a law firm web design company that specializes in crafting modern and professional websites tailored exclusively for law firms. Our mission is to help attorneys distinguish themselves in a highly competitive landscape. We take pride in our commitment to  [... view Law Firm Sites profile ]
    Location
    American Fork, Utah
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Consulting | Analysis | Marketing | Media

    Consulting | Analysis | Marketing | Media

    EnerCom, Inc. is an internationally-recognized consulting firm advising companies on marketing, analysis and valuation, media, branding, and visual communications design. EnerCom, Inc. is certified minority & women owned business enterprise.  [... view EnerCom profile ]
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Helping Organizations Tell Their Story in the Way Their Audience Is Tuned To Hear.

    Helping Organizations Tell Their Story in the Way Their Audience Is Tuned To Hear.

    Effective marketing can’t be left to chance. We help leaders see their organization the way a customer sees it. Then we guide them to understand the problem customers are actually trying to solve and help them share their story in the way their customers are tuned to hear.  [... view Story27 profile ]
    Location
    Littleton, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    Under $1,000
  • Expert Press Release Distribution

    Expert Press Release Distribution

    Welcome to American Daily Newswire, where we specialize in expert press release distribution and comprehensive PR solutions. We connect brands with influential media outlets across the globe, ensuring your message resonates with targeted audiences and enhances your market presence.  [... view ADNewswire profile ]
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Minimal Budget
    Under $1,000
  • Helping legal firms do better!

    Helping legal firms do better!

    Gorilla Webtactics is a niche law firm marketing agency for lawyers that specializes in marketing for criminal defense, family law, injury, bankruptcy and B2C law firms. We work with motivated managing partners and owners of law firms in major metropolitan areas who are looking for more clients or want to  [... view Gorilla Webtactics profile ]
    Location
    Scottsdale, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $25,000 - $50,000
  • Get the Visibility You Need and Showcase Your Expertise

    Get the Visibility You Need and Showcase Your Expertise

    An approachable guide for early-stage startup companies and individuals looking for a robust PR strategy. You Need PR assists companies in establishing a brand, building their narrative, launching strategies, and delivering results.  [... view JMG Public Relations profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
  • Elevate Events. Amplify Brands.

    Elevate Events. Amplify Brands.

    InspyreHub is an event management, marketing and business consulting firm that helps organizations and entrepreneurs design unforgettable experiences, build meaningful brand presence and grow strategically in competitive markets.  [... view INSPYRE Innovation Hub profile ]
    Location
    Syracuse, New York
    Number of Employees
    Under 49
  • Years of Experience in Advertising, Marketing, and Public Relations.

    Years of Experience in Advertising, Marketing, and Public Relations.

    Sass! Public Relations are a public relations company focused on developing solutions to connect our clients to the community - to be engaged, informed and visible in San Joaquin County.  [... view SASS! Public Relations profile ]
    Location
    Stockton, California
    Number of Employees
    Under 49
  • Step into the world of success with Your Brand Amplified®

    Step into the world of success with Your Brand Amplified®

    Your Brand Amplified is the name of a popular podcast dedicated to all things marketing, public relations, and entrepreneurship, as well as a strategic communication firm based in Los Angeles focused on cause-driven businesses and entrepreneurs to empower, celebrate, and amplify their impact in the world.  [... view Your Brand Amplified profile ]
    Location
    Redondo Beach, California
    Number of Employees
    Under 49
  • Showcasing tomorrows scene today

    Showcasing tomorrows scene today

    Next On Scene is a Boutique Marketing and Media Agency in Boston, MA that takes YOU, whether you are a small or a large business, on the Journey to becoming a personal iconic brand!  [... view Next On Scene Media profile ]
    Location
    Everett, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $1,000 - $10,000
  • The Cure for the Common Brand

    The Cure for the Common Brand

    Vitamin is a specialized web and public relations agency that amplifies the impact and recognition of brands through a holistic marketing approach. By integrating various strategies, we ensure that the essential elements work in harmony to enhance visibility, engage target audiences and ultimately boost  [... view Vitamin profile ]
    Location
    Baltimore, Maryland
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
  • Branding Excellence From Coast To Coast

    Branding Excellence From Coast To Coast

    Klunk & Millan is an award-winning integrated marketing communications agency, serving Fortune 500 corporations to local brands for over 25 years. With strategic locations in Pennsylvania and California, we offer expertise in brand development, digital marketing, advertising and PR.  [... view Klunk & Millan Advertising profile ]
    Location
    Allentown, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
  • Strategic Communications with Professional Integrity

    Strategic Communications with Professional Integrity

    Sullivan & LeShane Public Relations is Connecticut's trusted firm for strategic communications solutions. With a team of highly skilled professionals, we offer a comprehensive range of services, including issue management, earned media opportunities, message development, crisis management and community  [... view Sullivan & LeShane Public Relations profile ]
    Location
    Hartford, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
  • Were the Leading Public Relations & Marketing Agency

    Were the Leading Public Relations & Marketing Agency

    MyStory Public Relations is a versatile agency offering various services, including media relations, crisis management, online reputation management, public relations, marketing, and branding.  [... view MyStory PR profile ]
    Location
    Cincinnati, Ohio
    Number of Employees
    50 - 99
    Average Hourly Rate
    $150/hr
  • Your Network Is Your Net Worth.

