Our directory of the top public relations firms and agencies in the US is reviewed by 12 experts & supported by 800+ verified client reviews. This provides a reliable method for selecting the best PR company or B2B agency.
Find the Best Public Relations Agency in the United States
1,221 Companies - Rankings updated: April 01, 2026
DesignRush evaluates public relations firms for PR expertise, campaign execution, and verified client reviews to support confident decision-making. Some placements may be paid partnerships.
United States ×
Unconventional Connections, Bold Results
The HYPHEN team (formerly JP Marketing, merged with Marketing Plus) is a full-service creative marketing agency founded in 1994. With approximately 26 team members in Fresno, California, the firm specializes in brand-driven advertising, media buying, digital strategy, website design, and storytelling [... view The HYPHEN Team profile ]- Location
- Fresno, California
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Better Together.
One Branding is an end-to-end creative agency of award-winning designers, developers, writers, animators, and videographers based in the U.S. We believe in the cyclical nature of creating good things for good people. Instead of working for you, we work with you to create exceptional, lasting brand experiences [... view One Branding profile ]- Location
- Des Moines, Iowa
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $1,000 - $10,000
Integrated Online Marketing Focused On Long-term Results
With over 30 years of marketing experience, our team is driven by a simple mission: to help your business boost revenue and attract and retain customers. We leverage a variety of strategies, including content creation, website management, public relations, social media management, email marketing, and event [... view LuCorp Marketing profile ]- Location
- Phoenix, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
Lets Create Something Together.
At JC Design and Media, our mission is to elevate and strengthen brands using innovation and creativity to foster growth. We achieve this through top-tier service, visual assets, bespoke designs, and effective brand management. Our goal is to narrate our clients' stories and engage their audience with [... view JC Design And Media profile ]- Location
- Sacramento, California
- Number of Employees
- Under 49
- Portfolios Count
- 1 Project Listed
See Further...
Elevating brands through award-winning web design & digital marketing. [... view ThoughtLab profile ]- Location
- Salt Lake City, Utah
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $25,000 - $50,000
- Portfolios Count
- 2 Projects Listed
- Responsory is a multichannel marketing agency that excels at delivering content-rich, story-selling, measurable marketing campaigns for our client partners. In our world, marketing is not an expense, it's a revenue generating activity. It must be measured, tested and continually adjusted - so the results [... view Responsory profile ]
- Location
- Brookfield, Wisconsin
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $50,000 & Up
Marketing. Web Development. Graphic Design. Multimedia.
You know your business. We know marketing + technology. When we work together, you can focus on the needs of your customers and let us focus on your marketing efforts. We invest in finding better technologies and marketing techniques, plus share best practices we’ve learned. [... view NeuConcept Productions Inc. profile ]- Location
- St. Louis, Missouri
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Was Zonion made for you?
Zonion Creative Agency is a advertising and digital marketing agency based in bend, we offer services like SMM, PPC Advertising, & SEO Services. [... view Zo Agency profile ]- Location
- Bend, Oregon
- Number of Employees
- Under 49
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Integrated Marketing Solutions for the Construction Industry.
Construction Marketing Inc. is a full-service digital agency and marketing consultancy business that works with businesses in the US, Canada, and other countries. The agency is well-versed in the building sector. Through a wide range of services, including brand development, website design and development [... view Construction Marketing profile ]- Location
- Sarasota, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Creating Awareness. Attracting Consumers.
We’re in the business of grabbing attention, attracting consumers, creating awareness, and delivering on our promise of outstanding results. It’s not just our job… it’s our passion. [... view Grapevine Communications profile ]- Location
- Sarasota, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
Outstanding Marketing, Branding, PR, and Advertising
ESD has built a solid reputation for providing outstanding service to our client-partners and achieving measurable results. Here, anything less isn’t acceptable and it’s why clients stay with us. [... view ESD Marketing profile ]- Location
- San Antonio, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $145/hr
Branding. Design. Marketing. PR.
