Our directory of the top public relations firms and agencies in the US is reviewed by 12 experts & supported by 800+ verified client reviews. This provides a reliable method for selecting the best PR company or B2B agency.

Find the Best Public Relations Agency in the United States

1,221 Companies - Rankings updated: April 01, 2026

DesignRush evaluates public relations firms for PR expertise, campaign execution, and verified client reviews to support confident decision-making. Some placements may be paid partnerships.

United States ×
  • We'll Help You Get There!

    We'll Help You Get There!

    We are LGD, a digital-savvy agency based in the heart of Omaha. We take pride in providing top-notch services to clients worldwide! Our specialties include website design and development, SEO optimization, social media management as well as creating custom applications for mobile devices, video production &  [... view Little Guy Design profile ]
    Location
    Ralston, Nebraska
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
  • Extraordinary Marketing + Design

    Extraordinary Marketing + Design

    At Obviouslee, we don't just work with our partners - we collaborate and celebrate. We specialize in all things marketing, digital strategy and design. Our office is a place where creative minds come together over ideas...and beer! With us you can trust your bottom line remains top priority while never  [... view Obviouslee profile ]
    Location
    Charleston, South Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Simply Hard to Beat

    Simply Hard to Beat

    Hard Beat Communications is the perfect digital marketing solution for any budget. We're an award-winning PR and AD agency offering exceptional services without needing a retainer - you only pay as a subscriber when required! On top of that, we provide dedicated dashboards to help with management and promote  [... view Hard Beat Communications profile ]
    Location
    Plantation, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • State of the art | Pragmatic | Principled

    State of the art | Pragmatic | Principled

    Akanson Consulting Group Inc, located in Mount Laurel, New Jersey in the United States, is a public relations firm with clients throughout the world. We have over 25 years of combined experience and our team of professionals has over 30 years of experience.  [... view Akanson Consulting Group Inc profile ]
    Location
    Mount Laurel Township, New Jersey
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Making Creativity a Science: Helping Innovators Build Trusted Brands.

    Making Creativity a Science: Helping Innovators Build Trusted Brands.

    The Borenstein Group is the Go-To strategic digital marketing agency based in Washington, DC, specializing in branding, web design, digital strategy, public relations, and content marketing. With over 30 years of experience, the agency serves clients in technology, professional services, government  [... view The Borenstein Group, Inc. profile ]
    Location
    McLean, Virginia
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Audience-first. Fiercely Independent. Employee Owned

    Audience-first. Fiercely Independent. Employee Owned

    GS&F is an audience-first, fully integrated, employee-owned agency. We help challenger brands punch above their weight class.  [... view GS&F profile ]
    Location
    Nashville, Tennessee
    Number of Employees
    50 - 99
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $10,000 - $25,000
  • South Asia Digital

    South Asia Digital

    Discover the latest trends, insights, and innovations shaping the South Asia Digital landscape. Explore how technology, startups, and digital transformation are driving growth across South Asian markets in 2025.  [... view South Asia Digital profile ]
    Location
    Montana City, Montana
    Number of Employees
    Under 49
    Average Hourly Rate
    $1000/hr
    Minimal Budget
    Under $1,000
  • The difference between looking for customers and customers looking for you.

    The difference between looking for customers and customers looking for you.

    A full-service, award-winning, creative agency offering brand strategy, marketing, graphic design, website development, advertising campaigns and digital marketing for select clients. We are dedicated to elevating brands through creative and strategic excellence and killer ideas.  [... view VanNoppen Marketing profile ]
    Location
    Morganton, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • We Market Truth.

    OneWorld Communications is a boutique creative media and communications agency headquartered in San Francisco, with a sister office in Washington, D.C. Founded in 1993, the agency specializes in Truth Marketing a methodology that aligns brand messaging with authentic purpose and audience values. Their small  [... view OneWorld Communications profile ]
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
  • Dare to Go Big.

    Dare to Go Big.

