Our directory of the top public relations firms and agencies in the US is reviewed by 12 experts & supported by 800+ verified client reviews. This provides a reliable method for selecting the best PR company or B2B agency.

Find the Best Public Relations Agency in the United States

1,221 Companies - Rankings updated: April 02, 2026

DesignRush evaluates public relations firms for PR expertise, campaign execution, and verified client reviews to support confident decision-making. Some placements may be paid partnerships.

United States ×
  • Where Creativity and Media Meets.

    Where Creativity and Media Meets.

    We are a full service marketing agency since 2008, we have provided an excellent service to our clients based on a deep knowledge of radio, tv and online advertising. A team of professionals with a high level of passion for customer service and B2B marketing services. We can develop a marketing and  [... view Alea Advertising, LLC. profile ]
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Passionate Team. Progressive ideas. Powerful Results.

    Passionate Team. Progressive ideas. Powerful Results.

    East 2 West Collective is a bi-coastal public relations and marketing agency whose approach goes beyond the traditional.  [... view East 2 West Collective profile ]
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Telling Stories That Sell Spaces.

    Telling Stories That Sell Spaces.

    Hundred Stories PR is the leading public relations firm specializing in luxury real estate. With headquarters in New York City, Hundred Stories is also expanding into new industries, from luxury goods and services to art and philanthropy.  [... view Hundred Stories PR profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Full-Service Marketing & Advertising Agency

    Full-Service Marketing & Advertising Agency

    Versa Creative is an award-winning marketing and advertising agency that’s dedicated to delivering powerful narratives and exceptional results.  [... view Versa Creative profile ]
    Location
    Houston, Texas
    Number of Employees
    50 - 99
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Smart Marketing Strategy to Grow your Business.

    Smart Marketing Strategy to Grow your Business.

    Creative Blend Design is a full-service marketing agency specializing in transforming brands by telling your remarkable story, coupled with smart strategy and creative design. We boost your customer engagement and brand awareness through: Digital Marketing, Web Development, Search, and Paid Ads.  [... view Creative Blend Design profile ]
    Location
    San Antonio, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Don't be a business that needs a customer, be a business a customer needs.

    Don't be a business that needs a customer, be a business a customer needs.

    From SEO or Search ads on Google to Instream Ads on YouTube to Instagram Stories, Facebook ads and beyond, TMD Marketing & Advertising is a Layton digital marketing company that leverages every platform to deliver the right message to the right audience at the right time.  [... view TMD profile ]
    Location
    Layton, Utah
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Portfolios Count
    2 Projects Listed
  • Swift Rankings - Charleston SEO Experts

    Swift Rankings - Charleston SEO Experts

    Swift Rankings stands as the preeminent SEO powerhouse in Charleston! Our adept team specializes in tailoring bespoke SEO strategies, ranging from the development of optimized websites to robust link-building initiatives, all aimed at ensuring your dominance in local search results. With an extensive suite of  [... view Swift Rankings profile ]
    Location
    Charleston, South Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Where Communication Transforms

    Where Communication Transforms

    Havas Group thrives as a global communication titan, boasting 700 agencies across 100 nations and engaging 20,000 professionals. Specializing in public affairs, creativity, media, and innovation, our unique, silo-free model promotes integrated collaboration, always prioritizing our clients' vision.  [... view Havas profile ]
    Location
    New York City, New York
    Number of Employees
    1000 & Up
    Minimal Budget
    $1,000 - $10,000
  • Creating Custom Integrated Marketing Solutions for You.

    Creating Custom Integrated Marketing Solutions for You.