TARA, Ink. is a full-service, bilingual, public relations, creative marketing and special events firm specializing in lifestyle and modern culture, with offices in Miami and New York as well as teams in Los Angeles and Las Vegas. [... view TARA, Ink. profile ]- Location
- Miami Beach, Florida
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Cultural Connections That Convert.
As an integrated cross-cultural marketing agency, Sensis connects brands with people through meaningful marketing strategies that build sustainable demand. Our cross-cultural model combines expertise in the Hispanic, African American, and Asian markets, while our research-based approach offers cost-efficient [... view SENSIS profile ]- Location
- Glendale, California
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $50,000 & Up
Precision Marketing, Elite Results.
Elite X Media is a results-driven marketing agency specializing in web design, lead generation, SEO, video production, and public relations. We combine data-driven strategies with creative execution to build powerful brands and drive sustainable growth. [... view Elite X Media profile ]- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
We Design With You in Mind!
We are an Atlanta-based design agency that has supported hundreds of businesses in communicating more effectively to their target market. [... view TK Consulting And Design profile ]- Location
- Atlanta, Georgia
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $1,000 - $10,000
A pioneer in marketing communications
For over fifteen years, 1905 New Media has been a trusted marketing communications firm based in St. Louis. Our expertise lies in copywriting, strategic planning, visual identity, public relations and branding. In recognition of our exceptional work, we have been honored as one of the top 25 PR firms in St. [... view 1905 New Media profile ]- Location
- St. Louis, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
Destin's #1 Web Design and Local SEO Experts.
Destin Web Designs is your go-to expert for high-performance websites, local SEO, and digital marketing in Destin and the Florida Panhandle. We build stunning, mobile-friendly websites optimized for search engines, helping businesses rank higher and attract more customers. From Google Business Profile [... view Destin Web Designs profile ]- Location
- Destin, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- Under $1,000
Digital Marketing Agency Unearthing Data-Driven Results
In 2022, one of our clients decided to create their own advertising team and bring all paid advertising internal, along with the organic efforts that were already in-house. The Red Sparrow team took on all aspects of marketing and advertising, and produced results that blew the previous agency out of the [... view Red Sparrow Agency profile ]- Location
- Lewisville, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Helping small local businesses grow by optimizing their digital marketing efforts!
My Digital Agents provide digital marketing solutions for small local businesses to connect with customers and compel them to call or visit their location. Includes time-saving online software applications for boosting online search visibility and reaching more customers by managing online reputation, local [... view My Digital Agents profile ]- Location
- Eden Prairie, Minnesota
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
Innovative Software, Intuitive Design.
SEG UNIVERSE pioneers software development with intuitive design and cutting-edge technology. With decades of expertise, we deliver high-quality, cost-effective solutions that empower businesses to stay competitive while reducing barriers to entry. [... view SEG UNIVERSE profile ]- Location
- Brentwood, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $65/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Granting your marketing wishes since 2010.
At Gossip Genie, we create an army of loyalists for your brand so you can focus on growing your company offline. Our mission is to humanize brands and make them shine in the digital space with beautiful imagery and compelling content. [... view Gossip Genie profile ]- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Trust-building PR and content marketing for B2B technology companies
Propllr is a Chicago-based PR and content marketing firm that helps B2B technology companies build trust. Our communicationsprograms focus on building authority for our clients people, establishing credibility for their companies and products, spotlighting their networks, and demonstrating momentum. [... view Propllr profile ]- Location
- Chicago, Illinois
- Number of Employees
- Under 49
Marketing Strategy & Analytics
As marketers, we want to take an experience over the top. Whether youre in the market for a dynamite public relations campaign, branding or a new marketing and media strategy, were here to make it happen. Our company was recently ranked in the top 10 of more than 100 consultants from Expertise.com [... view Madweek Marketing profile ]- Location
- Carlsbad, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Lead Tycoons. Big Ideas Dont Have to Break Your Budget.