    Where do you want your brand to take you? vitalink is a small band of marketers who dare to go big...and help you soar. We make sure your brand and messaging are just right, then combine new tools with the tried and true to deliver results. We work with universities, government agencies, non-profits, member  [... view Vitalink profile ]
    Location
    Raleigh , North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
  • Strategy. Marketing. Advertising.

    Strategy. Marketing. Advertising.

    Strategic – Creative – Knowledgeable – Competitive Strategic marketing and advertising firm providing integrated services and consultancy to Fortune 500 companies, public agencies, municipalities, and not-for-profit corporations. Our industry experience includes: healthcare, pharmaceuticals, utilities  [... view Cabello Associates profile ]
    Location
    Indianapolis, Indiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Big Firm Results. Top-Tiered Strategy. Affordable Price.

    Big Firm Results. Top-Tiered Strategy. Affordable Price.

    Think Three Media is an award-winning creative marketing and communications agency providing unique and innovative solutions for cutting edge brands. From small to large scale clients, we provide the big firm results at an affordable price. Think Three Media is also the creator of the signature PR Yourself  [... view Think Three Media profile ]
    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $10,000 - $25,000
  • More Than Just Local SEO for Small Businesses in Los Angeles

    More Than Just Local SEO for Small Businesses in Los Angeles

    We help companies in specific industries like Private Investigation Companies get a Steady stream of quality cases and scale to 1M+/Year using the (ICA) System.  [... view WebPower USA LLC profile ]
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • The Agency to Ignite Your Marketing

    The Agency to Ignite Your Marketing

    eMa is a B2B marketing firm dedicated to helping growing technology companies make their mark in the market. The company provides vital support across all marketing areas needed to grow the company's overall valuation, including SEO/SEM, Demand Generation, Marketing Operations, Digital Campaigns, and PR  [... view Expert Marketing Advisors profile ]
    Location
    Redwood City, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $195/hr
    Minimal Budget
    $10,000 - $25,000
  • Experts in Mobile App Marketing

    Experts in Mobile App Marketing

    For iOS, Android, and Windows, we can provide top-level strategy, marketing, and monetization services.  [... view App Promo profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $50,000 & Up
  • Unleash Your Brand's Potential With Yellowjack Media

    Unleash Your Brand's Potential With Yellowjack Media

    We are Yellowjack Media, a full-service digital marketing agency that offers marketing consulting, SEO, and social media marketing services to mid-level and large companies in the US. With over 15 years of experience in digital marketing, we take pride in driving customers to your products and services.  [... view YellowJack Media profile ]
    Location
    Apopka, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Experience Digital Marketing Done Right.

    Experience Digital Marketing Done Right.

    Cindtoro is a full service marketing company that specalizes in working with professional services companies who are looking to increase their brand exposure, leads while closing gaps in CRM platforms to reduce advertising waste.  [... view Cindtoro Digital Marketing Corp. profile ]
    Location
    Longwood, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Strategic Communications That Shape Culture

    Strategic Communications That Shape Culture

    NST provides high-level public relations and strategic brand positioning to create impact in media and culture.  [... view NST profile ]
    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
  • Web Design & Development Company | Digital Marketing Services

    Web Design & Development Company | Digital Marketing Services

    Vedhas Technology Solutions enables enterprises to compete better in the market place using IT as a strategic tool. Incidentally we also optimize operations, create strategic, operational and transformational solutions, and increase shareholder value.  [... view Vedhas Technology profile ]
    Location
    Bothell, Washington
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Best Marketing SEO you can trust

    Best Marketing SEO you can trust

    Marketing Local SEO offers services such as web design, SEO, Digital Marketing, Logo Design, Graphic Design PPC Marketing, etc.  [... view Marketing Local SEO profile ]
    Location
    Apache Junction, Arizona
    Number of Employees
    Under 49
  • Tapping The Transformative Potential Of Weaving Powerful Stories

    Tapping The Transformative Potential Of Weaving Powerful Stories

    Berkeley Communications lights up the B2B PR and communications industry by incorporating a dash of Hollywood's storytelling techniques. From brand engagement to influential PR pieces, we bring an exciting twist to your content that will captivate audiences on a global scale.  [... view Berkeley Communications profile ]
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • An Extension of You.