    Your Network Is Your Net Worth.

    UpMyInfluence stands as a premier B2B sales consulting agency, setting a new standard with its unparalleled ability to consistently deliver guaranteed results. Our commitment to excellence in driving success distinguishes us within the industry.  [... view UpMyInfluence profile ]
    Location
    Orlando, Florida
    Number of Employees
    Under 49
  • ROOT, the good food agency

    ROOT, the good food agency

    ROOT is a seasoned PR, marketing and branding firm defined by our downright devotion to good foodto those who grow it, make it, sell it and bring it to lifeand by a shared passion for doing good.  [... view ROOT profile ]
    Location
    Boulder, Colorado
    Number of Employees
    Under 49
  • Honest and Integral Automotive SEO

    Honest and Integral Automotive SEO

    Honest Digital is revolutionizing the automotive industry's digital landscape. Frustrated by stories of dealerships being let down by SEO and digital marketing agencies, Honest Digital is committed to a different approach.  [... view Honest Digital profile ]
    Location
    Asheville, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $25,000 - $50,000
  • Warschawski is a full-service marketing strategy agency with offices in New York City, Washington D.C. and Baltimore. We are an integrated advertising agency, marketing firm, digital agency, public relations (PR) firm, branding agency, web design firm, creative design agency, VR/AR and Amazon marketing  [... view Warschawski profile ]
    Location
    Baltimore, Maryland
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
  • Clearly Creative Communications

    Clearly Creative Communications

    Insight Marketing Design is a full-service marketing and digital advertising agency with a unique insight-based approach. We offer extensive experience in creating effective messaging in all formats, allowing companies of all sizes to realize remarkable returns on their marketing investment.  [... view Insight Marketing Design profile ]
    Location
    Sioux Falls, South Dakota
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • A Solutions-Agnostic Marketing and Communications Agency Headquartered in Cleveland, Ohio.

    A Solutions-Agnostic Marketing and Communications Agency Headquartered in Cleveland, Ohio.

    We're Falls & Co., a multifaceted public affairs and digital marketing agency. Our expansive range of services includes everything from PR to brand strategy, crisis management, and tech solutions. Our mission is simple but impactful: to get people to Listen, Care, and Act.  [... view Falls & Co. profile ]
    Location
    Cleveland, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    3 Projects Listed
  • Fuel For Your Brand! Award-Winning Digital Agency

    Fuel For Your Brand! Award-Winning Digital Agency

    Located in The Woodlands, Texas, BubbleUp is a full-service digital company with expertise in technology, marketing and customer service. For over 20 years weve helped world-class brands, companies and artists succeed in the digital space.  [... view BubbleUp profile ]
    Location
    The Woodlands, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    3 Projects Listed
  • National Branding & Marketing Agency

    National Branding & Marketing Agency

    Anoroc is an award-winning, national marketing and branding agency that takes a superhero, strategy-based approach to helping organizations in the public and private sectors innovate and grow.  [... view Anoroc Agency profile ]
    Location
    Raleigh , North Carolina
    Number of Employees
    Under 49
  • Online strategy that gets results.

    Online strategy that gets results.

    The Prosper Group is a top digital agency with a purpose. PG is a full-service digital agency with award-winning expertise in online advertising and digital fundraising. The agency is known for a team that loves working hard while finding new and creative ways to amaze clients - delivering positive  [... view The Prosper Group profile ]
    Location
    Greenwood, Indiana
    Number of Employees
    Under 49
  • Building Your Brand Awareness

    Building Your Brand Awareness

    We are a creative communication collective created to help brands efficiently and effectively through marketing campaigns by becoming an integral part of their team. We are here to make sure everyone has a chance to sit at the bar. We want to amplify all voices to create an inclusive environment while  [... view Spirited Media profile ]
    Location
    Armonk, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
  • "You have something to say; we get you noticed."

    "You have something to say; we get you noticed."

    MISSION STATEMENTAt Orly Telisman PR, Inc., Our Guiding Principles are to: Amaze clients with exceptional outreach communications.Communicate with respect and appreciation. Do Exceptional Work at all times.Continue Educating Ourselves to work smarter every day.  [... view Orly Telisman PR, Inc. profile ]
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000

Public Relations Firm FAQs

What types of PR campaigns do they typically run?

Here are the most common PR campaigns: 

Growth campaigns 

  • Launch PR: Coordinated outreach around a product, service, or company launch to generate awareness and credibility quickly. 
  • Thought leadership: Ongoing placement of expert commentary, bylines, and POV development to position executives or brands as authorities.  