    Noir Marketing & PR is a woman owned creative agency based in Dayton, Ohio, founded in 2012. The firm specializes in integrated services including branding, graphic design, web design, photography, social media, media planning, event production, and public relations tailored to small and midsized businesses.  [... view Noir Marketing And PR profile ]
    Location
    Dayton, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    Under $1,000
  • Amplifying Brands, Driving Growth

    Amplifying Brands, Driving Growth

    Woodsmall Marketing Group listens and works with you to make sure your brand resonates with your customer through every touchpoint. Their clients depend on them to understand their business goals and bring them measurable results that drive growth.  [... view Woodsmall Marketing Group profile ]
    Location
    Olathe, Kansas
    Number of Employees
    Under 49
    Average Hourly Rate
    $145/hr
    Minimal Budget
    $1,000 - $10,000
  • AMM Communications team, we will help your business or not-for-profit grow and thrive.

    AMM Communications team, we will help your business or not-for-profit grow and thrive.

    AMM Communications help clients business grow and thrive with the help of strategic planning and business development; marketing and public relations.  [... view AMM Communications profile ]
    Location
    St. Louis, Missouri
    Number of Employees
    Under 49
  • Marketing for Every Business

    Marketing for Every Business

    At AJ Ross Creative Media, we offer the perfect blend of talent and creativity for any marketing or advertising goal. Our Chester, NY team is comprised of renowned graphic designers, web programmers, directors & producers with extensive professional experience. Our ability to create custom plans eliminates  [... view AJ Ross Creative Media profile ]
    Location
    Chester, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • We are a a powerhouse of creativity

    We are a a powerhouse of creativity

    Team Vision Marketing stands out as a leading full-service Hawaii advertising, marketing and branding agency. With 20+ years of passionate service to the islands we’ve provided innovative solutions for some of our state's most notable clients including Castle & Cooke Hawaii, Hunt Development Group and many  [... view Team Vision Marketing profile ]
    Location
    Honolulu, Hawaii
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • The people you need to get the results you want.

    The people you need to get the results you want.

    The Stryker-Munley Group represents the best and brightest public relations and marketing experts from across the country. Charleston, Chicago, Los Angeles, Boulder, Las Vegas, Knoxville, New York, Charlotte, Miami, and Boston are among the eight offices that are strategically placed.  [... view Stryker profile ]
    Location
    Charleston, South Carolina
    Number of Employees
    100 - 249
  • We make Impact!

    We make Impact!

    Bolt PR is an award-winning digital marketing, content development and public relations agency with team members in every major market across the country.  [... view Bolt PR profile ]
    Location
    Dallas, Texas
    Number of Employees
    Under 49
  • Bridging the gap between creatives, community and culture.

    Bridging the gap between creatives, community and culture.

    Marketing overall is a creative endeavor. The digital marketing journey can be treacherous when one doesn't know the way. Do you lack In-House creative support? No worries, WAJ has got you covered with the finest professionals in the field, who will make your digital journey effortless.  [... view We Are Jersey profile ]
    Location
    Clifton, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Agency for the CliquePrize iOS Mobile App - Small Business Lead Generation

    Agency for the CliquePrize iOS Mobile App - Small Business Lead Generation

    Digital Media Nashville offers the Best Nashville SEO for arts and entertainment companies, schools, and studios around Nashville. This professional team performs thorough keyword research, developing a strategy built to boost your brand online.  [... view Digital Media Nashville profile ]
    Location
    Nashville, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $1/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • Think Differently. Brand Brilliantly.

    Think Differently. Brand Brilliantly.

    Beson4 is a full service agency, offering clients personalized, creative and effective marketing services. We love to work with entrepreneurs and established companies alike—those who want to take their company to the next level and create an emotional connection with their customers.  [... view Beson4 profile ]
    Location
    Jacksonville, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Portfolios Count
    3 Projects Listed
  • Helping Local Patients Find You

    Helping Local Patients Find You

    DoctorsInternet.com is a company founded by doctors James Gelfand and Joshua Gindea, who realized that there was a need for specialized online marketing, website design, and reputation management for health professionals.  [... view DoctorsInternet profile ]
    Location
    Rye Brook, New York
    Number of Employees
    100 - 249
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Fuel your brand's digital momentum.