    An Extension of You.

    gmarketing started for a simple reason: to tell a small business's story. Of course, there are many marketing companies out there, but not many genuinely embody the small business as their own.  [... view G-mktg profile ]
    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
  • Elevating Brands, Amplifying Impact.

    Elevating Brands, Amplifying Impact.

    This full-service marketing and communications agency, based in the United States, in New Yorks Hudson Valley region, delivers strategic public relations, advertising, and branding solutions that drive measurable results. With a dynamic approach, they help businesses and organizations build powerful  [... view Focus Media profile ]
    Location
    Goshen, New York
    Number of Employees
    Under 49
  • Thompson and Co. Public Relations is a national PR firm specializing in brand messaging, media relations, social media strategy, event coordination, crisis planning and more for a wide range of industries and non-profit clients. With offices in New York City, Houston, Texas, and Anchorage, Alaska, our  [... view Thompson & Company profile ]
    Location
    Anchorage, Alaska
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Always a Good Idea

    Always a Good Idea

    Sunday Brunch Agency is a full-service communications company in Orange County. Founded on an exclusive custom approach to work with people and businesses we are passionate about. We provide a white glove approach for each client that’s custom & effective to meet your goals.  [... view SUNDAY BRUNCH AGENCY profile ]
    Location
    Orange County, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Social Media Marketing & Strategy.

    Social Media Marketing & Strategy.

    Offering Strategic Communication And Social Media Marketing Services. PCS crafts compelling stories that promote organizations, build communities, and enhance reputations.  [... view PSC profile ]
    Location
    Trenton, New Jersey
    Number of Employees
    Under 49
  • Get Featured. Expert Press Services.

    Get Featured. Expert Press Services.

    Pace Press Group is a Los Angelesbased boutique PR agency founded in 2024. The firm specializes in guaranteed media placements across hundreds of top-tier outlets, serving entrepreneurs, startups, corporations and visa applicants with strategic storytelling, content creation and SEO-driven coverage  [... view Pace Social Media profile ]
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $55/hr
    Minimal Budget
    $1,000 - $10,000
  • A Creative Marketing Agency

    A Creative Marketing Agency

    Becca is a creative marketing agency with offices in New York + Chicago + LA. We believe in the power of elegant PR that which is largely invisible. We are skilled at identifying great stories and proficient at telling them in a variety of ways through beautiful photography, expert media relations, dynamic  [... view Becca profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
  • Award Winning PR Firm

    Award Winning PR Firm

    Bospar is an award-winning boutique tech PR firm of highly seasoned professionals who exist to make the absolute most of your breakthrough ideas, technologies, products and solutions. We’re organized for the toughest jobs and the most spectacular results.  [... view Bospar profile ]
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Create. Influence. Grow.

    Create. Influence. Grow.

    From startups to Fortune 100 leaders, Spark specializes in helping technology-focused and innovation-minded companies transform their brands by bringing powerful narratives to life through bespoke public relations and integrated marketing programs that are tailored to exceed business objectives.  [... view Spark PR profile ]
    Location
    San Francisco, California
    Number of Employees
    Under 49
  • We Live by a Simple PR Philosophy: Everybody at This Table Eats.

    We Live by a Simple PR Philosophy: Everybody at This Table Eats.