Glo Creative is an advanced team of experienced advertising agency talent, who deliver top caliber work without the New York agency price tag. We work across 360° platforms, including Digital, Social Media, Print, Broadcast, and PR. [... view Glo Creative profile ]- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
Together We Rise
King Willy is a proud, award winning, digital agency based in Bernardsville, NJ. With all of our specialists working in house, we offer a multitude of digital marketing services that are sure to increase your online presence. [... view King Willy profile ]- Location
- Bernardsville, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
Herd Strategies is a full service integrated marketing and communications firm HQ in Indianapolis.
Herd Strategies is a full service integrated marketing and communications firm headquartered in Indianapolis, IN that offers comprehensive strategic communications services to organizations looking to increase their visibility, market share, and brand trust. With services including media relations, media [... view Herd Strategies profile ]- Location
- Indianapolis, Indiana
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- Under $1,000
An Indianapolis-based full-service marketing agency.
Coupled with our leadership and expertise, Burkhart provides hyper-local marketing to some of North America's finest enterprise and franchise brands. [... view Burkhart Marketing Partners profile ]- Location
- Indianapolis, Indiana
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
A leading B2B web design & public relations firm specializing in technology and cybersecurity.
In the increasingly competitive media space, expert storytellers are the key to bringing your story to the forefront. That's where we come in.With Montner Tech PR, your team will be led by an experienced PR practitioner with subject matter expertise that will help develop strategy, create content and [... view Montner Tech PR profile ]- Location
- Bridgeport, Connecticut
- Number of Employees
- Under 49
At the center of the clean economy.
With 15 years of serving over 170 clients, we’re chosen as a valued strategic partner to help mid- to large-sized companies win with customers, investors and policy makers. [... view TIGERCOMM profile ]- Location
- Washington DC, Washington DC
- Number of Employees
- Under 49
- Average Hourly Rate
- $450/hr
- Minimal Budget
- $25,000 - $50,000
Shaping Brands / Driving Influence/ Effecting Change
M studio helps build better brands. We create purpose-driving branding and communications strategies that position our clients for success. We take what matters to a market - what resonates with their core - and we create compelling narratives that shape perceptions and compel action. [... view M Studio profile ]- Location
- Asbury Park, New Jersey
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
SEO Services That Outrank and Outperform
We offer fully-strategic, customized SEO solutions that are white-hat, Google approved and ultimately successful. Our SEO strategies are as unique as the brands we serve. We work with eCommerce, SaaS, Fintech, Global Data Providers, Colleges / Universities, and most verticals in-between. [... view Strategic SEO Solutions profile ]- Location
- Irvine, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $65/hr
- Minimal Budget
- $10,000 - $25,000
We are your Flag Bearer.
We provide digital marketing services and content creation services for startups and middle sized corporations. As a video production company turned marketing agency, we have pride in the quality of the creative assets that we produce. [... view Flag Pictures, Inc. profile ]- Location
- El Segundo, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
That Gets You Noticed
Bell Advertising 209 is a full-service advertising agency that helps businesses amplify their brand through creative campaigns, media planning, and marketing strategy. With a focus on impactful messaging, it strives to deliver visibility and engagement for local to regional clients. [... view Bell Advertising profile ]- Location
- Stockton, California
- Number of Employees
- Under 49
We Are Embold, a Web + Mobile Design and Development Digital Agency.