    Fuel your brand's digital momentum.

    DRVE is a creative social media and digital marketing studio based in Richmond, VA. We help small businesses and entrepreneurs grow their brands with tailored content, strategy, and hands-on support. Our team specializes in social media management, digital campaigns, and creative storytelling to help you  [... view DRVE profile ]
    Location
    Midlothian, Virginia
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Local Feel, Global Appeal™

    Local Feel, Global Appeal™

    Guiding you on the road to success using our Local feel, Global appeal™ approach. Public Relations, Branding, Web Design, Social management, and coaching.  [... view Interstate PR profile ]
    Location
    Sacramento, California
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Since 1990, Chicago-based Scott Phillips + Associates, Inc. has served as public relations counsel to a diverse mix of industry leading corporations, high-performance start-ups and other organizations you might think would only be represented by "the big guys."  [... view Scott Phillips + Associates, Inc. profile ]
    Location
    CHICAGO, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Portfolios Count
    1 Project Listed
  • Brass Advertising is a Nashville-based advertising agency.

    Brass Advertising is a Nashville-based advertising agency.

    Brass Advertising provides video content creation, media buying, marketing strategy, creative, traditional media, digital media, social media management and advertising, website management, and public relations services.  [... view BRASS profile ]
    Location
    Nashville, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $95/hr
    Minimal Budget
    $1,000 - $10,000
  • Explosive Creative Services for a Brave New World

    Explosive Creative Services for a Brave New World

    BOOM Creative is a small, integrated agency, combining traditional and digital marketing with innovative creative and powerful design. We deliver cutting-edge solutions that maximize revenue and build brand affinity.  [... view BOOM Creative profile ]
    Location
    Pittsburgh, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Break Into the Market

    Break Into the Market

    Channel V Media is a New York City PR Agency that specializes in launching and building market momentum for fast-growing companies  [... view Channel V Media profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
  • Amazing brands start here.

    Amazing brands start here.

    AMZG stands as a distinguished digital agency, garnering recognition for its excellence in the realms of social media management, public relations, and advertising solutions.  [... view AMZG AGENCY profile ]
    Location
    Darien, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Bring it to Life

    Welcome to Red Window Communications! Were a digital agency that lives in the real world. Tell us your story & what you want to accomplish. Partnering with our team can make it happen.  [... view Red Window Communications profile ]
    Location
    University, Mississippi
    Number of Employees
    Under 49
  • Strategic Technology Communications

    Strategic Technology Communications

    For over 20 years, Force4 has combined high-level industry knowledge with in-depth technology experience to provide our clients with the services necessary to establish and maintain awareness in the global marketplace. We design, deploy and execute communications programs that directly support the goals of  [... view Force4 Technology Communications profile ]
    Location
    Santa Cruz, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Curating Hospitality Stories

    Curating Hospitality Stories

    Brown Marketing is a full-service marketing agency specializing in luxury travel and hospitality, helping hotels, resorts, and boutique properties build strong, memorable brands. Acting as an extension of each clients team, the agency provides senior-level expertise across brand strategy, storytelling  [... view Brown Marketing profile ]
    Location
    Danville, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Building Brands Together

    Building Brands Together

    NexiWorks is committed to assisting you in finding your unique creative voice. We do this by assisting our customers in navigating the pitfalls of contemporary business and assisting them in thriving in a world that is always changing. By doing this, we construct a customized plan for the future that takes  [... view NexiWorks profile ]
    Location
    Pascagoula, Mississippi
    Number of Employees
    Under 49
    Average Hourly Rate
    $17/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • Noteworthy. Quality. Heartfelt.

    Noteworthy. Quality. Heartfelt.

    Method Q provides marketing solutions for high growth companies. We prioritize giving back.  [... view Method Q profile ]
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Clarity. Credibility. Connection.

    Clarity. Credibility. Connection.