    Snackbox is a creative PR laboratory that combines design thinking and the art of storytelling to deliver spectacular results for our clients. Our areas of expertise include media relations, crisis management, media training, content creation, social media and research and analytics.  [... view Snackbox profile ]
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
  • Advertising & Marketing Excellence

    Advertising & Marketing Excellence

    Odato Marketing Group is a 15-year-old agency based in Sarasota, FL, and Pittsburgh, PA that specializes in lead generation, advertising, PR, inbound, digital, and video marketing.  [... view Odato Marketing Group profile ]
    Location
    Sarasota, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Advertising & Marketing Excellence

    Advertising & Marketing Excellence

    On Ideas is an award-winning creative marketing agency with locations in Jacksonville, FL, and Sarasota, FL. Our ideas span digital, social, traditional & mobile media.  [... view On Ideas profile ]
    Location
    Jacksonville, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • PR - Differently

    PR - Differently

    We know why you’re here: you want to get noticed, drive traffic, get hired, make sales. Our job is to help you raise your visibility in ways that are consistent with who you are and that put your story in front of the right people.  [... view The Hodges Partnership profile ]
    Location
    Richmond, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
  • Get Marketing That Works!

    Get Marketing That Works!

    Doing business for more than 11 years! Trust our experience to create eye-catching branding via beautiful and effective projects for any service your company needs!  [... view Emerald Sky Group profile ]
    Location
    Palm Beach Gardens, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • For the Groundbreakers Creating the Future of Entertainment.

    For the Groundbreakers Creating the Future of Entertainment.

    As entertainment consumption continues to evolve, so must the communications strategies that support it. Every story needs to be uniquely approached with strategic execution. With a blend of innovative and proven techniques, we ensure the stories we tell reach the right audiences, and more importantly  [... view Motiv PR profile ]
    Location
    Los Angeles, California
    Number of Employees
    Under 49
  • Connecting Businesses and Customers - Creatively

    Connecting Businesses and Customers - Creatively

    TLC Marketing Consultants is a full-service marketing agency, certified Women Business Enterprise (WBE), Small Local Business Enterprise (SLBE), and Disadvantaged Business Enterprise (DBE). We believe quality always comes first, service after that. We are committed to building positive relationships with our  [... view TLC Marketing Consultants profile ]
    Location
    Overland Park, Kansas
    Number of Employees
    Under 49
  • Building Strong Brands

    Building Strong Brands

    Punch is an innovative PR agency that has evolved and outsmarted traditional public relations methods.  [... view Punch PR profile ]
    Location
    Milwaukee, Wisconsin
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Telling Engaging Brand Stories

    Telling Engaging Brand Stories

    919 Marketing is a powerhouse of marketing professionals that help increase sales and brand awareness for their clients. With Emmy award-winning journalists to creative content gurus, 919 has been on the forefront since 1996 with being located near Research Triangle Park in North Carolina. So whether you're a  [... view 919 Marketing profile ]
    Location
    Raleigh , North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Protect and Promote Your Reputation With Gadook.

    Protect and Promote Your Reputation With Gadook.

    Gadook - 5 Star Reputation is a reputation management and branding company based in Orlando, FL. With over 15 years of experience, we specialize in online reputation management services for both individuals and companies, helping them maintain a positive online presence and build their brand.  [... view Gadook profile ]
    Location
    Kissimmee, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Building Brands. Making Connections

    Building Brands. Making Connections

    Schipani PR is a boutique public relations and social media marketing firm that specializes in social media marketing, small- to medium-sized businesses, lifestyle, and professional services. We are ideally suited to immediately grasp your big-picture and are capable of coming up with innovative solutions  [... view Schipani PR profile ]
    Location
    Stamford, Connecticut
    Number of Employees
    Under 49
  • DR and Associates is a boutique marketing firm

    DR and Associates is a boutique marketing firm

    Woman-owned and led marketing and communications team specializing in multi-channel marketing, communications, media relations, advertising and business growth.  [... view DR & Associates profile ]
    Location
    Memphis, Tennessee
    Number of Employees
    50 - 99
  • Building Brands That Matter.

    Building Brands That Matter.