emBold is a web + mobile design and development digital agency. We strive to provide top-notch development and design services combined with reliability and transparency that you can't find anywhere else. [... view EmBold Creative profile ]- Location
- Akron, Ohio
- Number of Employees
- Under 49
Organic Digital Growth Guaranteed
Cherry Digital is the top-tier performance PR agency, providing unprecedented growth to your online presence without sacrificing sustainability. Our results speak for themselves--so much that we guarantee our services through result-based charging and no longterm contracts. Get ready to take off with a [... view Cherry Digital profile ]- Location
- Portland, Oregon
- Number of Employees
- Under 49
We Hold The Key To Optimal Publicity
Led by Michelle Mekky, a revered industry leader in media and PR, specialists at Mekky Media Relations are big guns from topnotch agencies from all over the country. We have joined together with former journalists that all work ceaselessly to magnify any client's brand. We're always going for gold and as an [... view Mekky Media Relations profile ]- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $1,000 - $10,000
Everything You Need for PR
Uproar PR is a full-service PR and social media agency established to offer a cutting-edge technology perspective to companies looking to compete in the constantly evolving, socially driven economy. Our goal is to develop campaigns that drive sales by fostering creativity. Our team at Uproar PR is comprised [... view Uproar PR profile ]- Location
- Orlando, Florida
- Number of Employees
- 100 - 249
Bringing Creative Thinking to Communications & PR
At V2 Communications, we believe communications decisions should be as business-savvy and clear-cut as any other. That's why you can count on us to provide an honest analysis with no smoke or mirrors – so you know exactly what your next steps are! With our creative thinking and strategic counsel, you can be [... view V2 Communications profile ]- Location
- Boston, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $300/hr
- Minimal Budget
- $10,000 - $25,000
Assured Success in Mobile App Marketing
APPSPIRE.me is a company that provides app marketing services to help businesses grow and succeed. We are committed to transparency and ensuring that our clients are always informed about their progress. [... view APPSPIRE.me profile ]- Location
- Austin, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $1,000 - $10,000
WebTek Promotions Creates, Maintains And Hosts Websites
Our objective is to serve as a one-stop shop for business owners. Our goal is to increase your bottom line by saving you money by removing the need to pay for temporary help. Simply put, we are here to help you save time and money so you can concentrate on expanding your business. [... view WebTek Promotions profile ]- Location
- Galveston, Texas
- Number of Employees
- Under 49
Experience the Power when you run with the Dark Horses!
Cutting edge marketing advertising plans and creative designs [... view DHM profile ]- Location
- Tucson, Arizona
- Number of Employees
- Under 49
Marketing That Moves Your Practice Forward.
The Connectors is your ultimate growth partner, helping dentists attract more high-quality patients and scale their practices effortlessly. We combine cutting-edge marketing, powerful branding, and automated systems to drive real results so you can focus on what you do best: delivering exceptional care. [... view The Connectors profile ]- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
Experiential Activation & Event Production Agency
Analog is a certified B Corp experiential agency creating bold, meaningful events from brand activations to B2B conferences that connect people, spark culture, and drive impact. [... view Analog Events profile ]- Location
- New York City, New York
- Number of Employees
- Under 49
- Minimal Budget
- $50,000 & Up
Build connections through beautiful design & an authentic voice.
All Ag Media is a Maryland-based graphic design and marketing agency helping farms, agricultural groups, and local businesses elevate their brand and grow through logos, websites, SEO, print and digital media, and tailored marketing strategy. [... view All Ag Media profile ]- Location
- Prince Frederick, Maryland
- Number of Employees
- Under 49
Climb To The Top Of Google & Attract Leads Daily
Our mission is simple: help roofing companies grow through strategic, transparent, and results-driven SEO. We believe roofers deserve more than generic digital marketing-they need tailored strategies that actually bring in leads and grow revenue. We specialize in crafting laser-focused Roofing SEO campaigns [... view Roofing SEO Agency profile ]- Location
- Laguna Beach, California
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $50/hr
- Minimal Budget
- $1,000 - $10,000
Always a good idea.