    Identity is an award-winning public relations firm delivering impactful media, marketing, social, and creative strategies for clients across Michigan and nationwide.  [... view Identity profile ]
    Location
    Birmingham, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Full-Service Healthcare PR Agency

    Full-Service Healthcare PR Agency

    Merryman Communications is an award-winning, boutique, full-service PR agency specializing in healthcare. Our clients range from some of the most exciting healthcare start-ups to Fortune 500 companies, and all are served by senior-level teams that have been there and done that. We have been described as the  [... view Merryman Communications, Inc. profile ]
    Location
    Redondo Beach, California
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
  • A Brand Media Company

    A Brand Media Company

    Kolbeco is a St. Louis-based digital marketing and public relations firm helping clients throughout the country develop deeper and more meaningful relationships with their customers.  [... view Kolbeco profile ]
    Location
    St. Louis, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
  • Gloss is a creative agency whose innovation knows no bounds. We are expert originators, bringing ideas to life by thinking without constraints.  [... view Gloss profile ]
    Location
    Philadelphia, Pennsylvania
    Number of Employees
    Under 49
  • Adding Vitality to your Campaign

    Adding Vitality to your Campaign

    At Juice Consulting, we add vitality to every single campaign we take on. AKA, we bring the JUICE! We strive to be one of the hardest working PR and marketing agencies in Austin, Texas and have a long-standing commitment to client satisfaction. We aim to be on the bleeding edge of the cutting edge as a  [... view Juice Consulting profile ]
    Location
    Austin, Texas
    Number of Employees
    Under 49
  • think BIG. start SMALL. work SMART

    think BIG. start SMALL. work SMART

    BAM Marketing full-service marketing and advertising agency.  [... view BAM profile ]
    Location
    St. Louis, Missouri
    Number of Employees
    Under 49
  • No: 1 Name in Healthcare, Biotech & Software Marketing

    No: 1 Name in Healthcare, Biotech & Software Marketing

    Clarity Quest Marketing offers a comprehensive suite of marketing services to power the success of companies in healthcare, biotechnology, medical device and technology industries. With our specialized expertise spanning from strategic planning and content creation to public relations campaigns and market  [... view Clarity Quest Marketing profile ]
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $10,000 - $25,000
  • Serious About Search.

    Serious About Search.

    Digital marketing company specializing in search engine optimization (SEO), pay-per-click (PPC) advertising, web development, and webmaster services. With over two decades of experience, Searchen helps businesses improve online visibility, drive targeted traffic, and convert visitors into customers. Known for  [... view Searchen Networks profile ]
    Location
    West Palm Beach, Florida
    Number of Employees
    50 - 99
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000
  • Igniting Brands Through Creativity

    Igniting Brands Through Creativity

    At Five by Five Global, a specialized creative agency, we pride ourselves on our diverse skill set, enabling us to deliver innovative solutions across various domains without constraints.  [... view Five By Five profile ]
    Location
    Los Angeles, California
    Number of Employees
    100 - 249
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    2 Projects Listed
  • RUSSO is a Branding Agency – and as a branding agency, we are believers. Here, we believe in the promise behind the brand. And here, we believe that changing the conversation motivates consumer behavior.Through the use of consumer insight, we develop branding initiatives for our clients that form  [... view BrandRUSSO profile ]
    Location
    Lafayette, Louisiana
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Comprehensive Digital Marketing Strategies

    Comprehensive Digital Marketing Strategies

    We are a full service digital marketing agency. We create cost effective marketing strategies that attract new customers, retain mind share with existing clients, and increase revenue.  [... view Equity Web Solutions profile ]
    Location
    San Diego, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Helping restless marketers thrive in restless markets.

    Helping restless marketers thrive in restless markets.