    CVR is an Indy-based independent communications agency that specializes in Building Brands That Matter. As an integrated agency, we uncover compelling insights to make customers genuinely care about your brand. With a focus on outcomes and a versatile range of services, including advertising, public relations  [... view CVR profile ]
    Location
    Indianapolis, Indiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $50,000 & Up
  • CREATING AUTHENTIC CONNECTIONS WITH A SIDE OF GOOD CARMA

    CREATING AUTHENTIC CONNECTIONS WITH A SIDE OF GOOD CARMA

    Carma Connected is a full-service communications agency dedicated to making connections, and building your brand. Also a full-service public relations and marketing firm in Nevada specializing in the hospitality, entertainment, lifestyle, fashion, consumer and nightlife arenas. Our well-rounded communications  [... view Carma Connected profile ]
    Location
    Las Vegas, Nevada
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $1,000 - $10,000
  • From end to end: Strategies. Goals. Results.

    From end to end: Strategies. Goals. Results.

    At Stretch PR, we set goals and we achieve them stretching to deliver results beyond expectations. We do this by developing creative strategies that garner attention, setting goals, executing flawlessly and measuring results.  [... view Stretch PR LLC profile ]
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $25,000 - $50,000
  • Solve the Success Puzzle with Content & Marketing

    Solve the Success Puzzle with Content & Marketing

    The Writing Detectives offers a diverse range of services, tailored to meet your unique business needs. From content marketing and social media management to public relations, website design, and beyond, our expert team is dedicated to creating captivating content that drives results.  [... view The Writing Detective profile ]
    Location
    Skiatook, Oklahoma
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    Under $1,000
  • Elevate Your Brand To New Heights

    Elevate Your Brand To New Heights

    Alpyne Strategy is a privately held marketing & social media agency with a headquarters in Murfreesboro, TN, serving clients nationwide. We help your brand elevate to new heights.  [... view Alpyne Strategy profile ]
    Location
    Murfreesboro, Tennessee
    Number of Employees
    Under 49
  • We're a branding and marketing agency that loves to help destinations realize what's possible.

    We're a branding and marketing agency that loves to help destinations realize what's possible.

    A branding, marketing, and consulting firm called Imagine creates distinctive, genuine destination brands. Every plan we create is truly unique to each engagement and is based on in-depth study and experience gained only through years of marketing.  [... view Imagine profile ]
    Location
    Manassas, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $10,000 - $25,000
  • Promoting Your Brand

    Promoting Your Brand

    A full-service agency, we design and execute strategic communications programs that support your business objectives and communicate your messages effectively. Our offices in Miami and Orlando provide thorough coverage of Florida and strategic jumping-off points for Latin America.  [... view Wragg & Casas profile ]
    Location
    Miami, Florida
    Number of Employees
    Under 49

Public Relations Firm FAQs

What types of PR campaigns do they typically run?

Here are the most common PR campaigns: 

Growth campaigns 

  • Launch PR: Coordinated outreach around a product, service, or company launch to generate awareness and credibility quickly. 
  • Thought leadership: Ongoing placement of expert commentary, bylines, and POV development to position executives or brands as authorities.  

Corporate and stakeholder campaigns 

  • Corporate communications: Structured messaging around company news, such as milestones, financial updates, or leadership changes. 
  • Fundraising and investor PR: Media and narrative support around funding rounds, IPOs, or investor milestones.  
  • Employer branding PR: Storytelling that highlights culture, leadership, and workplace values through earned media. 
  • Awards programs: Strategic identification and submission to industry awards to secure third-party validation.  

Risk and resilience campaigns 

  • Crisis response: Rapid communications to manage negative events, misinformation, or reputational threats. 
  • Reputation repair: Sustained PR efforts to rebuild credibility after a crisis, controversy, or prolonged negative coverage. 

How do top PR firms in the USA secure media coverage and build long-term momentum?

American PR firms secure media coverage and sustain momentum through a structured, repeatable process that combines strategy, execution, and relationship management. 