Anderson Advertising & Public Relations was established in 2005 as a full service creative and communications agency dedicated to providing strategic marketing services to its clients. [... view ANDERSON Advertising profile ]- Location
- Scottsdale, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Curvearro Is a Leading, Award Winning Creative & Digital Marketing Agency
Curvearro is Leading, award winning creative & digital marketing agency and delivering maximum ROI to top brands offering SEO, SEM, Creative, Social Media Marketing Services agency that drives digital performance for many of the world’s largest brands. A trusted partner with an in-depth understanding of [... view Curvearro profile ]- Location
- New York City, New York
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $25/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Specializing In Innovative & Out-of-The-Box Content, SEO & PR Strategies
Foundation Digital is a boutique digital agency that partners with companies to develop & execute data-driven media strategies which increase market share, brand awareness, & your bottom line. Foundation Digital has brought home countless awards for the agency, as well as for our clients over the years. [... view Foundation Digital profile ]- Location
- Santa Clarita, California
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
- The Rational 360 approach to digital involves emphasizing real outcomes by leveraging battle-tested strategies alongside a custom suite of digital tools for innovative social listening, data mining, and micro-targeting audiences. These tools and strategies translate to building relationships with online [... view Rational 360 profile ]
- Location
- Washington DC, Washington DC
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
Caring, Inspiring and Delivering Always
Mach Media is a powerhouse agency that combines the strength of their international team and global presence. From Digital Advisors to Copywriters, they offer comprehensive services for businesses both near and far - providing strategies tailored specifically to each individual need. [... view Mach Media profile ]- Location
- Orlando, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $1,000 - $10,000
Public Relations Firms by State
Public Relations Specializations in the US
Hiring Guide: How to Choose the Top Public Relations Agency in the US
What outcomes can the best public relations firm in the US help a brand achieve?
The best public relations firm in the US helps brands achieve outcomes across awareness, credibility, and risk, including:
- Stronger third-party validation through coverage quality, authoritative backlinks, and authoritative mentions
- Higher share of voice compared to competitors in priority outlets
- Reinforced authority via quality thought leadership content, such as keynote invites, analyst quotes, and podcast interviews
- Category positioning by clarifying market expertise through consistent narratives
- Higher lift around launches or market entries, increasing lead generation and customer conversion rates
- Crisis readiness and impact reduction through faster and more coordinated responses to an issue
- Better talent perception through employee advocacy campaigns and employer coverage, increasing applicant volume and quality
According to Edelman’s report, businesses say that corporate communications are accountable for driving these outcomes:
- Media coverage: 87%
- Employee engagement: 79%
- Brand reputation: 69%
- Thought leadership opportunities: 67%
- Social media engagement: 66%
- Brand perception: 54%
- Decrease in negative publicity or crises: 54%
How do I know if a PR company in the United States is top-tier?
The top public relations firms in the United States delivers consistent execution, measurable impact, and strategic clarity. Search for these traits:
- Business to PR translation: Converting revenue goals into PR priorities, such as who to influence, what to be known for, and which moments matter. In fact, 96% of communication leaders rely on data to drive better decisions.
- Category and buyer fluency: Understanding the US influence chain for your market, and having connections to outlets that actually shape your buyers.
- Narrative quality and proof discipline: Pressure-test claims, sharpen positioning, and build proof, so stories are defensible, not promotional.
- Earned journalist trust: Operating with relevance and audience understanding for higher journalist response and easier coverage. 86% of journalist rejection is due to beat and audience misalignment.
- Editorial-grade writing and packaging: Strong pitch samples, executive POV memos, and professional press materials. 59% of businesses report that storytelling and content creation are valuable in PR.
- Proven workflows and reporting system: Clear cadence, defined approvals, escalation paths, and regular reporting that connects outputs with measurable business impact.
What are the biggest red flags when evaluating PR agencies?
Here are the biggest warning signs that usually lead to wasted spend or poor outcomes:
- Guaranteed media placements: No one can ethically guarantee earned coverage, as outlets independently decide what gets published.
- Unsupervised outsourced pitching: Automation or offloaded outreach without QC leads to irrelevant pitches and mistakes that can burn journalist trust and damage your brand.