    Mechanica helps restless marketers thrive through delivering breakthrough work that sparks conversations and changes behaviors in hyper-competitive, restless markets.  [... view Mechanica profile ]
    Location
    Newburyport, Massachusetts
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
  • We Convert your ideas into reality

    We Convert your ideas into reality

    ICO Development will help you to raise a successful Initial Coin Offering. We deliver quick and reliable solutions starting from whitepaper drafting to support to launch your ICO successfully and raise crowd funding.  [... view ICO Development profile ]
    Location
    Tallassee, Alabama
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
  • Powered by imagination. Driven by results.

    Powered by imagination. Driven by results.

    Crowe PR is a national, award winning public relations agency, specializing in PR, social media and influencer marketing campaigns for leading healthcare technology, consumer goods and hospitality brands.  [... view Crowe PR profile ]
    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
  • Simply Better Backlinks

    Simply Better Backlinks

    We are a link building service that becomes an integral part of promoting your content and building links in the right neighborhoods. Where other agencies may struggle with maintaining quality, our focus and unique strategies ensure robust deliverables month over month without oversight.  [... view Outreach Labs profile ]
    Location
    Jersey City, New Jersey
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • The best strategic partner for the financial markets.

    The best strategic partner for the financial markets.

    Edelman Smithfield is a global financial communications boutique and public affairs firm specializing in multi-stakeholder communications within the financial markets and strategic situations. They are renowned advisors for companies involved in various areas such as financial services PR, M&A, IPOs, investor  [... view Edelman Smithfield profile ]
    Location
    New York City, New York
    Number of Employees
    250 - 499
  • Gain The Upper Hand And Establish A Winning Reputation

    Gain The Upper Hand And Establish A Winning Reputation

    RMC has revolutionized the way we view damage control and PR campaigns. Our state-of-the-art strategies do not only repair existing issues, but also safeguard you against future problems while rebuilding a positive public image.  [... view Reputation Management Consultants profile ]
    Location
    Irvine, California
    Number of Employees
    100 - 249
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Protecting Your Reputation, Enhancing Your Presence

    Protecting Your Reputation, Enhancing Your Presence

    Build the online presence you deserve with our reputable reputation management services. Our 100% satisfaction guarantee means we don't charge you unless your results exceed expectations - so let us help restore and manage your digital image today!  [... view Reputation Resolutions profile ]
    Location
    Englewood, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • The best in law firm PR, marketing and branding

    The best in law firm PR, marketing and branding

    Elite Lawyer Management is a distinguished attorney public relations and marketing agency dedicated to exceptional lawyers and law firms across the United States.  [... view Elite Lawyer Management profile ]
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $150/hr

Public Relations Firm FAQs

What types of PR campaigns do they typically run?

Here are the most common PR campaigns: 

Growth campaigns 

  • Launch PR: Coordinated outreach around a product, service, or company launch to generate awareness and credibility quickly. 
  • Thought leadership: Ongoing placement of expert commentary, bylines, and POV development to position executives or brands as authorities.  

Corporate and stakeholder campaigns 

  • Corporate communications: Structured messaging around company news, such as milestones, financial updates, or leadership changes. 
  • Fundraising and investor PR: Media and narrative support around funding rounds, IPOs, or investor milestones.  
  • Employer branding PR: Storytelling that highlights culture, leadership, and workplace values through earned media. 
  • Awards programs: Strategic identification and submission to industry awards to secure third-party validation.  

Risk and resilience campaigns 

  • Crisis response: Rapid communications to manage negative events, misinformation, or reputational threats. 
  • Reputation repair: Sustained PR efforts to rebuild credibility after a crisis, controversy, or prolonged negative coverage. 

How do top PR firms in the USA secure media coverage and build long-term momentum?

American PR firms secure media coverage and sustain momentum through a structured, repeatable process that combines strategy, execution, and relationship management. 

