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Phase 3 Marketing and Communications is an integrated marketing services company providing solutions from ideation to execution, including marketing strategy, creative, digital, public relations, prin...
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Framework Digital Marketing is a Digital Marketing Agency based in Dallas, TX. We are a customer focused business and we strive to deliver the best results possible for out clients.
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Bernstein & Associates is one of Houston’s most respected and experienced smaller public relations/marketing firms, in business since 1983. B&A has handled a broad range of projects incl...
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While Texas PR firms offer standard public relations services, there are several key aspects that make them stand out from other US-based competitors:
Texas is not only one of the most populous states in the US, but also one of the major contributors to the country’s GDP.
According to the Bureau of Economic Analysis, in the first quarter of 2019, Texas contributed with 8.8% GDP share which is the second strongest state, after California, in terms of economic power.
The largest industries that drive its economy are:
Unlike other US-based competitors, PR companies operating in Texas have a profound understanding of these locally dominant industries.
Living and operating in the area, they have naturally accumulated experience in the local ecosystem, market trends, challenges and opportunities.
Texas is the second-best state in the US for doing business. (Forbes)
Thanks to its high quality of life, stable job growth, low cost of living and business-friendly climate (with no corporate income tax), Texas entices many corporate headquarters.
As a result, the state is home to 50 Fortune 500 companies including Dell Technologies, American Airlines and Philips.
This is also the reason why the Lone Star State is like a magnet for skilled talent. Here, you will find some of the most established PR specialists in the nation.
With an index of 90.7, Texas ranks among the 10 US states with lowest cost of living.
In fact, when compared to New York City, the Big Apple is 84.3% more expensive than Dallas and 56.9% more expensive than Austin.
What does this mean for you?
Well, it means that the local PR firms would seek a lower cost for their services.
You get the same quality of services at more budget-friendly rates.
Texas public relations agencies specialize in promoting brands while ensuring a positive image and engaging experiences across all channels.
Their core offerings include:
The most common billing option among Texas PR firms is the fee per hour that typically ranges between $100 and $200.
The cost usually depends on team seniority and size.
A project-based fee is another possible option. This is the best route for companies with restricted budgets since they pay for specific services like promoting certain news or promoting events.
Texas public relations companies may also offer result-based fees. In this case, your partner should achieve specific targets to get paid.
This may include tracking various metrics like:
These are the key reasons why you should outsource your public relations to a Texas-based specialized agency:
Here’s a five-step process that will make the search for the best partner less overwhelming:
Reputable Texas PR firms will work hard to prove their expertise and success. Client references will speak volumes about their abilities, flexibility and transparency.
Make sure you find out what past and current clients have to say about the potential Texas PR firms you will work with in order to understand what kind of partnership you can expect.
Dive into their portfolios and case studies you will also get an insight into their industry expertise. Search for a partner that possesses this key characteristic since it can make or break a project.
Understand how experienced are the PR specialists who will undertake your project. Even though the agency has a great rating and strong reputation, it is its team that will work on your account.
It means that you need to make sure you’ve hired the company that has the required qualifications, the relevant experience and the passion to deliver great work.
Texas public relations agencies come in different sizes. To make sure you’ve partnered with the right one, you need to consider your preference first.
Some businesses go with large firms for various reasons like:
While others choose smaller agencies because they have:
The cost of services is another key factor. Make sure you set a budget to understand which of these companies you can afford to hire.
Ensure the partner you hire commits to specific results each month. With every transaction, you need to know what you will get for the money you spend.
In addition to delivering results, measuring success is also of key importance.
Your PR agency should track various metrics to understand if their strategies work. This will also allow them to make improvements and ensure success.
Texas public relations agencies can help you strengthen your online presence and maintain a positive image across all channels.
They typically price their projects on hourly rates and time estimates. Their fees range between $100 and $200.
The key reasons why you should particularly hire a specialized company from Texas are:
To make the search for the right partner less overwhelming, take the following steps:
Best of luck!
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