- Spray-and-pray outreach: Mass blasting or automation-first pitching can get your domain, spokesperson, or agency flagged.
- Conflicts of interest: If they represent your direct competitors, assume divided incentives.
- Risky tactics: Astroturfing, fake reviews, undisclosed paid placements, or black hat practices result in penalties and lower customer trust.
- Lack of crisis protocols: Firms without documented crisis processes leave brands exposed, as delayed or uncoordinated responses increase reputational and financial risk.
What should I provide to a B2B public relations firm before kickoff?
Before kickoff, a brand should prepare the following to help a PR agency avoid a slow start and weak messaging:
- Core messaging document: Defines positioning and consistent narratives tied to key PR metrics like share of voice and message penetration.
- Executive bios and spokespeople details: Needed for targeted placement and credibility in tiered outlets that value expert quotes.
- Product or service roadmap: Helps align PR with launches and milestones, enabling timely earned coverage.
- Customer proof and case studies: Third-party proof points support reputation, while PR measurement frameworks use sentiment and reach to show impact.
- Media assets: Logos and product imagery supporting storytelling and multimedia coverage.
- Legal and compliance constraints: Essential for regulated markets to ensure accurate, approved claims.
- Competitor list: Share of voice and competitive context are core PR measurement metrics.
- Crisis escalation contacts: PR crisis frameworks prioritize rapid response and consistent messaging to protect reputation.
- Marketing calendar: Aligns PR with campaigns and events to maximize reach and avoid conflicts.
What questions should I ask top public relations agencies in the United States before hiring one?
Ask the US PR agency these questions:
Relevant Background
- What types of PR campaigns do you specialize in, and which US industries do you work with most often?
- Can you share recent US-based case studies similar to our industry, size, or growth stage?
- Can you share sample reports or dashboards from current or recent US clients?
Services and Processes
- What is your PR process, from narrative development to pitching and follow-ups?
- How do you handle approvals, revisions, and urgent requests during active campaigns?
- How do you adjust strategy when coverage or momentum does not meet expectations?
- What tools or systems do you use for media tracking, outreach, and collaboration?
Related to Your Project
- How do you decide which US publications, journalist beats, and story angles are right for a brand like ours?
- How do you define and measure PR success beyond impressions and press clips?
- What does your reporting include, and how often will we receive performance updates?
Why People Trust DesignRush
Rated 4.8 on Google and 4.7 on Trustpilot, DesignRush Agency Directory is a reliable resource for finding public relations firms in the United States. We owe this to our executive selection team, which follows a strict screening process when featuring agencies on the platform, assessing key performance indicators, like portfolio, client reviews, and industry reputation.
Learn more about DesignRush Agency Ranking Methodology.
Sources
DesignRush sustains a directory of over 40,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
- Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
- The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.
Public Relations Firm FAQs
What types of PR campaigns do they typically run?
Here are the most common PR campaigns:
Growth campaigns
- Launch PR: Coordinated outreach around a product, service, or company launch to generate awareness and credibility quickly.
- Thought leadership: Ongoing placement of expert commentary, bylines, and POV development to position executives or brands as authorities.
Corporate and stakeholder campaigns
- Corporate communications: Structured messaging around company news, such as milestones, financial updates, or leadership changes.
- Fundraising and investor PR: Media and narrative support around funding rounds, IPOs, or investor milestones.
- Employer branding PR: Storytelling that highlights culture, leadership, and workplace values through earned media.
- Awards programs: Strategic identification and submission to industry awards to secure third-party validation.
Risk and resilience campaigns
- Crisis response: Rapid communications to manage negative events, misinformation, or reputational threats.
- Reputation repair: Sustained PR efforts to rebuild credibility after a crisis, controversy, or prolonged negative coverage.
How do top PR firms in the USA secure media coverage and build long-term momentum?
American PR firms secure media coverage and sustain momentum through a structured, repeatable process that combines strategy, execution, and relationship management.
