Question 1

What can I expect from a social media marketing agency?

Accepted Answer

When you hire a social media marketing agency, expect you’ll get a range of services tailored to your business to boost your social media presence. They'll be eager to learn about your brand to act as its effective extension. You'll also need to provide access to your social media accounts, but you'll still need to approve content before it's published. However, you may also be as hands-off as you need. Lastly, social media marketing agencies should regularly report on the campaign’s progress.

Question 2

How much do businesses spend on social media marketing?

Accepted Answer

While the amount companies spend on social media marketing varies on their goals, revenue, and strategy, most businesses spend around $6,000 to $10,500 per month on social media ads

Question 3

What is included in the total cost of social media marketing services?

Accepted Answer

The total cost includes strategy development, advertising budget, content creation, analytics and reporting, community management, and agency fees.

Question 4

What is included in a social media package?

Accepted Answer

The specific features in a social media package vary depending on the tier and provider. Packages can range from content-only to outreach and strategy development. For content-only, the agency is only in charge of posting content several times per week. A social media package can also include direct interaction with followers, conducting outreach to gain new followers, generating reports, and making necessary adjustments to improve results.

Question 5

Does social media marketing have a good ROI?

Accepted Answer

Most marketers would agree that social media marketing has the potential for a good ROI. A recent study claims that the average ROI for this type of digital marketing is 2.8:1. For every dollar spent, you’ll see an average return of $2.80. However, the actual ROI depends on your industry, campaign strategy and implementation, and target audience.

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