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New York is a worldwide authority in areas such as business, finance and commerce.
New York City is a top destination for go-getters, trailblazers and top-class employees across many global industries.
The culturally diverse environment, some of the best global universities and plentiful business opportunities make that possible.
When it comes to communication, the largest city on the east coast is considered a worldwide thought-leader and attracts the best professionals in the industry.
New York is the world’s fourth most expensive city to live in, according to Statista.
That immediately tells you that public relations firms in New York deal with some of the most demanding, high-paying customers in the market.
The high costs of living as well as the high-level competition within the communications industry mean that only the top-notch public relations firms are based in New York.
Country-wide, 244,730 people were employed in this sector in 2019.
New York is the metropolitan area with the highest employment level in public relations in 2019.
No less than 24,250 PR specialists work in The Big Apple.
As the need for organizations and companies to maintain their public image will continue to drive employment growth, the field of public relations is expected to grow 6% from 2018 to 2028.
The public relations industry has undergone significant changes in the last years, more precisely the integration between PR and marketing.
51% of global PR specialists think that public relations and marketing will become a lot more integrated in the next four years.
Moreover, 83% of communicators believe that technology innovations will be the essential driver of change in the field, affecting the way they communicate.
With the ever-increasing overlaps between PR, marketing, social and advertising, the public relations talent pool will undoubtedly grow.
Let’s look at some key factors that differentiate PR firms in New York from the rest of the world:
Compared to other PR companies from around the world, public relations firms in New York tend to be qualified in establishing media relationships for the locally dominant industries:
Like any other PR company in the world, PR agencies in New York specialize in building brands from the ground up and connecting brands with media outlets.
These agencies will typically specialize in:
According to the industries or the different companies they serve, there are a few different types of PR agencies in New York:
Public relations firms in New York typically charge between $150 and $200 per hour. However, there are award-winning companies that go up to $350 per hour.
The average price-range for projects is within $10,000 and $25,000.
Some firms accept projects valued at as little as $1000 but there are also a few companies that don’t go below $50,000.
The pricing structure is a bit higher than other U.S cities and it’s proof of the high-competition and top-talent within the PR field.
New York stands at the forefront of commerce and culture and it’s a leading hub for communication.
Here are a few key reasons why you should hire a PR agency in New York:
The decision to hire a PR agency in New York can be quite difficult, as there are many options to choose from.
To ensure you’re making a smart decision, contemplate the following factors:
After you have narrowed down the list of agencies, it’s wise to gather more information about their corporate culture, approach and quality of work.
Be sure to ask them the following questions:
New York City PR firms are some of the most experienced and stable public relations companies in the world.
New York is a leading force in communication, attracting the best PR specialists around the globe.
What distinguishes NYC-based public relations agencies from the rest of the world are these essential ingredients:
They tend to be most qualified in building media strong relationships for the locally dominant industries: finance, healthcare, business.
The majority of PR agencies in New York have a typical hourly rate range between $150 and $200.
...
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