- Narrative development: Defining a clear, newsworthy story that aligns brand goals with what journalists write about, ensuring relevance rather than promotional messaging.
- Proof-point assembly: Gathering customer outcomes, data, executive credibility, and third-party validation to support claims.
- Media mapping: Identifying journalists and media outlets based on beat, audience fit, and past coverage.
- Angle creation: Adapting the core narrative into timely, outlet-specific angles tied to trends, news hooks, or audience pain points.
- Pitching cadence: Sending pitches in controlled waves to avoid inbox fatigue while maintaining steady visibility across priority publications.
- Follow-ups and refinement: Using thoughtful follow-ups to clarify relevance or provide a new context rather than repeat the same message.
- Reactive opportunities: Monitoring breaking news and journalist requests to insert expert commentary quickly, compounding coverage between major campaigns.
- Relationship building and iteration: Earning trust through reliability and relevance—relationships can open doors, but newsworthiness still drives results.
How much does it cost to hire a PR agency in the United States?
PR agency costs in the United States vary widely based on the scope of work, pitch volume, media tier, industry complexity, crisis sensitivity, and specific deliverables. However, price ranges typically fall within the following:
| Engagement type | Typical cost range | Notes |
| Monthly retainer (ongoing support) | $5,000-$20,000+ per month | Common range for standard campaigns; larger national/global programs can exceed this. |
| Hourly rate | $100-$300 per hour (avg. $270 per hour) | Used for consulting, strategy, or special projects. |
| Project-based fees | $5,000-$50,000+ | One-off campaigns, like product launches or funding announcements. |
| Pre-set packages/tiered retainers | $4,000-$8,000+ per month | Fixed deliverables at defined tiers. |
What’s the difference between a B2B public relations agency and a B2C PR firm?
B2B (business-to-business) and B2C (business-to-consumer) PR firms differ based on audience, buying cycle, and media focus.
B2B PR agency
B2B PR targets niche decision makers and long buying cycles, with coverage focused on industry and trade publications. Messaging relies on proof points like ROI, case studies, and expertise, with indirect conversion goals tied to pipeline influence and a steady, lower volume cadence.
B2C PR firm
Consumer PR targets broad audiences and shorter buying cycles, emphasizing mainstream media, lifestyle outlets, and creators. Storytelling is emotion-led and trend-driven, with clearer near-term conversion expectations such as traffic or sales and a faster, campaign-based cadence.
When should I hire a PR company instead of handling PR in-house?
Brands should decide between an agency and in-house PR based on scale, speed, and risk tolerance.
Hire a PR company if:
- You need rapid scale or intensive campaign support that exceeds internal bandwidth.
- You want immediate access to established media relationships across top-tier and niche outlets.
- You are planning a high-stakes launch, funding round, rebrand, or market expansion.
- You need crisis readiness or a 24/7 response capability that in-house teams cannot sustain.
- You operate in a complex or regulated industry that requires specialized PR expertise.
- You want an external perspective to sharpen positioning and messaging.
Keep it in-house if:
- PR needs are steady, predictable, and limited in scope.
- Your team already has strong media relationships in your core category.
- Campaign intensity is low and tied mainly to internal updates or announcements.
- Budget constraints favor salaried roles over agency retainers.
- You prioritize deep institutional knowledge over broad external reach.
About The Author and Expert Reviewer
Jelena Relić has hundreds of top-ranking articles and a lifestyle & culture magazine she calls The MAN. She gained valuable content and SEO experience working at Digital Circle and Neil Sahota, which she now uses to deliver top-quality B2B content at DesignRush, particularly in the creative industry.
Mariana Delgado is the Head of Marketing at DesignRush, with more than ten years of experience across digital marketing, sales management, search, and video advertising. Since joining DesignRush, she has delivered 3× site-traffic growth and 2× growth in monthly revenue by building scalable, performance-led programs that connect acquisition, content, and brand across channels. Her campaigns have achieved a 5:1 ROAS.
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