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Along with being in business for 17 years, our leadership each have 20+ years in marketing careers. We can confidently say that one size never fits all in marketing campaigns. Our sales and marketing plans are tailored to the client's goals—and executed with care, as if the client's business is our...
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PR firms in Atlanta differ from their counterparts in other corners of the world by these key features:
Atlanta is among the best 20 cities for young professionals in the United States. Niche created this ranking based on a few factors such as the number of job opportunities, millennial residents and affordable housing.
Furthermore, the popular job search engine, Indeed, ranks Atlanta as one of the best cities for jobs, especially for recent graduates.
Apart from the plenty of job openings and a median annual salary of $54,110 according to Indeed, Atlanta enjoys an affordable cost of living which is why it has become a magnet for young talents.
The capital of Georgia has a cost of living that is below the national average. For comparison, living in Atlanta is 13.3% lower than in Philadelphia or -11.3% than in Miami.
As for the public relations field, there are currently 432 PR job openings in the area from noteworthy companies like AT&T, Honeywell, Salesforce and more.
By all means, Atlanta is attracting ambitious young professionals from all over the States, including ready-to-work PR graduates who want to bring their A-game to this ever-expanding industry.
In all likelihood, a PR agency in Atlanta is populated with determined employees at the beginning of their professional pathways, eager to deliver superior results and nothing less.
The U.S. Bureau of Labor Statistics provides data to support that PR firms in Atlanta employ highly skilled public relations specialists.
Atlanta is one of the top 20 metropolitan areas with the highest employment level in PR specialists, right next to San Francisco and Houston. As many as 4,890 people worked in this field in 2020.
This indicates that some of the finest PR experts are based in Georgia’s capital. Therefore, they can surely offer nationally competitive services.
A number of growing industries push the city’s economy forward, including:
Unlike their peers around the world, public relations firms in Atlanta tend to inherently develop knowledge in these predominant sectors.
Serving local clients first and foremost has enabled them to gather insights into:
With these unique data and insights under their belt, Atlanta’s PR experts are better positioned to create effective strategies for brands operating in these main industries.
PR firms in Atlanta provide a wide range of services aimed towards:
Some of their essential services are:
Atlanta public relations firms typically price their services on hourly rates. They have an average hourly rate between $100 and $149.
If you’re looking for premium services in Atlanta, you can find agencies charging between $150 and $300 per hour.
Other billing alternatives may be:
Here are three specific reasons why you should consider hiring a public relations firm in Atlanta:
Boasting a wealth of PR job openings and affordable living expenses, Atlanta draws aspiring millennials who are ready to grow their careers and bring value to the PR industry.
Moreover, Georgia’s capital is one of the leading metro areas hosting a large population of PR experts.
Hence, a PR agency in Atlanta offers an interesting mix of seasoned and young PR specialists. They can provide their perspectives and help you implement a strategic plan to maintain a strong brand image and find new, creative ways to differentiate your brand in a competitive marketplace.
PR firms in Atlanta are keen observers of the local business ecosystem — how the local market works and how different local communities respond to brand messaging.
They could take your businesses in front of the right audiences, at the right time, leveraging all the proper online channels. They could propel your business to success, precisely if you operate in one of the area’s leading industries.
As the cost of living in Atlanta is lower than in other major PR hubs across the nation, the local PR agencies are likely to offer more affordable prices for their services.
Given that Atlanta is home to a large community of skilled PR experts, rest assured that PR companies based here can also provide high-quality services throughout.
Choosing the right Atlanta PR agency from a sea of providers can be tedious. We suggest that you take these essential steps to make your research a lot easier.
Before seeking any agencies to partner with, be sure to have well-defined objectives. Identify how a PR firm can help you achieve your business goals.
This first step will help you cut down the list to a few potential agencies that offer the exact package of services you need and hold substantial expertise in the particular aspect of PR that you need help with.
Researching the firms’ main areas of expertise is the second factor you must take into account.
PR encompasses many other disciplines like digital marketing, advertising, public affairs, social media and more.
Some PR firms in Atlanta specialize in one or a few related services while others simply focus on a specific aspect of PR.
This is why it’s key to determine their core areas of expertise and select an agency partner that can meet your business needs and goals.
Peruse their previous projects, best-case studies and list of clients to discover their level of creativity, quality of work, industry expertise and more.
To help ensure that you achieve all of your PR goals and get the measurable results you are looking for, choose an agency that has managed similar brands or projects in the past. Their knowledge of the market landscape, target audiences and relevant media outlets could deliver more successful results.
Finally and most importantly, reading reviews will provide you with valuable information and insight that you can’t get anywhere else.
These are written by their former clients, so they will reflect on their strengths and weaknesses. Make sure to closely read all feedback to reveal insights into their reliability, processes, transparency, leadership, planning and more.
Be sure to ask these key questions during your one-on-one interviews with a PR agency in Atlanta:
As previously mentioned, Atlanta is home to a large pool of skilled PR specialists — seasoned and young professionals alike. Outsourcing your project to a local agency will give you access to their expertise, tools and high-quality services.
PR firms in Atlanta stand out from their U.S competitors by these key features:
They tend to be highly equipped to deliver successful PR campaigns for businesses within the locally dominant industries: advanced manufacturing, fintech, healthcare information technology and more.
These agencies typically charge between $100 and $149 per hour.
To find your PR agency in Atlanta, follow these few steps:
Best of luck!