Corporate and stakeholder campaigns 

  • Corporate communications: Structured messaging around company news, such as milestones, financial updates, or leadership changes. 
  • Fundraising and investor PR: Media and narrative support around funding rounds, IPOs, or investor milestones.  
  • Employer branding PR: Storytelling that highlights culture, leadership, and workplace values through earned media. 
  • Awards programs: Strategic identification and submission to industry awards to secure third-party validation.  

Risk and resilience campaigns 

  • Crisis response: Rapid communications to manage negative events, misinformation, or reputational threats. 
  • Reputation repair: Sustained PR efforts to rebuild credibility after a crisis, controversy, or prolonged negative coverage. 

How do top PR firms in the USA secure media coverage and build long-term momentum?

American PR firms secure media coverage and sustain momentum through a structured, repeatable process that combines strategy, execution, and relationship management. 

  • Narrative development: Defining a clear, newsworthy story that aligns brand goals with what journalists write about, ensuring relevance rather than promotional messaging. 
  • Proof-point assembly: Gathering customer outcomes, data, executive credibility, and third-party validation to support claims. 
  • Media mapping: Identifying journalists and media outlets based on beat, audience fit, and past coverage. 
  • Angle creation: Adapting the core narrative into timely, outlet-specific angles tied to trends, news hooks, or audience pain points. 
  • Pitching cadence: Sending pitches in controlled waves to avoid inbox fatigue while maintaining steady visibility across priority publications. 
  • Follow-ups and refinement: Using thoughtful follow-ups to clarify relevance or provide a new context rather than repeat the same message. 
  • Reactive opportunities: Monitoring breaking news and journalist requests to insert expert commentary quickly, compounding coverage between major campaigns. 
  • Relationship building and iteration: Earning trust through reliability and relevance—relationships can open doors, but newsworthiness still drives results. 

How much does it cost to hire a PR agency in the United States?

PR agency costs in the United States vary widely based on the scope of work, pitch volume, media tier, industry complexity, crisis sensitivity, and specific deliverables. However, price ranges typically fall within the following: 

Engagement typeTypical cost rangeNotes
Monthly retainer
(ongoing support)
$5,000-$20,000+ per monthCommon range for standard campaigns; larger national/global programs can exceed this.
Hourly rate$100-$300 per hour
(avg. $270 per hour)
Used for consulting, strategy, or special projects.
Project-based fees$5,000-$50,000+One-off campaigns, like product launches or funding announcements.
Pre-set packages/tiered retainers$4,000-$8,000+ per monthFixed deliverables at defined tiers.

What’s the difference between a B2B public relations agency and a B2C PR firm?

B2B (business-to-business) and B2C (business-to-consumer) PR firms differ based on audience, buying cycle, and media focus. 

B2B PR agency 

B2B PR targets niche decision makers and long buying cycles, with coverage focused on industry and trade publications. Messaging relies on proof points like ROI, case studies, and expertise, with indirect conversion goals tied to pipeline influence and a steady, lower volume cadence. 

B2C PR firm 

Consumer PR targets broad audiences and shorter buying cycles, emphasizing mainstream media, lifestyle outlets, and creators. Storytelling is emotion-led and trend-driven, with clearer near-term conversion expectations such as traffic or sales and a faster, campaign-based cadence. 

When should I hire a PR company instead of handling PR in-house?

Brands should decide between an agency and in-house PR based on scale, speed, and risk tolerance. 

Hire a PR company if: 

  • You need rapid scale or intensive campaign support that exceeds internal bandwidth. 
  • You want immediate access to established media relationships across top-tier and niche outlets. 
  • You are planning a high-stakes launch, funding round, rebrand, or market expansion. 
  • You need crisis readiness or a 24/7 response capability that in-house teams cannot sustain. 
  • You operate in a complex or regulated industry that requires specialized PR expertise. 
  • You want an external perspective to sharpen positioning and messaging. 

Keep it in-house if: 

  • PR needs are steady, predictable, and limited in scope. 
  • Your team already has strong media relationships in your core category. 
  • Campaign intensity is low and tied mainly to internal updates or announcements. 
  • Budget constraints favor salaried roles over agency retainers. 
  • You prioritize deep institutional knowledge over broad external reach.

About The Author and Expert Reviewer

Jelena Relić has hundreds of top-ranking articles and a lifestyle & culture magazine she calls The MAN. She gained valuable content and SEO experience working at Digital Circle and Neil Sahota, which she now uses to deliver top-quality B2B content at DesignRush, particularly in the creative industry.

Mariana Delgado is the Head of Marketing at DesignRush, with more than ten years of experience across digital marketing, sales management, search, and video advertising. Since joining DesignRush, she has delivered 3× site-traffic growth and 2× growth in monthly revenue by building scalable, performance-led programs that connect acquisition, content, and brand across channels. Her campaigns have achieved a 5:1 ROAS.