  • Narrative development: Defining a clear, newsworthy story that aligns brand goals with what journalists write about, ensuring relevance rather than promotional messaging. 
  • Proof-point assembly: Gathering customer outcomes, data, executive credibility, and third-party validation to support claims. 
  • Media mapping: Identifying journalists and media outlets based on beat, audience fit, and past coverage. 
  • Angle creation: Adapting the core narrative into timely, outlet-specific angles tied to trends, news hooks, or audience pain points. 
  • Pitching cadence: Sending pitches in controlled waves to avoid inbox fatigue while maintaining steady visibility across priority publications. 
  • Follow-ups and refinement: Using thoughtful follow-ups to clarify relevance or provide a new context rather than repeat the same message. 
  • Reactive opportunities: Monitoring breaking news and journalist requests to insert expert commentary quickly, compounding coverage between major campaigns. 
  • Relationship building and iteration: Earning trust through reliability and relevance—relationships can open doors, but newsworthiness still drives results. 

How much does it cost to hire a PR agency in the United States?

PR agency costs in the United States vary widely based on the scope of work, pitch volume, media tier, industry complexity, crisis sensitivity, and specific deliverables. However, price ranges typically fall within the following: 

Engagement typeTypical cost rangeNotes
Monthly retainer
(ongoing support)
$5,000-$20,000+ per monthCommon range for standard campaigns; larger national/global programs can exceed this.
Hourly rate$100-$300 per hour
(avg. $270 per hour)
Used for consulting, strategy, or special projects.
Project-based fees$5,000-$50,000+One-off campaigns, like product launches or funding announcements.
Pre-set packages/tiered retainers$4,000-$8,000+ per monthFixed deliverables at defined tiers.

What’s the difference between a B2B public relations agency and a B2C PR firm?

B2B (business-to-business) and B2C (business-to-consumer) PR firms differ based on audience, buying cycle, and media focus. 

B2B PR agency 

B2B PR targets niche decision makers and long buying cycles, with coverage focused on industry and trade publications. Messaging relies on proof points like ROI, case studies, and expertise, with indirect conversion goals tied to pipeline influence and a steady, lower volume cadence. 

B2C PR firm 

Consumer PR targets broad audiences and shorter buying cycles, emphasizing mainstream media, lifestyle outlets, and creators. Storytelling is emotion-led and trend-driven, with clearer near-term conversion expectations such as traffic or sales and a faster, campaign-based cadence. 

When should I hire a PR company instead of handling PR in-house?

Brands should decide between an agency and in-house PR based on scale, speed, and risk tolerance. 

Hire a PR company if: 

  • You need rapid scale or intensive campaign support that exceeds internal bandwidth. 
  • You want immediate access to established media relationships across top-tier and niche outlets. 
  • You are planning a high-stakes launch, funding round, rebrand, or market expansion. 
  • You need crisis readiness or a 24/7 response capability that in-house teams cannot sustain. 
  • You operate in a complex or regulated industry that requires specialized PR expertise. 
  • You want an external perspective to sharpen positioning and messaging. 

Keep it in-house if: 

  • PR needs are steady, predictable, and limited in scope. 
  • Your team already has strong media relationships in your core category. 
  • Campaign intensity is low and tied mainly to internal updates or announcements. 
  • Budget constraints favor salaried roles over agency retainers. 
  • You prioritize deep institutional knowledge over broad external reach.

About The Author and Expert Reviewer

Jelena Relić has hundreds of top-ranking articles and a lifestyle & culture magazine she calls The MAN. She gained valuable content and SEO experience working at Digital Circle and Neil Sahota, which she now uses to deliver top-quality B2B content at DesignRush, particularly in the creative industry.

Mariana Delgado is the Head of Marketing at DesignRush, with more than ten years of experience across digital marketing, sales management, search, and video advertising. Since joining DesignRush, she has delivered 3× site-traffic growth and 2× growth in monthly revenue by building scalable, performance-led programs that connect acquisition, content, and brand across channels. Her campaigns have achieved a 5:1 ROAS.