  • Narrative development: Defining a clear, newsworthy story that aligns brand goals with what journalists write about, ensuring relevance rather than promotional messaging. 
  • Proof-point assembly: Gathering customer outcomes, data, executive credibility, and third-party validation to support claims. 
  • Media mapping: Identifying journalists and media outlets based on beat, audience fit, and past coverage. 
  • Angle creation: Adapting the core narrative into timely, outlet-specific angles tied to trends, news hooks, or audience pain points. 
  • Pitching cadence: Sending pitches in controlled waves to avoid inbox fatigue while maintaining steady visibility across priority publications. 
  • Follow-ups and refinement: Using thoughtful follow-ups to clarify relevance or provide a new context rather than repeat the same message. 
  • Reactive opportunities: Monitoring breaking news and journalist requests to insert expert commentary quickly, compounding coverage between major campaigns. 
  • Relationship building and iteration: Earning trust through reliability and relevance—relationships can open doors, but newsworthiness still drives results. 

How much does it cost to hire a PR agency in the United States?

PR agency costs in the United States vary widely based on the scope of work, pitch volume, media tier, industry complexity, crisis sensitivity, and specific deliverables. However, price ranges typically fall within the following: 

Engagement typeTypical cost rangeNotes
Monthly retainer
(ongoing support)
$5,000-$20,000+ per monthCommon range for standard campaigns; larger national/global programs can exceed this.
Hourly rate$100-$300 per hour
(avg. $270 per hour)
Used for consulting, strategy, or special projects.
Project-based fees$5,000-$50,000+One-off campaigns, like product launches or funding announcements.
Pre-set packages/tiered retainers$4,000-$8,000+ per monthFixed deliverables at defined tiers.

What’s the difference between a B2B public relations agency and a B2C PR firm?

B2B (business-to-business) and B2C (business-to-consumer) PR firms differ based on audience, buying cycle, and media focus. 

B2B PR agency 

B2B PR targets niche decision makers and long buying cycles, with coverage focused on industry and trade publications. Messaging relies on proof points like ROI, case studies, and expertise, with indirect conversion goals tied to pipeline influence and a steady, lower volume cadence. 

B2C PR firm 

Consumer PR targets broad audiences and shorter buying cycles, emphasizing mainstream media, lifestyle outlets, and creators. Storytelling is emotion-led and trend-driven, with clearer near-term conversion expectations such as traffic or sales and a faster, campaign-based cadence. 

When should I hire a PR company instead of handling PR in-house?

Brands should decide between an agency and in-house PR based on scale, speed, and risk tolerance. 

Hire a PR company if: 

  • You need rapid scale or intensive campaign support that exceeds internal bandwidth. 
  • You want immediate access to established media relationships across top-tier and niche outlets. 
  • You are planning a high-stakes launch, funding round, rebrand, or market expansion. 
  • You need crisis readiness or a 24/7 response capability that in-house teams cannot sustain. 
  • You operate in a complex or regulated industry that requires specialized PR expertise. 
  • You want an external perspective to sharpen positioning and messaging. 

Keep it in-house if: 

  • PR needs are steady, predictable, and limited in scope. 
  • Your team already has strong media relationships in your core category. 
  • Campaign intensity is low and tied mainly to internal updates or announcements. 
  • Budget constraints favor salaried roles over agency retainers. 
  • You prioritize deep institutional knowledge over broad external reach.

About The Author and Expert Reviewer

Jelena Relić has hundreds of top-ranking articles and a lifestyle & culture magazine she calls The MAN. She gained valuable content and SEO experience working at Digital Circle and Neil Sahota, which she now uses to deliver top-quality B2B content at DesignRush, particularly in the creative industry.

Mariana Delgado is the Head of Marketing at DesignRush, with more than ten years of experience across digital marketing, sales management, search, and video advertising. Since joining DesignRush, she has delivered 3× site-traffic growth and 2× growth in monthly revenue by building scalable, performance-led programs that connect acquisition, content, and brand across channels. Her campaigns have achieved a 5:1 ROAS.